Technology: breaking the hegemony that monopolizes the world
Chapter 260 New Product Launch
Don't overestimate the overall quality of netizens, but don't treat the entire network public opinion environment in a generalized way.
Suiren does not make product packaging by itself. It uses the outer packaging of a supplier that Xia Wei has cooperated with for many years.
Since I am a regular customer, I provided some appearance design parameters, and only a part of it has been exposed until now, but it has actually performed well.
Before the mobile phone is released, there are usually several press conferences, the press conference in the company's headquarters country, the press conference in the place of sale, and then supply to channel dealers, distributors, directly-operated stores, and major warehouses.
Of course, in the current era when self-media is prevalent, manufacturers or large regional agents will find some self-media big Vs and give away a prototype in advance for evaluation.
Of course, this is beneficial. Put some lard on the mouths of these big Vs and ups, and the reviews will be much better. And these self-media also need to produce review videos faster than consumers to attract traffic, so this It's also mutually beneficial.
Nowadays, consumers often buy mobile phones by reading strategies and evaluations online, and then going to offline-experience. If there are no close experience stores nearby, as long as the advertisements and product design can impress his heart, the evaluation will be blown again. It is easy to place an order directly online.
Suiren Company is a new company, but backed by Xia Wei and Kyushu Technology, its channels are still very arrogant.
The warehouses and stores of Kyushu Technology and Xiawei have supply quotas or quotas. Of course, due to the limited production capacity of the Jiaolong series, there are many stores in fifth-tier cities with only one or two supply quotas...
As for online marketing, Gu Qing rejected Yu Chengdong's plan, and the navy and self-media business lists were all killed.
"Suiren's first product is doomed not to follow the popular route, and the cost cannot be reduced to less than 1,000 yuan. Advertising can only be considered as a luxury product, but luxury goods have no future.
Jiaolong is a kind of proof that we have our own supply chain, and let those foreign companies invest in rats, rather than the "patriotic feelings" of consumers, so we should link the news on the platforms and accounts we operate.
As for the channels of the self-media, there is no need for supply. The supply of goods is not enough. If you send a few out, the others will not be received, but there will be gossip. "
Yu Chengdong still remembers Gu Qing's expression when he said this.
Calm, there is even a mature wisdom in his eyes that doesn't match his age.
In fact, Xia Wei also engages in marketing and publicity. After all, if you don’t occupy the high ground of public opinion these days, others will.
Of course, in the end, he still chose to agree with Gu Qing's arrangement.
The positioning of Suiren Company within Xiawei Company is like a deterrent weapon. The significance of Jiaolong's production is the same as that of Xiaqi Automobile back then. It is to make foreign enemies dare not underestimate them and get stuck at will.
As time goes by day by day, the mobile phone circle is almost a large group of demons and ghosts acting as demons.
And those self-media with a large fan base are also a little puzzled.
Why hasn't Suiren contacted them yet?
This shouldn’t be the case. If Xiawei, Dami, Pingguo and other major domestic and foreign manufacturers want to release blockbuster products, not to mention inviting them to the press conference in advance, they will at least be very "sincere" to give a business order and send a gift. Let's test and evaluate two mobile phones.
But this year, it's only a few days before the Spring Festival, why hasn't Suiren contacted yet?
Zong Ze of Penguin Digital was puzzled, and Na Yan of Xia Xue of Science and Technology murmured.
Of course, as the top leaders in the mobile phone evaluation, they can still calm down and inquire about news through their own channels.
However, those small self-media who often rely on touches or exaggerated evaluations to attract traffic in other ways have no channels to inquire.
However, there are still many private messages from everyone's backstage, which is a bit torturous.
Some could not withstand the bombardment of private messages, and then ran to the office building of Suiren Company;
There is no way, they are all greedy for this meat.
What a gimmick, Daxia Kingdom's first high-end smart phone with a fully independent domestic supply system, which is just like domestic high-end graphics cards and CPUs for computer players, waiting to be seen.
However, no matter most grades of self-media, or even reporters from some official media, they were rejected by the three companies, or they could drink tea in the lounge.
This is the case for New Year's Day, Laba Festival, and Xiaonian in the north and south.
Wait until New Year's Eve.
This year's Chinese New Year atmosphere is very fragmented.
There is no fireworks in the city, only cold and sparse flow of people.
