The Era of Hard Work

   Chapter 505 Investing

The advertisement borrowed the popularity of the Olympic Games, and there was a huge room for manipulation. Because of her work, Xu Qin was usually very concerned about the dynamics of public opinion. When bidding for the 2008 Olympic Games, it is an exaggeration to say that the whole country is united. It is only April, and it will be June. At the end of July and the beginning of July, this boom will reach its peak.

   Talking about endorsements with celebrities, contacting advertising companies to shoot advertisements, and looking for media to promote, time is enough.

   Gao Ming took the piece of paper that Lu Dong drew to study. Since the effect of the painting was too general, he was thinking about how to make it look beautiful and which flavor would be most suitable for Chinese consumers.

  As the first group of people who joined Lu's Catering, Gao Ming has grown rapidly in the past two years. After thinking about production, he began to think about specific packaging.

   even told Xu Qin twice that the packaging would be best for slogans such as Olympic cheer and victory in China.

   "You two talk back slowly."

After the general direction was set, Lu Dong did not care about the specific affairs, and let his subordinates handle it. At this time, he said: "Xu Qin, there is one more thing, think about it, this year's national team... um, the men's football team, another impact For the World Cup, can the company's advertising and publicity work on this?"

  Xu Qin doesn't watch football, but he has heard of the famous men's football team. He has also seen the news of the upcoming World Cup qualifiers in the media, and said: "Can you qualify?"

   From the point of view of normal people, if the right to host the Olympic Games is 70% to 80% sure, the men's football will qualify for 20% to 30% at most.

   Gao Ming was a football watcher, so he said, "The qualifying may be bigger than the previous one, why don't we find the men's football team to advertise our Mala Tang? Lu's Mala Tang will help the men's football team to qualify?"

  Xu Qin knew too little and the information was not equal, so he simply said, "Mr. Lu, Manager Gao, shall I go back and study it carefully?"

   Lu Dong replied: "Okay, if possible, it doesn't need to be too long, it will be fine until the end of next year's World Cup."

  After the World Cup, I fell into the quagmire and stepped on the dust, as if I never got up again.

   Xu Qin said: "I asked people to focus on collecting information."

  Related matters were basically explained clearly, Lu Dong asked the two to go to work, Xu Qin and Gao Ming each brought in the relevant competent personnel from the department, and went to the meeting room together to discuss the specific work.

   The so-called leader's sentence, running down the leg, is not only the unit, but also the commercial company.

Lv Dong called and communicated with Du Xiaobing, who was out of town. Lv's Catering was staking out in several provinces around Taidong. Although the advertising did not fail, it did not have much success. With the continuous expansion of the company, the promotion and marketing The investment must also increase.

   It seems that some catering or food companies used to spend more than half of the total cost in publicity and marketing.

  Lu Dong is not a propaganda genius, and he doesn't know much about the media industry, so he can only leave professional things to professional people.

   After making the phone call, I walked out of the office and stood at the door to see that the company was no longer as empty as it used to be. There were seventy to eighty work partitions in the nearly three-hundred-square-meter open-plan office area, and quite a few of them were empty.

  Most people are either in a meeting or on a business trip.

   In just over two years, Lu's Catering has nearly 200 chain stores. Regardless of company size or operating income, it ranks second only to Langchao Group in the entire provincial innovation port.

   At this time, on the adjacent No. 3 building, Li Qing, who had just returned from out of town, was also discussing advertising with Song Na.

   "We can continue to use Natasha, her appearance is suitable, but her popularity is seriously insufficient." Li Qingyi said: "So, we need to find a celebrity spokesperson."

  Song Na said: "Do you have a suitable goal?"

Li Qing's heart is very big: "Look, if you have money, you can find a suitable one." She thought of a different way: "Mr. Song, in fact, it is very good for you to endorse the company yourself! Beautiful, good figure, good temperament, and the boss of the company, A friend told me that our company's advertisements can shape your boss in the direction of a star president."

  Song Na didn't think about it at all: "It's better to find a female celebrity as an endorser."

  For the development of the company, it is inevitable to make public appearances and attend some events, but it’s okay to shoot this and that like a female star.

  Li Qing didn't give up: "Don't think about it? How good is the celebrity president, Mr. Song, with your personal conditions and entrepreneurial experience, and with the media's publicity, you can definitely be famous all over the country."

  Song Na smiled: "I don't want to be in the entertainment industry, it doesn't matter if you are famous or not."

  Li Qing said: "Our industry wants to become bigger and stronger, and we must deal with the entertainment industry in the future."

  Song Na followed Lu Dong, so she would naturally be influenced a little, and said with a smile, "That's why we have the absolute initiative."

   This matter stopped, Song Na went to the design department to find Jiang Xiaoxiao, several new accessories will be produced soon, and after the judgment, they will be handed over to the foundry for proofing production.

  Song Na is also working hard to improve the grade of "warm" products. In addition to independent design, she also works **** materials, such as adding sterling silver jewelry.

   Jiang Xiaoxiao took out a silver pendant and handed it to Song Na: "Try it?"

  Song Na was about to wear it around her neck. Jiang Xiaoxiao pointed to the thin golden chain on her neck and said, "Take it off and try again."

   lowered his head and took off the brass safety buckle, temporarily placed it on the table, Song Na put on a silver pendant.

