Technology: Start by selling mobile phones

September 30,

The sales data of the "Nietzsche X1" mobile phone in the first month of its launch have been calculated.

After 26 days since it was officially put on sale on September 4, the first-month sales volume of the "Nietzsche X1" mobile phone was finally fixed at 65,400 units.

There is no doubt that "Nietzsche X1" won the first place in the "monthly sales list" of Pinxixi mobile phone category.

The second place is also from Nietzsche's mobile phone - "Luban No. 8".

finally.

The mobile phone category rankings in September are:

First place: Nietzsche X1, 65,400 units.

Second place: Luban No. 8, 32,600 units.

Third place: Kupai Fashion N1, with sales of 16,600 units.

…

Tenth place: Nietzsche A7, sales 9,400 units.

Mo Ran is very satisfied with such excellent sales data.

And when he saw the sales profit of "Nietzsche X1", he was even more satisfied.

In less than a month, 65,400 units were sold, and the low-end 1,999 yuan version sold 42,000 units, with a profit of 360 yuan per unit;

The 2,599 yuan high-end version sold 23,000 units, and the profit per unit reached 520 yuan!

In the end, the net profit of "Nietzsche X1" alone for this month was as high as 26 million!

Mo Ran looked at the financial statements with satisfaction.

If the profits of the two mobile phones "Nietzsche A7" and "Luban 8" are added this month, Nietzsche's profit for the month in the mobile phone category reached 35 million yuan!

The operating profit of the entire Nietzsche company this year has also reached 60 million yuan!

"Finally...finally have some money!"

The abundant funds in his account made Mo Ran relieved. Now Nietzsche finally no longer has to live a tight life.

He continued to read,

Compared with the outstanding performance in the mobile phone category, Nietzsche’s sales in tablet computers and LCD TVs appear to be somewhat inferior.

With the launch of Redmi's 799 yuan tablet computer and its entry into Pinxixi, it has obviously also affected the sales of "Morning Tablet".

In September, the sales volume of "Morning Tablet" dropped from more than 4,000 units in previous months to only 3,200 units, ranking fourth in monthly sales.

The profit for the month was only 620,000.

The same goes for LCD TVs.

With Changhong, TCL, Konka and other traditional home appliance manufacturers also entering Pinxixi, competition in the LCD TV category has become fierce.

In September, Nietzsche's monthly sales of 43-inch traditional LCD TVs were 10,300 units, ranking third.

in front of him,

It is a popular item that has just settled in Pinxixi and specially launched during the event, a 55-inch LCD TV from Changhong and TCL.

certainly.

Because the "Nietzsche B43" TV itself is an impulse product, profits are still as low as ever. Even if more than 10,000 units are sold, the profit is only 1.1 million.

Compared with the high sales volume and high profits of mobile phones, the TV industry is simply a younger brother.

"but……"

Seeing this, Mo Ran put the financial report in his hand back on his desk.

"However... after reaching an agreement with BOE, the cost of LCD screens will be reduced a lot and profits will increase."

"Moreover, our second TV - Nietzsche 55-inch LCD TV will be launched tomorrow, October 1st."

"This time, not only will Pinxixi increase sales, but they will also sell on JD.com. Sales should be good, right?"

Since reaching an agreement with BOE and Pin Xixi, Mo Ran has not been idle in the past ten days.

Not only did he ask Wang Fugui to start understanding the situation of the "TF memory card" industry, but he also settled the matter of opening a store on JD.com.

JD.com is divided into self-operated stores and third-party stores.

Mo Ran originally wanted to join JD Self-Operation, but after getting to know it, he learned that JD Self-Operation was actively invited by JD.com’s investment department to join self-operated procurement.

A brand like Nietzsche is not yet strong enough for JD.com to invite it into self-operation.

Second.

Now that JD.com is self-operated, JD.com’s purchasing department actually purchases Nietzsche products in large quantities, such as “Nietzsche X1” and “Luban No. 8” into JD.com’s warehouses across the country.

Then it is retailed and sold to JD.com customers through online self-operated stores.

To put it simply.

JD.com plays the role of a second-rate dealer.

Purchase from Nietzsche at low prices and at wholesale prices, and then sell them to them.

Mo Ran did not accept this model, and ultimately chose a third-party store where he was responsible for all operations, planning, and after-sales.

Although it is worse than the self-operated golden brand, it is also the best solution for the current situation.

certainly.

In addition to the completion of the store on JD.com, the 55-inch LCD TV led by Jiang Lan has also been officially mass-produced.

October 1st, that is, it will be officially released on Pinxixi and JD.com tomorrow.

According to previous expectations, a total of three models of 55-inch LCD TVs have been launched this time.

The first one: non-smart traditional TV.

The screen uses a BOE mid-range 55-inch LED high-definition LCD screen.

Because there is no smart hardware such as CPU chips and memory, and BOE’s screen price reduction, the final cost is 2,350 yuan.

