The leisurely life of a reborn dad

"Brother Xu, Mr. Xu, you should have heard this sentence, there is a lot of potential in the vast world."

"But we must first ensure product innovation."

"We must make the products we have, others don't have them, and they can only follow us and imitate."

These suggestions from Cao Shujie gave Xu Daihua and Cao Shuxu an enlightenment.

They immediately realized that they had made a mistake in simply trying to make their own data cables available to major mobile phone manufacturers.

Just like what Cao Shujie said just now, if they get in today with the help of Cao Shujie's relationship, then tomorrow someone with stronger connections will squeeze them out, but they themselves have no competitiveness, and sooner or later they will still be defeated.

Cao Shuxu was still a little curious. He asked Cao Shujie: "Shujie, besides what you just said, do you have any other ideas?"

"Yes." Cao Shujie did not hesitate to say everything he could think of at once.

He said: "I remember that the outer sheaths of our current data cables are all made of PVC. There may also be other plastic materials."

Seeing the two of them nodding, looking thoughtful, Cao Shujie said to them: "I think we can start from the surface material, such as nylon wire, silicone or metal wire drawing, so that the data cable It looks very high-quality and high-end at first glance. Do you think it can arouse other people's desire to buy?"

He pointed to himself: "I have never done this before, and some of my ideas are taken for granted, but you can practice them bit by bit."

At this point, Cao Shujie picked up his tea cup and took a sip of water before continuing: "One more thing, I don't know if you think the current mobile phone charging is too slow. Is it possible to make technical improvements on the charging data line? In fact, I think that after our data cable technology matures, there is no need to stick to this one product. We can try to make charging plugs, which are all supporting products."

"For example, it used to take seven to eight hours, five or six hours to fully charge. You can try to make it fully charged in two hours, one hour, or even half an hour. I think the market for this segment will be huge in the future. big."

"As for the others, I won't be able to remember them for a while." Cao Shujie shook his head, looking like there was nothing he could do.

But just like this, Xu Daihua and Cao Shuxu were shocked.

They never thought that a data cable could do so many things. This was simply a waste of time.

At this moment, Xu Daihua's first thought was that it was lucky that Cao Shuxu had brought Cao Shujie over to become a shareholder. Otherwise, they would not have had these wonderful ideas.

Even Xu Daihua himself was ashamed.

He has been in this industry since 2011. He just started doing it in a small way. Now the three of them have invested in setting up their own processing factory. This is already his fifth year in the industry. It is not fair to say that he is a senior practitioner. That's too much, but he didn't consider the ideas Cao Shujie just said.

No idea at all.

How did an outsider like Cao Shujie figure it out?

"Mr. Cao, please forgive me, why do you have so many ideas?" Xu Daihua was purely out of curiosity.

Cao Shujie thought for a while and said to him: "Lazy people are lazy to think. What you consider is to be consistent with the manufacturer so that you can sell the goods. I think about how to make it convenient and how to make it look good."

"I think from the customer's perspective, convenience and practicality are always the considerations, are you right?"

Seeing the expressions of realization on their faces, he nodded subconsciously, and then continued: "Mr. Xu, Brother Xu, the issue you should consider now is if you can really make all the data lines I just mentioned. Next we have to continue to expand production.”

"The current Nanchang factory with 15 million data lines is far from enough." Cao Shujie said with certainty.

He held up his data cable and said: "There is another problem. Many people buy data cables not because this one is broken. They may think that your data cable looks good and is easy to use. He will buy it.”

This is called stimulating consumption.

When Xu Daihua and Cao Shuxu heard what Cao Shujie said, their eyes lit up. They understood what Cao Shujie meant.

At this point, they don’t even think about how to cooperate with Xiaomi Technology, vivo, oppo, Apple and other major mobile phone shipping companies. Instead, they want to organize R\u0026D personnel as soon as possible to make products according to the ideas Cao Shujie just provided, and at the same time expand Production scale.

When he thought of this, Xu Daihua thought of another thing. He looked at Cao Shujie and said formally: "Mr. Cao, I have to ask you for something."

"Mr. Xu is out of touch. If you have anything to say, that's fine." Cao Shujie said.

He also stocked up tea for Xu Daihua and Cao Shuxu: "Mr. Xu, Brother Xu, don't just talk, let's also drink some tea to moisten our throats."

"Hey!" The two of them responded. Xu Daihua took a sip of tea and said, "Mr. Cao was right just now. We have to race against time to expand production."