  Jiang Xiaoxiao saw Song Na wearing it all day, thinking it was made of gold, because she had dealt with various materials a lot, and when she picked it up and used it, she was sure it was made of brass.

  Looking at the style, although it can be regarded as fine, it is just an ordinary safety buckle.

  Song Na went to look in the mirror: "It's okay."

  Jiang Xiaoxiao glanced at it: "You are beautiful, with a good figure, and what you wear works well." She glanced at the brass safety buckle: "Looking at you wearing a chain all day, I didn't expect the style to be so ordinary."

  Song Na smiled: "Lu Dong gave it, we were both poor at that time."

  Jiang Xiaoxiao understood: "I originally wanted to tell you to wear this one, but let's change it back."

  Song Na changed back to the brass safety buckle pendant and said to Jiang Xiaoxiao: "Next week, we will go to Mengcheng again."

  …………

  University City Management Committee, in a new building that has just been built in the past two years near the office building, a meeting between local officials and investors is going on.

  Zhang Tao talked to someone: "Director Duan, Sanlian is about to set up a real estate company, and I plan to put the company's headquarters in a university town."

  According to his plan, Sanlian Real Estate needs an office building that can support the facade. Compared with Quannan City, the cost of the university town is relatively low, but the future prospects are not bad.

Duan Minghe, the newly transferred deputy director, who is currently in charge of attracting investment, said: "Mr. Zhang can rest assured that there are office buildings being put into use in the provincial innovation port one after another, and high-end office buildings are also under construction in other places, so there are plenty of choices. "

   "Okay." Zhang Tao smiled slightly and shifted the topic: "Director Duan, ask something."

   Duan Minghe said with a smile, "Mr. Zhang, just say it."

  Zhang Tao asked: "Can the university town have a large-scale residential land transfer plan this year? Sanlian is going to set up a real estate company to fully enter the real estate industry."

   Duan Minghe replied: "There must be plans. The details of the next bulk transfer have not yet been formulated. I will call President Zhang then."

   Zhang Tao said politely: "There is Director Lao Duan."

  This trip to the university town, all the goals of the plan have been achieved, Zhang Tao is in a good mood, but when Director Duan sent him out, thinking of Lu Dong who happened to meet at the Crown Hotel, he inevitably felt a little more unhappy.

   Originally, I wanted to talk with the management committee and then go to Lu Dong, but I met in advance, so I talked in advance.

   The result was a big disappointment, and the sincerity and enthusiasm were lost.

   followed the staff of the University Town Management Committee out, and when he came to inquire, a few people came in. Zhang Tao couldn't help but look at them when he heard their words, because from the accent, it seemed that the people who came over were curvy people.

  There are people from Wanwan coming to invest in Quannan. Zhang Tao has long known that it seems that the largest investor in Wanwan invests in industries such as textiles and printing and dyeing.

  The person passed by Zhang Tao, and then Director Duan personally came down to pick it up and went upstairs with him.

  He Quanzhong received a very grand reception. Director Duan, who was in charge of the reception, had a better attitude than Zhang Tao.

  Forex!

   Even in this era, it is still a key word that local governments cannot overcome in attracting investment!

   "Mr. He intends to invest in the university town, and we can't ask for it." Director Duan spoke enthusiastically with a bit of caution, as if he was afraid of scaring away the Wanwan investors with foreign exchange: "If there is any difficulty in Mr. He, just bring it up."

   He Quanzhong said with a smile: "I came here this time mainly to find local companies in the university town to cooperate and invest in local companies."

   Director Duan said directly: "Which company does Mr. He want to cooperate with? In terms of procedures and policies, the Management Committee will provide as much convenience as possible."

   He has just been transferred to a university town from other places. It is of great significance to him that he can get a foreign exchange investment as soon as possible.

  He Quanzhong hesitated: "We haven't contacted each other yet, I don't know..."

   "Mr. He, feel free to say it." Director Duan laughed and said, "As long as it is a local company in a university town, the management committee is responsible for early communication."

It's not saying anything else. In Director Duan's opinion, this is a bent investor who has foreign exchange in hand and can bring policy inclination, a local small and medium-sized enterprise, and a wealthy owner who can't hope for it. How could they refuse such an investment ?

   Large-scale enterprises are of course different, but there are no large-scale local enterprises in the university town. After all, the university town has not been opened for three years.

   Having said that, this is to help local SMEs solve their financial problems.

  He Quanzhong said eloquently: "There is Director Lao Duan."

   "A little thing, a little thing." Director Duan smiled and waved his hand, and asked, "I don't know which local company Mr. He wants to cooperate with?"

  He Quanzhong said with a smile: "I have done a lot of research in the university town these days, and found that there is a company that has the potential to become bigger. This company is called Lu's Catering, and it has three major catering brand chain stores!"

   Director Duan nodded slightly when he heard Lu's Catering, which was not surprising.

  This company is estimated that few people in the university town do not know about it. Even if he has not been transferred from other places for a long time, he has heard many people talking about it.

   "Our Yuanfeng Group has strong strength and has invested in many places." He Quanzhong struck while the iron was hot: "We will invest a lot of money to build a large-scale restaurant chain enterprise that is famous across the country for the university town!"

   (end of this chapter)