The ceo's secret

At that time, some girls bought bell bottoms and tried them on several times in the house. They were afraid to go out. They were afraid that the joke would make a big noise and they would not get married. Flared pants are zipped with a slit in the middle to show equality between men and women.

Batshirts and bell bottoms, the pioneers of fashion, began to lose a good reputation. The first group of people to wear batshirts and bell bottoms are regarded as "male hooligans" or "female hooligans", and serious moral problems are also involved. Gradually more and more students wear bell bottoms in school. The students are in high spirits and compare with each other whose bell mouth is bigger, but the teacher is worried. So every morning when they go to school, the teachers stand at the school gate with scissors. When they see the width of the trousers, they leave the quantity. Then they cut the bell mouth along the trouser line with scissors, and the students who wear bell bottoms have to write a check.

At that time, students did not dare to wear bell bottoms when they went to school, but when they went shopping and visited relatives and friends, they even had to wear batshirts and bell bottoms to show off.

After that, the ban on clothing gradually opened, and all kinds of gorgeous clothing competed for novelty and beauty. Personalized styles were still the craze pursued by fashionable men and women.

In the 1970s and 1980s, bell bottoms and bat sleeves could be described as alternative fashions. They are in line with today's puffed milk and puffed clothes. Their fashion taste, unique personality and novelty are just the brand development direction of beautiful clothes? ——

"Beauty" brand style and development potential has been widely recognized in the industry, and has a good reputation among customers at all levels. The company will make unremitting efforts to further strengthen the refined production management, strengthen the concept of terminal support and customer service, and strive to build "beauty" into an art form with integrity, dedication, humanity and fairness as the cultural connotation of the enterprise Pursuit of intellectual fashion women's clothing brand with perfect integration of business operation!

The brand logo "beauty" contains the brand founder's persistent pursuit of fashion personality, elegant and atmospheric beautiful female image, advocating intellectual women, through the external high-grade dress, reflecting the internal rich cultural connotation and temperament cultivation, the pursuit of true love, love for business and life!

To create a beautiful female image with fashionable personality, intellectual elegance, romance and temperament, she may not be friendly, but she must be noble and independent, she may not be luxurious, but she must be different, she can also be romantic and elegant, but not delicate and artificial, she can make her personality known, be proud of others, but not ignorant and empty!

So, I naturally associate bell bottoms with bat sleeves.

So, there is this TV advertising creativity.

When Zhou Rui talked about it here, I noticed Liu yunyun's attitude change, from being careless at the beginning, to being gradually attracted, and then to being absorbed, with his eyes shining! ——

At this time, I leaned over to her and said, "is this TV advertisement too old-fashioned? ——”

Liu yunyun was obviously displeased by my interruption. She glared at her and looked at Zhou Rui brightly, saying, "go on! Go on! Please go on!... "

Zhou Rui on the stage also obviously felt Liu yunyun's attitude change, he also let go, his words became more and more expressive, his expression became confident, and his eyes became firm -

he said with a smile: "TV advertising budget is generally large. If you plan to have a small budget, you can use print advertising. Placed in the advertising window of the bus stop near the beauty mall. Now, the advertisements on the platform are all silly beauties with no connotation. Why don't you play something new? Long copy communication is adopted. If the writing is short, it should be as short as the poetic language. A lot of people will pay close attention to them when waiting for the car. Moreover, the long and beautiful text narration represents the cultural taste. The unique way of long copywriting communication can certainly arouse people's strong attention to the beauty mall. Therefore, we came up with a unique perspective to interpret the brand connotation of beautiful clothing - "

Zhou Rui moved out my creative idea of print advertising. He depicted the picture of print advertising with both hands -

a girl wearing a sexy white yarn suspender skirt stood at the entrance of the subway, her skirt was lifted by the wind at the entrance of the subway, her train was floating, her long hair was floating, and she looked into the distance. In front is the roaring subway, and the flow of people from south to North -

there are several lines written on the painting (preferably handwritten): that day, in the beauty

I went forward, you went back

you left, I went right

you and I

brush shoulders and go

can't forget, is

you smile past

today, in the beauty

you in front, I in back<

I'm on the left, you're on the right

you and I

hold hands to see each other

what I never forget is

the joy of love

the inspiration of my graphic creation comes from the field investigation of beauty mall, which was the one I went with Zheng Ying. That evening, in the beauty mall, we held hands like a pair of lovers in love. The inspiration comes from the trip to the beauty mall.

