The days of retirement with the singing queen

"Westward Journey" is officially launched. This card-based game has a plot provided by Lu Anzhi. The gameplay combines the previous turn-based games such as "Westward Journey II" and "Fantasy Westward Journey". The fun of attribute cultivation is greatly improved.

But Lu Anzhi actually doesn't have much fun in such games anymore. For him, such games are too time-consuming.

But people who can’t stand this world like it.

During the two closed beta periods, "Westward Journey" was widely praised. From the gameplay to the plot, it has been highly praised.

In terms of plot, the people in the "Westward Journey" project team also learned something from "Dragon", and even created a large number of background plots, which were placed in the introduction of game equipment and pets as the story and background of the entire game world. Replenish.

This adds an introduction to each pet and equipment. When the introductions of many equipment and pets are combined, a background setting, side story, or even part of the main content can be pieced together.

The people on the "Westward Journey" project team and the players of the two closed beta tests all greatly appreciated the idea put forward by Lu Anzhi.

The reason why the "Westward Journey" project team appreciates it is that it condenses the background story, saves a lot of costs, and enriches the plot. It accomplishes multiple things with one stone, which is perfect;

However, players who took part in the two closed beta tests felt that this kind of text introduction greatly enhanced the fun of collecting and exploring the game, and the story unconsciously became very epic and fatalistic, making the whole thing feel very heavy.

This made Song Xiaoqin obsessed.

Song Xiaoqin was originally a fan of "The Legend of Monkey King". Although this "Westward Journey" is just trying to sell dog meat, the plot still seems to be vaguely linked to "The Legend of Monkey King" and was born out of Stephen Chow's movie. The story is full of themes of reincarnation and fate, which makes Song Xiaoqin particularly fascinated.

As for the turn-based game she played during the Chinese New Year last year, she had already put it aside.

"This game is great. If I had known about this game, I would have no problem going to Xijing during the Chinese New Year this year!"

Song Xiaoqin said so. She suddenly found a good thing to pass the lonely time.

Lu Anzhi smiled and said: "Then go ahead, I have a ready-made song, and Director Han should be happy to let you attend the party. If you want to go up, it's probably just a matter of making a phone call."

Song Xiaoqin was immediately frightened: "Forget it, I'll just tell you. How can I let my parents stay alone in an empty room?"

Zhang Suxin rolled her eyes and said with disdain without hesitation: "You are such a good and filial child."

"snort!"

Song Xiaoqin could naturally hear the irony in Zhang Suxin's words and immediately "hum".

In short, on the day of the official public beta test of "Westward Journey", dozens of servers opened at the same time were instantly full, and queues began to form. Song Xiaoqin logged in as soon as the game server opened, but she couldn't squeeze in. She was ranked outside the 100th place in the queue.

She turned around and saw that the game had already been entered on Lu Anzhi's laptop, and she suddenly became jealous: "How did you get in?"

Lu Anzhi said: "This is my GM account."

Song Xiaoqin was extremely jealous: "The game belongs to you, how amazing are you?!"

Lu Anzhi said: "That's for sure."

Song Xiaoqin: "..."

So next, Lu Anzhi adjusted his account value, changed his equipment, and brought super high-quality pets with him, and started the game journey.

——Of course, the GM account is invisible to the outside world. If he changes equipment and gets pet adjustment values, it will not be displayed to other players. He was just playing randomly by himself. If other players saw it, it would definitely cause an imbalance in the game and cause widespread dissatisfaction.

The role of the GM account is mainly to deal with some emergencies in the game, and is not for gaming purposes.

But even so, it was enough to make Song Xiaoqin envious. Song Xiaoqin's number was still in line, so she could only watch helplessly while Lu Anzhi played.

After watching it for a while, he said sourly: "What's so great! It's like using a plug-in, and you don't experience the fun of the game at all."

Lu Anzhi said with a smile: "You don't understand. Wind Spirit Moon Shadow is a kind of fun."

"Tch! I don't understand what you are saying!"