There are still firecrackers and fireworks in the county towns and villages, but the streets are full of parked cars, which makes many children lose the "bombing zone".
While the penguins were grabbing the red envelopes, netizens' New Year's wishes and messages changed slightly.
"Grandpa, the mobile phone you've been waiting for will finally be released after today, and I finally got it, woo woo woo."
"Oh, I accidentally had a little grandson."
...
Yanjing, the office of a certain department.
Professor Zhuang was sitting on his desk, looking pensive, and his expression was not the same as the "nervous old man" in the past. There was a document on the desk in front of him.
"According to the content of this document, Pudong Microelectronics has successfully developed a 7nm lithography machine by relying on the technology provided by Kyushu Technology to bypass patent barriers. What do you think?"
The person sitting opposite Zhuang Youwei asked.
"Shares and technology licensing?"
Zhuang Youwei's eyes slowly widened, looking at the middle-aged man wearing gold-rimmed glasses in front of him.
Hahaha~
His old laughter, honed by the years, resounded.
Never mind the cameras in the office.
He slapped the document with his palm, stood up, and stared at the person in front of him.
"Relying on day and night to tackle key problems and scientific research, the juniors of the family have achieved achievements that their departments have not achieved, and are willing to authorize the use of the family.
You should have read Zhao Xingxia’s report carefully. Gu Qing dispatched half of his semiconductor team and only slept for five hours a day. He worked so hard to implement this lithography machine technology. The state-owned assets behind Pudong Microelectronics are good, but not Birds should do their best to hide their bows.
There are also 5nm, 2nm and even quantum chips. Do you think those people can replace Kyushu Technology? "
Wearing gold-rimmed glasses, the middle-aged man with a somewhat Confucian temperament faced Zhuang Youwei's bloodshot eyes calmly, and said, "You should stay up late all the time. The higher-ups never had such an idea. So you think Kyushu Technology is credible, right?"
"Of course! I also do scientific research. If foreign countries have this technology, why let an Asian kid operate it? They eat too much? Don't they use it to monopolize it?"
"Then, do you want to be surety for this young man?"
"Save it! This is my evaluation of him, you can take it."
Zhuang Youwei walked back to his desk, opened the drawer, took out a document and handed it to the middle-aged man.
"You know, it's the procedure."
The middle-aged man took the document, then stood up and made a gesture to leave.
But when he left the office, he suddenly said, "I'll let them take care of it, teacher."
Something unspeakable.
He: "Kyushu Technology is making mobile phones, while Han Xing, Pingguo and even Google are passively waiting?"
The male assistant nodded, "Google and Pingguo have lobbied through certain departments, aiming to promote more stringent and wider scope..."
"Fk, no one knows Daxia better than me, I need them to teach me how to do things?"
The assistant nodded slightly.
The night was getting dark.
The bright moon is born on the sea, and the end of the world is at this time.
With the host's blessing, the new year has finally arrived.
On this day, not only people in public services and special industries did not go home, but many employees of Kyushu Technology, Suiren Company, and Xiawei did not choose to take their annual leave to go home.
Outside the stores of Kyushu Technology and Xiawei, there are also many people waiting in line.
"It just so happens that I don't have to stay at home and watch the New Year's Eve with my relatives."
"Brother, I understand you. I don't see relatives that I don't see very often throughout the year. When we get together, we just ask about work and whether we are married. They don't bother me, but I do."
"Brothers, I still want to get married. Like today, my brother and my wife will help me grab an online quota at home, and I will go to an offline store to grab it."
"I heard that some stores only have one or two. Can we arrange it like this?"
As soon as these words came out, the atmosphere in the queue suddenly fell silent.
But only two seconds later.
"Gan Niang, this is the city headquarters of Kyushu Technology, the first business hall store, how could there be only one or two of them."
"If you think you can't be ranked, you will quit! The domestic operating system, I can't wait!"
"Ah, get out? You see, I stepped out with my left foot, and I retracted it. I stepped out, and retracted it again. Did you hit me?\
,"Snapped!
Plop!
lie!
The young man who had a ghostly face just now was kicked out of the queue by a kick from nowhere, and a dog gnawed mud.
"A horse-rider! Who can kick it?"
asked the young man angrily.
In the cold wind, this loud voice resounded all around.
It's a pity that no one around answered him, they were basically chatting and laughing.
