The Era of Hard Work

   Chapter 371 Annual Meeting

On the tenth day of the first day, Lu's Catering Company officially went to work. Most of the employees were brought to the university town by the company's rental car. After a brief visit to the company's headquarters, they all came to the Crown Hotel in the Convention and Exhibition Center to hold the first time in the history of Lu's Catering. an annual meeting.

   This is also a great way to boost morale.

  Annual meeting, it is inevitable to eat, drink and engage in activities and the like.

   Each store and department of the company has a program, as well as a lucky draw.

   Among them, Qiao Weiguo, vice president and training director of the company, and Su Xiaoshan, director of the distribution department, won applause from the audience for their Sanda performances.

   There are many young people in the company, and the atmosphere of the annual meeting is particularly lively. Even Lu Dong and Song Na couldn't stand the coaxing of the employees below, so they came to the stage and sang a song "The Match of Heaven and Immortals".

  It's a pity that the two of them are not very good at singing. They are not only one step away from the perfect five-tone, and they are completely defeated by Qiao Weiguo and Su Xiaoshan.

   But in the final vote, these two goods did not win the first prize of the show.

  Because the first prize was taken away by the general manager driver.

   Lv Jianren pulled the erhu by himself and sang "Fighting Tigers Up the Mountain", stunned everyone.

   Only then did all the employees of the company find out that the general manager and driver who usually do not have a decent general manager, turned out to be a talent!

The lucky draw session after    brought the atmosphere of the annual meeting to its climax. A man and a woman from Quannan and Qingzhao county stores won two first prizes respectively, and got a mobile phone worth more than 2,000 yuan.

  After the noon dinner, there was a company-wide meeting. At the meeting, Lv Dong emphasized three aspects: warm service, raw material quality and standardized operation.

   These will directly determine the future development of Lu's Catering.

   At the end of the conference, Lu Dong asked people to make copies of the materials from years ago, and then send them to everyone, appropriately emphasizing the anti-fraud and anti-pyramid sales.

   In a place like Taidong, where most people want to make a formal establishment, it is not easy for private companies to recruit and train employees, and it is a lot of trouble to let people who have been abducted and swindled away.

  After the meeting, the rented car will send the employees back to Quannan or Qingzhao to prepare for the opening tomorrow.

  The management of the company cannot leave, they have to stay and continue the meeting.

   The management meeting is mainly to discuss the plans and goals for this year. Lu Dong has discussed with Du Xiaobing, Song Na and others before. Based on the foundation laid last year, the goals set are more realistic.

   Further consolidate the Qingzhao and University City markets, fully develop the Quannan market, enter the surrounding cities in Quannan, and radiate to other cities in Taidong.

   The economically developed urban areas in the peninsula such as Daocheng and Yancheng are not easy to enter. Lu Dong's plan is to rely on the expansion of Guangmei and Ginza.

   In the next few days, Lu's Catering opened a new store in Quannan, and the Lu's Mala Tang restaurant on Shengda Road opened a few days earlier than planned.

  Lü Dong and Du Xiaobing also conducted preliminary inspections of several preparatory store sites, including Daguan Garden, West Market, Coach Station, People's Shopping Center, Laodongmen, Zoo, Shilibao Wholesale Market and Luokou Clothing Market.

   In the later stage, according to the actual survey data, the specific location, the corresponding store brand type, etc. will be determined.

  Quannan's side is generally more certain. After all, Lu Dong has memories of the past. Now, the situation in the prosperous business districts in the next few years can be roughly remembered.

   When he went to expand outside the country, he entered the blind spot of Lu Dong's memory.

   Once he was a small shop owner who worked hard in the high-tech urban areas developed in Quannan and University Town. When he went to the surrounding counties and cities, he spent most of his time playing. Not to mention that there are no related memories, relatively speaking, there are too few.

   Lu Dong intends to use the data from Quannan as the basis, according to the actual market research situation, combined with the past memory, to formulate a standard for opening a store, so as to avoid the minefield as much as possible when choosing a new store address in other places.

   This is a big job, and it is difficult for Lu Dong to do it alone. For this reason, he specially contacted the experts from the School of Economics of the Provincial University and the Professor Yang through Li Wenyue and Ma Ming, and visited Song Na several times in succession.

   Especially Ma Ming, although he is a bit nerdy, but his own advantages are here, it is much easier than ordinary people to contact some people.

  Ma Ming contacted Professor Yang through Professor Fan's relationship, so that Lu Dong and Song Na could come to visit directly.

   Some of those who do academic research may lack a certain amount of practical experience, but have sufficient theoretical foundations. Lu Dong has more contact with them, and they have gained a lot.

  In an office of the Provincial University, Lu Dong met Professor Yang, who often went to class, and directly expressed his intention to come.

  Introduced by an acquaintance, both sides quickly entered the topic.

"The best way to divide business circles is to use data to speak." Professor Yang said to Lu Dong: "Data may be biased, but it is more accurate than people's subjective judgments. People are affected by many supervisory factors. , thus affecting the judgment, for example, if you lose ten yuan in the People's Mall, you will subconsciously hate this business district and hate the connection with the People's Mall."

