Chapter 11 All parties move

  A worry media.

   "How is it, is the data real?"

   "It's true, and the attention ratio is too high. According to the data from the technical department, the number of readings and attention has reached an astonishing eight to one."

   "Eight to one!"

  The senior executives of the company gasped. As a large MCN organization, they knew what this meant.

  It means that a brand new top Internet celebrity account is about to appear.

"It's horrible. No industry has such high data. I read a novel a few days ago. The author said 50,000 favorites, and finally subscribed to 500 people. 100 to 1. The angry author will be a **** .”

   "Novels are different. It costs money to subscribe. There are still many netizens in China who are used to prostitution for free. It doesn't cost money to pay attention. In addition, the content of this video has aroused everyone's curiosity, so naturally the attention is high."

   "I just asked the person in charge of the platform, and the person in charge revealed that this is a new account, and it has not been signed with any organization. Let someone contact the other party privately to sign the contract."

   "Boss, what level of contract will you sign with?"

   "Let's set A level tentatively. Magic is not easy. If this person knows such a magic, it will be short-lived."

  another institution.

   "Find him, offer him an S-level contract offer, and give him a signing fee of 1 million when signing the contract. Later, the company promises no less than 5 million traffic promotion fees."

   "Boss, is this too risky, what if this person knows such a magic trick?"

   "This is a gamble. Among the Internet celebrities we signed, none of them were signed and packaged before they became popular. Now there are no real newcomers. Before the work is released, a team has already started to package it."

  Countless MCN organizations were moved by Lin Ye's short video, and at the moment, several employees of the original incentive department of the short video platform were complaining boredly.

   "What kind of eye-catching content is this? I filmed my day-to-day life, slept until noon and woke up, then asked someone to massage, then went to a restaurant, and soaked my feet at night to sing. I dare to apply. Can this thing be promoted?"

   "You're pretty good, but my side is even weirder. Can't you get an anti-shake device for shooting? The camera shakes like Parkinson's."

   "I think our department will be canceled sooner or later. There are no real newcomers now. The so-called newcomers are also packaged by those agencies in advance, and a professional operation team is invited to write and shoot the script."

  The company’s creation of the original incentive department is faced with the fact that all the top Internet celebrities now belong to MCN organizations. Fearing that these MCN organizations will be too big, they decided to discover some potential newcomers who have not signed with MCN organizations.

  But the department was established for a month, and few potential newcomers were found, and the video quality was not high.

In fact, it is easy to understand. Except for some professional science explanation accounts, shooting accounts have very high requirements for photography, editing, copywriting, including radio. Generally, newcomers can’t understand all these by themselves. The video effect they shoot Naturally, it is not as good as a professional team.

   "Hey, there is a new magic account, and it suddenly became popular, and a video became a trending search."

   "It should be another newcomer who is about to be launched by some organization, and the traffic bought by spending money is on the hot search."

   "Old Wang, don't talk nonsense. I just watched this video. The magic is amazing. Which organization launched this newcomer?"

   "Don't worry about which institution, it's impossible to be an amateur anyway, and it has nothing to do with us."

Lao Wang sighed, and suddenly glanced at the computer screen of a young colleague, and asked with some doubts: "Xiao Hu, this magic is really amazing, but you don't have to shake, and we watch videos during work hours, Don't use the computer to flash, in case the leader sees it, you will be criticized again."

   "Brother Wang, I am not a computer-generated video, but an application video that pops up automatically in the background."

  Xiao Hu zoomed out the video, and Lao Wang and the others immediately poked their heads over. When they saw the backstage page of the work, the whole office was eerily silent, only the sound of everyone's rapid breathing.

   "Really...really a separate creator, not an MCN organization."

   "There should be no MCN organization that dares to apply for originality incentives so boldly."

Original incentives are aimed at independent creators who are not MCN organizations. The platform will promote creators’ video traffic, while MCN organizations can only spend money to buy traffic, and then rely on video quality to accept traffic algorithm testing. next flow pool.

   If the MCN organization dares to break this bottom line, it will wait to be completely blocked by the company.

   "Quick... report it quickly, our department may have to feel proud this time."

   "Give him traffic and see how popular his video can be!"

  …

  …

  In Raocheng, a small media company, only one boy and one girl are looking at another girl with a cute face, with worried expressions on their faces.

   "Wan Ai, aren't we still here? We have so many fan bases, we can still do it."

   "Yes, as long as our content is good, we can still have traffic. I don't believe they can cover the sky with one hand."

Hearing the words of comfort from her two partners, Zhang Nuannuan managed to put on a smile on her face. After graduating from university a year ago, she started to start a self-media business, set up a studio, and took on local promotional activities, mainly It is to explore the store to attract traffic to the store, and some stores hold activities to promote it. After a year, the account has reached more than 300,000 fans.

For a local life account like her, 300,000 fans are already very powerful, and the studio can be supported by advertising fees. Several friends saw that she was doing well and wanted to do this, so she brought Let them go to shoot and increase their popularity, it's just that she, who is inexperienced in the world, never thought that human nature can't stand the test.

  Because of trust, she didn't sign a contract with these friends, but only verbally said about the dividends. Unexpectedly, these people all ran away after accumulating some fans.

The reason for running away is very simple. Wuyou Media opened a branch in this city. At first, they found her and asked her to sign with their company, but she refused. I didn't expect that the person in charge of the branch could not sign her. Contact her friends privately and poach those friends away.

That's not enough, relying on strong capital, the person in charge directly found those merchants and said to help them promote them for free, but they had to sign an exclusive agreement and not allow other companies to promote. The company's way out.

Worry-free media can afford to lose in the early stage. As long as they are gone, you can find merchants to charge fees at that time. It is exactly the same as some Internet companies burning money to subsidize and kill competitors. Moreover, worry-free media is not completely free. The store promotes group buying activity packages, and every time an order is sold, a commission is charged.

   "Don't worry, I won't be knocked down so easily. In the afternoon, let's visit a few stores and ask them if they have any cooperation intentions. We will also publicize them for free and get a commission on the order."

  Zhang Nuannuan encouraged herself. At the beginning, she had no fans, and now she has 300,000 fans. I don't believe it can be worse now.

   "Nuan Nuan, we have a local video that went viral, with more than one million likes and more than half a million fans."

   Just when Zhang Nuannuan packed up his emotions and was about to cheer up, a colleague suddenly exclaimed, picked up the phone and showed her a video from the same city, it was a magic video.

   "This magician is too powerful, he can't see any flaws at all, and he can't get so many followers."

  Compared to her colleagues who were amazed at the magic of magic, Zhang Nuannuan was indeed a little curious about the magician himself. For some reason, although the other party was wearing a mask, she always felt a little familiar in figure, as if she had seen it somewhere before.

   A bit like my cousin.

  But then Zhang Nuannuan dispelled this idea, his cousin doesn't know magic, so it can't be his cousin.

Thinking of my cousin, it seems that I haven't contacted my cousin for a long time, so I can't blame myself, my mother is pressing me hard, and I follow my mother's order to introduce my cousin to a girlfriend, and my cousin treats her as a girlfriend a few times in a row. After losing the prehistoric beast, he stopped contacting him for nothing.

  (end of this chapter)

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