Superstar

Nicholas McLean has had a headache recently, because "The Seven Deadly Sins" is about to be released, he is a little confused about the calculations of the New Line Film Company, and he is a little confused about the direction of the report.

Last year, "Pulp Fiction" was released in October and created countless miracles. The reason why it caused so many exclamation marks is because the autumn file is the most sluggish time of the year. As the summer vacation in August just ended, the market has already over-consumed, and the movie market is accumulating power for the holiday season for the next three months, so the entire autumn season is down, especially in September.

Compared with October, September is even more tasteless, because immediately after the summer file, the audience is already tired after the three-month summer file. What's more, the summer file has an endless stream of wonderful works. , The major production companies also consume most of their energy. Therefore, in September, on the one hand, the film company did not release any masterpieces; on the other hand, the audience's appetite was stoked by the summer files. The movie market for the entire month was almost invisible during the whole year.

Among the twelve months of the year, January and September have always had the lowest box office.

So far, among the movies released in September, the highest-grossing premiere was "Freddy's. Dead: the..." which was released on September 13, 1991. Its box office record is only It's only $12.96 million.

This shows the depression and downturn in September. In many cases, the number of weekend box office champions in September was only 5 million. Such a bleak data is even worse than January.

Xinxian Film Company has scheduled the "Seven Deadly Sins" to be released in September. Although there are not enough competitors to exert pressure during this period, this is a big plus; however, the sluggishness and emptiness of the market cannot drive the box office at all. In this way, the "seven deadly sins" seem to be destined to become cannon fodder.

But the problem is that the actions of New Line Film Company are not like this. The "Seven Deadly Sins" invested 30 million U.S. dollars and was scheduled to be screened in 2,500 theaters. It also set a grand premiere, not to mention the attention brought by the film cast lineup. Judging from these series, the new line film company still has ambitions, hoping that the "seven deadly sins" will achieve good results.

What's more, no one can ignore the most important factor: Hugo! Including "before sunrise", Hugo has confirmed his absolute dominance with box office data time and time again, but the problem is that this time Hugo appeared as a supporting role, and Hugo's ability can be played to several levels. It is really warm. Ambiguous issue.

The confrontation between Hugo and Brad has been hyped up by the media since the confrontation between "Schindler's List" and "Farewell to Sentimental Heaven" the previous year. This time is different from any previous confrontation. Acting duel on a stage.

Compared with the previous confrontation, what the "Seven Deadly Sins" platform shows is the acting skills and depth of the two actors, or the contribution of the two actors to the connotation and excitement of the film. This face-to-face competition will undoubtedly Let the expectations of the movie rise. Just like the "Night Interview with Vampires" at the end of last year, the discussion about Tom Cruise and Brad Pitt has not disappeared.

Under such circumstances, the box office trend of the "seven deadly sins" suddenly became blurred, so what kind of foresight should everyone make for the box office? Continue to believe in Hugo's box office appeal, or is it subject to the September box office downturn? This makes everyone hesitate.

This is one of the contradictions.

Then comes the question about Hugo. Nicholas was a little uncertain about the direction of the report.

In the past 60 days, the ups and downs of the Hugo incident have not yet dissipated, and the release of the song "Apologize ( has made the uncrowned kings shy away. In this incident, Nicholas was out of touch with the news of the Endeavour Elite Brokerage Company-he knew that this was the result of Rick deliberately blocking the news, but in the end it caused the "Los Angeles Times" to also be on the cusp. The media closest to Hugo in recent years, this time the "Los Angeles Times" failed to prevent the spread of the "National Inquirer" gossip, and was strongly condemned by the public.

In fact, it is conceivable that reporters will have many questions to ask Hugo, because during the whole incident, Hugo did not show up from the beginning to the end, did not respond positively and did not accuse the media. The premiere of the "Seven Deadly Sins" will be Hugo appeared on a formal occasion for the first time in a few months. The reporters wanted to ask too many things, from the "death row" to the shooting situation, from the details of the accident to the current situation of Hugo, and from Hugo's view of the whole incident to " The deep meaning of "apology"... Even if you use an exclusive interview, you may not be able to include all the content.

But the embarrassment lies in the fact that reporters are now a little cautious in their words and deeds. Everyone is afraid of touching landmines. This is not a reckless moment. A little carelessness will only cause the already transferred to the "National Inquirer" and Anthony- Bond Stewart's anger turned the gun again. Therefore, how the reporters determine the yardstick is another serious issue.

