Super Tycoon

Starting on New Year's Day, a mobile phone advertisement appeared on the television of CCTV.

On the bus to work, various sounds are introduced into the ear of a girl, which makes people very upset. At this time, the girl took out a red cell phone, pressed it a few times, and put on the headset.

Light music came from the headphones, the girl's irritable mood instantly calmed down, her brows spread out.

Voiceover: Zhiduoxing music phone, a mobile phone that can enjoy music. Zhiduoxing Group honor manufacturing.

This simple advertisement has attracted the attention of many people. Before I heard that Zhiduoxing Group launched a mobile phone, many people still don't believe it. Now that they see this ad, they really believe it.

But can the Zhiduoxing Group's mobile phone work well?

In the minds of Chinese people, Zhiduoxing Group is an enterprise that produces learning machines and game consoles, but it also has MP3 and other products, which are completely different from mobile phones.

At present, domestic mobile phone companies have previously made BP machines, all of which are communication products. They have a foundation. Zhiduoxing has never done BP machines.

Some people walked by the mall and saw huge banners and posters at the door, all of which promoted Zhiduoxing music mobile phones. At the same time, Zhiyanxing MP3 spokesperson Sun Yanzi made an endorsement for the new mobile phone.

At this time, Sun Yanzi had just gained some popularity in the Mainland, thanks to this year's Spring Festival Gala, but it was not a big fire, but her song singing has already begun to increase among young people.

At the entrance of some mobile phone stores, you can also see Sun Yanzi holding a poster of Zhiduoxing music mobile phone, which attracted many young people.

Everyone went in to see the phone, and they all felt very beautiful. The red border and the white buttons make this color match very enjoyable and look very energetic.

But at a glance at the price, 2999 yuan, many people are discouraged.

Three thousand pieces of mobile phones are too expensive. Isn't mobile phones cheap now? Why is Zhiduoxing so expensive?

The sales statistics for the first week came out. Duan Yongping sat down opposite Zhang Yang in a low mood. How could the sales be so bad?

National sales statistics for the first week only sold 18,000 units, which was far below Duan Yongping's expectations. Isn't the domestic mobile phone market rising? Bird can sell half a million units a month, and when they calculate, they will only have seven or eighty thousand units a month. The gap is too big.

The national mobile phone market is estimated to have sold more than 6 million units in January, and they have just exceeded 1%.

In the media, some newspapers have begun to report this incident, and there is sarcasm between the words. What to say about the failure of Zhiduoxing Group in cross-industry, but also to remind others to sum up the experience and lessons, as if to turn Zhiduoxing Group into a counterexample.

"Old, what's wrong, the mood is not high. We didn't say that when we first launched the mobile phone, it might not be welcomed by the market. Are you in a hurry?"

Zhang Yang was not surprised by this data. The first product was not particularly publicized, and other brands have become entrenched, their prices are not competitive, and they are not particularly good and normal.

Fly is selling well, but many cell phones of Fly are less than 2,000 yuan, and even a blue screen or orange screen cell phone in their early 1,000s.

"President, I can understand the poor data, but my psychological expectation is 30,000 units. I want to use our Zhiduoxing brand, together with celebrity endorsements and advertising, how can we get 30,000 units in the first week? How could this be the case? low?"

Zhang Yang threw a cigar to Duan Yongping: "Did you see a lot of media ridicule us, so there is pressure in your heart? Think about when you were a bully, when I was Zhiduoxing, did we start from scratch?"

"Is our product sales at that time very good? Actually not very good. But we have survived that situation. Now that the Zhiduoxing Group is still developing so much, what can you worry about?"

"Even if the mobile phone business fails, it doesn't matter if you lose one billion RMB. We can afford it. Don't put too much pressure on you. And whoever says that we will lose money, we have accumulated a lot of money."

"Have you thought about it, how long do we launch a new phone?"

In the past few years, Nokia introduced the fastest new mobile phone in the past few years, with an average of three weeks a new model, which was later surpassed by Samsung. The so-called new style is to improve some of the performance. You can't distinguish many appearances. It feels like a Volkswagen car.

There is also a kind of long time to launch a new model, such as Motorola, etc., in this competition, they failed. But in the future, the latter is actually more appropriate.

"My idea is that we will launch a new model one quarter. We have already thought about the second model. With the slider, this should be more popular."

"But our first model, sales volume can't be too bad? According to previous market research, a good mobile phone can have a two-year gold sales period. President, is our price too high?"

Mobile phones differ from game consoles in that they rely on hardware to make money. If it is sold at a cost price, it must be a loss.

"Don't worry, our advertising effect hasn't worked out yet. So, add a newspaper advertisement to let more people know the characteristics of our products."

"There is also a domestic market, and you have overlooked two important sales channels."

Duan Yongping is a little puzzled. Their agent sales channels are already the best in the country, what better? Why didn't he know?

"What did you do when you bought a mobile phone?"

"Turn on the mobile phone...I understand, the president is talking about the business hall of Unicom and Mobile! I didn't expect it, so I will arrange it."

Initially, the boss of the domestic mobile phone industry was Motorola, because this is the first mobile phone brand to be sold in the business hall. Everyone can buy a mobile phone in the business hall. When you buy a mobile phone, you can also directly open a card number.

At this time, it is still the era of 2G network ~ www.readwn.com ~ China's mobile communications industry is China Unicom and the mobile chamber to fight. By seizing these two channels, many sales can be increased.

As for the future, these two giants are also the golden channels for mobile phone sales, because the business offices are located in major cities across the country, even in county towns and townships. In fact, the best network is not the two business offices, but the post office.

The earliest BP machines and mobile phones were all opened at the post and telecommunications service, and at this time Post also had a mobile phone sales network.

Duan Yongping went to arrange it, and Zhang Yang was in contemplation holding the national mobile phone sales statistics table. This statistic may not be very accurate, but it will not be much worse.

The current market share of Zhiduoxing's music phones is only over 1%. If we want to reach more than 5% this year and more than 10% next year, we still have a long way to go.

At the very least, it is necessary to have so many competitors in the Chinese mainland market. At the same time, it must have the advantages of publicity and let people know that Zhiduoxing's mobile phones are of good quality or even very good.

It seems that it is time to think of something else.