The ceo's secret

I looked at her with wide eyes and said, "isn't it? Do you have such a good car for the creative directors of Simei advertising? ——”

"you deserve it." Linlin looked at me and said seriously.

I said, "how can I deserve it? ——”

"don't forget the super order of yiliyuan," Linlin said with a smile, looking at me. "Although it's only an annual order, this annual order can generate tens of millions of revenue for Simei, and it's not too much to give you 300000! I know you won't accept my cash. I'll give you the rebate ratio of Simei's business department, which is equivalent to that of the car and car. "

I looked at her with wide eyes and said, "do you mean the Audi A6 is mine? ——”

"I think that's what I mean." Linlin said with a smile.

Oh! my god! Am I dreaming? ——

I have an Audi A6! Moreover, if I make 150000 yuan a year, I can buy a house in two years! At that time, I will pay a down payment of 300000 yuan. After that, I will get a monthly mortgage, and finally live a life of city dweller with a house and a car.

It's just, how do I feel a little weird? no way! I have to think about it when I get back.

One week later, I entered the dream of "Simei" advertising and officially went to work -

frankly speaking, the process of making this decision is extremely difficult. My concerns are as follows -

first, what will yunyun think after I enter Simei advertising? Does she think that I deliberately entered her sister's company? Does she think that I deliberately provoked her? Will it lead to conflicts between Liu's sisters? ——

This was just my idea at that time. It was only after a long time that I finally realized that the decision to let me enter Simei advertising was not only the meaning of Linlin, but also the meaning of yunyun, and the result of their joint negotiation -

of course, I didn't know these at that time, and I couldn't understand why yunyun did it? ——

Secondly, do I really have the ability to assume the responsibility of creative director?

Thirdly, there are some hidden worries that are not clear, and there are many reasons for me to enter Simei advertising. First, after the end of the year, I will be 25 years old. In another five years, I will be 30 years old. As the old saying goes, if I want to be 30 years old, I only have five years. There can be no further delay.

Secondly, my stage is really in the advertising company, not in the planning department of other companies. Only professional advertising companies can give me room to show my talents, while other places can only restrain my hands and feet and bury my talent in advertising creativity.

Third, there is more or less something to show yunyun. Isn't yunyun just kicking me out of my beautiful clothes? Do I have to rely on beautiful clothes? Maybe I can do better in other companies! And the "Simei" advertisement is obviously the best place for me to show yunyun!

Hao Jian strongly supported me to enter the "Simei" advertisement. He said that only in this way can we really fight side by side. Of course, this is not the main reason. The main reason is that Hao Jian also thinks that my "Simei" advertisement is the best place for me to realize my self ambition and my career ideal!

During the week I was thinking about, Linlin called me almost every night to ask me how I was thinking.

I put forward three requirements for her -

first, I can only accept the post of deputy creative director for the time being. I need a process of adaptation. If I am really competent for the duties of deputy creative director, it will not be too late to promote me to be creative director!

Second, I can't accept Audi A6.

Thirdly, while doing creative work well, I want to participate in the follow-up and negotiation of some important businesses as much as possible, so as to improve my ability in many aspects.

I made these requests Linlin all agreed, she gave me the feeling, it seems that I put forward any request, she would agree.

But I didn't expect that Linlin had corresponding countermeasures for the three requirements I put forward. Of course, after I entered the "Simei" advertising, I found these things after I signed the contract -

first, Linlin gave me a career as deputy creative director, and she was in charge of Hao Jian's group. In addition, Hao Jian's group had no creative director, that is to say, I was actually the creative director. It can be seen that this is all planned by Linlin.

Second, the car Linlin gave me was a Mazda 6 with manual transmission. The price was about 150000 yuan. The car belongs to the company. But Linlin gave me a 300000 bank card. She said I didn't want the Audi A6, so she had to give me cash. I deserved it.