This is the second contradiction.

The uncrowned king, who always does whatever he wants, does not care, and moves forward courageously, but now in a particularly sensitive period, especially once the subject of Hugo is involved, just like the previous report on Michael Jackson, reporters feel that their hands and feet are restricted. Live, this kind of taste is really like a fire, unbearable. Even more frightening is that if Hugo launches a counterattack, it will definitely be a nightmare for the uncrowned kings.

Even Nicholas had a headache at this time.

In fact, the first contradiction is relatively not that difficult. The media views are clearly divided into two factions.

One is the bad guys represented by the "New York Post," "Houston Chronicle," and "USA Today". Their point of view is very simple. It can be said to be a suicide situation. If the "seven deadly sins" are placed around Halloween, or around February when the audience of suspense and thrillers is relatively concentrated, then it is still possible to create good results. But in September, this is really not a suitable reality.

What's more, the "decline theory" proposed by the "New York Post" at the beginning of the year reappeared. The decline of Hugo's two consecutive works since "Life and Death" has been unstoppable, and the news during the filming of "Death Row" is even better. Footnote-Hugo has been pressured to the brink of collapse at this time. Therefore, the "seven deadly sins" are likely to experience a complete collapse, and even create a worse box office than "before sunrise"-relative to the cost, this will be a devastating result.

"New York Post" even said: Fortunately, Hugo is only a supporting role.

The other is the supporters represented by the "Los Angeles Times", "New York Times", and "Washington Post". Their views are also very simple. The combination of Hugo with Brad Pitt and Morgan Freeman is indeed It is worth looking forward to, and the three actors who have performed well in their acting skills are even more exciting to play against each other. Although September is relatively cold, in the absence of competitors, all audiences will walk into the cinema for Hugo, and instead can maximize Hugo’s box office appeal. This is the wishful thinking of the new line of film companies. .

Furthermore, with the release of the clarification from the crew of "Death Row", the crew of "Seven Deadly Sins" also confirmed the rumors that Hugo experienced a performance bottleneck during filming, indicating that the transition from "Seven Deadly Sins" to "Death Row" was accomplished in one go. The series: Hugo is making an acting breakthrough. Even if some people think that Hugo has failed to break through the bottleneck, the "Los Angeles Times" has absolute confidence in Hugo, which is bound to become a major attraction of the film.

The "Los Angeles Times" stated that it is looking forward to seeing Hugo reproduce the eye-catching performance of "Schindler's List".

However, regardless of whether it is a bad guy or a supporter, they are somewhat conservative in the final box office forecast. Both parties don't want to say something to death. Both seem to be a little lacking in confidence, and they also agree that the August Hugo incident may bring continuity. Negative effects, which are all unfavorable factors for movie box office.

The New York Post believes that the box office of the movie’s premiere weekend should be around 6 million U.S. dollars. It is no problem to win the weekend box office championship during the deserted period of September. There is also great hope for sprinting the cost line, but it will be profitable. It's very hard.

The "Los Angeles Times" made a prediction of 13 million yuan in the box office of the movie's premiere~www.readwn.com~ thinks that the movie is very promising to break the current September box office record of "Meng Ghost Street 6", although the movie has a long box office. It also depends on the quality of the work, but they expressed confidence in Hugo's vision of choosing the script, thinking that the film is very promising to get 80 million US dollars in the box office.

It can be seen that after the August turmoil, the uncrowned kings have temporarily curtailed their vigor, keeping a low profile and waiting for the opportunity to rise again. News media have been suppressed. This is impossible because they are part of society. What they need now is an opportunity, an opportunity to forget the past and start again, and nothing more.

As for the second contradiction, Nicholas has never clarified his thoughts, until the premiere scene, he did not think about what question he would use when interviewing Hugo for a while. Objectively speaking, this is a problem that almost every uncrowned king needs to face. Not only the content of the problem, but the wording of the problem must also be cautious. It is obvious that it is not directly called "madness" like the "National Inquirer". Polite and rude, no one would want to be classified as the "Anthony Party" at this juncture.

Nicholas rubbed his sore temples. The premiere of "The Seven Deadly Sins" was obviously the most difficult interview he had ever interviewed since he became a reporter, but he didn't have time to think anymore, because the far end of the red carpet came. The noise, no matter who it is, in short, a crew member has arrived at the scene, and he needs to enter a combat state.