Super Tycoon

  In early October, the Nokia 1100 was launched in China. In overseas markets, the sales volume of this low-end mobile phone has exceeded 150 million units and is moving towards the sales of 200 million units.

  Everyone found that this phone can already meet their basic needs. The phone and SMS functions are very good. If they want to listen to songs, they have p3 and p4, and it seems that they do not need other functions.

   As for black-and-white screens, plastic shells and the like, they don't care too much, just use them. Even in developed countries such as Europe and the United States, there are many poor people who want to use mobile phones, but they cannot afford to buy them. This is exactly what they want.

   And this phone is light and heavy, the overall weight is also very light, and it feels good when holding it. Although it is a plastic shell, it seems to be fine to fall on the ground. Nokia's quality is consistently excellent.

   It's just that this phone has met its rivals in the Chinese market.

  In other markets, Nokia’s 1100 competitors are some second-hand phones, because other new phones are more expensive than theirs.

   But in the Chinese market, there is also a new black and white screen mobile phone, the price is only rb900.

  Nokia has lowered the retail price and communicated with all retailers, giving them a low price, compressing the retail price to about 1,000 yuan, but it is still a hundred dollars more expensive.

   A hundred dollars is not a small number for many people, not to mention Zhiduoxing is not a very small brand. It has a high reputation in China and even a global reputation.

  Of course, everyone is more familiar with this brand because of the game products, but it is not easy for Nokia to suppress the other party by the brand.

  After the communication between Nokia and some retailers, it made some posters and posted them at the door of the retail store. This poster lists a number of data, Nokia is the global leader in the production and sales of mobile phones, sales are the largest in the world's largest market.

  At the same time, Nokia also advertised on TV and also promoted their leading position to suppress other brands. However, other brands have not been able to refute because this is a fact.

  But when Nokia hit 1100, the slogan of the first mobile phone in life, everyone knew that Nokia was going to start with Zhiduoxing.

   In terms of price, there is a hundred yuan difference, which is not too big. Many people buy mobile phones, and the psychological price is in the range of 500 yuan. Zhiduoxing l1 and 1100 are less than 1,000 yuan and more than 500 yuan.

  Especially Nokia promotes that their mobile phones are of very good quality and resistant. Even Nokia, which is used by sales staff in some mobile phone stores, will push their mobile phones off the counter, drop them to the ground, and then pick them up to show them to customers. Nothing happens.

   No one can guarantee that your mobile phone will not fall. If it breaks once, it will definitely hurt consumers. This is very expensive.

  With these, Nokia's 1100 sales have grown rapidly. Many people think that Nokia is a big brand in the mobile phone industry, with good quality and trustworthy.

   One hundred dollars is expensive, it is nothing, it is more resistant.

   At this time, Duan Yongping brought back bad news. Nokia started to hoard black and white screens and cheap electronic components around the world.

  Obviously, Nokia wants to continue to reduce the production cost of 1100, so as to dominate the price again, defeating the l1 of Zhiduoxing in one fell swoop.

   Nokia did it in the past, and the price of the mobile phone was reduced to 300, which is unimaginable. No one thought that mobile phones could be so cheap.

  And with the improvement of technology, the prices of many materials will fall in the future. That is to say, now that the purchase volume is large and the production volume is large, the cost will fall.

  Nokia, this is going to fight the price war!

   "Old, aren't we also hoarding goods? Why, are you worried about our lack of supply?"

   "President, it is not a question of whether the supply is sufficient, but the cost. Their cost is reduced, and the retail price is the same as ours, then we have no advantage."

   "This phone is already cheap, and is not suitable for advertising alone, otherwise it will inevitably lose money. If we can't sell it, or if we sell it without making money, do we still have to do it?"

   "Where is Nokia stockpiling? We have already stockpiled with Hutchison in the Southeast Asian market. Are they stockpiling in Europe and America?"

   There are manufacturers of black and white screens in Europe and the United States. Good technology there does not mean that the whole is good. There are still some companies that produce low-end products, as long as there is demand in the market.

"It is mainly Europe, which is expanding towards North America and Asia. We can hold on to Asia, but North America is really not confident. Many screen supply malls have contracts with Nokia. We must complete the other party's order before we can accept our order. "

   Add a priority supply clause in the contract, which is a common method used by many large enterprises to sign contracts. The contracts of Zhiduoxing and some suppliers also have similar clauses.

  It's just that Zhiduoxing hasn't purchased black and white screens in Europe and America, so it's not familiar with the companies there. They haven't cooperated before, but now they are competing with Nokia and are at a disadvantage.

  When the two were worried, Zhang Yang received a call from Motorola’s new CEO Thomas.

  When Thomas came to discuss cooperation with Zhang Yang, it was only the vice president. Now it has become ceo, replacing Malvin. Motorola's semiconductor business is also being divested.

  The 8-inch fab in Jinmen has already been negotiated with Huaxin International, and a framework agreement has been signed. The rest are some details, and the handover can be completed by the end of the latest.

  What does Thomas mean by calling?

   "Hello~www.readwn.com~Mr. Thomas."

   "Hello, Mr. Zhang. I contacted you this time because I heard that you are being suppressed by Nokia in the low-end mobile phone market? I think our Motorola can do you a favor."

  Zhang Yang was a little surprised. Although Motorola and Zhiduoxing have a strategic cooperation, in fact, both sides are also competitors. Competitors, take the initiative to help?

   "Oh? How can I help? What are your requirements?"

   "We can help the Zhiduoxing Group order with several North American black and white screen manufacturers to ensure fair prices. At the same time, Motorola also has some stocks of black and white screens, which are also sold to you."

   "But I hope you buy the tail goods from us. The price is the same as last year. I guarantee that the price of the black and white screens you buy from other manufacturers will never be higher than that you buy in the Chinese market."

   Prices refer to last year? In other words, Motorola wants to get rid of the backlog of inventory, and does not want to lose money. At the same time, Zhiduoxing competes with Nokia in the low-end market, involving Nokia's energy and creating opportunities for Motorola to regain the throne.

   This matter is indeed not a loss for Motorola. From a strategic point of view, there is no loss for Zhiduoxing.

   "Yes, I will let people talk to you, we have a good cooperation!"