Linlin also said that she wanted to give me the 300000 a long time ago. She went to Binhai Convention and exhibition center that day, not by the way, but by listening to yunyun say that I was watching cars in the Convention and Exhibition Center. She went to the Convention and exhibition center that day, just to know what brand of car I like and what type of car I like. Even if I don't go to work in the "Simei" advertisement, she will send me the Audi A6. She knows to send me 300000 cash, which I can't accept.Thirdly, as for my request to participate in the follow-up and negotiation of important business, Linlin gave a more straightforward answer. On the premise that my work permits, she will take me with her whenever she goes to any place for business negotiation

4A advertising companies are usually divided into three major departments: Creative Department, account serving department and media department. The creative department is responsible for the design and implementation of advertising ideas. The creative department is the soul of the advertising company. It's like the design department of a clothing company.

The key creative person is the Executive Creative Director (ECD), and the Executive Creative Director of Simei advertising is Roger.

Depending on the manpower, the creative department will be divided into several groups, each led by one or two creative directors (CD) or deputy creative directors (ACD). And my current position is ACD, but because of the intentional arrangement of Linlin, in fact, I exercise the function of CD!

There will be different groups under the creative director. Each group consists of a copywriter (CW) and an art director (AD). Basically, the two people will work together on advertising. As the implementation of art guidance is generally complicated, most of them are assisted by an assistant art director (AAD). Experienced copywriter and art director will be promoted to senior copywriter (SCW) and advanced art director (SAD), but the work is similar to before. The creative department also includes TV production, print production, studio and traffic. There is a producer in the TV production department, which is responsible for the overall planning of TV advertising, but in fact, the advertising production company is responsible for advertising shooting. The main work of customer service department is to contact customers and develop creative guidance. The key person is customer Supervisor (DCS), which is divided into different customer Director (AD), deputy customer Director (AAD), customer manager (AM) and customer Director (AE) according to different customers.

The customer manager of Simei advertising is Linda, the coquettish adult. The media department mainly recommends suitable advertising media for customers, such as TV, newspapers, magazines, posters, direct sales, etc., and strives for the most reasonable charges for customers and media. This is the general organizational structure of 4A advertising company. What are the responsibilities of CD, that is, my main responsibilities? ——

To ensure and supervise the quality of the creative department; to lead and guide the creative conception and implementation of important brands; to assist the customer department and planners to develop and complete strategies; to operate the company's business together with the company's management to impact on higher creative level; Responsible for professional training and guidance for members of creative production department; coordinate the working relationship between creative production department and other departments; make department evaluation reports and development suggestions regularly; those whose department expenses are less than a certain amount (depending on the specific provisions of each company) can sign on their own. This is the scope of my responsibilities -

I am responsible for two groups, one is Hao Jian, the daily necessities group, Hao Jian is the creative group leader, the other is the real estate group of the legendary "Er Ye" in Binhai advertising circle, and ER Ye is the creative group leader.

The first idea I was responsible for was the planning and creation of the "angel's eye" launch of the beautiful dress -

this was specially arranged by Linlin. She knew that I had been prepared for the launch of the "angel's eye" for a long time, and she wanted me to finish this project -

I gave the "angel's eye" to Hao Jian's group -

Hao Jian also ran I said: "you are really capable! As soon as I enter Simei, I will be my boss! ——”

I said, "stop talking nonsense! Come to my office later! Let's discuss the idea of "angel's eye" together! ——”

"yes! "Director Gu." Hao Jianjian said with a smile.

………

After work this afternoon, Linlin asked me to have dinner with her -

she said that she would take me to a northeast dumpling restaurant to eat dumplings. We drove to the Northeast dumpling restaurant in the downtown area.

We ordered two plates of dumplings, and some side dishes such as "cold three shreds", "coriander beef" and "northeast sausage slices" -

the environment inside was very good. We ate and talked at the same time -

Linlin sat across the table and looked at me with joy all the time -

I was a little embarrassed by her. I felt my nose and said, "why do you always look at me? ——”

"yes? ——”Linlin looked at me and blinked.

I said: "do you have the most clear mind."

Linlin looked at me and said with a smile, "I'm happy to see you like this."

"What am I like? ——”I looked at her and said.

"It's like walking out of the pain and focusing on your work." Linlin looked at me and squeezed her eyes.