The Fifth Point Guard

　　 "Hey, Jaylen, why did you come to Cleveland?"

　　 Shen Tong and Jay Chou cherish each other, and they can’t help themselves.

　　Shen Tong admires Jay Chou because he is the first person in the Chinese music scene in Shen Tong's heart and the ceiling of the Chinese rap industry.

　　 Dong Chou appreciates Shen Tong because he thinks Shen Tong's basketball level is similar to his own, but he is a little taller. Seeing Shen Tong's success in the NBA, it is like a big version of himself playing the NBA, full of sense of substitution.

　　 "Shin, don't you know yet?"

"what do you know?"

　　 "You have been appointed by David Stern as the NBA's image and promotion ambassador in Asia!"

"What?"

　　 Just when Shentong was still wondering, the team's publicist Susan had come over.

　　 "Shin, congratulations, you are already the ambassador of the NBA in Asia. In the next week, our team will go to China, Japan and South Korea for three regular season games to help the league open up the Asian market and promote its reputation."

　　 seems to be true!

　　 Shen Tong did not expect that Stern in this time and space, in order to promote the NBA around the world, unexpectedly resorted to the ambassador of the last time and space.

　　 "Here, here is an invitation. Tomorrow night there will be an ambassador summit in New York, and both you and LeBron will go over."

　　 "Huh, LeBron is also an ambassador?"

　　 "Humhhhhh!"

　　Say James, James will be there.

　　 shook the invitation card in his hand triumphantly, and James smiled and said, "I am the image ambassador for us in the United States."

　　 "Actually, there are two ambassadors in Asia and ten in the United States, and there may be more in the future." Susan explained.

　　......

　　 As a plan of David Stern to promote the NBA as a brand, the ambassadors of all continents have a very important position.

　　 Stern hopes that these players from all over the world can use their popularity and skills to help the NBA in publicity, so as to realize the grand ambition of NBA globalization.

　　According to Susan, the league has selected a total of 20 players this time to serve as NBA ambassadors to help the league in its promotion work.

　　Asia's ambassadors are Shentong from the Cleveland Cavaliers and Yao Ming from the Houston Rockets.

　　 There is no controversy about Shentong's election. Not only in Asia, but in fact, Shentong is a very well-known player in the world. Of course, the support in Asia will be relatively higher.

　　 Yao Ming’s selection is also very normal. As a Chinese CBA native-produced player, it makes more sense for Yao Ming to be elected as an ambassador, and his domestic popularity is no worse than that of Shentong.

　　Of course, these two players are from China, but there is no way. There is no player from other Asian countries to join the NBA.

　　 So Shen Tong and Yao Ming shoulder heavy responsibilities.

　　 But Shentong is not worried at all. He knows that soon, Haddadi from Iran, He Shengzhen from South Korea and Yi Jianlian from China will join the NBA one after another.

　　 The Japanese media criticized him for his failure to be elected as the Asian ambassador, but he can only blame him for his lack of skill.

　　Although he represented the Dallas Mavericks in the Summer League in July 2003 and signed with the Nuggets in September, he was fired after only playing three preseason games.

　　Only in 2004, on behalf of the Phoenix Suns, he briefly replaced the bench four times, but was fired after only more than a month.

　　 In 2005, he had just signed with the Los Angeles Clippers less than two months ago and was fired for the third time before the official season began.

　　 Three consecutive three-in and three-out in the league for three consecutive years, this kind of continuous failure resumes, except for Liu Bei during the Three Kingdoms period, who can cheekily counterattack, other people really can't do it.

　　 So don't blame the Alliance for not giving Tian Woyong the title of Great Envoy, even if it is given, I am afraid he will not have the face to pick it up.

　　 Compared with Shen Tong and Yao Ming, Tian Woyong is nothing.

　　 As for the Korean media, there is really no face to compare Ha Seung Jin with Shen Tong and Yao Ming.

　　 After all, in the 04-05 season last season, He Shengzhen averaged only 1.4 points, 0.9 rebounds and 0.3 blocks per game...

　　 So, after arguing whether Shin Tong’s ancestors were Koreans, the Korean media also disappeared.

　　In addition to Shentong and Yao Ming representing Asia, the representatives of the NBA's European ambassadors are Germany's Dirk Nowitzki, Spain's Paul Gasol and Russia's Andrei Kirilenko.

　　 The European league is relatively more mature than the Asian league. In addition to each country’s own league, there are also intercontinental competitions such as the Champions League. This has also allowed the level of basketball in Europe to rise steadily year by year.

　　 In addition, Manu Ginobili of Argentina and Nene of Brazil are ambassadors of South America.

