Super Tycoon

  In October, it caught up with the Golden Week in China, and it was the peak period of mobile phone sales. This time, the two best phones sold were Zhiduoxing's ultra-thin machine and cheap l1.

  Among them, the sales channels of the two major communication companies, especially the contract machine, contributed the most sales growth.

  When a product first appears, there will always be many early adopters. Especially when they count, it seems very cost-effective. If you buy a mobile phone directly, do you still need to apply for a number?

   And the contract machine contracts launched by the two major telecommunications companies made many choices for consumers. Some of the monthly payment is very low, and some of the monthly return rate is very high. If the targeted choice is made, it is really not a loss.

For example, for some sales, the monthly phone bill is hundreds of dollars, and the contract machine for purchasing the Chiduo Star ultra-thin machine, the monthly consumption is 99 yuan, and the 50 yuan is returned, which is equivalent to you only charging 50 yuan per month. Will suffice. Taken together, it is indeed cost-effective.

Of course, if you have less than 20 yuan per month, then consider l1's long-term contract package. For three years, you will get back 16 yuan per month and a low consumption of 22 yuan. You only need to recharge 6 yuan per month. Too.

  If the phone bill is less than ten yuan a month, then what to do to buy a mobile phone, use the ic card.

  All the products of Zhiduoxing have entered into the contract machine package, and the best ones are sold. Because of the contract machine brand, Zhiduoxing is indeed the biggest brand, and Bird is not a big brand in the minds of Chinese people, it can only be said to be okay.

  After all, the mobile phone of Bird is mainly based on the price of about two thousand yuan, and it can only produce mid-range mobile phones. Whatever the big name, it is not good to look at the technology.

The brand of Zhiduoxing has been operating in the Chinese market for many years, especially in the minds of young people. It is an absolute big name. After all, every young person has basically heard of Zhiduoxing. Ok.

  In addition to Zhiduoxing playing the banner of the world's top 500, it is also said that Zhang Yanghuaxia's richest man's banner, mobile phones will naturally be popular.

   Zhang Yang looked at the sales statistics of the 11th Golden Week and was very satisfied. Although a lot of advertising and R&D expenses were spent this year, it should not be a problem to recover it.

   Not only is the sales volume in the China market soaring rapidly, but the sales in overseas markets are getting better and better. Although cheap machines are generally sold, music phones and ultra-thin machines are selling well, especially ultra-thin machines.

   Even if Motorola's v3 rises strongly, it is sought after by users for its super performance and cool appearance design and good feel, but the price is too expensive after all.

   In overseas markets, the v3 price is close to $600, and in the Chinese market, it also exceeds 4,500 yuan. The price difference of $150 still makes many people hesitate.

   The manufacturers know that Motorola has cooperated with Zhiduoxing, and even sold some technologies to Zhiduoxing in exchange for cash. Now some people say that Motorola's ultra-thin design has also been bought by Zhiduoxing.

   This point Motorola didn't admit, nothing happened at all. This v3 is the machine king product they spent two years developing. The company sold the semiconductor business just to focus on the communications industry. How could this design be sold?

   Zhiduoxing also produces ultra-thin, can only say that everyone has the same understanding of the market and chose a same path. If the design is really sold, why is Zhiduoxing making a bar machine instead of a better clamshell machine?

   But let others misunderstand it, especially Nokia. Motorola is not allowed to let Zhiduoxing help them share the offensive of Nokia, anyway, Motorola and Nokia's cooperation is not happy.

  In the early years, Motorola, Nokia, and Ericsson jointly invested in Saipan. The capital injection of the three big brothers allowed Saipan to develop rapidly.

  All three companies can use the Saipan system, but Nokia sells the best, because this company is closer to Nokia and has the closest connection with Nokia executives.

  Motorola will not really cooperate with Nokia completely, this is their biggest competitor. Moreover, after seeing the popularity of v3, Motorola believes that the opportunity to regain the boss of the industry is near.

  If you let Nokia target them, there will definitely be great resistance to development. But if Nokia distracts their energy, their chances are greater.

  Each manufacturer has its own mind. Everyone wants to make more money and occupy a larger market share.

   Even Motorola has the idea of ​​deepening cooperation with Zhiduoxing, and vigorously promote the ultra-thin machine, so that all previous designs of Nokia will be scrapped!

   It's a pity that Zhiduoxing's influence is still too small, especially in the mobile phone industry. If Zhiduoxing can become the top ten in the world, it is almost enough to qualify. Now it seems that there may be drama next year.

  The Zhiduoxing side also wants to increase their global market share. They cannot just stare at the China market. Although this is the fastest-growing market, it is still a stronghold.

   But it is also very difficult to quickly defeat Nokia and Motorola in this area. Your two brands have been entrenched in China for many years.

   However, it is still possible to increase your share in other markets and increase your global market share. After all, Zhiduoxing has not yet opened up many markets.

   Zhang Yang looked at the financial analysis report in front of him and felt a little troublesome. Mobile phones are not game consoles. They are lagging far behind, and rashly launching multilingual versions is likely to cause large losses.

   He can accept short-term losses, but according to the analysis of the report, if it is increased to ten languages ​​~ www.readwn.com ~ they are likely to continue to lose money next year, which is different from his strategic plan.

   And the faster it expands, the more it will be targeted by the top companies in the industry. If one family or two is okay to say that five or six companies are targeting, then the impact will be too great.

   "Old, you have discussed, how do you think you should choose?" Zhang Yang asked.

  He can’t think of a way to do it, and he can give it to his subordinates. This is the advantage of being a leader. You only need to make a decision, and you don't need to think of various solutions.

   "Add Japanese, French, German, Spanish, Portuguese, and Arabic language versions, of which we can develop Japanese and Portuguese, the island country Sami Elf can assist in the development of the Japanese version, and Xiangjiang Zhiduoxing can develop the Portuguese version."

   "As for other language versions, I suggest outsourcing to those agents, letting them develop well, and directly agency sales in those markets, our costs will be relatively low."

   "Of course, the cost we have to pay is also not low, and the competition we face is also very large, so we can expand the three versions of Japanese, French and German first, and expand the versions of other languages ​​next year."

   "This is the result of your consultation?" Zhang Yang left the information on the table.

   "Yes, this will ensure that we will not have a large loss this year, and there is great hope to complete the profit target next year."

   "Okay, then do it."