The Era of Hard Work

   Chapter 509 Cooperation with Men's Football

In the    office, Xu Qin put several documents and contract drafts on Lv Dong's desk. These are a series of results from recent work, which basically reached the predetermined goal of the last meeting.

  Lv Dong looked at it carefully. As far as work is concerned, Xu Qin and her team did a good job.

  Xu Qin said at the right time: "Mr. Lu, this time we went to Wanwan, in addition to contacting Jay Chou, we also contacted Ren Xianqi in case of emergency."

   Lu Dong nodded slightly, this is in case Jay Chou couldn't make a deal, so he could have a backup candidate so he wouldn't be blinded.

Ren Xianqi's appearance is average, and he can't stand the red to purple in the past two years. It is not too much to say that he has surpassed the four kings. The album has been released one after another, and the movies and TV series are shot like crazy, and they have destroyed countless classics, such as Chu Liuxiang. , such as Yang Guo, such as Linghu Chong and so on.

   The subversion in the divine sculpture, like a little dragon girl dressed in black, is even more stunned.

   However, this just shows that Ren Xianqi is too hot.

   "We have reached a preliminary agreement with Jay Chou." Xu Qin's introduction continued: "This month, Jay Chou has an event in Quannan, and I stopped by the company to visit, and the final decision can be made after the visit."

   Lu Dong said: "Yes, it's up to you to receive it."

  Celebrities are also worried about being scammed by merchants, at least they need to know the basic situation of some endorsement merchants.

   Like Ronaldo and Kaka, they are used to make advertisements that people cannot bear to look at. In fact, they do not understand the specific situation and make advertisements for people in a confused way.

   Lu Dong asked one of the questions: "How many years can I sign?"

  If possible, it is best to sign for ten or eight years at a low price.

  Xu Qin said: "The agent of the other party has a firm position and is only willing to sign for two years at most. In my judgment, Jay Chou's agent team believes that he can become more popular in the future."

   There are not many fools who can be a star agent. Lu Dong doesn’t know much about the entertainment industry, but he has experienced the baptism of the super-explosive information. He recognized it: “You can sign for two years first, and then we will see the situation later.”

  As long as the conditions are not excessive, Burger King can actually stabilize Jay Chou as a spokesperson for many years to come.

  Lu Dong thought about it carefully, it seems that Mr. Zhou has never had too many scandals?

   This is quite rare in the entertainment industry.

   For some brands, just after signing a contract with a celebrity and just launching the advertisement, the celebrity has a big scandal. Even if they can recover compensation later, it will be very delayed.

  Xu Qin added: "Lawyer Lu helped set the contract template. I have also communicated with the advertising company. Various advertising plans can be determined before the end of this month."

   She looked at Lu Dong: "Mr. Lu, where are our commercials broadcast?"

   Needless to say in the province, whether it is the evening newspaper or the provincial TV station, there is cooperation, which is not difficult.

Lu Dong thought about it for a long time and said: "The various provincial TV stations that are currently developing their business, related newspapers, and then the TV station, I gave you the contact information last time. The female producer, named Ren Qing, is with you. You and my sister-in-law are alumni, so we can help you in the middle."

   Xu Qin knew who Lu Dong was talking about, and replied, "I'll contact her later."

   Regardless of whether you want to save Taiwan or experience Taiwan carefully, the key to advertising is money. As long as the advertising fee is in place, everything else is easy to say.

Xu Qin turned to the other side: "I also went to the Football Association's side. The person in charge of business contacts, one of whom went to the company's store for dinner in northern Hebei, and the other saw the company's advertisement in the media. The North is well-known, and the Football Association does not exclude cooperation with us. The men’s football team has not signed advertisements for catering, so it is no problem to sign a contract with us, as long as our expenses are in place, we can sign a contract at any time.”

   "The sooner you sign the contract, the better." Lu Dong said: "From the beginning of the qualifiers in the middle of this month to the end of the budget competition at the end of the year, it is the most concerned stage in the four-year cycle of men's football."

   After talking with Lu Dong last time, Xu Qin went back to check the information: "Mr. Lu, even if we just ask the Football Association to authorize and get the corresponding promotional materials, it will cost millions of dollars a year."

She reminded of the risks: "It is true that once the men's football team enters the World Cup, this advertising licensing contract may bring us ten or even twenty times the return, but from a rational analysis, it is a small probability that the men's football team will enter the World Cup. In the incident, based on the information I have collected, there is no problem in qualifying in the first stage, and the top ten in the second stage will inevitably be defeated. If the men's football team does not perform well, the advertising effect will be greatly reduced."

   Lu Dong said: "There are definitely risks, but what we want is a one-year contract. If the men's football team does not qualify, the advertising effect will also have an effect. Besides, I think the men's football team qualifying is a high probability event."

  Xu Qin has read a lot of related materials recently, and looked at it with a bit of surprise.

Lu Dong said simply: "Football has long been highly commercialized. It is not only the competition that decides to qualify or not, but there are also many off-field factors. For example, next year's World Cup will be held in Bangzi and Neon, which is just one step away from our country. Thirteen In a market of 100 million people, can sticks and neons be ignored? FIFA can ignore it? It is far from the two largest football markets in Europe and South America, so it is natural to develop new markets.”