The starting point of this advertisement can also be said to be the advantage. I give the theme of love to the beauty brand, so that when people see beautiful clothes, they associate with sweet love. In this way, beautiful clothing is not only a kind of clothing, but also associated with sweet love."Nongfu mountain spring is a little sweet". Mineral water is similar in nature. But why can Nongfu mountain spring give people the impression of "a little sweet"? "Master Kang green tea, green good mood", the essence of green tea is the same, so why only Master Kang green tea can bring people "green good mood"?

The reason is very simple, we go to the coffee shop to drink coffee, not just to quench thirst and refresh ourselves, it is a kind of tasteful lifestyle. Modern people are not satisfied with the original material satisfaction, they pay more attention to the taste of life! Similarly, beautiful clothing is not very different from other clothing in its essence. Why should consumers buy the clothing of this brand?

If we can make female consumers think of beautiful clothes and immediately associate them with sweet love, then the sweet taste of Nongfu Shanquan and the green mood of Master Kang green tea can be distinguished from other clothing brands!

I believe that women still have a lot of beautiful imagination about love! Isn't singer Chen Shuhua singing "love is a woman's soul" in the song "ask"!

When Zhou Rui talked about it here, Liu yunyun asked a question, which can be regarded as doubt. She said: "this flat copy feels good. It gives the connotation of beautiful clothes and sweet love, but it seems to generalize, because it's just a picture of sweet love --"

I listened to Liu yunyun's views carefully and thought that the witch's brain was turning well It's really quick and sharp. She's not the kind of uninformed upstart customer. She can point out the disadvantages of this graphic creation. In fact, I think so too!

In fact, I am not satisfied with this graphic creation!

Liu yunyun paused for a moment, took a sip of coffee, and then said to Zhou Rui, "when people see this graphic creation, they can associate beautiful clothes with sweet love, but I think it's not enough. It doesn't show the fashion taste of beautiful clothes, avant-garde, it doesn't show the most precious part of beautiful clothes -"

"beautiful clothes are not the most precious Yes! ——”

at this time, a short and powerful remark directly interrupted Liu yunyun. It was Zhou Rui who said this. He looked at Liu yunyun with a natural expression -

Liu yunyun seemed a little annoyed, and didn't believe his ears, and didn't believe that Zhou Rui dared to despise beautiful clothes -

she stared at Zhou Rui on the stage, blinked her eyes quickly, and couldn't say for a moment The appearance of the words -

most of the people below were also shocked! They must think that Zhou Rui has eaten the gall of a leopard! You dare to say this in front of Liu yunyun, who has a hot personality, and you can say it with a strong sense -

as we all know, Liu yunyun is the general manager of beautiful clothing. In Binhai City, which is led by the clothing industry, beautiful clothing has risen rapidly in just three years, which is a miracle! It's like a black horse killed on the way!

Of course, discerning people all know that this has something to do with Liu yunyun's strong background. Her father is a real estate magnate in Binhai city. In the initial stage of beautiful clothing, Lin Xiaotian undoubtedly provided strong financial support and social network support for her baby daughter. Even the senior management of beautiful clothing was personally appointed by her old man!

However, Liu yunyun must have devoted a lot of effort to it!

Just as Liu yunyun was about to make a case, Zhou Rui spoke slowly. He said in an emotional and poetic tone:

"when I was 20 years old,

my father gave me a birthday present -

wearing a fashionable Floral Dress

walking on campus for the first time

boys' eyes

burned my face Scarlet, scarlet

it was a wonderful day:

unique, happy and satisfied

beautiful clothes are not the most precious, but just a different way of life

when I was 25 years old

he gave me a birthday gift -

wearing a sexy lace suspender

walking on the street for the first time

men's eyes

It was a wonderful day when I was far away from you:

unique, fashionable and satisfied

beautiful clothes are not the most precious, but just a different way of life... "

When Zhou huannian came here, he paused and looked around the whole conference room -

I saw Liu yunyun was shocked. She looked at Zhou Rui with wide eyes, and could not say a word -

I also noticed the surprise and admiration of those creative personnel of Simei -

Zhou Rui adjusted her tone and said in a more cadenced voice:

the voice of the creative personnel of Simei was more subdued