Mo Ran is scheduled to sell for 2,799 yuan, with a gross profit of 21%.

After deducting factory fees, labor, and express delivery, the profit of each TV can reach 360 yuan.

Mo Ran is very satisfied that traditional TV can achieve this profit.

The second model: 55-inch high-definition LCD smart TV E55.

Resolution: 3840×2160. (4K HD)

CPU model: Amlogic T968 Cortex (Amlogic).

Number of CPU cores: Quad core 1.8Ghz.

GPU model (image processing chip): Mali-T830 independent image processing chip.

Memory: 2GB DDR3 dual-channel memory.

Storage size: 8GB.

Operating system: Tudou OS.

Color gamut: more than 85%.

Image performance: MEMC dynamic image compensation technology.

This is Nietzsche’s first smart TV. It costs about 2,600 yuan and sells for 3,199 yuan. The profit is much higher than that of traditional TVs, reaching 600 yuan!

The third model is also a high-end LCD TV that Mo Ran negotiated with BOE as a condition, and finally allowed it to lower the price of LCD panels.

55-inch 4K Ultra HD + HDR high-end TV—X55!

Compared with the previous smart TV, in addition to better screen performance, this 55-inch X55 flagship TV has greatly improved CPU chips, memory and other hardware.

The most commendable thing is that the screen refresh rate reaches 120Hz!

As a result, the cost of the flagship TV has exceeded 3,500 yuan, and the final price has been set at 4,599 yuan!

certainly.

Mo Ran doesn’t expect much sales of the third flagship TV. His sales focus is on the second model, the mid-range E55 LCD TV priced at 3,199 yuan.

The price of the flagship TV X55 is set at 4,599 yuan, which is nothing more than to enhance the branding of Nietzsche TV and demonstrate the powerful optimization technology of "Nietzsche TV"!

Thinking of this, Mo Ran exhaled softly.

Overall, the product line of 55-inch LCD TVs this time is relatively comprehensive.

Next, let’s see what the sales data of the entire network will be like tomorrow!

…

the other side.

Compared to Mo Ran's calmness, Jiang Lan, who was in charge of the TV business, was a little nervous at this time.

Three days ago,

She has already started to promote the upcoming 55-inch LCD smart TV on JD.com and Pinxixi stores.

Not only is there a "buy a TV and get a gift" campaign in the store, but also some advertisements are placed on the JD.com platform to attract traffic.

And Pin Xixi's side.

Because of the signing of the "key promotion store" agreement, under the leadership of Zhang Qian, the pre-sale news of "Nietzsche 55-inch TV" also appeared on the homepage recommendation.

Amid all the publicity and momentum, Jiang Lan did not hide it, nor did she engage in any tricks to announce the price on the day of sale.

Directly announced the relevant data and prices of Nietzsche's three 55-inch LCD TVs, and opened the pre-sale function.

After some sincere publicity, it naturally attracted the attention of many netizens.

at this time.

Jiang Lan was watching in the live broadcast room of a well-known digital evaluation anchor at Station B.

This anchor is none other than Cheng Zi, a big anchor who once received money to criticize the trash of "Nietzsche B43 TV".

"Brothers, I didn't expect Nietzsche to launch a 55-inch smart TV so quickly. I have doubts about the quality of their smart TVs."

"As a professional digital review blogger, I do not recommend TVs from such small manufacturers."

"First of all, the smart TV platforms of small manufacturers cannot provide any high-quality content at all. 99% of the content is provided by third-party APPs."

"Fundamentally speaking, the smart TVs provided by small manufacturers like Nietzsche are not much different from traditional TVs. They are just covered by a smart TV."

Not surprisingly, Orange’s evaluation of Nietzsche’s smart TV is not very good.

I have to say that Orange is indeed very professional and pointed out the biggest problem with Nietzsche’s smart TVs from the beginning.

soon.

His views were also recognized by netizens in the live broadcast room.

"Indeed, the anchor is right. If I buy a LeTV TV, I can watch the Chinese Super League and NBA. If I buy a Xiaomi TV, I can also watch movies and TV series on Youku and iQiyi in cooperation with Xiaomi. If I buy a Nietzsche TV, what can I watch?"

"That's right, I took a look at the introduction of their smart platform. Although it has access to three apps, Youku, iQiyi and Tencent Video, you have to pay for membership."

"It's really a scam, like LeTV, it's very good. Although you have to buy a LeTV TV membership, you can still watch a lot of scarce resources... Moreover, others like LeTV also buy TVs and give membership as a gift."

"Hey, hey, don't tell me, Nietzsche also gives membership to a TV set, and he also gives a one-year membership as a gift."

"Come on...what's the point of giving or not giving membership to Nietzsche TV? What TV content does Nietzsche have?"

Looking at the discussion among netizens, Cheng Zi nodded slightly. He and Nietzsche TV did not have any old or new grudges.

