The Era of Hard Work

   Chapter 339 Something happened (please subscribe)

   After taking the order, Geng Hongju and Li Guang waited for a while before they found an empty table for the two of them to sit down.

   Geng Hongju was not in a hurry to eat, she took out her pen and notebook, and carefully wrote down everything she just observed on the notebook.

  This Burger King, although there is suspicion of imitation in the decoration, the decoration grade is not worse than the KFC store, and the service details are better than KFC.

  KFC has grown to the present, and I don’t know how many company characteristics it has adopted during this period.

   Geng Hongju knows this very well. Compared with Burger King, KFC still has a lot to improve.

  Li Guang has been waiting until the leader finished recording and started eating, then picked up a hamburger.

   The French fries that Geng Hongju eats first are dipped in Burger King Sauce, which is different from ketchup. When you bite into it, it has a completely different flavor.

   Take a closer look at the meal on the tray.

   She ordered the most representative foods such as hamburgers, French fries, fried chicken legs and wings.

   These are also the most basic staples in KFC.

   There are also some that are not available in KFC, such as the pork rolls in her tray and the chicken rolls in Liguang’s tray, which are said to be made with Sennan’s century-old special craftsmanship.

  In the shops on the street, it is not that no one imitates the hamburger fried chicken, but the taste and style are very ordinary.

   This Burger King's meal, from drinks to food, is worthy of the word "excellent" just by its appearance.

  KFC's ability to meet such a standard is directly related to the requirements of unified and standardized. It is difficult for Geng Hongju to imagine that a small company from a county will have similar requirements.

   These days, how can the domestic fast food restaurants in Taidong be so particular?

   Having tried a few fries, Geng Hongju opened the hamburger box, picked up the hamburger and took a bite. The bread, cheese, chicken legs, sauces, etc., were well-organized and tasted fine.

   is not a mere appearance.

   Then try the fried chicken and pork rolls.

  The taste is somewhat different from KFC.

   Even, Geng Hongju has a feeling that as far as she is a native of Quannan, it seems that the taste of Burger King is more suitable for her than KFC.

   You must know that KFC is far inferior to McDonald's in the United States, but in China, the scale of KFC is several times that of McDonald's. The most important point is that KFC is trying to localize as much as possible!

  The tastes of people in each country are not only different, but also very different. Even these western fast food are no exception. KFC's localization strategy is quite successful, and it is more popular than McDonald's in China.

  Now, Taidong has come up with a western-style fast food with standardized production, strict management and more localized taste...

   Burger King is indeed small, but what if it develops?

   As an executive of KFC Quannan Company, Geng Hongju will inevitably consider it from a distance.

   Take a few bites of everything, and then, as her cylindrical figure shows, Geng Hongju kills off a whole bunch of high-calorie fast food.

  Li Guang looked at his tray, it seemed that he ate less than half of the leader's.

   But just think about this kind of thing, saying it is asking for trouble.

   Geng Hongju took a sip of coffee and asked, "Xiao Li, what do you think of his family's stuff?"

   Li Guang is very clear that the leader wants an objective evaluation, not a biased devaluation, and immediately said: "In terms of food, it is not much worse than KFC. Taste, each has its own characteristics."

   The position he was doing could see the door. At this time, he saw a tall young man coming in at the door and reminded: "Leader, the boss of this company is here."

   Geng Hongju looked back and saw two young men who had just entered the door, one in a suit and the other in a down jacket.

  Li Guang reminded: "The one wearing the down jacket is Lu Dong."

   Geng Hongju thought for a while and said, "You talked to him last time, go and take me to meet him."

  Li Guang quickly wiped his mouth and hands with a tissue and walked towards the door.

   As soon as Lu Dong entered the door, he saw the person from KFC walking towards him last time, followed by a woman. The woman was not very old, only about 30 years old, and she looked quite rich.

   Lee Kwang stepped forward to shake his hand and introduced the people behind him.

   Vice President of KFC Quannan Branch, in charge of market development business, this is KFC's top executive in Quannan and even Taidong.

   When Geng Hongju saw Lu Dong's face, she was unexpectedly young, which was more intuitive than it was reflected in the data.

   "Mr. Lu, can I find a place to chat?" Geng Hongju asked.

  This is not the place to talk. Lu Dong also wanted to meet people from KFC or McDonald's: "Okay, Mr. Geng, let's talk in another place."

   The three stores of Lu's Catering were all full of people, so they had to go to the KFC store next door, which was still undergoing final renovations.

  The first floor of KFC is basically renovated, and all the work is on the second floor.

   The two of them sat down and said a few polite words, and started to get to the point.

   Geng Hongju said directly: "Mr. Lu's company went out of Qingzhao and came to Quannan to make an extraordinary move. The west end of Quannan Road, with a history of RT-Mart, has seized the opportunity everywhere."

   As soon as these words came out, Lu Dong knew that Geng Hongju had a general understanding of the situation on his side, and said, "This is also an advantage of a local company."

Geng Hongju could hear the subtext in these words. She has not been in business for one and a half years. The person opposite is so young that she can work hard in the shopping mall. She also cooperates with Qiansheng Commercial Building and RT-Mart. To say that she has no background, she is the first. Do not believe.

