Technology: Start by selling mobile phones

The response on the Internet was enthusiastic, but no one expected it.

July 3rd.

An even bigger piece of news came.

Nietzsche Company suddenly announced that it will soon launch the Nietzsche brand's first notebook computer - the "Nietzsche Extraordinary Series".

Originally there was no fuss about releasing a laptop, but the point is...

In the overwhelming publicity on the Internet, Nietzsche's "Extraordinary Generation" laptop is equipped with a 1TB capacity solid-state drive!

Good guy,

As soon as the advertisement came out, the entire notebook computer circle was shocked!

You know, even in 2023, five years later, 1TB solid-state drives have not been fully popularized in laptops, and the configuration of most laptops is still 512GB!

At this time in 2018, 99% of laptops only have 256GB solid state drives or 128GB!

1TB?

I can’t even think about it!

The huge explosion attracted netizens to the advertisement, and then, when they saw the price and configuration announced by Nietzsche, netizens were so shocked that they opened their mouths and were speechless!

What a joke!

Solid state drive: 1TB!

CPU: The latest Intel Core I5 ​​8th generation - 8250U, four cores and eight threads, clocked at 1.6GHz.

Let’s not talk about the performance of this CPU. At the very least, this is Intel’s latest eighth-generation I5 processor, which is definitely a mainstream product in the market!

And the screen:

FHD full high definition 2K IPS screen, LED backlight, narrow bezel, third generation Corning Gorilla Glass.

This is also the mainstream configuration of 4K-5K laptops on the market now!

Next comes memory.

Memory: 8GB memory stick, DDR4 2400Mhz, enough!

Unlocking: Power button fingerprint unlocking plus "3D face recognition unlocking", okay!

Heat dissipation: double copper tubes + double fans + precise temperature control and heat dissipation, it’s so conscience!

Charging: Supports 100W fast charging technology!

Graphics card:…

Damn it.

Graphics card: NVIDIA Geforce MX150, performance-level independent graphics card HD, 2G video memory!

hiss……!

It even comes with a discrete graphics card!

It’s not over yet!

Keyboard: Customized ergonomic mechanical keyboard, supports secondary backlight and 1.3mm comfortable key travel, making it feel better to use!

Oh my gosh, there’s a mechanical keyboard!

And most importantly,

The retail price of this Nietzsche "Extraordinary Generation" laptop with fully online configuration is only: 3,999 yuan!

The computer circle on the Internet exploded instantly!

"Good guy, this is not the 'thin and light book' promoted by Nietzsche. This is a cheap butcher's book! This price-performance ratio is so good!"

"Nima, that's incredible! 3,999 yuan? Even if the configuration is mainstream, what does a 1TB solid-state drive mean? Nietzsche, what do you want to do!"

"Good guy, is Nietzsche crazy? The price of a 1TB solid-state drive has reached 1,200 yuan. Isn't it a waste to get a 1TB solid-state drive for 3,999 yuan? I'm really afraid that you will lose money, Nietzsche!"

"I don't know if it's a loss or not. I just want to go for it. It tastes so good. The price/performance ratio is simply unbeatable. I just want a battery car for 1TB!"

"When I saw the 1TB solid state drive in Nietzsche's notebook, and then when I saw the 256GB or even 128GB notebooks from other brands, I just wanted to spit. It's so stingy!"

"Hahahaha, me too, now my collector's edition of the movie is finally saved on a hard drive!"

"People upstairs, let me take a step to talk. Is this a serious movie?!"

"Who the hell saves serious movies?!"

"Brother, I have a friend... No, I have an email..."

…

Nietzsche's "Extraordinary Generation" notebook computer came out, instantly causing a stir in the entire notebook computer industry.

Especially under Nietzsche's special promotion, considering that most computers in the current laptop market only have 128GB, a 1TB solid-state drive is simply a dimensionality reduction blow!

The news spread rapidly, and coupled with the considerable influence of the Nietzsche brand itself, the "Extraordinary Generation" quickly attracted the attention of major computer manufacturers.

But after careful understanding, the product departments of major manufacturers were also stunned. Their reactions were almost as shocked as the netizens!

The CPU, graphics card, and screen are all pretty good, and for 3,999 yuan, they can indeed be equipped, but what the heck!

The vast majority of laptops on the market now are almost 128GB, the more cost-effective ones are only 256GB, and the most perverted ones are only 512GB!

What do you mean by going directly to 1TB solid state?

Yes, the price of "flash memory particles" has been reduced recently, but!

