The Fifth Point Guard

  Chapter 559 NBA Asia Ambassador, Chinese elements (4.2k chapters)

   "Hey, Jaylen, why did you come to Cleveland?"

  Shen Tong and Jay Chou can’t help but cherish each other.

  Shen Tong admires Zhou Dong, because he is the first person in the Chinese music scene in Shen Tong's heart, and the ceiling of the Chinese rap industry.

  Dong Zhou admires Shentong because he feels that Shentong's basketball level is similar to his own, but he is a little taller. Seeing Shentong's success in the NBA, it is like a big version of himself playing the NBA, and he feels full of substitution.

  "Shen, don’t you know yet?"

"what do you know?"

  "You have been selected by David Stern as the NBA's image and promotion ambassador in Asia!"

"What?"

   Just when Shentong was still wondering, the team's public relations Susan had come over.

  "Shin, congratulations, you are already the ambassador of the NBA in Asia. In the next week, our team will go to China, Japan and South Korea for three regular season games to help the league open the Asian market and promote its popularity."

  It seems to be true!

  Shentong did not expect that Stern in this time and space, in order to promote the NBA around the world, unexpectedly resorted to the trick of an ambassador that he had never experienced in the last time and space.

  "Here, this is an invitation. Tomorrow night in New York, there will be an ambassador summit, and you and LeBron will go there."

   "Hey, LeBron is also an ambassador?"

   "Humhhhhhh!"

  Say James, James will be there.

   shook the invitation card in his hand triumphantly, James smiled and said: "I am the image ambassador of our American mainland."

   “Actually, there are two ambassadors in Asia and ten in the United States, and there may be more in the future.” Susan explained.

  As a plan of David Stern to promote the NBA as a brand, the ambassadors of all continents have a very important position.

  Stern hopes that these players from all over the world can use their popularity and skills to help the NBA in publicity, so as to realize the grand ambition of NBA globalization.

  According to Susan, the league has selected a total of 20 players this time to serve as NBA ambassadors to help the league in its promotion work.

  Asia’s ambassadors are Shen Tong from the Cleveland Cavaliers and Yao Ming from the Houston Rockets.

  Shentong’s election is uncontroversial, not only in Asia, in fact, in the world, Shentong is a very high-profile player, of course, the support in Asia will be relatively higher.

  Yao Ming’s selection is also very normal. As a Chinese CBA native-produced player, it makes more sense for Yao Ming to be elected as an ambassador, and his domestic popularity is no worse than that of Shentong.

  Of course, these two players are from China, but there is no way. There is no player from other Asian countries to join the NBA.

  So Shentong and Yao Ming shoulder heavy responsibilities.

  But Shentong is not worried at all. He knows that soon, Haddadi from Iran, He Shengzhen from South Korea and Yi Jianlian from China will join the NBA one after another.

  The Japanese media criticized Tian Woyota’s failure to be elected as the Asian Ambassador, but he can only blame Tian Woyong for his lack of skill.

  Although he represented the Dallas Mavericks in the Summer League in July 2003 and signed with the Nuggets in September, he was fired after only playing three preseason games.

  Only in 2004, on behalf of the Phoenix Suns briefly replaced 4 times, but only after more than a month was fired.

  Finally, in 2005, just under two months after signing with the Los Angeles Clippers, he was fired for the third time before the start of the official season.

  Three consecutive years of three-in and three-out in the league, this kind of continuous failure resumes, except for Liu Bei during the Three Kingdoms period, who can cheekily counterattack, other people really can't do it.

  So don't blame the league for not giving Tian Woyong the title of "Great Envoy". Even if it is given, I am afraid he will have no face to pick it up.

  Compared with Shentong and Yao Ming, Tian Woyong is nothing.

  As for the Korean media, there is really no face to compare Ha Shengzhen with Shen Tong and Yao Ming.

  After all, in the 04-05 season of last season, He Shengzhen averaged only 1.4 points, 0.9 rebounds and 0.3 blocks per game.

  So, after arguing whether Shintong’s ancestors were Koreans, the Korean media disappeared.

  In addition to Shentong and Yao Ming representing Asia, the representatives of the NBA’s European Ambassadors are Germany’s Dirk Nowitzki, Spain’s Paul Gasol and Russia’s Andrei Kirilenko.

  European leagues are relatively more mature than Asian leagues. In addition to their own leagues, there are intercontinental competitions such as the Champions League. This has also allowed the level of basketball in Europe to rise steadily year by year.

  In addition, Manu Ginobili of Argentina and Nene of Brazil are the ambassadors of South America.