Song Xiaoqin said, then asked Zhang Suxin, "What did Suxin say to her husband? What is Fengling Yueying? Where did this statement come from?"

Zhang Suxin said: "I don't know either." She has no interest in games.

After Lu Anzhi played for a while, he lost interest and went offline to do other things. Song Xiaoqin waited a long time and finally got into the game and started playing with great interest.

She never tired of exploring every place in the game, opening every prop she got to read the text description, and piecing together stories one after another. She also took great pleasure in studying what equipment should be matched with the character, what skills should be used, what pets should be brought, and how to cultivate the pets.

This is also the common state among players currently entering this game.

The product "Westward Journey" instantly became the number one phenomenon-level game in China on the day of its open beta.

Players praised this game for bringing together the advantages of all turn-based games currently on the market, and also made it its own characteristics. At the same time, each race ensures a certain balance and has its own gameplay, which is very popular.

At the same time, under Lu Anzhi's suggestion, this game is only relatively time-consuming and not compulsive.

After the new micro game box came out, Lu Anzhi made it clear that the new micro game business focused on the new micro game box. Only with the development of Xinwei Game Box can Xinwei Company's game business have a good ecology and become the leader in the game industry.

——This is not just a leader, but a leader that can lead the entire game industry and tie the game industry to a chariot.

Think about Steam in the past life. Games from countless game companies will be posted on this game mall platform. With steam, G Fat even dares to leave the handheld field easily.

To have such influence, a good reputation is a must.

Of course "Westward Journey" wants to make money. But for Xinwei, it is also a powerful tool for stabilizing the game platform ecology.

After the release of "Westward Journey", the new micro game box naturally became the game login device. This turn-based game has maintained extremely high popularity and reputation, and has also made the new micro game box more popular.

Xinwei also took this opportunity to hold a discount on many games in the game box. As a result, while "Westward Journey" became popular, the sales and downloads of other games in Xinwei Game Box also greatly increased.

——As for the game data, that’s not necessarily the case.

Some games with good quality have also improved their online data a lot, while some games, for some users, are just added to the inventory.

Li Huiming was a little worried when he reported the situation to Lu Anzhi, but Lu Anzhi thought it was a good sign.

The habit of liking plus one should be cultivated from now on.

Li Huiming accepted Lu Anzhi's view, but there was another thing that troubled him.

In other words, it is not just him who is suffering, but the Xinwei Game Box Department of Xinwei Company is also suffering.

——The popularity of "Westward Journey" is only in China. Due to the limited subject matter abroad, I am afraid it can only be popularized in countries in Southeast Asia. The layout of the new micro game box is global.

Seeing that there was no similar product around the world, the people at Xinwei Company gradually became ambitious and wanted to develop this box into a globally popular product.

Not only the box, but also WeChat and WeChat, they are trying to promote it to the outside world.

However, WeChat and WeChat are popular in some areas, but difficult to implement in other areas. There are many reasons.

After Xinwei Company concluded, it felt that compared to other products, the global promotion of game boxes was relatively easier, so the global strategy focused on this product.

They have also made a lot of efforts to promote this product. In order to promote this product, Li Huiming personally led the team to run around the world. To this end, he also signed cooperation contracts with many game companies. The previous wave of discount promotions has also opened up the game box in many places abroad.

But the problem now is that after the launch of "Westward Journey", the domestic and overseas development of the new micro game box will be separated.

Li Huiming is keenly aware that if this long-term development continues, New Micro Game Box will eventually only develop and grow in China. Once competing products are produced abroad, the development momentum of the box will inevitably be hindered.

Lu Anzhi didn't mind that much. He has always just invested money and made suggestions, not taking care of things. Xinwei Neng has developed into what it is in just two years, which is inseparable from the efforts of Li Huiming and others.

However, in the eyes of the people at Xinwei, the direction and strategy given by Lu Anzhi is the magic weapon for Xinwei to develop into the scale it is now.

