Technology: Start by selling mobile phones

Mo Ran has been to the "Runfa Technology Electronics Factory" personally before, twice and knows a little about Runfa's business.

Yunfa's main business is the OEM production of "storage products" and computer spare parts.

For example, "solid-state drives", "SD cards", and "computer memory sticks" are all within its business scope, and laptop motherboards should also be involved.

and,

Mo Ran nodded slightly. With the strength of "Runfa Electronics Factory", there should be no problem in producing laptop motherboards with stable quality control and reliable quality.

Now, I just don’t know if Mr. Bao Youcai is willing to accept this order.

Thinking of this, Mo Ran couldn't help but think of Mr. Bao, who was fat, and he didn't write ink. Then he dialed the phone and called Bao Youcai personally in front of Wang Tao.

"Beep...beep."

The phone rang twice and the call was connected. Although they hadn't seen each other for a long time, Bao Youcai's friendly voice came from the other end of the phone.

"Mr. Mo, you haven't contacted me for a long time!"

"Ha ha!"

Mo Ran smiled and said a few polite words, then quickly got straight to the point and explained his purpose.

"Mr. Bao, to be honest, I don't go to the Three Treasures Hall for anything. I called you today because I want to trouble you about something."

"We are going to produce a batch of laptop motherboards. Now that we have the design plans and drawings, we just need a trustworthy OEM."

"I thought of you immediately. The last time I came to Yunfa, I saw that you had computer memory and motherboard OEM business. However, this time our order quantity was a little small. The first batch only had 50,000 motherboards. .”

"Look, can you do me a favor?"

Bao Youcai was stunned for a moment. He didn't expect that this time Mo Ran actually called him to discuss business with him.

But he reacted quickly.

Producing laptop motherboards?

this……

Bao Youcai did not answer Mo Ran directly, but asked in surprise:

"Mr. Mo, you just said that you want to OEM a batch of laptop motherboards. What are you..."

"Nietzsche is going to enter the notebook computer industry and produce notebook computers?"

Mo Ran smiled, not admitting but not denying either.

Bao Youcai understood instantly and couldn't help but sigh:

"Mr. Mo, to tell you the truth, a few days ago I switched to the 'Brilliant S1' mobile phone produced by your Nietzsche, and it felt really good. I didn't expect that today you would enter the laptop market again..."

"The speed of your development is so fast that no one can even keep up with it!"

After saying these two sentences, he changed the topic without waiting for Mo Ran to answer:

"Leave the matter you just mentioned to us. I will arrange for personnel to connect with you in a moment."

"It just so happens that we also have a 'motherboard' production line here. We can just arrange personnel to produce it for you."

Mo Ran was stunned when he said this. He didn't expect Bao Youcai to agree so readily, without even discussing the price.

"Mr. Bao, this is so refreshing for you!"

"Well, we really don't have many orders this time. Please quote a price and we'll send you the deposit first."

"Hey, Mr. Mo, you're too polite. We're just talking about a deposit for producing tens of thousands of motherboards. We've finished the production here. Once you're satisfied, we'll talk about the price!"

"Don't worry, we will definitely charge the cost price."

Mo Ran was even more surprised. At this moment, Bao Youcai's voice on the phone suddenly lowered its tone several times and became gentle and emotional.

"To be honest, brother, you helped our factory a lot when we sold the lithography machine last time. If you hadn't bought it, we would have lost at least tens of millions when we sold it to Huahong Semiconductor. I have always been concerned about this. I wanted to thank you personally and have a meal, but I never had the chance."

"Although I didn't say it, I keep this friendship in my heart. If you find us if you have something to do, please stop being polite!"

Mo Ran felt warm in his heart.

Although it was true that Hua Hong Semiconductor helped Yunfa when it was bargaining for the 28nm lithography machine at the extreme price, but strictly speaking, it was considered that everyone got what they needed.

Unexpectedly, Bao Youcai actually remembered it in his heart.

Thinking of this, Mo Ran couldn't help but feel a sense of sadness and emotion.

Speaking of which, Mr. Bao Youcai can be regarded as the big boss he knew when he was just starting out.

