Technology: Start by selling mobile phones

The expandable "TF memory card slot" has never been considered a new technology.

In the past, Xiaomi 1, Xiaomi 2 and most Android phones supported "TF memory card slot".

But starting from Iphone 5, Apple’s marketing method of different storage capacities and different selling prices began to affect domestic manufacturers.

In 2013, Xiaomi began to follow the example of Iphone and cut off the "TF memory card slot". The flagship "Xiaomi 3" at that time provided two versions of 16GB and 64GB, and the price also increased from 1,999 yuan for Xiaomi 2 to 2,499 yuan for 64GB.

The success of Xiaomi Mi 3 prompted other manufacturers to follow suit. Until 2014, the "TF memory card slot" had gradually been tacitly and quietly deleted by major mobile phone manufacturers, withdrawing from the stage of history.

Some consumers have also questioned it, but the reasons given by manufacturers are slow speed and unsafe.

Admittedly,

In previous years, the transmission speed of "TF memory card" was indeed very slow compared to the built-in "solid-state flash memory particles". However, after these years of technological development, the transmission speed of "Jinghong U3 series" can reach 60MB/S, which is used to store photos, There is no problem with caching files at all.

so,

It is no exaggeration to say,

Removing the "TF memory card slot" function is a choice made by mobile phone manufacturers and capital groups in order to make more money to "help" consumers and force consumers to pay the bill.

In order to gain a foothold in the fiercely competitive mobile phone market, Moran went against the trend and launched the "TF memory card slot" on the "Nietzsche X1" as a selling point.

The effect was really good at the time.

but,

At that time, Nietzsche was still a niche brand, and its influence was still too low. After being popular for a while, it eventually calmed down and was unable to shake the huge market.

but now.

Xiaomi mobile phone is also equipped with a "TF memory card slot" on the flagship "Xiaomi 8". What does this mean?

This means that the popularity of the "Brilliant S1" has even affected real first-tier manufacturers like Xiaomi!

“Tsk, tsk, tsk, I didn’t expect, I didn’t expect, Nietzsche’s mobile phone actually made Xiaomi start to follow suit!”

“It’s simply awesome Plus! Nietzsche has been pushing the ‘TF memory card’ function since ‘Nietzsche

"Brothers, why do I feel that the influence of Nietzsche's mobile phone is getting bigger and bigger...step by step from a third-rate minor role to a first-rate one!"

"You upstairs overestimated Nietzsche. He is not a third-rate person, he has become a first-rate copycat from an inferior machine! It is simply inspiring!"

“Now that Xiaomi’s new mobile phone has a ‘TF memory card slot’, I’d like to see if other manufacturers follow suit.”

Netizens are discussing.

Of course, in addition to lamenting the quietly increasing influence of Nietzsche mobile phones on the Internet, rice fans are also full of praise for the "TF memory card slot" equipped with "Xiaomi 8".

After all, having a TF memory card slot is a good thing for consumers anyway.

Just when there was a heated discussion on the Internet because of the "TF memory card slot" exposed by "Xiaomi 8", discussions at Xiaomi headquarters about purchasing "TF memory cards" were also ongoing.

Xiaomi's thinking is the same as Nietzsche's. Now that it has launched the "TF memory card slot", it will also launch Xiaomi's own "TF memory card" to bundle sales across the entire industry chain.

Xiaomi naturally does not have the same independent production capabilities across the entire industry chain as Nietzsche, but it is very familiar with the OEM business and is very fast.

A purchase request list using the "Jinghong series" U3 high-speed memory card as a performance template has been released.

In the office, Ke Yu, the executive responsible for the OEM procurement of "TF memory cards", was reporting the latest progress to Rebus.

"Mr. Lei, now the market can support the ODM model. We already know the company that specially customizes a 'TF memory card' for Xiaomi."

"After reading our performance requirements, foreign manufacturers Kingston and SanDisk said they had no problem and could help us with OEM production."

"As for China, the domestic brand Netac also said that it can customize and produce 'TF memory cards' according to our performance requirements."

"In terms of price, Kingston is a well-known international brand in terms of quality, quality control and branding, and the price is the highest; the 128GB price is 182 yuan, followed by SanDisk at 175 yuan... The domestic Netac is the lowest at 165 yuan."

After talking about the price, Ke Yu paused for a moment and looked at Rebus.

"After we communicated with the mobile phone business department, we are more inclined to cooperate with SanDisk."

"oh?"

Rebus put down the information in his hand and raised his head slightly.

"Tell me your reasons."

"Um."

Ke Yu said:

"Mr. Lei Kingston doesn't need me to introduce it to you. The brand is long-standing and well-known, and the quality is indeed good. But... the only problem is that the price is too high. I'm afraid we won't have much profit at the sales end."

"Although the domestic brand Netac has the lowest price, considering that our 'TF memory card' is mainly targeted at our Xiaomi mobile phone customers, if there is any problem with the 'TF card'... it may even have an impact on the reputation of the mobile phone."

"so……"

Rebus nodded slightly and took the words.

"So, you decided to cooperate with big manufacturers like SanDisk first."