But after receiving money to criticize Nietzsche TV last time, he found that the Nietzsche brand was quite popular, so he has been secretly paying attention to Nietzsche's new products.

so.

On the second day after Nietzsche's 55-inch TV started pre-sale, he immediately started live broadcast to prepare for the popularity, and now it seems to be working well.

While he was evaluating various performance data of the "Nietzsche 55-inch TV" live, a barrage appeared in front of him.

"You can't say that. At least the price of Nietzsche TV is very cheap, and the price/performance ratio is quite high.

I just made a comparison. Xiaomi’s 55-inch smart LCD TV costs 3,599 yuan, while Nietzsche only sells it for 3,199 yuan, which is not bad! "

He smiled slightly and then read out this barrage.

"Brother, please don't take advantage of me."

"I have to admit that the prices of Nietzsche's 55-inch traditional TV and their E55 smart TV are very low among 55-inch TVs."

"But have you noticed that they are using BOE TV screens?"

"You know, BOE's LCD panels are only mid- to low-end in the TV industry. Not to mention TVs from Sony and Samsung. Even our Xiaomi TVs use 4K screens from LG or Samsung!"

"So, this is what I want to say next. Although Nietzsche TV is cheap, it is not as cost-effective as everyone imagines!"

"and,"

“What surprised me the most is that they also use BOE screens on their flagship TV, the X55, which sells for 4,599 yuan.

The price of their flagship TV is not cheap. Using BOE’s screen, which is recognized by the industry as a lower grade, on the flagship TV, isn’t this rubbing the IQ of consumers to the ground? "

"This is like cutting leeks and charging an IQ tax!"

Cheng Zi's words completely aroused heated discussions among netizens in the live broadcast room.

really.

Now in 2016, 55-inch LCD smart TVs generally cost more than 4,000 to 5,000 yuan.

At first glance, Nietzsche’s 55-inch traditional LCD TV is priced at only 2,799 yuan.

Although the price of smart TV E55 exceeds 3,000 yuan, the price is still very cost-effective among 55-inch smart TVs of the same type.

But after saying this, I discovered that Nietzsche TV actually "cut corners" on the most important screen of the LCD TV!

Without a good screen, can the picture quality of the TV be guaranteed? Can the quality be guaranteed?

In an instant,

Not to mention those in the live broadcast room who were fans of Orange, netizens who were watching and passing by started to complain.

"Bah, when the anchor said this, I completely understood it. The secret of the low price is here!"

"Damn it, you really get what you pay for. I thought it was Conscience TV, but I didn't expect it was Wolf Heart TV."

"Hey guys, Nietzsche TV uses domestic screens from BOE. Can domestic screens be used? Not even dogs!"

"That's right, domestic screens are so rubbish. The picture quality is more than one level behind Samsung and LG. There is no way I will buy a domestic screen!"

"The anchor is really professional. I was originally attracted to this 55-inch large TV and wanted to buy one. Fortunately, I wasn't fooled!"

The atmosphere in the live broadcast room was lively, but Jiang Lan couldn't help but frown outside the computer screen.

Although she knows that her Nietzsche TV has improved screen performance and image quality through "image processing chips" and "hardware image quality optimization technology\

,"It is no exaggeration to say that the screen quality is almost the same as that of TVs using LG and Samsung screens!

But this is indeed the point where "Nietzsche TV" is easily criticized now, but...

All this just needs to wait until tomorrow when the TV is released and the first batch of customers get the TV. Everyone will find that there is no difference in picture quality even with BOE’s screen!

She silently wrote down these questions in her notebook, then exited the Chengzi live broadcast room and came to the live broadcast room of "Struck by Lightning", Ma Teng Pegasus and Ma Laoshi.

Compared to Chengzi's unfriendliness, Ma Tengfei just blew hard.

"Brothers... don't worry, I have already obtained the 'Nietzsche X55' and the 'Nietzsche E55'!"

"It is no exaggeration to say that our Nietzsche TV uses conscientious materials, and the screen issue that everyone is concerned about... I have compared the Xiaomi 3S TV, and the picture quality is no worse than the LG screen!"

Most of the people in Ma Tengfei’s live broadcast room are fans of Nietzsche.

Some of them have purchased other Nietzsche products, such as mobile phones, tablets, etc., so they naturally have a good impression of Nietzsche.

Soon, many people began to express their opinions.

"Ma Laoshi, help us ask, do these three 55-inch TVs still enjoy the 2+4 warranty policy?"

"Yes, I came here because of the long warranty on Nietzsche TV."

"By the way, Ma Laoshi, you will get a one-year membership with the purchase of the phone. Can the members who are given this gift be able to watch movies and TV series from Youku, Tencent Video, and iQiyi on TV?

If possible, I think the price/performance ratio is pretty good, so I decided to buy one! "

Looking at the barrages one after another, Jiang Lan quickly recorded the netizens' requests.