　　The basketball level in South America is also very good, but the lack of international influence and publicity ability hinders the development of South American basketball.

　　 is like football. Although it is a strong country in this sport, the influence of the national league is limited in the international arena. Players have gone to the European leagues with higher influence and exposure to play.

　　 Basketball also has such a situation.

　　Hakim Olajuwon from Nigeria and Dikembe Mutombo from Congo are the African ambassadors of the Union.

　　 Finally, the ambassador of Oceania is Andrew Bogut, who entered the NBA with the title of No. 1 pick this season.

　　 In addition to the ten international player ambassadors above, ten NBA ambassadors have also been ranked in the United States.

Shaquille O'Neal, Tim Duncan, Kevin Garnett, Tracy McGrady, Kobe Bryant, Jason Kidd, Vince Carter, Allen Iverson, LeBron James, Dwyane Wade.

　　 This list contains the top players in each of the five positions on the court, and they are all regulars of the league's best team in recent years.

　　 But the most regrettable thing is that the Wizards "general" Gilbert Arenas regrettably lost.

　　 Arenas' popularity in the league has soared in the past two seasons, but he still missed the ambassador list.

　　 In fact, looking at the ten players on the ambassador list is indeed impeccable.

　　 Let alone the four major shooting guards, this is the object of worship by a group of fans.

　　 O'Neal and the two famous power forwards are full of dominance inside, and they are both characters who can change a team by one person.

　　 Kidd is currently the league's offensive and defensive player with the strongest organizational ability. One person can lead the Nets to the finals twice.

　　 As for James and Wade, they are the most popular players among the young fans.

　　 One has won a championship, and the other partnered with O'Neal, and also has a chance to win the championship.

　　 Speaking of the new generation of stars, in addition to Arenas, Carmelo Anthony, one of the most outstanding doubles, is also very angry about his loss.

In the face of the media, Anthony said bluntly: “I’m used to being ignored. Actually, I think I’m playing very well, but I can’t get into the league’s sight. Maybe one day I will also have to do some big moves. In order to attract the attention of the league. Denver Nuggets and I will perform well. I will always keep those judges in mind. Their voices will keep appearing in my ears, telling me'you can't, you can't', this will be my way forward. Power."

　　......

　　 "So, Jaylen, you haven't told me why did you come to Cleveland?"

　　 "I am the guest singer invited by this ambassador summit."

　　 After listening to Jay Chou's words, Shen Tong instantly understood.

Stern in this time and space obviously has greater ambitions. In this ambassador summit, in addition to inviting these players to serve as ambassadors for players from all continents, it also invited some entertainment stars from all continents to come to increase the influence of the league. Power and popularity.

　　 In addition, the sponsors of the alliance have also received invitations to the summit.

　　......

　　 The next night, Shen Tong, who received the invitation, took his fiancée Nina Dubrov to the ambassador summit.

　　 The stars shined at the event site.

　　 Reporters from all over the world blocked the summit gate.

　　 On the same day, Shentong asked Susan to help order an extended Rolls-Royce nanny car and set off with the dressed-up Dubrov.

　　 In the car, Shen Tong skillfully took out two pairs of sunglasses from his arms.

　　 Dubrov lowered his head and looked out, revealing the white beauty of his chest, then sat back and asked suspiciously: "My dear, it's already night, why do you need to wear sunglasses?"

　　 Shintong smiled and said, "Trust me, you'll know in a while."

　　 When Shentong’s car arrived at the door of the hotel where the summit was held, long guns and short cannons immediately surrounded him.

　　Shentong carried forward the style of a gentleman. After getting out of the car, he took Dubrov's hand to guide his fiancée out of the car.

　　 As soon as Shentong came out, the flash on the spot had not stopped, and various shutter sounds of "pop", "pop" and "pop" came and went one after another.

　　 Although there was already a white flower in front of him, and he couldn't see anything, Shen Tong still took Dubrov's friendly poses before slowly walking into the door.

　　 As soon as he entered the door, Dubrov stuck out his naughty tongue and smiled at Shen Tong: "Now I know why I need to wear sunglasses."

　　 Shen Tong smiled.

　　 Smart girls are cute in themselves, aren't they?

　　......

　　 Jay, who is already the king of Asian pop music, is the first to sing at the party.

　　 What he brought is the song "Compendium of Materia Medica" that was just composed this year.

　　If Hua Tuo reincarnated, Chong Yang would be healed, and foreigners would come to learn Chinese characters, which would stimulate my national consciousness...

　　 Live, America...

　　 Hearing Jay Lun sing this song here, Shen Tong's mood was hard to calm down.

　　 This kind of pride in Chinese culture going abroad made Shen Tong even more straightened out.

　　 Jay Lun deserves to be the ceiling of Chinese element music creation.

　　 Sing a song, but the meaning is still unfinished.

