Super Tycoon

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When Bird established a joint venture company and was ready to make great progress, Zhiduoxing and Nokia's cheap machine war also started.

Nokia took the lead in lowering the price, reducing the price of 1100 to 900 yuan, and announced that their new music phone will be available soon.

This makes it clear that it is aimed at Zhiduoxing, so that other manufacturers are happy to wait and see.

Nokia, the industry leader, wants to target Zhiduoxing, which is soaring in the Chinese market, and they are not happy. The war between the two companies also gave them plenty of opportunities. They can concentrate on developing new models, or they can take the opportunity to promote some of their phones.

What everyone can't think of is that Nokia and Zhiduoxing both advertise cheap mobile phones. Do you want to make money on such low-margin mobile phones?

But in any case, the sales of the two phones are rising. Nokia consolidated its number one sales ranking with 1100, while Zhiduoxing relied on L1 to increase its market share again. The domestic sales ranking finally reached the top ten.

With 30 mobile phone brands in the domestic market, Zhiduoxing has become the tenth from the bottom last year at the beginning of the year. In addition to the top three Nokia, Motorola and Bird, the market share of other mobile phone manufacturers does not exceed 10%, including Samsung and Changai.

The gap between the first three and the last seven is very large, and Zhiduoxing can also be regarded as entering the second echelon.

Everyone suddenly discovered that black-and-white phones are actually very popular, for one reason, they are cheap.

Mobile phones with 65,000 color screens now cost more than 2,000, while single-color screen phones cost more than 1,500 yuan, while the prices of these two phones are only 900 yuan.

At this time, there was a problem, the mobile phone with a single color screen was unsalable.

While Zhiduoxing and Nokia are pushing cheap black-and-white screen phones, those who produce single-color screen phones haven't paid much attention.

Who would have thought that because of the popularity of black and white screen phones, their single color screen phones have become uninterested.

Consumers feel that single-color screens are not much different from black-and-white screens, and whether they are blue screens or orange screens, they are actually a bit dazzling. It is not as comfortable as black-and-white screens.

If you want to add more money in pursuit of a color screen, how good is it to directly buy a 65,000-color color screen? There are more expensive 260,000-color true color screen phones with higher resolution.

In fact, the single color screen is originally a transitional product. In order to satisfy everyone's pursuit of color, when upgrading technology, first earn a little and add R&D funds.

If black-and-white screens should be eliminated, then monochrome screens should be eliminated, because the price of 65,000-color color screens has also dropped, which is not much more expensive than single-color screens.

The single color screen's biggest role is to set off the multi-color color screen, which is convenient to open the price range and the grade.

When Nintendo launched a head-mounted display with a monochrome screen and promoted their VB game console at the same time, they encountered this kind of feedback. The monochrome was dazzling and it didn't look good at all.

The limitations of single-color screens are naturally known to manufacturers, but do they always look better than black-and-white screens? When you turn on the screen, you can always see the colored light and look brighter, right?

But unexpectedly, consumers suddenly became rational. When they found that the functions of single-color screen phones were average, and they were hundreds of dollars more expensive than black-and-white screens, they gave up this choice.

Either buy a cheap black-and-white phone, and save a few hundred to buy an MP3. Either add some money, buy a multi-color color screen mobile phone, and look more beautiful when you look at the picture?

The sluggish sales of single-color screen printers has caused sales of many mobile phone manufacturers to decline. They don’t quite understand that it is not the case in foreign markets.

The only difference may be that in the Chinese market, there are more than one black and white screen mobile phone, and the price is much cheaper than the single color screen.

Coupled with the advertising battle between the two brands, each spent tens of millions of crazy behaviors advertising low-cost machines, making black-and-white screen phones accepted by more consumers.

Many domestic users are actually not very good at black and white mobile phones at first, just like in the era when color TV became popular, who would be willing to buy a black and white TV?

But after all, mobile phones are different from TVs. The function of TVs is to watch TV and watch images. The color is obviously clearer and the experience is better.

The main function of the mobile phone is to make calls and send and receive text messages, and the experience of this black and white screen is not much worse. Do you use a mobile phone with a color screen, not a black font?

Of course, there are more and more functions of mobile phones, but the most basic functions are these two. And there are not many mobile phones with single-color screens. You can't see the pictures, there is no camera, no MP3 function, and the price is a few hundred more expensive than the black and white screen.

Without any obvious advantages, how can it be sold well if the price is still expensive?

It is true that many people think that the mobile phone is good for two or three thousand, or even three or four thousand, but many people are reluctant. There are hundreds of pieces of the same use, why not use it?

In Zhang Yang’s previous life, many people held a BlackBerry or Dopod smartphone in one hand and a Nokia 1110 in one hand. They didn’t think there was a problem with cheap phones.

And those who like to pursue mobile phones with many functions and high-priced phones, do not have Zhiduoxing mobile phones for their choice.

When the single-color screen mobile phone was unsalable, some domestic mobile phone manufacturers began to exert their strength. They directly launched some multi-color screen mobile phones priced between 1,500 and 2,000 yuan~www.readwn.com~ this price range Originally for single-color screen phones.

In fact, most of the manufacturers of single color screen mobile phones are foreign manufacturers. At that time, there was no such single color screen technology at home.

Zhang Yang looked at the report in his hand and was quite satisfied with the result. He has never been afraid of competing with Nokia. Perhaps Nokia is stronger in mobile phones, but he knows the future development trend.

He can let Zhiduoxing take fewer detours and take some shortcuts. Just like this black-and-white phone, it is a shortcut to increase market share.

Although it doesn't make money, Zhiduoxing has established itself in the mobile phone brand. When consumers choose mobile phones, they will also think more about Zhiduoxing. After all, they often see many Zhiduoxing mobile phones.

And it is not impossible to make money in this future. As the cost of production falls, their profits will also increase. Nokia will have a certain tacit understanding with Zhiduoxing, and will not give up making money for the sake of competing.

"Old, I think Zhiduoxing's sales in the Southeast Asian Chinese market are getting better and better. Our Russian version is ready, so let's put it on the market in advance."