No matter how much the price is reduced, the purchase cost of 1TB is already over a thousand yuan. Wouldn’t you lose money by purchasing 1TB directly? !

Impossible, you will lose!

For a time, major manufacturers were shocked and frightened, and they had no idea what Nietzsche's "extraordinary generation" was like!

Soon, in shock, major notebook manufacturers began to inquire about the suppliers behind Nietzsche's notebooks!

The reactions of netizens on the Internet and the reactions of major manufacturers all fell into Mo Ran's eyes.

Actually,

Mo Ran had never thought about directly using a 1TB solid-state drive on the "Extraordinary Generation".

The original idea was to use the ex-factory price advantage of "Yellow River Storage" to add some cost-effectiveness to the "Extraordinary Generation" notebooks, and consider configuring 512GB.

However, with the current price reduction of "flash memory particles" and the improvement in the yield rate of Huanghe Storage's "3D-NAND" particles, the purchase price of 1TB for other notebook computer manufacturers is still around 1,100 yuan, but the cost of "Yellow River Storage" has dropped to Only 850 yuan!

the most important is,

Don’t Samsung and SanDisk want to block and suppress “Yellow River Storage”?

Then make it bigger, break the blockade, directly disrupt the laptop market, and let everyone's attention fall on Nietzsche laptops!

He knows very well that once the "Extraordinary Generation" is launched with a 1TB solid-state drive, as long as the effect is good, it will soon attract the attention of other computer manufacturers!

By then, you don’t have to think about it to know that manufacturers such as Lenovo, Asus, and Dell will definitely notice the “Yellow River Storage” supplying Nietzsche’s “Extraordinary Generation”!

Is the 1TB solid state of "Yellow River Storage" cheap? !

No need to think about it, by then the "Yellow River Storage" solid-state drive business will be like Xiaomi's own door-to-door business, and it will receive a lot of business!

And this is definitely a fact that SanDisk and Samsung cannot accept!

"It's time to make you suffer!"

…

Mo Ran was right. What netizens saw was the superficial phenomenon. What they saw was that Nietzsche's laptop was equipped with a 1TB solid-state drive without making money.

Manufacturers such as Samsung and SanDisk clearly saw the underlying logic at a glance.

Actually.

For Samsung and SanDisk, whether it is TF memory cards, USB flash drives, or even solid-state drives at retail, the overall sales volume does account for a part of the company.

but!

For Samsung and SanDisk, the real big head and the real core profit has never been the retail side, but the wholesale side that cooperates with major manufacturers!

Mobile phones need "solid particles", tablets need "solid particles", and laptops also need "solid particles".

For example, Lenovo produces about 70 million laptops a year, which means that it needs at least 70 million flash memory particles!

And this is just Lenovo, there are also major brand computers such as Apple Computer, Asus, Dell, HP and so on!

Such a large sales volume makes the five giants of "storage chips" attach great importance to this enterprise business.

And now,

Nietzsche suddenly launched a 1TB solid-state drive on a 3,999 yuan laptop. Doesn’t this mean he directly told all laptop manufacturers that my solid-state drive is very cheap?

Isn't it equivalent to directly inserting a nail into the corporate customers that Samsung and SanDisk value most? !

Magic City, SanDisk headquarters, in the conference room.

SanDisk President Porter looked serious. Opposite him were the CEOs of four giant companies: Samsung, Hynix, Micron, and Toshiba.

No one expected that they would get together again in just a few days, and this time, they already felt a strong crisis.

"Behind Nietzsche is the 'Yellow River Storage'."

"We originally thought that Yellow River Storage would be in danger of survival because of our joint price reduction, but we didn't expect that they would dare to fight back."

Talking Potter.

As soon as he spoke, the faces of the five people present turned serious. It was obvious that no one was a fool.

The clues can already be seen when Nietzsche took the initiative to reduce the prices of "Jinghong Series" and "Liaoyuan SSD" two days ago.

Now, Nietzsche has made a gimmick with a 1TB solid-state drive in a laptop. This is a complete counterattack against them!

"Their counterattack was sharp."

Samsung President Lee Moon-hyun on the side took the words with a serious face.

“We originally thought that their ‘3D-NAND’ flash memory particles were very expensive, but we didn’t expect that they still had the energy to fight back.”

"This shows that there must be some problems with our previous judgment!"

After the words fell, everyone's expressions became more solemn.

really,

According to previous expectations, it would be good if "Yellow River Storage" can struggle to support it, let alone take the initiative to counterattack!