  Xu Qin is not a student who has just entered the society. He has worked in the media before, and also knows that the influence of factors outside the professional competition cannot be ignored.

   Lu Dong suddenly thought of something. I remember reading it on the Internet. In the first game of this top ten match, the Emirates warmed up before the game. The venue was quite dry, so they wore short spikes to play.

  As a result, as soon as the Emiratis returned to the locker room, all the sprinkler equipment was activated in an emergency, and the field became wet and slippery. The men's football team, who played at home in spiked shoes, easily won the UAE 3-0 in the first half.

   Home field advantage is not a talk after all.

Xu Qin said at this time: "By the way, the Football Association wants to meet the person in charge of the company, and finally you have to meet with the Football Association to sign the authorization agreement. There is no way. Our Football Association is not a non-governmental organization. Bureaucracy, Mr. Lu, you need to make a trip in person."

   Lu Dong asked, "Go to the capital?"

"No." Xu Qin rummaged through the pile of materials, found a few tickets, and handed them over to Lu Dong: "Go to Xi'an, the heads of various departments of the Football Association are there to supervise the battle, and gave a few tickets by the way. Invite sponsors and advertisers to watch the game, but our company has not signed a contract yet, it is the ordinary ticket for the grandstand, not the ticket on the podium."

   After all, I have to make a trip to sign the contract. Lu Dong looked at the tickets and stopped by to have a look?

  Xu Qin did not speak any more, just waiting for Lu Dong to make a decision.

   Lu Dong said: "Okay, then go over there, sign a contract with the Football Association, and watch the game by the way."

  Xu Qin stood up: "I'm going to find Xue Tian to book a flight."

   Lu Dong looked at the eyeball ticket: "Wait first, I'll ask Song Na if she's going."

After making a phone call, Lu Dong simply left the company and went to the third building next door to find Song Na. After leaving the second building and heading north, he suddenly saw a group of more than a dozen people walking into the Innovation Harbor. inspector.

   There are more than a dozen office buildings in the Great Innovation Harbor of the Province. The one with the front number is the outermost one. With the opening of more and more buildings, a CBD area for commercial offices has been formed here, which is one of the core business districts of the University City.

   Another core business district is the business center on the east side of the central intersection.

   There are many companies in the Innovation Harbor, and many people come to inspect them. Leaders come here every once in a while.

   Lu Dong could see clearly that he knew the first two of the group, one was Zhang Tao, the general manager of Sanlian, and the other was Duan Minghe, the new executive deputy director of the university town.

   A few days ago, I also dealt with these two people.

   Seeing them walking all the way to the Innovation Harbor, Lu Dong watched curiously for a while, and just happened to see a staff member of the management committee coming over from the sidewalk and seemed to be catching up with the team in front.

  Lu Dong often went to the University Town Management Committee, met this person, took two steps to greet him, and greeted him with Qingzhao: "Guo Ning, why are you running in such a hurry?"

   The young staff member named Guo Ning saw that it was Lu Dong, and he quickly slowed down and said with a smile, "Hello, Mr. Lu, I'm not here to inspect. I forgot to bring something. I'll go back to the car and pick it up."

  Lu Dong looked at the group and asked, "I think the leader of the team is the new Director Duan?"

"Yeah." This is a public event, not a secret, Guo Ning said casually: "Sanlian is about to set up a Sanlian real estate development company and is going to invest in the university town. The company's headquarters is specifically selected in our university town. For the entire commercial building, isn't the last few buildings in the Innovation Harbor going to be built? Director Duan accompanied the people from Sanlian to have a look. It is estimated that the Sanlian Real Estate Company may choose the headquarters in the Innovation Harbor. "

  Lu Dong made a sudden realization: "It turned out to be like this."

  Guo Ning pointed at the group of people: "Mr. Lu, we'll talk another day, I have to go."

  Lu Dong nodded: "Okay, you can go to work."

   Watching people rush towards that direction, Lu Dong unhurriedly walked towards Building No. 3, is Sanlian Real Estate going to put its headquarters here? I don't know when the project of Quarry Mountain Villa will be launched. Will Sanlian take another land from the university town?

   Although he thinks so, Lu Dong doesn't mean anything else. After all, Sanlian and Guangmei have been influenced by him and have changed a lot. Who knows if what happened in the past will happen?

   However, there are some things just in case, next time you see Yang Liewen, please remind me.

   Yang Liewen came to inspect with the county leaders last time, and he easily suppressed that Director Duan, and then Director Duan simply didn't talk to him about foreign exchange investment.

   Came to Wenxin Commerce and entered Song Na's office.

  Song Na was busy, and Lu Dong didn't speak. He found a place to sit down and waited peacefully. The two always had a tacit understanding.

   After a while, Song Na closed the document and asked, "Why are you free to come here?"

   Lu Dong said with a smile: "Someone invited you to Xi'an, I don't want to ask you to travel together."

   "Traveling?" Song Na suddenly thought of last summer and said softly, "You will use travel to count me, so I won't be fooled."

   "Going to see the men's football World Cup budget match, my Mala Tang shop is going to advertise for the men's football team..." Lu Dong said roughly.

  Song Na thought for a while and agreed.

   (end of this chapter)