At that time, "Yellow River Storage" had not yet been established. The first set of production equipment, the "TF memory card semi-automatic production line" and Li Zhi were both acquired from Mr. Bao.

He even remembered that it took a long time to settle the final payment with Bao Shu.

And later,

In the competition with "Huahong Semiconductor", I bought the first 28nm lithography machine at a low price from Mr. Bao, and gradually the scale of "Yellow River Storage" was reached.

Think about it carefully.

Mr. Bao has always been a very cheerful person. When he was a little known, he was not seen making things difficult when purchasing equipment. When competing with "Huahong Semiconductor" for lithography machines, he was not seen raising prices. This shows that Mr. Bao is indeed a good character. , is a completely worthy friend.

"Mr. Bao, since you have said it all, I won't be pretentious anymore."

"I'll leave this to you."

"Okay, don't worry."

After hanging up the phone, the production of "laptop motherboard" was finally settled.

Soon, Mo Ran simply informed Wang Tao about the situation of "Runfa Electronics Factory". Even if this simple handover was completed, Wang Tao and "Runfa" would then handle the subsequent production matters.

Wang Tao responded with all his heart.

Seeing that the two problems that troubled him were solved, Wang Tao was about to say goodbye and leave. Unexpectedly, Mo Ran still valued the "laptop business" and asked many detailed questions one after another.

Wang Tao answered them one by one, and soon some details were settled.

For example, the OEM manufacturer of Nietzsche's "laptop" also decided to OEM for "Wanglong Electrical Appliance Factory".

certainly.

This is not because "Wanglong Electrical Appliance Factory" is strong or wants to take this order.

OEM assembly is the last step in the production process. It sounds like this process is very simple, but in fact,

This is the most important part of the entire production process and the most direct part of the user experience. It is crucial to any manufacturer's products.

Mo Ran is worried about leaving this link to other manufacturers. Even if Wanglong Electrical Appliance Factory, which produces "laptops", has to re-purchase mold equipment, it will only have to work harder on "Wanglong".

Thinking of this, Mo Ran felt relieved.

However, Mo Ran and Wang Tao soon had some differences when discussing the selling points of the new notebook computer.

As we all know, Mo Ran has always emphasized the selling points of the entire Nietzsche series of mobile phones and air conditioners.

but.

Compared with mobile phones, which are rapidly upgrading and changing aesthetics, and even compared with the changes in the smart air conditioner industry, laptops, as a product that has been around for 40 years, want to make eye-catching innovative functions regardless of appearance or function. And the selling point is really hard.

It is no exaggeration to say that if you go to any digital product store and compare three to five laptops from different manufacturers with the same price range, it will be difficult to find any unique highlights in them.

In other words, it is difficult to find a highlight that makes you want to buy it at a glance and cannot be forgotten.

right.

That's it.

As for Mo Ran, what he wants to do is to create unique and differentiated selling points in laptops.

Wang Tao's face suddenly turned ugly. He had been at Nietzsche for a week, and he had also heard privately that Hao Technology from the mobile phone business department had said that Mo Ranmo was always a bit difficult to deal with.

I didn't think so at the time, but now I finally saw it.

"Ahem... Mr. Mo, this is basically the current situation of domestic laptops."

"No, it can be said that the entire domestic and foreign notebook computer market is in this situation. The performance parameters, appearance configurations, cost and price of all mid- and low-end products are almost the same, and they are highly similar. No one can come up with anything special or fancy. .”

"Nowadays, major manufacturers in the market are mainly focusing on marketing and increasing brand premiums, but their product competitiveness falls into the second and third places."

"I have also carefully read the 'YT7000 notebook computer drawings' you provided. The cost configuration is about 2,500 yuan. It is difficult to make something differentiated."

Wang Tao explained carefully, but Mo Ran was obviously not satisfied with this answer.

He shook his head and said:

"The design drawings we provide are just the basic framework. You can slightly modify some content on it, and it should not have any impact on the overall design."

"And the differentiation I'm talking about doesn't necessarily mean hardware differentiation. Could it be software?"

software?

Wang Tao was stunned.

As we all know, the biggest competitive point of laptops has always been hardware configuration. Yours has an I3 processor, and mine already has an I5 processor. What does software mean?

