The ceo's secret

Care is more "outstanding"

it's no big deal!

A "wear" Tianjiao, boundless enchanting

"add" clothes seamless, perfect

"play" beauty, tortuous body

the above words about underwear advertising words creators, are playing word games, playing puns to play wonderful!

There is also ridicule makes good, also known as bad makes good! For example, this sentence about "little woman" bra --

"in the past, I didn't know what I wanted to wear; now, I don't know what I wanted to wear until I saw the little woman, and I won't say anything again!"

It's funny, fun and easy to remember!

In my advertising career, I only wrote a bra copy called "purple orchid" bra. ^The advertisement I wrote for it at that time was "purple orchid core bra, give you invisible" support ", let you" chest "without care, enjoy every day easily!"

Now think about it, some dog blood, but also very real, until today, I still think it is real!

I remember when I was writing a purple orchid bra, I asked my former lover Ye Mei as an investigator. She told me the most secret feeling. She told me, "the best feeling is not feeling! It seems that I don't have the feeling of wearing anything. I feel free and relaxed! "

Therefore, I will write so realistic advertising keywords for violet. ^

from "zilanrui", I thought of "the show of Eve". My thinking dispersed, and inspiration came to me step by step - I thought of Eve, who was running in the virgin forest, wearing a wreath made of green leaves and red flowers, and wrapped in palm sized green leaves to cover her body -

what a scene that was?! I think of many key words in my mind - "nature, primitive, wild, sexy, fruitful, mature, temptation..."

I sat back in front of the computer and lit a cigarette. I extracted the core points from the brief of Eve show:

first, the target audience is mature, intellectual and tasteful women aged 25-35. ^

Second, the appeal point is to emphasize the concept of "natural, mature and primitive wildness"

underwear is not like other fashion of beautiful clothes, it has some secret temptation, with the psychology of guessing and peeping. No woman with normal spirit will go to the pedestrian street in underpants and brassiere! yes! What kind of underwear women wear, from a certain point of view, has the ingredients to please men!

Women are the ones who please themselves! Perhaps in order to win the heart of lovers, women will choose the style and color that lovers like! There is no doubt about it! At the same time, a woman's taste, more or less from her underwear brand insight!

A person with taste will not wear cheap underwear from the stall!

Therefore, I don't think creative points should be too straightforward or too artificial. Although those copywriters who play word games as creative points are a little smart, they are not smart! Who doesn't know that brassiere is to protect the breast, prevent breast sagging, and play the role of cushion, so that people look more perfect from the outside?

A bra designer no matter how clever, TA can only design a bra, he can not design a bra with breast effect!

I want my advertising words to fit in with Jeff's design ideas and bring people imagination at the same time. Therefore, it must be able to stimulate people's imagination and bring some mystery! Bra, it is a mysterious existence of privacy!

Women will not open their hearts to any man other than their lover for no reason! I don't think anyone will raise any objection to this point!

My advertising theme has finally come out. It's very short and simple, but it's the crystallization of my mental work. At least I think it's the best advertising slogan that I can think of so far and is closest to the connotation of "Eve show" -

"lure of Eden, Eve show"

that's right! That's it! What's more, I've thought of the best plane performance. The protagonist of the picture should be Eve, and the background is primeval forest. She runs happily on flowers and plants, wears a wreath woven with green leaves and red flowers, and covers her body with green leaves that are big enough to cover her body -

maybe Adam can also be seen, but Eve should be at the center of the picture, and Adam just appears to set off Eve! Adam's eyes must be designed well, and they must follow Eve's figure all the time -

because I finished the task Liu yunyun gave me yesterday, and I was in a better mood. I got off from the bus stop and hummed all the way to Xuguang building -

this sentence is actually very effective. I was in Xuguang building before I arrived at the company on Monday Liang Binhai was found in the hall on the first floor. {m}

when I saw him in the elevator, he just saw me. His nose was ugly, like a toad lying there. Now it's even more ugly, because the toad was bruised. Naturally, it was a problem left over by history after eating my heavy fist the night before yesterday!

He held a soft Chinese in his mouth, slowly spitting out a mouthful of smoke, squinting at me insidiously.I guess this bastard must hate me! In Happy Valley KTV, I beat him up. He must think that I will come to work with a nervous mood today. Who knows, I hum a tune, as if nothing happened!

