The Liar Who Invaded the Entertainment Industry

During the Chinese New Year, almost every supermarket and shopping mall are crowded with customers. [Sunshine God, wait for me]

The planning department has put a lot of effort on the beauty of Chen, colorful pendant accessories, brightly colored Chinese knots, exquisite pops, cheerful songs, and set off the festive celebration.

The dazzling array of products greatly facilitates the purchase needs of customers.

For merchants, during this period, there is no need for promotion and price reduction, and relying solely on natural sales can drive high performance.

This is evident from the long line up in front of the cash register.

Carrefour.

"You are my little apple, you can't love you too much..."

The big speakers in the supermarket played "Little Apple" by Brother Chopsticks.

For a year, the popularity of "Little Apple" has not diminished in the slightest, and the cheerful atmosphere of the poisonous melody has been loved by the majority of businesses, and it has a bit of a magical taste.

In the unique dynamic rhythm, Chen Yu pushed the shopping cart to the cashier counter, patted at the end of the payment line, and moved forward a little bit.

In front of the checkout counter, small shelves that are no more than one meter high and cover an area of ​​less than one square meter are filled with small commodities such as batteries, chewing gum, and snacks. Since Valentine's Day is approaching, flowers and chocolates have been specially added.

As the payment team slowly moved forward, Chen Yu came to the small shelf, and someone in front took two boxes of chewing gum from the shelf. Bored in the line, he scanned the shelves and picked up a box of Green Arrow chewing gum from multiple brands of chewing gum on the small shelf.

Since 1999, Huaxia has become the world's second largest market for Wrigley, second only to the United States. Wrigley China’s sales have also maintained a double-digit growth, and now Wrigley has occupied more than 60 shares of China’s chewing gum market.

Green Arrow chewing gum is well-known in China and has a tendency of "chewing gum = Wrigley". Therefore, Chen Yu's first choice for chewing gum is Green Arrow.

However, today, holding Green Arrow chewing gum, he inexplicably thinks of the recent Yake advertisements that have appeared frequently.

"Hi, your Yake!"

"It's your Yake."

Try Yake.

Green Arrow put it back and replaced it with a box of Yake gum.

With Yake in hand, it naturally evokes his memories of Yake advertising.

Romantic little princess style, strong flavor, very beautiful girl, isn't it?

Two boxes are ready.

Huh?

Yake also has toffee and chocolate?

Next to Yake's chewing gum, there were small boxes of toffee and chocolates, and Chen Yu took a box each.

Go back and have a taste. If it tastes good, choose Yake for the chocolate given to my wife this Valentine's Day.

It's too good to be considered to support the national industry!

Yake has never advertised itself as a national industry in TV commercials, kidnapping consumers in the name of supporting domestic products to drive sales; however, in various soft articles in the media, there are no less hints-Yake, the Yake of Chinese people. 〔Mysterious husband flash marriage〕

...

Love|People's Day is approaching, and occasional commodities such as flowers, chocolates and cakes are popular in the market.

As one of the must-have items for Valentine's Day, chocolate merchants have seized the business opportunities and launched exquisite gift boxes to seize the conspicuous position of the supermarket and attract consumers to buy.

Vanguard.

In front of the chocolate shelves, around the Duitou of various chocolate brands, there are many consumers who come to shop. Some look at brands, some look at prices, some look at preferences, and some look at... advertisements.

The beautifully packaged Yake chocolate gift box is stacked with a delicate display stand on the left and right sides.

On the left is Hu Xu, with a cartoon bubble circled a sentence, "Hi, your Yake"; on the right is Tang Yan, also circled a sentence with a cartoon bubble, "It's your Yake".

"Hey, Yake still has chocolate? Isn't it chewing gum?"

"Lin Zi, aren't you going to confess at the classmate meeting? I think the two-box "confession" gift box of Yake is good."

"why?"

"It saves people's refusal, everyone is embarrassed."

"That said, at least you can continue to be friends."

...

"Husband, I want to eat chocolate." The wife took her husband's hand and acted like a baby.

"No problem." The husband hurriedly glanced at the price, and picked up the Yake chocolate heart-shaped gift box, which was equally exquisitely packaged but slightly cheaper.

"Are you afraid of spending money?"

"Innocent wife, it has nothing to do with the price. Yake represents the sweet love between us."

"Hmph, count you through."

...

Shopping malls are like battlefields, love | People's Day Chocolate War is in full swing, and Yake's products are gradually expanding market share.

The first to realize this was Wrigley China.

"Since this year, Yake's share in the chewing gum market has increased by 1?"

"To be precise, it's 1.25"

"What about us?"

"0.37. However, our base number is large, and Yake's base number is small, so it is easy to improve, but it is still difficult to pose a threat to our brand."