"Hey, look at that man, he looks like a dog..."
"How can you insult a dog? It's a monkey."
The young man rolled up his sleeves.
Feeling a little cold, I pulled down the sleeves of my clothes again.
He patted the dust off his knees, looked at the security police not far away, and angrily walked in front of the person behind the seat he had just lined up.
"Brother, let me go, I'm in front of you."
"Are you in front of me?"
Before he could say a few words, someone suddenly shouted.
"The time is coming!!!"
The New Year's bell is ringing.
What is Resident Evil?
Li Yong, the deputy store manager of Kyushu Technology's first store, saw the live biohazard tonight.
Go back to an hour before twelve o'clock in the morning.
As an elite, the store manager has gone to support the new store. As the newly promoted deputy store manager, he is organizing the store staff to move the new products of Suiren Company with a small volume.
Looking at the flow of people outside the bulletproof glass window, he didn't feel any melancholy about not returning home for the New Year in a foreign land, only anxiety.
If there is a trampling incident, not only will he not be the deputy store manager, but he may even go in to pick up soap.
"The security department has arranged three people for our store. Is it really enough?"
Naturally, this cannot be said to other people.
So he yelled at the salespersons: "Everyone must ensure the safety of users, line up in an orderly manner, and tell them not to push and crowd, even if this batch of goods is sold out, there will be new shipments coming tomorrow."
The salespersons naturally nodded in response, and then separated several passages in the store with partitions made of small railings.
But when twelve o'clock came, the bulletproof glass door slowly opened.
Seeing the flow of people rushing in like a flood, the small railing was directly submerged in the crowd.
Li Yong swallowed nervously.
"I, I, I! I want one! What's the name? It's a new product from your Suiren company! Money is no problem! Swipe your card!"
"Hi user, do you have a Jiebei account?"
"You can now log in to Jiebei Mall or the official website of Suiren Company, and log in. I cooperate with face scanning, one person, one machine, and this is also to resist scalpers."
Before the salesperson could say a few words, the person in front of him threw up a pile of documents.
"My mobile phone, Boundary Monument Mall is open, next to it are ID cards, bank cards, and Xiaxin phone cards. What else do you need? Hurry up."
"Don't squeeze the ones behind!"
"Brother, it's not that I want to squeeze! It's the one behind who keeps pushing! Fuck!"
People are crowded, people push people, a bit like the subway gate in the morning rush hour, or the bus platform in front of the school gate.
This also made Li Yong instantly alert.
Holding a loudspeaker, he ran into the crowd and shouted: "Please line up in an orderly manner! Don't be crowded! There are surveillance cameras here! If something goes wrong, we will find someone!"
While shouting, he cleared the flow of people.
Li Yong, who has a good eye, caught a glimpse of a very familiar camera from the corner of his vision.
There are reporters? !
He hurried to the security personnel who were maintaining order.
"There are reporters, please do your best. Otherwise, if there is negative news, we will not be able to pay the job."
After saying this, Li Yong picked up the small loudspeaker and shouted: "Thank you for your love for the new products of Suiren Company, please control your emotions and consume rationally.
Friends from the press, please don't disturb the order! If you need an interview, please contact me later! "
Of course, the contact later is just a rhetoric, he just wants to let these people know a little influence, too embarrassing and it will be reported on TV.
Even so, the crowd still pushed and pushed reluctantly.
"Brother Li, take a step back, let me separate them."
The security personnel at the headquarters whispered in Li Yong's ear, and waited for Li Yong's consent.
This muscular man walked into the crowd.
Li Yong didn't know if he had an illusion, the man wearing the security uniform suddenly seemed a little taller.
Just like a mighty hero, with his left hand and his right hand, the originally chaotic flow of people is gradually sorted into several queues.
He couldn't help but breathe a sigh of relief.
But at this moment on the Internet, in the eyes of all the people, the Internet has already been completely detonated by new products.
It's just that the first thing that broke out was the price issue.
Both Jiaolong X1 and Jiaolong E1 are priced from RMB 30,000 and do not support foreign currencies.
"The poor are gone, and a new round of leek machine has appeared!"
"Made, this is the darkest day in the mobile phone industry in Daxia!"
"Ridiculous, shameful, is this the masterpiece of two strong teams?"
"Playing us like monkeys?"
PS: Good night~
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