"But I don't have that much money on hand right now, and Shuxu doesn't have much money either. If it's convenient for Mr. Cao to invest a little more, I'll give you 20% of my shares." This is what Xu Daihua said.

Cao Shuxu looked at his old buddy Xu Daihua in surprise. He understood that Xu Daihua meant to give up his position as the controlling shareholder and let Cao Shujie be the boss.

He was surprised by Xu Daihua's decisiveness.

But if you think about it carefully, you will understand why Xu Daihua did this.

The two 'experts' were trying to figure things out without even thinking about it, but Cao Shujie easily explained the mystery with one word.

We even let them not have to think about products, production and sales for at least the next ten years.

The data cable itself does not have much technical content and can be done by a small family workshop.

People like Cao Shujie have ideas and money. As long as he wants to, he can set up a data line factory on his own in minutes, and it is a large-scale one.

——

In addition, Cao Shujie himself has connections. He is very familiar with Lei Jun, so he can break into Xiaomi Technology himself...

Xu Daihua gave up his position as the controlling shareholder. In the short term, he seemed to have suffered a great loss, but in the long term, he gained more!

Cao Shujie also understood this, and he laughed: "Mr. Xu, who do you think I am, Cao Shujie, and are you taking advantage of me?"

Xu Daihua didn't wait for Cao Shujie to finish speaking, quickly stood up, waved his hand and said: "Mr. Cao, I really didn't mean that. I am very sincere, really!"

He repeatedly emphasized his sincerity.

Cao Shujie waved his hand: "Forget it about transferring shares. I have a lot of things on hand right now, and I don't have that much time to think about it. As for the problem of insufficient production capacity, since we are racing against time now, I suggest we find an OEM factory first. Make products for us and build our own factory at the same time.”

Xu Daihua and Cao Shuxu both listened. This came from the experience of a successful person.

"Also, I feel that since I can think of these ideas, I don't rule out that other people can think of the same ideas, but this is not a problem."

Cao Shujie was not worried at all. He said: "The same product is better than quality, the same quality is better than price, and the same price is better than service. As long as we can do everything better than our peers in terms of quality, price, and service, we can do it more precisely and better." Well, even if someone follows suit in the future, or if our ideas fail, we don’t have to worry about our products not being sold.”

"So the next step for us is to build the Yaxu Electronics brand." Cao Shujie said.

"If you really get to this point, you won't have to negotiate cooperation with those major mobile phone manufacturers. They will in turn invite you to join their supplier team."

Cao Shujie said meaningfully: "No one is a fool."

Xu Daihua and Cao Shuxu had heard these words before, but they had never thought about it deeply.

When they heard Cao Shujie say this, they had a deeper understanding.

"Don't worry, Mr. Cao. Shuxu and I will discuss it after we get back and come up with a better strategy based on the suggestions Mr. Cao just mentioned." Xu Daihua said.

Cao Shuxu also nodded.

At this time, Cao Shuxu discovered that in terms of company management, he could not keep up with Cao Shujie.

Cao Shujie laughed: "They are all scraps accumulated in daily life, not worth mentioning."

"Mr. Xu, Brother Xu, you drink tea first. I'll call my wife down to cook some dishes. You can have some at my place tonight."

After finishing speaking, Cao Shujie went up to the second floor.

Cao Shujie was not here. Xu Daihua thought for a moment and then said to Cao Shuxu: "Shuxu, to be honest, I originally thought I could do it, but what Mr. Cao said just now makes me feel like I can't control it. I'm considering expanding production after we go back." If so, Yaxu Electronics will still let Mr. Cao control the overall strategic direction for us in the future."

"Don't touch your shares. I'll transfer some to him."

He holds 52% of the shares. In the past, considering the special relationship between Cao Shujie and Cao Shuxu, he had to hold absolute shares to feel safe.

But after communicating with Cao Shujie today, Xu Daihua realized how insignificant his previous thoughts and structure were.

"Have you really thought about it?" Cao Shuxu didn't care.

As Xu Daihua said just now, he doesn't have much money in his hands, and he is the poorest among several people.

"What's the point? Who dares to say that 52% of the shares are definitely more valuable than 32% of the shares?" he said.

Cao Shuxu looked at Xu Daihua at this moment, and suddenly remembered the time when he first met Xu Daihua. At that time, Xu Daihua said to him: "Brother, my monthly turnover is several million, how much do you think I can earn?"

