The Fifth Point Guard
Chapter 270: Adi 5 Tiger
After nearly half a year, Adidas finally released the news that they and Tracy McGrady of the Magic have reached an agreement on endorsement matters and have officially signed a contract.
The media generally praised Adidas for this signing.
After losing the general of Kobe, Adidas quickly seamlessly connected and found another hot star McGrady in the league.
It was originally reported that Adi might sign a life-long endorsement contract with McGrady, but after Adi’s official and McGrady’s agent disclosed that the two parties signed a 7-year long-term contract, not a life-long endorsement contract uploaded on the Internet.
In fact, Adidas has considered signing a life endorsement contract directly with McGrady.
Why?
Tracy McGrady’s playing style is more elegant, and his style of play is more beautiful. Compared with Kobe, in 2002, Tracy McGrady’s popularity and strength actually had the upper hand in comparison.
So Adidas signed McGrady, in fact, not only did he take a fancy to McGrady's present, but also wanted to directly lock in McGrady's future.
Kobe, as a star trained by Adi, caused Adi a headache when he renewed his salary and finally chose to break up.
Therefore, for McGrady, Adi wants to sign a lifetime endorsement contract directly to avoid similar things happening again.
After measuring, they found that the Chinese player Shentong has improved more rapidly, his popularity is also rising sharply, and there is a huge Chinese market behind him.
Assuming that a lifetime contract is signed with McGrady at this time, what will Shentong think?
Considering the feelings of Shentong and Shentong's agent David Falcao, Adi and McGrady have been ambiguous on the contract.
Finally, after comprehensive consideration, Adi signed a long-term contract with McGrady, which not only expressed respect for McGrady, but also fully considered Shentong’s feelings.
According to well-informed gossip, McGrady’s annual guaranteed income is between 5 million and 6 million US dollars. Of course, there is also a part of the commission fee, including the requirements for playing games, entering the playoffs, entering the All-Star, etc., the total contract In fact, it is similar to Shentong's.
For McGrady, who is in danger of injury, this long appointment is very suitable for him, so he is very happy to become the spokesperson of Adidas.
......
In addition to Tracy McGrady, Adidas also signed another general, point guard Chauncey Billups from the Detroit Pistons.
Billups’ contract details were not announced, and the endorsement time is 5 years.
As a flower show in 1997, Billups stumbled during the first 5 years of his career, which is very inconsistent with his third show status.
You know, the No. 1 pick that year was Tim Duncan and Tracy McGrady was only ranked ninth.
Starting from the Celtics, Billups changed four teams in 5 years.
In addition to the Boston Celtics, there are the Toronto Raptors, Denver Nuggets and Minnesota Timberwolves.
It was when the Timberwolves stood next to Garnett, Billups began to play the masterpiece of his career.
In the 01-02 season, 82 full attendance games, 54 starts, in an average of 28.7 minutes per game, Billups was able to contribute 12.5 points, 2.8 rebounds, 5.5 assists and 0.8 steals, and his 3-point field goal percentage was the highest in his career. Of 39.4%.
The overall situation is strong, with a big killer heart is the label that Billups has won, and it has completely got rid of the name of "parallel imports".
It was also in this season that Billups won the favor of Adidas and threw an olive branch to him.
However, Billups's signing also experienced twists and turns.
In the offseason of last season, Billups, who became a free agent, accepted an offer from the Pistons for 6 years and $35 million.
Pistons coach Rick Carlisle very much agrees with this deal, believing that the Pistons have picked up a big deal and gave Billups unlimited space in the new season.
Currently in the East, in addition to the New Jersey Nets, the Detroit Pistons have climbed to second place in the East.
Billups even shined at the beginning of the season, not only the data soared, but also quickly integrated into the team, and at the same time became the team's brain and commander.
After seeing Billups’ performance, Adidas, who was originally interested in signing under Garnett’s recommendation, made up his mind. Even if Billups has left the Timberwolves, it will not affect the cooperation plan between the two parties.
......
In this way, after Kobe switched to the Nike camp, in order to fight against Nike, Adidas has assembled the "Adi Five Tigers."
Tim Duncan of the San Antonio Spurs, Kevin Garnett of the Minnesota Timberwolves, Tracy McGrady of the Orlando Magic, Shentong of the New Jersey Nets and Chauncey Billups of the Detroit Pistons .
After signing 5 endorsements that can make up a complete team, Adi quickly started promotion and marketing.
Taking advantage of the heat of signing, Adidas soon launched a "No Brothers, No Basketball" advertisement.
Adi Five Tigers appeared at the same time.
Garnett: You were fooled.
Shentong: Whenever I dunk.
McGrady: scored 30 and 40 points.
Duncan: You really thought it.
Garnett: I did it alone.
Billups: But seriously.
McGrady: The game is for five people.
Shentong: Believe it or not.
From the day the advertisement was broadcast, the slogan "No Brothers, No Basketball" resounded all over the world.
Adi Five Tigers is considered by the fans to have the most potential to rule the next ten years!
Although Shentong is only a second-year student, his experience and achievements are outstanding among his peers.
In the first season, he won the best rookie and reached the finals. At the same time, he was selected as an All-Star and won the three-pointer championship, his career high was 55 points, etc...
Adidas' sales volume has shown a surging upward trend again after signing contracts with Shentong, McGrady and Billups!
After signing a new spokesperson and achieving significant results, Adidas, who saw the hope of challenging Nike's king status, began to contact more young potential stars.
because it means cheaper and more loyal fan groups.
Some media broke the news that they are already in contact with Arenas and Jefferson, both from the University of Arizona.
......
Compared with Shentong's fascination in the NBA league~www.ltnovel.com~Shentong’s girlfriend Avril Lavigne is also very famous in the field of music.
This year alone, Avril Lavigne has won numerous awards.
Important awards include.
The best international newcomer, the best pop artist of the year, and the best music video awards awarded by the MTV Music Video Awards.
The Best Rock Pop Artist in Canada awarded by the World Music Awards.
At the end of 2002, Avril Lavigne collaborated with Canadian singer-songwriter Chandelier to release his second album "UnderMySkin" (to the bones).
This album is different from the previous bright and relaxed style. The music style of this album is rock, punk and heavy metal.
The songs of the entire album are sometimes full of violent rock and roll power, sometimes a little worried, expressing the dark side of Avril’s heart.
almost unreservedly presented naked in front of the audience.
On the cover of the album, Avril Lavigne painted thick smoky makeup, full of darkness and melancholy.
However, these did not hinder the hot sale of this album. On the contrary, Avril’s melancholic and sad dark music resonated with most fans and captured the hearts of the fans.
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