"Don't find a reason, the speed of this increase is too fast! This year, we must adjust the strategy, increase the advertising investment of Yida brand, and expand Yida's market share as soon as possible."

"In terms of advertising...Do you want to contact Shengshi?"

"Shengshi? Is this advertising company famous?"

"Not well-known, but as of now, Moeren only works with them..."

...

After Valentine's Day, major food companies quickly compiled sales reports on the chocolate market in order to make adjustments to their sales strategies this year. 〔Apocalypse Moyu〕

Jindi Food.

"I can understand the second sales volume, but can anyone of you tell me why the sales growth rate dropped slightly year-on-year!"

"..."

"Why don't you speak? Did Dove make you lose the courage to speak!"

"Boss, during Valentine's Day, Dove, like us, has a slight decline in sales growth year-on-year..."

...

Aifen Foods.

"Everyone, this is the result you handed in? Yes, during Valentine's Day, Dove's sales are still number one, but why does the sales growth rate decline?"

"Competitor..."

"Don't tell me about competitors! In the chocolate market, Jindi has always been competing with us, but we have always pressed them in terms of sales and growth!"

"It's not Jindi."

"Who is that? Cadbury?"

"It's Yake. During Valentine's Day, Yake's chocolate sales have soared."

"What new sales strategy do they have?"

"No, they just shot a gum ad..."

A chewing gum advertisement triggered turmoil in the chocolate market. It sounds a bit fanciful, but it happened. The data is the best proof.

Although Yake is still unable to shake the overall structure of the chewing gum market and the chocolate market, international brands such as Wrigley, Dove, Jindi and other international brands firmly control the market share, but Yake's rising momentum makes them have to pay attention.

Yake's life is not easy recently-Mai Xiaoyu's knife is too big.

Since the beginning of this year, they have gained a lot. The establishment of the brand has gradually gained popularity, and the share of the chocolate market and the chewing gum market has made significant breakthroughs. In less than two months, they completed the sales task of one and a half quarters.

However, Mai Xiaoyu found them and pointed out righteously-you have crossed the line, Hu Xu and Tang Yan photographed you for chewing gum ads, not corporate spokespersons!

Scene words, absolute scene words, the meaning of the words is also very straightforward.

Within two days, Yake specifically contacted Mai Xiaoyu, expressing his intention to invite Hu Xu and Tang Yan to serve as Yake’s spokespersons.

no problem!

This was the result that Mai Xiaoyu wanted, and he readily agreed, and then the two parties negotiated the endorsement contract.

At this time, the "Tianlong" crew has already started. In order to negotiate this contract, Liu Xiaoli rushed back to Yanjing, and together with Li Xue, plus the professional lawyer friends from Mr. Mai, as well as Mai Xiaoyu, formed a cute person. Aspect of the negotiation team.

During the negotiation process, Mai Xiaoyu seldom spoke, mainly Liu Xiaoli, Li Xue, and Lao Mai’s lawyer friends. They discussed the details of the contract with Yake, which can be regarded as the cake distribution for the future "A World Without Thieves" and sharpening their swords and training soldiers. .

At the beginning, the cooperation in advertising and the appearance of advertising effects made the negotiation and negotiation of the endorsement contract between the two parties go smoothly. However, two days later, the negotiation could not go on. The two sides had huge differences over the endorsement fees of Hu Xu and Tang Yan.

Hu Xu and Tang Yan have very good looks and images. They are well-known with the Yake Gum Ads, and the success of the Valentine's Day Chocolate Battle also proves the value of the two.

Yake is sincerely promoting this endorsement contract, but the price...

In their view, Hu Xun and Tang Yan have not graduated yet, even if they sign a Meng Ren, it is tantamount to making a successful debut with their own ads. They invested a lot of advertising resources, and the two newcomers also benefited from it.

Taking all the factors together, they opened a three-year endorsement contract of 600,000 yuan per year, a total of 1.8 million in three years, and 1.8 million for two people.

The gap is too big.

The requirement of the cute person is that Hu Xuntangyan has an endorsement fee of 3 million yuan per year, and the contract is signed once a year. The endorsement fee will be adjusted according to the level of popularity and popularity. Three million per person per year, plus two people together, that is six million!

The huge gap between 6 million and 1.8 million has become the main contradiction in the negotiations between the two sides, and there is no agreement at all!

The endorsement contract is about to die soon. Liu Xiaoli throws out the bait at the right time: "Our company plans to shoot a costume idol drama this year. With this drama, the popularity and popularity of Hu Xu and Tang Yan will be greatly increased. If you tell me anything. If you have any doubts, you can ask about the cuteness's ability to praise newcomers in the circle."

Inquiry is necessary, and the result of inquiring is that Yake decided to give in.

Azheng's book, Xiao Yu'er's lyrics and music, cute eyes, and the high ratings of "Pink Girl" all made Yake deliberately take a gamble.

