Technology: Start by selling mobile phones

time flies.

March passed in the blink of an eye.

In March, "Nietzsche A7" ushered in a real explosion.

With the support of the "internal support quota", the monthly sales volume successfully reached 15,000 units, breaking the sales record of Pinxixi mobile phone category, and undoubtedly becoming the first in the "monthly sales list" in March!

At the same time, due to good sales of "Nietzsche A7" in March, the company's net profit increased by RMB 1.5 million.

but.

Mo Ran was not very happy.

Just opening molds for new mobile phones, making a batch of engineering prototypes, and ordering a batch of slightly higher configuration parts, the money has been exhausted.

"Expanding production capacity and adding production lines costs money, recruiting employees costs money, everything costs money!"

“We still have to launch new products quickly!”

"The upper limit of the 'Nietzsche A7' is just there. After a while, aesthetic fatigue may cause sales to decline!"

Mo Ran sighed helplessly, feeling a strong sense of crisis in his heart.

Fortunately, the next day, good news came.

After testing the new mobile phone for more than a month, the engineering prototype is finally ready.

Four mobile phones were placed in front of Mo Ran.

The final configuration is:

Minimum configuration:

Memory: 1GB+4BG.

Chip: MediaTek low-end entry-level MT6735, 4 cores.

The battery capacity is 3050 mAh, and it is equipped with a 3 million front camera and a 5 million rear camera.

The game can be played stably at medium quality and with zero special effects. Occasionally, the frame rate will fluctuate slightly during large-scale 5V5 team battles.

Medium configuration:

Memory: 2GB+6BG.

Chip: MediaTek mid-range entry-level MT6750, 8 cores.

It has a battery capacity of 3050 mAh and is equipped with a 5-megapixel front camera and an 8-megapixel rear camera.

The game can be played with high quality and low special effects. Even when a team battle breaks out, the overall performance is very good.

High configuration:

Memory: 3GB+32BG.

Chip: MediaTek’s high-end entry-level chip Helio X10, 8 cores.

It has a battery capacity of 3050 mAh and is equipped with a 5-megapixel front camera and an 8-megapixel rear camera.

You can play Honor of Kings very smoothly with high quality and medium special effects, and the frame rate is very stable.

Top configuration:

Memory: 3GB+64BG.

Chip: MediaTek high-end flagship chip Helio X20, 8 cores.

It has a battery capacity of 3050 mAh and is equipped with a 5-megapixel front camera and a 12-megapixel rear camera.

This configuration can fully enable all effects to be fully activated, and you can play Honor of Kings smoothly and smoothly!

"Mr. Mo, as per your request, the four configurations have been tested."

"The approximate cost of each configuration is here, please take a look."

In the office, it was Hao Keke and Wang Fugui who reported the latest progress to Mo Ran.

Seeing Mo Ran take over the cost estimate form, Wang Fugui took advantage of the situation and said:

"Boss, the final cost of a mobile phone with a minimum MT6735 chip is 470 yuan."

"This cost is slightly higher than the previous estimate. It is mainly to ensure the texture and feel of the phone and to improve the screen and back panel, so..."

"Costs have increased."

Mo Ran nodded. Lao Wang had reported this to him before.

In the original design drawings of Vivo X9, it is equipped with a 5.5-inch AMOLED display. The screen also uses fifth-generation Corning Gorilla Glass, and the back of the fuselage uses an aluminum alloy one-piece design.

Naturally, a mobile phone priced at around 500 yuan cannot use such a good screen and glass.

After weighing the matter, Lao Wang chose a good 1280*720 pixel 2.5D glass in order to ensure quality and restore the effect on the design drawing as much as possible, which resulted in a slight increase in cost.

"Well, I know this, just keep talking."

Lao Wang continued:

"The second configuration is the MT6750."

"This model uses the same materials as the design drawings, and the MT6750 chip is more expensive..."

"The final cost was eight hundred and forty yuan."

"The third configuration is equipped with MediaTek's high-end chip Helio X10. The final cost is..."

"Exactly one thousand and eighty yuan."

Seeing this, Mo Ran frowned slightly.

"What about the flagship phone?"

"The top flagship phone uses the high-end flagship chip Helio X20..."

"The final cost was about 1,300 yuan."

470 yuan;

840 yuan;

1080 yuan;

1,300 yuan;

After a moment, he looked at Wang Fugui.

"Lao Wang, what do you think is the best retail price for these four configurations?"

After hearing this, Wang Fugui's face suddenly became a little tangled, and it was obvious that he had already considered this issue.

"Boss, the lowest configuration costs 470 yuan. I recommend selling it for 599 yuan. One unit can make a profit of 130 yuan."

"The cost of the mid-range model is 840 yuan... I suggest you bite the bullet and sell it for 999 yuan. We can also make a profit of 160 yuan."

“As for the high-end version priced at 1,080 yuan and the flagship model costing 1,300 yuan, I’m afraid it’s up to you to order it!”

“If I had to say, let’s sell the high-end model priced at 1,080 yuan for 1,299 yuan, and the flagship model priced at 1,300 yuan for 1,499 yuan?”

"I'm afraid I won't be able to sell it if I set it high."

At this moment, Mo Ran finally knew why he felt something was wrong just now.

That's right.

It's just a matter of pricing.

Especially for the high-end configuration, the cost of 1,080 yuan is a bit embarrassing.

If you set the price too high, you may not be able to sell it; if you set the price too low, it will be a waste of time.

After working so hard for so long, and even using the design of Vivo X9, is it possible to make 200 yuan just by selling one? !

At this moment, Hao Keke on the side started muttering.

"I said at the beginning that our current situation is not suitable for launching mobile phones with high configurations. If the configurations are too high, who will sell them?"

"Now the cost is stuck here. If it is too high, it will be too low. If it is sold too high, no one will buy it. If it is sold too low, there will be no profit!"

"Hey! But if you ask me, 200 yuan for a flagship phone is not unacceptable..."

Mo Ran was already in a bad mood at this time.

With a glare:

"You think I'm a philanthropist?"

"Do you think I am the light of domestic products and only like to 'make friends'?"

"Earning 200 yuan from a flagship phone is still a gross profit, barely acceptable?!"

"Are you kidding me?"