The Era of Hard Work

   Chapter 299 KFC (please subscribe)

In the next few days, the opening activities of Guangmei Electric Appliances are still in progress. Although the scale is not as large as that on the first day, it is still attracting customers continuously. The related promotion activities of the three subordinate stores of Lu's Catering have not been interrupted. The opening ceremony of Guangmei Electrical Appliances caused a sensation in the entire Quannan, and it was full of people every day.

   In the past few days, the three stores have lost more than 50,000 per day.

   In order to open up the market, reputation and popularity in Quannan, Lu Dong invested a lot of resources.

   During this period, advertisements in the evening newspaper were also carried out simultaneously.

   In addition to his previous experience, Lu Dong also learned from the successful experience of the Millinai store in Daguanyuan in the early days.

   When it comes to single-store sales in the fast food industry, Milina, located in Daguanyuan, is still the leader of the entire Quannan market even at the turn of the century.

This restaurant operates both Chinese and Western fast food. Even in Quannan, there is no semicolon or chain fast food restaurant. Back then, with the help of the popularity of the renovation and opening of the Grand View Garden, with appropriate advertisements in the media, and the flow of people in the prime commercial area, it created a The myth of the Springan fast food industry.

I don't know if it's because the boss is too conservative, or because of other reasons, Mi Linai has never tried to expand, and has been sticking to the Grand View Garden. Although he is now firmly on the top of the sales of a single store in the same industry, after the market economy has become more and more surging. , will inevitably end up being eliminated.

   Now even KFC and McDonald's flagship stores in Quannan can only see Milina's back.

   Lv Dong, with the help of Guangmei Electric's strategy, played a big role in a short period of time. On the fourth day of Guangmei Electric's opening, most of the promotional activities ended, and the crowd inevitably dropped, but the three stores of Lu's Catering were still overcrowded.

   It is no exaggeration to say that the three stores now occupy the right time and place.

  In this day and age, even in the prime location of Quannan Road Pedestrian Street, there are not many competing products of the same type.

  The location is favorable. After the decline of the department store, Ximen is the core area of ​​Quannan Road Pedestrian Street. More than 60% of the people on Quannan Road go from west to east.

Renhe, not to mention this, Qiansheng Commercial Building took the initiative to provide various conveniences for the three stores, and cooperated with its neighbor Guangmei Electric Appliances. Comrades-in-arms, I am applying for a joint defense and joint construction unit of the police and civilians in this area.

The popular opening ceremony of Guangmei Electrical Appliances is over, and the three stores of Lu's Catering are still operating with high heat. Even if the door is no longer like the opening of Guangmei, there were a large number of people sitting and waiting in line to enter the store, but as long as the restaurant is at meal time, It maintains a passenger flow that is close to the capacity limit.

   On the first day after Guangmei’s opening promotion, the single-day sales of the three stores added up to 80,000 yuan.

   In the next few days, it was basically hovering between 80,000 and 90,000.

   On a new weekend, the RT-Mart supermarket on the third floor opened. Lv Dong followed Yu Zhanlong to personally send flower baskets, and got on the line with the person in charge of RT-Mart Taidong District.

   This is not only beneficial to the catering company, but also to the Lujia Food Company.

  The products of Lujia Food Company are also entering the shelves of RT-Mart supermarkets.

  Although I once left the impression that the third floor was later a Walmart supermarket, but now it has become RT-Mart, but RT-Mart’s first store in Quannan opened, and its sensational effect was no worse than that of Gome.

   As long as there are special promotions and enthusiastic Chinese people, they can crowd the store.

   Not to mention anything else, many uncles and aunts can queue for hours in the winter for 2 catties of free eggs.

  On the day of RT-Mart's opening, the three stores of Lu's Catering ushered in the first business peak after opening, and the combined single-day turnover of the three stores reached 100,000 yuan for the first time.

   On the weekends, the operating income was as high as 230,000 yuan.

   Next weekend, there will be the opening ceremony of the New Century Cinema on the fourth floor and the opening ceremony of Qiansheng Commercial Building.

The    store opened here, and Lu's Catering was able to borrow a lot in the most important initial stage.

  The competition between Guangmei and Sanlian has gradually intensified. In addition to the price war between the two, there are also many slandering remarks.

   Although Lu Dong cooperates with Guangmei Electric, it has no competition with Sanlian Electric. Just like what Fu Zhaoxia did, the two companies can fight whatever they like, so there is no need for Lu's Catering to mix.

   In the short term, these three stores on Quannan Road have stabilized temporarily.

  …

  Quannan Road, Hualong Building, this is one of the earliest hotel business office buildings in Quannan for commercial development. Many large companies have branch offices in Taidong or Quannan are located here.

  For example, the famous trade and industrial technology computer occupies the entire nine floors.

  The office of KFC Quannan Branch is currently also in Hualong Building.

   The busiest business department of the branch, Geng Hongju, the vice president of branch business, works very busy every day. Whether it is a direct storefront or a franchise, the business department is the most directly responsible department.

This ordinary-looking local is not yet 30 years old. Because of his extremely busy work, he has heavy eye bags. He is probably sitting in the current position. He has too many things to worry about, which leads to endocrine disorders and people are getting fat. , less than 1.7 meters tall, and the weight went straight to 180.

