The Little Officials of the Song Dynasty

Many years later, when scholars evaluated the "Tokyo Daily", in addition to mentioning its enlightenment to the news and communication industry of later generations, they all regarded it as the most authoritative newspaper in the Northern Song Dynasty, and provided a large amount of reliable information for future generations to study the history and culture of the Northern Song Dynasty. information.

"Tokyo Daily" published its first issue in the first month of the third year of Emperor You. It included news, social commentary, literature and art, etc., and even appeared in the first newspaper advertisement-about the trial of the Song Dynasty Class A Cuju League. information.

This advertisement was finalized by the clan of the organizer of Song Jia when they personally met with the editorial department of the "Tokyo Daily", and paid real money for the advertisement.

At the same time, it also set the tone. Even if it is also the court department, it is not allowed to advertise in the daily newspaper, and it must be paid as much as a penny.

Later, due to the steadily increasing sales and authority, although the officials did not require it and did not set up a correspondent, various government offices even made military orders internally.

Refer to the "Kaifeng Prefecture Daily" for the submission volume requirements of the following counties, the requirement is how many times they must appear in the "Tokyo Daily", followed by the self-published contributions by various yamen, or the "Tokyo Daily" is invited to come for interviews.

The advertising costs are even more expensive, after all, the effect is real.

People in all industries in Bianjing, whether it is the city, agriculture, industry, or commerce, are proud to be listed in the daily newspaper. Especially folk artists, this has even become the standard of whether they are popular artists-it is so popular that it alarms the "Tokyo Daily" that it is really popular.

In the eyes of future generations, the editorial team and the list of authors of the "Tokyo Daily" can be described as horror.

At the beginning of its establishment, it appeared as a luxurious lineup of the Imperial Imperial Palace. With the expansion of the scale, after the independent one, countless senior officials and talents have emerged from here, and many Xianggong have worked as editors or reporters here.

"Tokyo Daily" will also invite papers to other parties, and all pages will be arranged. That literary and art section has become a place for the talents of the Great Song Dynasty to "contend for beauty and beauty". I don't know how many famous quotes are here. Starting.

The first issue of "Tokyo Daily" was printed five times.

After the news that the newspaper was going to be published, it aroused the people's eager anticipation.

With the "Kaifeng Mansion Newspaper" in front of the jade, for such a newspaper that is said to be more exciting than the "Kaifeng Mansion Newspaper" and is also on sale, it is natural to raise everyone's expectations.

Newspapers are commissioned to sell at various restaurants all over Tokyo. After all, they have the foundation laid by the previous "Kaifeng Fubao", and most of these restaurants have PhDs who study newspapers part-time.

One hundred thousand copies of the first print were printed and sold out in half a morning. This is a rare thing, a serving is only a few cents, and you can buy it with less than two bowls of water and rice.

Later, a total of 300,000 copies were sold. That is to say, about one in four or five people bought the first issue of Tokyo Daily.

However, sales fell sharply afterwards.

It's not that the attractiveness has declined, on the contrary, the attention has increased.

The first issue was because it was fresh and meaningful, and it was the first time to buy a publicly available newspaper. However, many people don't even recognize a few words, so they are purely souvenirs when they are bought back.

Later, ordinary people would not buy every issue. If you want to know what the newspaper says, find a restaurant and have your own doctor of newspaper to read it to you.

If the ancestral grave is smoked and the newspaper is on, then you need to buy a copy and collect it.

So, afterwards, the newspaper was printed at a loss, and the money sold could not even cover the cost of printing, not to mention that the editors and reporters had to pay the page fee, as well as the pen money paid to the authors.

Fortunately, the people in the editorial department of the "Tokyo Daily" have been mentally prepared for a long time. Yun Yan told them in reply that the "Kaifeng Fu Daily" is not publicly available, and the "Tokyo Daily" is publicly available, but don't even think that you can make money from selling newspapers. what money.

An influential publication never earns money from selling books but advertising expenses.

As long as the influence is high, selling ads can make a profit.

It turns out that what Yun Yan said back was right. The advertising fee for the first issue of Tokyo Daily is a staggering figure.

...

As a government office, Kaifeng Mansion must have subscribed to the "Tokyo Daily". When Yun Yan returned here, there was a special sample issue for each issue.

Yun Yanhui has a very good relationship with those editors and reporters. Although he only attended a class, he is regarded as a half-teacher after all. So in addition to having a barbeque, he also went to ask him for advice. Don't hesitate to enlighten me.

In the first month of its release, "Tokyo Daily" has been affirmed by the court and Renzong many times. The editorial department has celebrated. However, the young editors and reporters still collected some money and set up a table in Fanlou. Celebrate, you can always let go without a boss.

Yun Yanhui was about the same age as everyone, and he was kind, so he invited him to go.

Everyone assigned Wang Fusheng to invite Master Yun, because everyone discovered that after seeing Wang Fu's birth, Master Yun seemed to take care of him, and seemed to admire him very much.

Wang Fusheng arrived at Kaifeng Mansion with heavy footsteps, explained his intentions, and asked Yun Yan where he was back.

People in Kaifeng Mansion said that Yan Ge'er was in the kitchen, so he led Wang Fu to give birth.

When Wang Fu was born in the kitchen, it was time to rest. Everyone in the kitchen was outside in the sun and chatting. Only Zhao Yunchu, the master of Dali Temple, was sitting outside.

Wang Fusheng knew Zhao Yunchu, and after paying the courtesy, Zhao Yunchu said that he was also waiting for Yun Yan to return.