He is not a pure theoretical school: "The data obtained from the survey, the flow of people, the amount of consumption, the turnover of shopping malls, etc., these are all objective data, and the judgment based on these data will be more accurate. "

  What Lu Dong lacks is high-end theoretical knowledge, so he asks: "Professor, do you mean to judge the location of the store in the business district by means of comprehensive evaluation and scoring?"

   "Yes!" Professor Yang said, "According to the comprehensive score of the data."

Lu Dong and Du Xiaobing had done a similar preliminary investigation before: "A partner and I used a similar method when choosing stores in Quannan. We are relatively familiar with Quannan, so we used some very simple scoring methods. For example, the population, schools, companies, institutions and traffic conditions of a certain area in the area, etc.

For Prof. Fan's sake, Prof. Yang said in detail: "The pre-investigation score is very important for a store. Quannan is the second most economically developed city in Taidong and the provincial capital, so it is not difficult to make a choice. But you have to step out of Quannan. At the level of cities or counties in the east and west, for example, specific choices are particularly important.”

"Specifically, it can be judged from the city's population, income level, consumption capacity and the annual turnover of the business district. Taking Qingzhao as an example, the non-agricultural population is 300,000, the per capita annual income is 6,000+, and the per capita annual consumption is greater than 2,000. The county seat is enough to afford your storefront, and the choice of the specific business district depends on people and consumption, and your preferred university town, the intensive consumption area, has achieved initial success.”

"These can account for 60% to 70% of the comprehensive score. For the remaining part, there are more detailed and specific sub-items. For example, traffic including roads, railways and waterways, and the development prospects of business districts and many more."

   Lu Dong listened very seriously, the seemingly simple truth is difficult for ordinary people to sum up.

Professor Yang emphasized: "The development prospects of the business district are very important. In a seemingly mature business district, the business district declines rapidly after the store opens, and it may not even recover the cost. In this regard, I have observed for many years, One of the biggest judgment criteria is the ownership advantage of the business district.”

   Lu Dong didn't quite understand: "Ownership advantage?"

"It's who dominates the business district." Professor Yang explained briefly: "The business district planned by the local government is more stable, and the traditional market gathering people is transformed into a business district or a business district driven by well-known shopping malls. Not much difference.”

   After talking for nearly two hours, Lu Dong has benefited a lot. When he was about to leave, he wanted to ask Professor Yang to help formulate a general framework for comprehensive scoring.

  Professor Yang is a doctoral tutor. After thinking about it, he said, "I can open a similar small project, but the school has rules, and you have to talk to the school for details."

   Of course Lu Dong understood that he had to pay a sponsorship fee to the school.

Before Lu Dong left, Professor Yang warned: "What I said is theoretical and cannot be rigged. It must be carried out according to the actual situation of your enterprise and social reality. No matter how advanced the theory is, it cannot be separated from ours. Social and corporate realities.”

   "Thank you, Professor Yang." Lu Dong said, "I will pay attention."

The theory of    can be combined with the actual situation in Quannan and confirm each other.

   Leaving Professor Yang's office building, Lu Dong and Song Na walked towards the school gate hand in hand.

  Song Na said: "To run a business, we still need to learn and read more."

   Lu Dong fully agrees: "We are still newbies, so we need to read more books, newspapers, news and school classes."

   Since last year, Lu Dong has read a lot of books on economics and business management. At first, Song Na was required to supervise him to read them in a stable manner, but he gradually developed a habit.

  The things in the book may not be suitable for the management of Lu's catering, but more knowledge accumulation may be useful.

   In the afternoon of the same day, Lu Dong contacted the provincial university through Director Wang, and just after the fifteenth day of the first lunar month, he officially finalized this small topic with Professor Yang.

It was also in the past few days that it was decided to open a new store in Qingzhao years ago. Lu Dong officially decided on the address, and opened another Lu's Mala in the commercial street relatively close to Qingzhao No. 1 Middle School and the east end of Vocational TV University Hot shop.

   The hot pot and Mala Tang in the county town are also completely separated.

  Song Na's warm business is also preparing to open a second branch in the county town on the commercial street.

  On the 18th day of the first lunar month, the first sports fitness club officially opened for business. Currently, it mainly focuses on aerobics, yoga, sanda and equipment fitness. The first three have the fame accumulated by Yang Min and Yuan Baoshan, attracting many people to come to sign up.

   The monthly, quarterly and annual cards launched by Equipment Fitness require time to operate.

At the same time, Lv's Catering's 30% stake in the 8.00 online chain Internet cafes opened at the third store in the university town south of the university town. Just like the first and second stores near the central intersection, the opening means that it is full. .

   Maybe the study life in high school was too depressing, or maybe it was because too many people said that it would be good to go to university from childhood to adulthood.

  Internet and games have carried the vigorous energy of too many college students.

   In addition to college students, there are also a large number of young workers in the western enterprise area, and these people are also potential audiences of Internet cafes.

  Wang Dong is already planning to open two new stores.

   This will also become a major source of cash for Lu's Catering.

   (end of this chapter)