"Not bad, very thoughtful and clear in thinking."

Ke Yu couldn't help but smile. It was not easy to get praise from Rebus himself.

Rebus also smiled.

In fact, it is not his turn to worry about the "TF memory card" OEM production.

But the recent popularity of the "Jinghong series" memory cards has undoubtedly given him a hint. The return of the "TF memory card slot" will inevitably affect the sales of high-storage capacity mobile phones.

Now it seems that the only way to make amends is to sell "TF memory cards" to make up for the loss of profits.

Thinking of this, he couldn't help but think of the "special TF memory card" that Nietzsche developed on the "Brilliant S1".

As a top boss in the technology circle, he can naturally see through Nietzsche's "bundled sales" trick at a glance.

but,

He also considered this matter for a long time, and finally gave up on getting a "special TF memory card" like Nietzsche.

Nietzsche is the first to propose the "dedicated concept", but there will be problems if Xiaomi phones continue to use it.

and,

After weighing the pros and cons, Rebus also hopes to use this compatibility as a selling point of the "Xiaomi 8", and even uses it to criticize the "Brilliant S1".

After thinking about this clearly, the smile on Rebus's face grew wider, and his thoughts returned to the OEM matter.

"There's nothing wrong with your idea. I also agree that we can cooperate with SanDisk first. After all, there can't be any problems with the first batch."

"However... I have also recently paid attention to the article on the Internet about 'the most cost-effective package for mobile phones'. After our 'Xiaomi 8' is launched, I am afraid that the 128GB and 256GB 'TF memory cards' will be the most popular. Are you talking about it?" When purchasing, special attention should be paid to the purchase price and production capacity of these two large storage capacities..."

"Especially the production capacity. I took a look on JD.com and found that Nietzsche's 'Jinghong Series' TF memory cards are out of stock, and there are many people buying them..."

Having said this, Rebus was suddenly stunned for a moment.

After a moment, he suddenly picked up the information on the table and scanned it carefully, and finally looked up at Ke Yu.

"If I remember correctly, Nietzsche's 'Jinghong Series' seems to be made by manufacturers, right?"

"Which manufacturer is it? Didn't you contact this manufacturer?"

Kerebus' sudden inquiry startled Ke Yu, but fortunately he was still doing a solid job.

After a brief surprise, he immediately calmed down and said in a deep voice:

"Mr. Lei, our 'TF card' this time is mainly based on the 'Jinghong series' U3 high-speed memory card, so naturally we immediately chose to learn about the foundry behind it - 'Yellow River Storage'."

"However... after learning about it, we found that this 'Yellow River Storage' is not well-known in the industry, and there are only a handful of companies it cooperates with. The most important thing is..."

"We guess that it should be a subsidiary under Nietzsche's name, or at least an associated company."

Subsidiary? Affiliated companies?

This news surprised Rebus.

Ke Yu continued:

"So, after comprehensive consideration, although the 'Jinghong Series' TF memory cards they OEM are of good quality and have a good reputation, we still gave up and had no contact and finally screened the first three companies."

Rebus was silent.

After a while.

"Is it because Nietzsche is our rival?"

"Yeah, that's right."

Rebus was silent for longer this time.

After a full two minutes, he frowned and shook his head slowly.

"It's not necessary. I think we can contact them."

As he spoke, Rebus' expression and tone gradually returned to calm.

"After all, the 'Jinghong Series' memory cards have good quality and good reputation, and have already passed the market verification. Looking for 'Yellow River Storage' to manufacture them has the least risk and the most mature solution for us."

"Another thing, after the Huawei incident, domestic public opinion is now very vigorously promoting domestic products. 'Yellow River Storage' is a domestic company anyway. For us, the promotion of 'Xiaomi TF Memory Card' will also be able to Let’s take a look at the hot topic of ‘domestic products’.”

"As for the fact that Nietzsche and we are competitors, I don't think there is any need to consider it."

"The OEM fee for producing 'TF memory card' is nothing. Even if you make only tens of millions, the impact will not be big."

Having said this, Rebus made final arrangements:

"Let's do this. You first contact Yellow River Storage to quote a price, then compare it with SanDisk's price, and finally consider it all."

"good!"

Ke Yu responded immediately.

With the involvement of Rebus, the OEM of "Xiaomi TF memory card" was determined to be between "SanDisk" and "Yellow River Memory".

That afternoon, Li Zhi, the person in charge of "Yellow River Storage", received an inquiry call from Xiaomi's purchasing department.

After hanging up the phone, he rubbed his face in disbelief. This was Xiaomi Group's OEM business!

Although Xiaomi did not disclose the order quantity during the phone call, Xiaomi's orders should start at least 5 million pieces, right?

Moreover, now that our "Yellow River Storage" has its own main control chip and flash memory particles, one piece of it costs Xiaomi dozens of dollars!

"Five million tickets, the profit will be hundreds of millions!"

"Get rich, get rich!"

but.

Just after Li Zhi was overjoyed, he suddenly thought of Mo Ran.

I'm afraid I have to report this to Mr. Mo first!