　　 "My dear, although I don't really understand this song called Jay, I feel that the style is very good, and it is different from the songs I usually listen to."

Shen Tong hugged Dubrov’s small waist and said affectionately: “It’s normal if I don’t understand it. I usually listen to his songs and I have to look at the lyrics to understand what I’m singing, but this is a song that includes Chinese culture and ethnic A song of pride, so this song is really powerful."

"Oh..."

　　 It was the first time that Shen Tong, who had always been arrogant, showed such an expression of admiration. Dubrov also thought to his heart that Jay was really good on stage.

　　 The on-site host interviewed Jay and asked a few questions about pop music with Chinese elements. Jay's answers were very appropriate.

　　 But when the host asked the last question, Shen Tong couldn't help but squeeze a sweat for Jay.

　　 The host asked: "Jay, your rap is so good, can you come to the scene, in addition to your excellent Chinese medicine and medicine, your Chinese food is also very good, just use this as the topic, and create an impromptu paragraph?"

　　 Seeing Jay Lun’s expression of stunned surprise, Shen Tong knew that this issue had not been communicated with Jay’s agent in advance.

　　 In such a short period of time, it is simply difficult for Jay to make live creations directly on stage.

　　 is also a derogation or mockery of Jay's promotion of Chinese culture.

　　 Seeing Jay's awkward smile, Shen Tong couldn't help but sing a few words for Jay.

　　 is not just rap involving Chinese food.

　　 It really doesn’t work, so I took out the trick to press the bottom of the box: You see, this noodle is long and wide, just like this bowl, it’s big and round...

　　Who knows that after 30 seconds Jay looked up at the ceiling, he raised the microphone and said, "I can, come on, it's the same song just now."

　　 The host raised his eyebrows and looked very surprised, as did Shen Tong.

　　Is it possible to improvise in less than 1 minute?

　　 Shen Tong couldn't help thinking, it would be too embarrassing to not say rap like the big wide bowl of noodles.

　　 But then, Jay Lun’s "Gourmet Version Grass Compendium" completely dumped Shen Tong.

　　"If God of Cooking is alive, Western food will be suppressed

　　 Foreign countries come to learn dishes to stimulate my national consciousness

　　 Stir-fried chestnuts and smoked elbows

　　 Fish Balls Five Spice Pigeon

　　 Braised Eggplant Roasted Duck

　　 Fragrant Kidney Poached Beans

　　 Eat a piece of history in my way

　　 Nothing else, follow me to read a few words

　　 Braised sweet and sour spicy go! "

　　 After singing a song, the applause was the same, and the whistle was endless.

　　 Shentong also gave applause without hesitation.

　　Dubrov even slapped his palms red.

　　On the stage, the host raised his hands and made a gesture of worshipping Jay.

Jay’s live improvisation rap impressed everyone on the scene, so that the second European music star came on stage and said jokingly: “In order to avoid the cold, don’t ask me questions about live creation just now. ."

　　Such self-deprecating remarks caused a burst of kind laughter at the scene.

　　 After Jay was off the court, Shen Tong stretched out his palm to Jay.

　　 "Oh, not bad!"

　　......

　　 That night, it was very lively.

　　 David Stern was on stage vigorously and awarded the commissions to the first batch of 20 NBA ambassadors.

　　 Of course, there are benefits.

　　 Stern announced on the stage the goals and plans for the globalization of the NBA.

　　 In order to adapt to the pace of internationalization, the NBA will do a better job in the development of peripheral products ~www.ltnovel.com~ including the production of some star souvenirs, NBA store merchandise sales, jersey sales and other operations.

　　 At the same time, the league will also establish NBA cable TV, NBA website, NBA city, NBA store, NBA mobile bus and other entertainment projects. These promotion methods will also increase the NBA’s advertising revenue.

　　 Now the league’s clothing includes Adidas, sports shoes include Nike and Reebok, beverages include Coca-Cola, food includes McDonald’s, the Internet has AOL, and even children’s toys are sponsored by Lego.

　　 As early as the 2002-03 season, there were 19 sponsors designated by the NBA, and there are countless other advertisements. Now these advertising sponsors are still increasing.

　　 The 20 ambassadors on the scene are responsible for promoting the realization of these goals.

　　As a reward, Stern said that every year 20% of the NBA league advertising revenue will be distributed to these ambassadors.

　　 seems to be a very high reward, even if it is divided among 20 people, there is 1% per person.

　　 It seems that Stern is determined to do a big business.

　　......

　　As the NBA's Asian ambassador and American ambassador, Shentong and James will lead the Cavaliers to three Asian countries in East Asia for three regular-season games.

　　The opponents are the Rockets, Mavericks and Trail Blazers.

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