The second year after he met Xu Daihua, Xu Daihua went to pick up a Mercedes-Benz S300.

At that time, Xu Daihua was in high spirits.

It was Xu Daihua's state that made Cao Shuxu completely realize that he had to make changes, which is why he later resigned from Tencent and started the data line business with Xu Daihua.

"Let's increase capital and expand production." Cao Shuxu suggested.

He said: "I understand Shujie's character. He will not accept gifts from you for no reason. That is not his character."

"After we go back, we will let the R\u0026D personnel focus on new products according to Shujie's idea just now, register patents, and find OEM factories to manufacture our new products."

Cao Shuxu paused and stretched out a finger: "In addition, we will also increase capital to build a new factory, or buy a larger factory."

He said: "Shu Jie just said that the same product is better than the quality, the same quality is better than the price, and the same price is better than the service. This is not wrong, but I think that in order to control the absolute quality, in the long run, we can only produce it ourselves. Only then can everything be under control.”

"Okay, that's it." Xu Daihua also agreed.

He felt that Cao Shuxu was right, and he had indeed failed to consider it just now.

Besides, a person of Cao Shujie’s stature is not short of these three melons and two dates. Will he accept the gift?

But I was a little abrupt just now.

Cao Shujie came down from the second floor with his son Cao Yirui in his arms, and his wife Cheng Xiaolin followed behind.

When she saw Xu Daihua and Cao Shuxu, she said hello and turned to the kitchen to cook.

Cao Shujie said to Xu Daihua and Cao Shuxu: "Mr. Xu, Brother Xu, let me tell you that I just killed a cow some time ago and I have kept a lot of good things. Let's try it today."

Otherwise, Cao Shujie can speak with his mouth.

It seemed that he killed the cow specifically to wait for Xu Daihua and Cao Shuxu to come back for dinner.

The two knew that this was not the case, but what Cao Shujie said made them feel different psychologically.

Cao Shuxu was stunned when he saw Cao Yirui. He didn't expect that Cao Shujie would have a son after not coming back for more than two years.

No one is prepared for this.

Cao Shuxu simply took out his money and wanted to give the little guy a red envelope.

Xu Daihua also followed suit, but was rejected by Cao Shujie.

When Cheng Xiaolin went to cook, she couldn't finish it in a short while.

Cao Shujie looked at his son while chatting with the two of them. This time it was Cao Shuxu who took the initiative to bring up the matter of increasing capital and expanding production.

He told Cao Shujie that Yaxu Electronics Factory was considering two steps. The first was to find an OEM factory, and the second was to increase capital to build their own factory.

Cao Shuxu also explained all the pros and cons that came to his mind. Finally, he said that he didn't have that much money and hoped that Shujie could invest more.

"Brother Xu, Mr. Xu, you two are trying to give me shares in a different way."

Seeing the two people laughing there, he said: "As promised in advance, I have a lot of things to do, and I really don't have more time or energy to devote to Yaxu Electronics."

This is to say something ugly upfront.

Xu Daihua nodded and said, "Mr. Cao, you only need to take the big direction at the critical moment. You don't have to worry about anything else."

Cao Shujie filled the teacups for the two of them again: "Look back and see how much money it will cost to invest in a factory. If I have the right amount, I will transfer it."

This is a disguised agreement.

"Catch!" Xu Daihua said.

Cao Shuxu also laughed.

When Wang Yuelan came back from outside, she saw guests at home. She said hello and went to help her daughter-in-law cook.

After Cao Jianguo came back, the house seemed more lively.

That night, Xu Daihua and Cao Shuxu drank a lot, but they also knew that the opportunity was rare, so they took advantage of this opportunity to ask Cao Shujie for more advice.

When they left, the two of them felt proud and told Cao Shujie to just wait until Yaxu Electronics became famous.

"Haha, Mr. Xu, Brother Xu, I wish you both immediate success in advance." Cao Shujie clasped his hands in fists.

Seeing the two of them turning south from the intersection and disappearing from his sight, Cao Shujie turned around and went home.

Cheng Xiaolin didn't ask about him, but Cao Shujie took the initiative and said to her: "Mr. Xu and Brother Xu just wanted to give me some shares. I had no choice but to accept it."

Cheng Xiaolin said with a smile: "You are the only one who is good, that's enough."

"Okay!" Cao Shujie laughed.