   "Mr. Lu's stores are opening one by one. In a short period of time, there are already six." Geng Hongju asked tentatively, "Will it continue in the future?"

   No one would believe him if he didn’t continue, Lu Dong smiled slightly: “Chain operation, KFC is a good example for us to learn from.”

   Geng Hongju's rich face also showed a smile: "Or a competitor chasing?"

  Lu Dong said solemnly, "Mr. Geng thinks too highly of Burger King. We are a small local company, and the gap with KFC is bigger than that of the Pacific Ocean."

   This is true, but Geng Hongju thought of another aspect. In terms of overall size, Burger King is not worth mentioning, but it is placed in the market of the first city...

   As a senior market development manager, Geng Hongju felt a faint threat.

   Lu Dong could roughly guess that Geng Hongju had some thoughts, and then said: "The western fast food market is huge, and children and young people like it. When Burger King first entered the business, it is enough to pick up the corners of KFC and McDonald's."

   Geng Hongju looked at Lu Dong, who was young but sophisticated, and responded, "Mr. Lu is really humble."

  Lu Dong said, "Burger King never thought of chasing KFC, and it couldn't catch up. My company has two other brands."

He is very clear-headed. In front of KFC, Burger King is not even a younger brother even if it only counts the Quannan market: "Mr. Geng, I think the market is huge, we can further expand the market of Western-style fast food and let Western-style fast food get more customer approval.”

   Geng Hongju smiled richly: "Lu Dong's ideas are very strange."

Lv Dong also smiled: "We can use the two stores of RT-Mart as a pilot. The establishment of Burger King and KFC together will form a better customer gathering effect and bring more business to both of us. ."

"I hope so." Geng Hongju found that she still underestimated this young man. The other party was doing competitive business with KFC, and he seemed to want to hug KFC's thigh, so he had a lot of ideas: "When this store opens, I will focus on it. performance here."

   After chatting for about half an hour, Lu Dong took the initiative to say goodbye and left the KFC store.

   Unlike Mala Tang restaurants and hot pot restaurants, which do not have strong competitors, Burger King will inevitably face KFC or McDonald's as it expands in scale.

   Of course, the domestic situation of McDonald's and KFC is exactly the opposite of that in the United States. It is KFC that really does it.

  Du Xiaobing was on the phone at the gate of Burger King. When he saw Lu Dong coming over, he hung up the phone and said, "Come on, let's go to Qiansheng Commercial Building, there is something wrong there."

   Lu Dong asked, "What's wrong?"

  Du Xiaobing came to the front of the car and got into the driver's seat: "On the first day of New Year's Day, someone made trouble."

   Lu Dong quickly got into the co-pilot.

It's not too far from Quannan Road, but it takes 15 minutes to drive to the west end of Quannan Road. After a long distance, Lv Dong can see Qiansheng Commercial Building facing Quannan Road Pedestrian Street. Pull up the banner.

  Today is New Year's Day. From Guangmei Electric Appliances to RT-Mart Supermarket to New Century Movie City, to the restaurants and shops along the way, all are holding promotional activities, and it is normal for many people.

   But Lu Dong could see clearly that the banner he pulled up was black on a white background!

  Who would use a banner with black characters on a white background?

   After getting out of the car, Lu Dong and Du Xiaobing hurried over. Because of the crowd, even the doors of the Burger King and the hot pot restaurant on the east side of Lu's Restaurant were blocked.

   As the distance approaches, the words on the banner can be clearly seen.

   "Guangmei Electric sells inferior fakes!"

   "The computer that I bought two days ago encountered quality problems, and Guangmei refused to replace it!"

There must be seven or eight similar banners, blocking the main entrance of Guangmei Electric Appliances facing Quannan Road. I don’t know if the crowd is intentional or not. The door of the Burger King and Lu’s Hot Pot are next to each other, also called these rights defenders. Living.

   After all, there are no crowds at the entrance of Aijia Beef Noodles and Xiaocheng Story in the east.

   When Lu Dong and Du Xiaobing arrived, Fu Zhaoxia was persuading people.

   "Uncle, you are defending your rights, can you give me a little space?" Fu Zhaoxia was very smart, and without persuading him, he first brought a bottle of mineral water to the person: "If we block the door of our store like this, we will not be able to do business."

   This middle-aged man of about forty years old, with an unremarkable appearance, is one of the most eye-catching people in the field, because his sign with black characters on a white background hangs directly around his neck and hangs down to his knees.

   It says - Quannan is here to be stinky and shameless!

   As if for fear that others might not see or notice, this unremarkable middle-aged man held a colorful flag in his right hand and kept shaking it while holding a whistle in his left hand and blowing it hard.

"What do you know, little girl? Go aside." The middle-aged man took the mineral water handed over by Fu Zhaoxia, but he didn't appreciate it at all. Instead, he raised his voice and said, "My family just bought it from Sanlian... No, I just bought it from Guangmei. I bought a big color TV, and it broke within a week of watching it. Guangmei will not replace it with a new one, but only repair it. How can this make sense?"

   fell into the ears of the surrounding people, causing a lot of echoes. It seems that the electrical appliances sold by Guangmei have quality problems, which all broke out today.

   (end of this chapter)