  The level of basketball in South America is also very good, but the lack of international influence and publicity ability hinders the development of South American basketball.

  Like football, although it is a strong country in this sport, the influence of the national league in the international arena is limited, and players have gone to the European leagues with higher influence and exposure to play.

  Basketball also has such a situation.

  Hakim Olajuwon from Nigeria and Dikembe Mutombo from Congo are the African ambassadors of the alliance.

  Finally, the ambassador of Oceania is Andrew Bogut, who entered the NBA with the title of No. 1 pick this season.

  In addition to the ten international player ambassadors above, ten NBA ambassadors have also been ranked in the United States.

Shaquille O'Neal, Tim Duncan, Kevin Garnett, Tracy McGrady, Kobe Bryant, Jason Kidd, Vince Carter, Allen Iverson, LeBron James, Dwyane Wade.

  This list contains the top players in each of the five positions on the court, and they are all regulars of the league's best team in recent years.

  But the most regrettable thing is that the Wizards' "general" Gilbert Arenas regrettably lost.

  In the past two seasons, Arenas’ popularity in the league has soared, but he still missed the ambassador list.

  In fact, looking at the ten players on the ambassador list, it is indeed impeccable.

  Four shooting guards will not say, this is the object of worship by a group of fans.

  O'Neal and two famous power forwards, the dominance of the inside line is full, and they are all characters who can change a team by one person.

  Kid is currently the league's offensive and defensive player with the strongest organizational ability. One person can lead the Nets to the finals twice.

  As for James and Wade, they are the most popular players among the young fans.

  One has won a championship, and the other partnered with O’Neal, and also has a chance to win the championship.

   Speaking of the new generation of stars, in addition to Arenas, Carmelo Anthony, who is one of the peerless doubles, is also very angry about his loss.

In the face of the media, Anthony said bluntly: “I’m used to being ignored. Actually, I think I’m playing very well, but I can’t get into the league’s sight. Maybe one day I will also have to do some big moves. In order to attract the attention of the league. Denver Nuggets and I will perform well. I will always keep those judges in mind. Their voices will keep appearing in my ears, telling me'you can't, you can't', this will be my way forward. Power."

   "So, Jaylen, you haven't told me why did you come to Cleveland?"

   "I am the guest singer invited by this Ambassador Summit."

  After listening to Jay Chou's words, Shen Tong instantly understood.

Stern in this time and space obviously has greater ambitions. In this ambassador summit, in addition to inviting these players to serve as ambassadors for players from all continents, it also invited some entertainment stars from all continents to come, in order to increase the influence of the league Power and popularity.

  In addition, all the sponsors of the alliance have also received invitations from the summit.

  The next night, Shen Tong, who received the invitation, took his fiancée Nina Dubrov to the ambassador summit.

  Stars shine at the event site.

  Reporters from all over the world blocked the summit gate.

  On the same day, Shentong asked Susan to help order an extended Rolls-Royce nanny car, and set off with the dressed-up Dubrov.

  In the car, Shen Tong skillfully took out two pairs of sunglasses from his arms.

  Dubrov lowered his head and looked out, revealing the white beauty of his chest, then sat back, and asked suspiciously: "My dear, it's already night, why wear sunglasses?"

  Shen Tong smiled and said, "Trust me, you'll know in a while."

  When Shentong’s car arrived at the door of the hotel where the summit was held, long guns and short cannons immediately surrounded them.

  Shentong carried forward the style of a gentleman. After getting out of the car, he took Dubrov's hand to guide his fiancee to get out of the car.

  As soon as Shentong came out, the flash on the spot never stopped, and various shutter sounds of "pop", "pop" and "pop" came one after another.

  Although there is already a white flower in front of him, and nothing can be seen clearly, Shentong still took Dubrov’s friendly poses before slowly walking into the door.

  As soon as he entered the door, Dubrev stuck out his naughty tongue and smiled at Shen Tong: "Now I know why I need to wear sunglasses."

  Shen Tong smiled.

  Smart girls are cute in themselves, aren’t they?

   Jay, who is already the king of Asian pop music, is the first to sing at the party.

  He brought with him the song "Compendium of Materia Medica" that was just composed this year.

  If Hua Tuo reincarnated, Chong Yang would be healed, and foreigners would come to learn Chinese characters and stimulate my national consciousness

  Live, U.S.

  Hearing Jay Lun sing this song here, Shen Tong's mood is hard to calm down.

  This kind of pride in Chinese culture going abroad makes Shentong even more puffed up.

  Jay is worthy of being the ceiling of Chinese element music creation.