The next day, my boss said that if I quit my job, I would not be afraid! But I beat my boss and want to work under him. It seems that only I, Xu Ming, can do it!

Liang Binhai took two puffs of cigarettes, squinted at me and said, "I'm very happy! Boy

I bowed my head, coughed and turned away. What else can I say? Can I say "sorry! Manager! I drank too much the night before yesterday. I accidentally printed my footprints on your bald head! "

"If you're still smart," he looked at me darkly, "get out of the company, and you submit your resignation report to me today, I'll let you go!"

"I'm not leaving the company!" I say it briefly and forcefully. {m}

Liang Binhai looked at me, took a long puff of his cigarette and said in a deep voice, "you'll go away! I see how long you can hold on! Fight with me, you have no good end

The elevator door opened and many people poured in.

Liang Binhai twisted out his cigarette butt in the garbage can sand beside the elevator door and walked into the elevator.

I didn't follow up and wanted to wait for the next elevator. In the crack of the door, Liang Binhai's small eyes were always staring at me, which made me feel uncomfortable.

Alas! What a mess after drinking! But on second thought, even if I didn't touch a drop of wine at that time, I wouldn't beat the old bald ass? I thought that in that case, no matter whether I had drunk or not, I would fight him!

I guess Liang Binhai must be sitting in his high back chair in his office now, thinking about his plan to revenge me. Just now, he said in the elevator, I must get out of the beautiful clothes, either I take the initiative to get out, or he tries to get rid of me!

If I offend Zhang Yiqi, I can still stay in the planning department. Now I offend Liang Binhai. I'm afraid I won't have a better life in the future!

Thinking about it, I began to feel a little depressed. I'm not afraid of Liang Binhai, but I'm afraid of losing this job. At the beginning, I cut my head to get into the beautiful clothes. Now the office chair is not hot. Is it going to go away?! ——

What about Gu Tong's tuition? The university is going to have a summer vacation. As soon as the summer vacation is over, Gu Tong's tuition will be ready for the next semester. My mother's health is worrying. Now just let her bear such a large amount of expenses, she will be tired! ——

………

Compared with the usual, I came late today, so I ran into Liang Binhai in the elevator. There's another reason why I'm deliberately late today, that is I have no face to see Zheng Ying!

The night before yesterday, I did that kind of obscene thing to Zheng Ying. I'm so dirty that I don't waste any more! Zheng Ying is no longer a little girl who doesn't know anything about men and women. She must be aware of it, right? ——

Oh! my god! How can I face her today?

Walking into the elevator, leaning against the wall of the elevator, the embarrassing incident of that night reappeared in front of my eyes

At that time, Zheng Ying asked me to lie down beside her, and I did so -

as soon as I lay down beside her, I smelled a very special fragrance, which was unique to girls. Light, but refreshing.

Zheng Ying said softly, "brother, you'd better take off your clothes, or you'll feel uncomfortable sleeping."

I turned to look at her, hesitated for two seconds, touched my nose and said with a smile, "OK! Take it off! ——”

then I sat up again, took off my jeans and white shirt, and then I lay down again.

At this time, that is to say, I only wore a pair of black boxer shorts and a black vest.

Zheng Ying said softly, "brother Can you hold me I'm afraid... "

I hesitated for a moment, but I still leaned over. Seeing that I agreed, she also leaned her body towards me slowly -

her body seemed a little petite and touched with my body. The suspender Nightgown on her body was actually very thin. I didn't know how thin it was, but through the Nightgown, I felt as if she didn't wear anything, and her skin was warm Degree and flexibility, through physical effects, are clearly transmitted to my skin -

perhaps because she was drunk too much by Liang Binhai, or because she was frightened. Her body was very hot and a little hot. She arched her head straight into my arms like an injured kitten, and her soft body was also close to her. The special fragrance seemed to be more intense -

I'm stiff, and my body and limbs are stiff. I put my hand around her shoulder and back, and my hand was always on her shoulder and back, and I didn't dare to move, for fear that I might accidentally touch her somewhere else.

After Zheng Ying found the safest and most comfortable position, her body did not move. Her face was close to my strong chest, and her breath was blowing the skin on my chest