But what went wrong? !

"Everyone, is there another possibility?"

During the discussion, the president of Toshiba, who was sitting at the end, coughed slightly.

Seeing that everyone was looking over, he continued: "I have been thinking about this matter today. Is there a possibility that the Yellow River Storage is making its final struggle? Or, in other words, the final madness?!"

"The final struggle?!"

Everyone thought for a moment, and then they all had their own answers.

"I don't think so."

The answer was Samsung President Lee Moon-hyun.

He frowned.

"Although we don't know much about the 'Yellow River Storage', I don't think they are struggling at the end, it doesn't make any sense!"

"I am more inclined to think that they may have really made a breakthrough in '3D-NAND' flash memory particles..."

"You still remember, Xiaomi and Jingdong were the ones who used the 'Jinghong series' TF memory cards to attract market attention and finally won orders!"

"Now, it's almost the same routine. They use the Nietzsche brand to equip laptops with 1TB solid-state drives to attract the attention of other computer manufacturers..."

"This shows that they should be really prepared!"

"and……"

Speaking of this, he paused deliberately and his tone became deeper.

"And everyone, the 'solid-state particle' business and 'TF memory card' on the enterprise side are not at the same level. It will be troublesome if 'Yellow River Storage' penetrates this market. We can't take any chances!"

This statement made everyone stunned.

That’s right, whether it’s a bluff or not, a final struggle or not, the most important issue now is to prepare for the worst and not give “Yellow River Storage” any opportunities!

After a while, the Toshiba president who had just spoken calmed down and his tone became more serious.

"What you said does make sense, so what should we do now?"

what to do?

The current situation is indeed very troublesome.

"Yellow River Storage" took the initiative to provoke price cuts, and it was probably really prepared.

If it does not continue to suppress its orders with price cuts, there is no doubt that "Yellow River Storage" will soon be able to obtain a lot of orders from Yanguo by virtue of its price advantage.

Once the market share of "Yellow River Storage" is expanded, the money earned will be continuously used to expand production and invest in research and development.

This situation is obviously the last thing they want to see!

Can we follow the price reduction of "Yellow River Storage"? !

It hurts just thinking about it!

Everyone present knows that the biggest advantage of "3D-NAND" technology compared to "2D-nand" is the price advantage, especially the advantage of large-capacity flash memory particles is more obvious.

If you follow the "Yellow River Storage" price cut, there will be no cost advantage. How much money will everyone make? Just follow the northwest wind.

Thinking of this, everyone's eyes fell on Samsung President Lee Moon-hyun.

Li Wenxuan pushed up the black glasses on the bridge of his nose and said in a deep voice:

"The 'Yellow River Storage' has indeed created some trouble for us, but there is no need for us to get into trouble."

"Didn't I say it before? Even if the cost of Yellow River Storage's flash memory particles is less than 120 yuan, our substantial price reduction will weaken their profits and delay their technological development."

"Furthermore, everyone, the '3D-NAND' technology of 'Yellow River Storage' is only 32 layers. They have it, don't we?"

As soon as these words were spoken, everyone present was stunned for a moment.

"3D-NAND" was originally a concept developed by Micron and Intel. Micron naturally has 32-layer technology, and Samsung, SanDisk, and Toshiba also have 32-layer technology reserves.

It's just that when there was no "Yellow River Storage" before, each company sold "2D-NAND" particles as ordinary and "3D-NAND" as high-end, and made a lot of money.

Especially the traditional "2D-nand" technology, after more than 40 years of development, the technology has become very mature, which also means that major manufacturers do not have to invest more research and development costs in "2D-NAND".

This is a business of making money while lying down.

And now.

If it is true as Li Wenxuan said, then all companies will undoubtedly increase research and development expenses on "3D-NAND" and make technical reserves!

This is not a small sum of money!

Moreover, this also means that the "3D-NAND" era has really arrived, and the days of "2D-NAND" just lying around and making money are coming to an end!

Who wants to end such a life unless it is absolutely necessary?

The pain that penetrated into the bone marrow made the conference room completely silent. Everyone looked at me and I looked at you. No one could make this decision.

I don’t know how long it took, but the president of Hynix, who had been silent in the conference room, suddenly coughed slightly and raised his hand.

"President Porter, President Li, President Frick, I have an immature idea."

“Can we bring ‘Yellow River Storage’ into the fold to form a price alliance? Let’s make money together?!”

Absorb Yellow River storage? !