   If you can take this position in a foreign company, your ability will naturally not be bad.

   Geng Hongju looked at the recent report of the directly-operated store and found one thing keenly. For more than a week, the daily turnover of the directly-operated flagship store opposite the department store on Quannan Road Pedestrian Street has declined.

   is reflected in the data, and the decline is not large. In terms of operation, it is normal for performance to fluctuate suddenly during a certain period of time.

   But for nearly ten days, the data was slowly declining every day, which made Geng Hongju feel a little abnormal.

   Geng Hongju read another report. The directly-operated flagship store has not had any big promotions recently. Thinking back carefully, McDonald's has not opened a new store on Quannan Road recently.

  Yonghe Soymilk opened a new store in Ximen, does it have something to do with this?

   She pressed the intercom and said to the secretary outside, "Xiaoyi, come in."

  The secretary named Xiaoyi came in, and Geng Hongju handed him the report she had drawn out: "Let someone check it out carefully, what's going on, you should take a closer look in and around the store."

  Prevent micro-prevention, if you are not careful, there may be serious consequences.

   Geng Hongju is serious and responsible, not letting go of even a small problem.

  Xiaoyi went out with the things and told someone to do the work, because it was very close, in the middle of the afternoon, the person who went out to investigate came back and quickly handed him an investigation document.

   In the office, Geng Hongju took the document sent by Xiaoyi and checked it carefully.

Xiaoyi said softly: "Recently, Qiansheng Commercial Building has been newly completed. Guangmei Electric Appliances and RT-Mart in Qiansheng Commercial Building have opened one after another. Passengers attracted to Quannan Road stay near the west gate most of the time. There are a total of six stores on the first floor of Qiansheng Commercial Building. Catering shops have recently opened, including fast food, hot pot and specialty snacks. At present, the overall trend of people on Quannan Road is to go from west to east, and a certain proportion of customers stop and dine here…”

   Geng Hongju naturally knew Qiansheng Commercial Building and Guangmei Electric Appliances, so she was not surprised by this, and asked, "I remember that a new Yonghe Soy Milk was opened on the first floor of Qiansheng Commercial Building. How is their business?"

"Business is good." Xiaoyi replied simply: "But according to preliminary observations, Yonghe soy milk is not the main reason. On the first floor of Qiansheng Commercial Building, there is a newly opened shop owner who makes Western-style fast food, called Burger King, with a business area of ​​up to 300 square meters. There is direct competition with our products, and as far as today's observation is concerned, the traffic is booming."

   Geng Hongju was surprised: "Burger King? I've never heard of it before, Burger King hasn't entered the domestic market..."

  Xiaoyi explained: "It's not Burger King. Our people went to see the business license hanging in the store. The legal person is a Russian named Ivan Somolov."

   "Russian?" Geng Hongju was even more curious and asked, "Is there any other chain of this store in Quannan?"

  Xiaoyi shook his head: "Our people have checked carefully, no, it seems that it is a single store like Mi Linai in Daguanyuan."

   Hearing this, Geng Hongju said, "Call people to pay attention to this store."

   didn't pay much attention to it. After all, KFC is a multinational fast food company. Even if a single store like Millinai is doing well, it can only affect a very small area and cannot compete with KFC at all.

   Even the soy milk of Yonghe, which is blooming everywhere, is actually not a direct competitor of KFC.

Strategically, you can despise other opponents, but tactically, you must pay attention to them. Besides, it has formed a competitive relationship with KFC's Quannan flagship store. Geng Hongju can't let it go, saying: "Xiaoyi, ask someone to check the investment structure of this store. Nature, who is in charge, where did it originate, whether there is a long-term plan, and assess the market potential index.”

   She thought for a while: "I want to see the relevant report at the beginning of next month."

   Xiaoyi immediately responded: "Okay, I'll arrange for someone to do it."

Geng Hongju then put this matter aside. KFC's development of the Quannan market has shown a straight upward trend as a whole. In terms of the overall situation, even if you include local companies in Quannan, KFC is currently a dominant player in the entire Quannan market. situation.

   In addition to directly-operated stores, there are also franchised stores. Currently, KFC is also conducting a new round of layout in the urban area, and strives to make the store cover more consumer groups.

  The layout of the urban area is completed, and then enter the surrounding counties. In the next one to two years, at least one KFC store will be guaranteed on the most popular commercial street in each county in Quannan.

   Thinking of this, Geng Hongju got up and left her seat, and came to a map of Quannan hanging on the wall.

   This is the latest version of the map. Each county in Quannan is carefully marked. Currently, which county has the best economic conditions and the largest population in Quannan?

   Geng Hongju thought about it for a while, and then she had the answer—Qingzhao County!

   A county named after a historical and cultural celebrity with a population of more than one million, with a population of more than 200,000 in the county seat.

  Yes, at the junction of Qingzhao and Quannan, there is a new university town.

   Geng Hongju wrote on the memorandum, waiting for the next meeting of the branch company to make practical suggestions. After the urban layout is completed, the first county to enter is best to choose Qingzhao!

   (end of this chapter)