"Are you sure that Hu Xun and Tang Yan are the leading actors and actresses?" Mai Xiaoyu was asked by Yake.

Mai Xiaoyu nodded: "Hu Xu is the number one male, and the number two Tang Yan is female."

"Can Tang Yan play the female number one? Make them a screen cp?"

"Impossible. Female No.1 is my sister and the actor of "Wang Yuyan" in "The Eight Parts of the Dragon"."

This can be!

The popularity of "Tian Long Ba Bu" and the importance of "Wang Yu Yan" in the play made Yake no longer insist on the role of Tang Yan as the female number one, and immediately asked about the TV series' start-up, completion and broadcast time.

This is embarrassing.

Since Cici is the heroine, the film appointment is almost synchronized with the crew. It will not be finalized until April or so. Therefore, Mai Xiaoyu’s plan is to start up in May, finalize in July, and then post-production and publicity, and then take into account the TV station. The film arrangement is adjusted, and it is estimated that it will not be broadcast until winter.

Even if this drama can make Hu Xu and Tang Yan a little bit of fire, they won't be in a hurry this year.

But it is certainly impossible for him to accept the endorsements of Hu Xu and Tang Yan each of 300,000 a year!

In the end, the two sides took a step back after some friendly exchanges and consultations.

The contract is still for three years. Hu Xu and Tang Yan each pay 2.4 million yuan per year.

During the endorsement period, the number of times the two people shot film and television commercials or MTV films for Party A, the number of print photos taken, and the specific details of participating in press conferences, order fairs, dealer meetings, public sales relations activities organized by Yake, etc., basically in accordance with market conditions Formulate.

This year Mengren filmed TV series, Hu Xun Male No. 1 and Tang Yan Woman No. 2, must be completed within the year and other conditions were added to the contract as supplementary terms.

The last supplementary clause is that Mai Xiaoyu provides an advertising creative for Yake Chewing Gum every year. The production party is Shengshi Advertising. The advertising creative and production costs are borne by Yake.

At the end of February, all major colleges and universities across the country began to school one after another.

Some students in the dormitory have a good relationship, and they will have a dorm dinner after school starts. This is how Hu Xu's dormitory is.

Nearby, the restaurant outside the school booked a private room. In addition to the roommates in the same dormitory, there are also close classmates. There are dozens of men and women to eat, drink, talk and laugh, and enjoy the friendship and time of university.

Hu Xu, who signed the cute person, quickly became the focus of everyone's chat.

"Hu, you are on fire, I respect you."

"I respect you too. I will just watch you on TV this winter vacation."

"You tell us the truth, how much did you make from Yake's advertising?"

"Don't fool us, otherwise this meal will count for you..."

Faced with the boys making noise and humiliation, the girls began to protect Hu hu spontaneously.

"You guys one by one, don't bully our Hu Hu."

"That is, if you want to drink me and you, you can get me drunk if you have the ability!"

"Old Yuan, you and Hu Hui have such a good relationship..."

At the wine table, more than a dozen people talked and laughed, pushing their cups and changing their ambitions. At around eight o'clock, Hu Xu received a call from Li Xue.

"Sister Xue, what's the matter?"

"Just eat?"

"Just started school, classmates have dinner."

"The start of school dinner is a happy thing, that's just right, I will give you a joy..."

"Yake is looking for my contemporary speaker? Sister Xue, don't joke with me, I'm easy to take it seriously."

Hu Xu was excited, and shouted out, the room was silent, everyone's eyes were focused on him.

Then Yuan Hong, who was sitting next to Hu Xu, heard Li Xue’s voice on his mobile phone: "That’s good. The company has been negotiating with Yake these days, and only finalized all the details this afternoon. Feiyan next weekend Jing, prepare to attend the signing ceremony, don’t forget."

"How much is the endorsement fee!" Yuan Hong howled.

Li Xue heard it over the phone and said with a smile: "Trade secrets~www.readwn.com~ But, Hu, you are going to make a fortune."

At the end of the call, a group of people were not in the mood to have a meal, and they all asked each other around Hu Xu. Of course, they were most concerned about the endorsement period and endorsement fee!

"I don't know, I really don't know."

"Sister Xue didn't tell me, it's not that you didn't hear me."

"Well, well, at best, this meal will count as mine tonight, shouldn't it?"

"Okay, I'll have another meal tomorrow..."

Only a few advertisements have been filmed. It is extremely rare that a sophomore at an art academy who is not well-known has become a spokesperson for a large private enterprise because of one advertisement. Hu Xun had to be surprised and envied by his classmates.

This is the rhythm that will fly before graduation!

A day later, Tang Yan flew to Yanjing.

Carrying a suitcase and walking out of the airport exit hall, I saw Mai Xiaoyu standing on the side of the road smoking a cigarette... (To be continued.) ()