Soon, Mo Ran continued:

"Not only did you just come to Nietzsche, we actually have a lot of resources within Nietzsche."

"For example, our game optimization system, such as our film and television copyrights, you can see if they can be integrated into our laptops."

"Also, can our 'Nietzsche mobile phone' be interconnected with the 'Nietzsche laptop'?"

Saying that, Moran paused.

"Of course these are just some of my ideas and may not be mature, but I think I can do something about it."

"Moreover, in addition to software innovation, are we really unable to innovate in terms of hardware and products?"

"Don't worry about too many problems, just let go and do it boldly!"

Wang Tao reacted suddenly and vaguely understood what Mo Ran wanted to express.

Ecological?

interconnected?

Selling point?

Integrate?

All kinds of messy thoughts began to run around in his mind. Mo Ran was not in a hurry. When he saw this, he simply said:

"Okay, Wang Tao, think about it carefully first and discuss it with the team."

"That's fine."

Wang Tao left solemnly, and Mo Ran's thoughts became much clearer.

In fact, his idea came from LeTV-Jia Accounting.

At the beginning, Accounting Jia always wanted to build an ecosystem, but he did not succeed in doing so.

What are Nietzsche's strengths now?

One is the "film and television copyright resources" that many Internet companies do not have. This is due to the investment in the "TV business", but can it also be used on laptops?

for example:

With Nietzsche's notebook, you can also watch all Nietzsche's "film and television copyright content" for free on the notebook?

Another advantage,

Compared with other traditional laptop manufacturers, Nietzsche already has a large number of mobile phone users. If it can realize the interconnection between mobile phones and laptops, it will undoubtedly be a huge breakthrough.

As we all know, the vast majority of users who use laptops are students or business people. File transfers between mobile phones and computers are indispensable in daily life. The previous method was to log in to QQ or WeChat to transfer. Not to mention the trouble, the transfer of large files is even slower. !

If you can use Nietzsche's mobile phone to lightly touch your laptop to achieve the Internet, you can not only transfer content from the mobile phone to the computer, but also transfer content from the computer back to the mobile phone. Obviously, you will fall in love with this function once and never forget it. .

There is also the hardware aspect.

As Wang Tao said, notebook computers are a highly concentrated industry with high barriers to entry, and small manufacturers are basically unable to enter.

Therefore, this has resulted in the market share of major notebook computer brands being relatively stable over the years. Everyone lives in peace and makes their own money. Anyway, they are making money from consumers and cutting leeks, and everyone relies on their own abilities.

but!

Mo Ran is used to the fierce competition in the mobile phone market. He is used to seeing well-known mobile phone manufacturers such as HTC, Meizu, and Smartphone go from prosperity to bankruptcy. He knows that the main reason for all this is that the intensity of competition in the industry has dropped significantly.

In his words.

That’s how many years old manufacturers such as Dell, Lenovo, and HP have been making money. Even if they have a little momentum from top to bottom, they are almost gone. It’s time to inject a little new vitality into the laptop industry!

And Nietzsche clearly has the opportunity to inject some new vitality into the entire industry.

only,

Mo Ran is not a professional. He can only remind Wang Tao about the direction of research and development to see if it can bring him more surprises in the end.

Where to make breakthroughs in hardware depends on the final choice of Wang Tao and his technical team.

"call……"

After handling this matter, Mo Ran finally breathed a sigh of relief.

But soon, several things appeared in his mind again.

First of all, he didn't pay attention to the progress of the 32-nanometer "Pony Crossing the River Pro" chip being developed for a long time, as well as the mobile phone SOC chip that was forcibly launched because he was afraid of Qualcomm sanctions.

correct,

After developing 32-layer "3D-NAND" flash memory particles, Zheng Qian, who was hired at a large price, immediately led the team to start scientific research on 64-layer "3D-NAND" flash memory particles. I don't know that after so long, there are still No breakthroughs were made.

as well as,

Regarding the OEM "laptop" business discussed just now, we need to discuss it with Mr. Li Wanglong in advance and make preparations first...

After a short rest, Mo Ran took a heavy sip of tea. There were many things going on.

Come on, let’s go to Wanglong Electrical Appliance Factory first, and then go to Lao Li’s place first.