In the eyes of the people at Xinwei Company, Lu Anzhi is simply a strategic master in the Internet. Every time he makes suggestions, he can always accurately touch the pulse of the Internet era and take Xinwei's development to a higher level.

And Lu Anzhi's financial support always allows Xinwei to develop in its own direction without pressure, without having to consider all other interferences.

Therefore, even if Lu Anzhi doesn't care much about Xinwei's affairs, he still has great authority within Xinwei.

For example, now that the overseas development of New Micro Game Box has been hindered, Li Huiming came to Lu Anzhi again for advice.

Lu Anzhi heard about Li Huiming's current predicament and said: "Actually, if we want to popularize game boxes, online games like "Westward Journey" are not the best choice. You have to understand the direction of x-box. If it continues to develop, in fact, It is different from "Westward Journey". Many players of "Westward Journey" only play online games and are not interested in stand-alone games. They will only log into the x-box "Westward Journey"."

Li Huiming nodded and said: "I understand this, Mr. Lu. But there is no doubt that "Westward Journey" can indeed increase the popularity of the box. At present, we can only develop in other directions by increasing the popularity first."

Therefore, Li Huiming currently wants to increase the overseas popularity of the box first. He brought up the original ideas that came out of his internal discussions with Xinwei to Lu Anzhi.

Lu Anzhi understood what Li Huiming was thinking. What Li Huiming has to do is divided into several steps. The first is to increase the penetration rate, and then after increasing the penetration rate, strengthen the socialization of the game box and build a game community. After building the game community, we can make the game mall bigger and stronger.

Lu Anzhi followed Li Huiming's thinking and said: "In this case, I think it's better for you to turn to another direction. There is actually only one type of online games that can resonate with players around the world - competition. Of course, a If the gameplay quality of the game is good enough and can break through the influence of the cultural environment, there will be no problem."

Li Huiming's eyes lit up: "Mr. Lu, do you really have an idea?!"

Lu Anzhi nodded and said, "I've already told you my idea. You are currently eager to promote and make games by yourself, and you definitely don't have enough time. So, take a look at what good competitive games are on the market today, and then acquire or cooperate with them. It’s the best way.”

As for games, that online game that still has a certain influence on a global scale after so many mistakes twenty years later is of course also very good. But that was too energy-consuming after all, and Lu Anzhi didn't want to waste his time in it.

If Li Huiming and the others wanted to do it, he would only list the background and main plot, as well as the game settings and gameplay, and let Li Huiming and the others do it themselves.

But in this way, the final game may be completely different from the game that was popular in the previous life.

Li Huiming nodded and said, "I understand, Mr. Lu. I seem to have noticed before that there is a shooting game in Europe that is quite popular. I will arrange time to go to Europe when I get back."

Lu Anzhi said: "Don't be so busy, take care of your family more."

A happy smile appeared on Li Huiming's face: "It's okay, Mr. Lu. My family is very supportive of me, and Guangguang is also very proud of me."

Lu An was still a little dazed when he heard the name Guangguang from Li Huiming's mouth. Speaking of which, Xianxian hasn't mentioned Guangguang for a long time, nor has she played with Guangguang. Since having sister Nika, sister Ran Ran and brother Qian Qian, as well as classmates in kindergarten, Xianxian no longer knows where to throw her light.

Now that I talk to Xianxian about Guangguang, I don’t know if she can remember it.

"But Mr. Lu, what you mean is that you also have any ideas on the gameplay? Then while we are collecting competitive games, can we also develop an online game that is fun enough? Mr. Lu, can you put your ideas in Tell me about it? After we finish "Dahua", we can just leave a certain amount of manpower to develop subsequent versions and maintain game operations. In addition, the company also has enough funds to expand manpower, so we can allocate energy to develop another game. .”

Li Huiming asked again.

When Lu Anzhi heard what Li Huiming said, he smiled and said: "Then I can't explain it for a while. If you want to try it, give me some time and I will list my ideas. But in the end, can I make the game? Well, it’s up to you whether you dare to spend energy and financial resources on it.”