  Sing a song, the meaning is still unfinished.

   "My dear, although I don't really understand this song called Jay, I feel that the style is very good, and it's different from the songs I usually listen to."

Shen Tong hugged Dubrov’s small waist and said affectionately: “It’s normal if I don’t understand it. I usually listen to his songs and I have to look at the lyrics to understand what I’m singing, but this is a song that includes Chinese culture and ethnicity. A song of pride, so this song is really powerful."

"Oh"

  The first time I saw Shen Tong, who has always been arrogant, showing such an expression of admiration, Dubrov also thought in his heart that Jay on the stage was really amazing.

  The host of the scene interviewed Jay and asked a few questions about Chinese pop music. Jay's answers were very appropriate.

  But when the host asked the last question, Shen Tong couldn't help but squeeze a sweat for Jay.

  The host asked: "Jay, your rap is so good, can you come to the scene, in addition to your excellent Chinese medicine and medicine, your Chinese food is also very good, just use this as the topic, and create an impromptu paragraph?"

  Seeing Jay's expression of a bit of a stunned expression, Shen Tong knew that this question had not been communicated with Jay's agent in advance.

  In such a short period of time, it is difficult for Jay to create live creations directly on stage.

   is also a derogation or mockery of Jay’s promotion of Chinese culture.

   Seeing Jay's awkward smile, Shen Tong couldn't help but sing a few words for Jay.

  Isn’t it just a rap involving Chinese food.

  It really doesn’t work, just take out the trick to press the bottom of the box: You see, this surface is long and wide, just like this bowl, it’s big and round

  Who knew that after 30 seconds Jay looked up at the ceiling, he raised the microphone and said: "I can, come on, it's the same song just now."

  The host raised his eyebrows and looked very surprised, as did Shentong.

  Is it possible to improvise in less than 1 minute?

  Shen Tong couldn’t help thinking, it would be embarrassing to not say rap like the big wide bowl of noodles.

   But then, Jay Lun’s "Gourmet Version Draft Compendium" completely overwhelmed Shentong.

  "If God of Cooking is alive, Western food will be suppressed

   Foreign countries come to learn dishes to stimulate my national consciousness

  Fried chestnuts and smoked elbows

  Fish **** and spiced pigeon

   Braised Eggplant Roasted Duck

  Fragrant kidney beans and boiled beans

   Eat a piece of history in my way

  Nothing else, follow me to read a few words

  Braised sweet and sour spicy GO! "

  Sing a song, the applause was the same, and the whistle was endless.

  Shentong did not hesitate to applaud.

  Dubrov even slapped his palms red.

  On the stage, the host raised his hands and made a gesture of worshipping Jay.

Jay’s live improvisation rap impressed everyone on the scene, so that the second European music star came on stage and said jokingly: “In order to avoid the cold, don’t ask me questions about live creation just now. ."

  Such self-deprecating remarks caused a burst of kind laughter at the scene.

After Jay came off the field, Shen Tong stretched out his palm to Jay.

   "Ouch, not bad!"

  That night, it was very lively.

  David Stern was on stage vigorously and awarded the commissions to the first batch of 20 NBA ambassadors.

  Of course, there are benefits.

  Stern announced the goals and plans for the globalization of the NBA on stage.

  In order to adapt to the pace of internationalization, the NBA will do a better job in the development of peripheral products, including the production of some star souvenirs, NBA store merchandise sales, jersey sales and other operations.

  At the same time, the league will also establish NBA cable TV, NBA website, NBA city, NBA store, NBA mobile bus and other entertainment projects~www.ltnovel.com~ These promotion methods will also increase the advertising revenue of the NBA.

  Now the league’s clothing includes Adidas, sports shoes include Nike and Reebok, beverages include Coca-Cola, food includes McDonald’s, the Internet has AOL, and even children’s toys are sponsored by Lego.

  As early as the 2002-03 season, there were 19 sponsors designated by the NBA, and there are countless other advertisements. Now these advertising sponsors are still increasing.

  The 20 ambassadors on the scene are responsible for promoting the realization of these goals.

  As a reward, Stern said that every year 20% of the NBA league advertising revenue will be distributed to these ambassadors.

   looks like a very high reward, even if it is divided among 20 people, each person has 1%.

  It seems that Stern is determined to do a big business.

  As the NBA’s Asian ambassador and American ambassador, Shentong and James will lead the Cavaliers to three Asian East Asian countries for three regular-season games.

  The opponents are the Rockets, Mavericks and Trail Blazers.

  (End of this chapter)