Only then did Wang Fusheng know that the two of them still had friendship, and they seemed not to be shallow. After Zhao Yunchu heard that he was looking for Yun Yan back, he said, "Brother Yan is giving me fried dough sticks. You are looking for him, wait. "

Zhao Yunchu entered the kitchen and came out again after a while, still carrying a plate of fried dough sticks and rice in his hand. It seemed that Yun Yanhui actually cooked for him, "He knows, he will go to a banquet in the evening, you You can go back first."

Wang Fusheng hesitated, but he still felt that it would be more sincere to speak in person.

Fortunately, Yun Yan also came out at this time. He was holding a mass of things in his hand. Wang Fusheng looked like a newspaper at first, and the masthead could clearly read the "Tokyo Daily".

As the scent of fried dough sticks emanated, Wang Fusheng took a closer look and discovered that the volume of "Tokyo Daily" was wrapped in fried dough sticks...

"..." Wang Fusheng's expression was distorted for a moment.

Not to mention the "Tokyo Daily", even the "Kaifeng Fubao" has been running for so long, and no one is willing to use it to wrap fried dough sticks! However, he didn't know that for Yun Yanhui, wrapping fried dough sticks was simply a tradition...

"By the way, let me introduce you to him. He is Wang Fusheng, who I told you to break through the ancient Chinese." Yun Yan said to Zhao Yunchu with a smile and haha.

Zhao Yunchu suddenly realized, "Oh, it's him, you haven't said his name before."

Wang Fusheng: "..."

=_=!

Is it really just not familiar with ancient Chinese?

"So I have always wanted to bribe him to save me some face, but he has been embarrassed to ask, the young man is still too shy." Yun Yan returned the fried dough sticks wrapped in the newspaper to Wang Fusheng, "take it and eat it. Hey, the authentic prime minister's fried dough sticks, I'm not ready for dinner now, otherwise I'll ask you to eat duck and be confused."

Wang Fusheng couldn't help swallowing when he heard the duck confused, and said: "This, it seems inappropriate, how can you use newspaper to wrap fried dough sticks?"

"Huh?" Yun Yan replied, "but using photo blue paper seems a bit wasteful..."

Wang Fusheng: "..."

Yun Yan laughed back, "I'm kidding hahahaha, you kid is really serious, I don't have a hobby of collecting, after reading this newspaper, I brought you a bag of fried dough sticks, folded some gadgets, and gave it away. It's a second time. Utilize."

Wang Fusheng thought about it carefully, and sighed: "It's the students who are pedantic."

"Hey, I cooked a pot of duck tonight and packed it for you to taste. Can you allow me to take someone there?" Yun Yan pointed back at Zhao Yunchu, who was next to him. Voluntarily quit and asked me and the'students' to get together, I see if I can eat together."

Wang Fusheng: "I think my colleagues must have no objection... Zhao Si was investigating the case of An Sujun, and his vigorous actions made me admire the good students. It would be great to be fortunate enough to ask for advice."

Zhao Yunchu was also humble.

In the evening, Yun Yan went back to Fanlou with Zhao Yunchu.

At this time, the doctor in Fanlou was holding a newspaper and reading news. I used to read Kaifeng Mansion News, but now I have one more choice.

Going upstairs, everyone said hello. A young reporter couldn't help but said excitedly: "Master Yun, this restaurant knows that we belong to the Tokyo Daily, and it gave us a drink!"

The editors and reporters all looked glorious and proud, which reminded Yun Yan of how he was when he first joined the industry in his last life.

Yun Yan was in a daze for a moment, and said with a smile: "Then I'm not welcome today, let go and eat."

Yun Yan opened the duck he had brought in confusion and told everyone to share it among themselves.

Only some of the people here have eaten the famous dish duck of Kaifengfu canteen through various ways, and they are all overjoyed at this time. Another Dali Temple Zheng Zhao Yunchu who Yun Yan brought back, also accepted many questions, all about the details of the army in An Su.

Everyone knows that Yun Yanhui also contributed a lot when he was in An Su Army, and even put on a disguise. Such a twists and turns of the story, people are longing for it, and they all expressed their desire to respect Yunyan and return a cup. Today, I have to Drunk and never return.

When Zhao Yunchu heard the words "not drunk or return", his scalp became numb. He glanced back at Yun Yan and found that he was smiling with a mysterious smile. Then he looked at those innocent editors and reporters. His heart flashed. An adjective once told by a Yan Geer.

Wolf in sheep's clothing.

"Please let me go. I will go to study the teams in the Song Jia trials tomorrow, but I can't drink too much." Yun Yan begged timidly for mercy, "You are so good one by one, how can I drink too much? ."

After the Song Jia League was advertised in the "Tokyo Daily", it also received miraculous effects. Private teams have long been informed by channels. Those masters who are hiding in the public are naturally swarming out, and there are even neighbors who love Cuju. For those who sign up in a team, the early screening will exhaust the clan members.

Everyone looks at me and I see you, but still refuses to let him go, "Then you have a drink, let's have two drinks!"

"How can you not drink it, don't you still say, performance depends on drinking!"

"This, that's it, that's all right!" Yun Yan said with a painful look back.

Li Zeyun filled a glass of wine and dragged Wang Fusheng into the crowd, "Go, let's go to Master Guan Yun!"

"I won't go anymore." Wang Fusheng looked at Zhao Yunchu who was sitting aside, leisurely eating wine and food, and then at Yun Yanhui's painful face but it always made him feel that something was wrong with his eyes, hesitating. After a long while, he still obeyed his intuition and refused to participate.

"Pharaoh, you are too disappointed!" Li Zeyun yelled, then rushed in.

...

At night, Wang Fusheng stood at the gate of Fanlou, shivering with the idlers in the shop, sending his colleagues up one by one to pick up their carriages, counting the remaining people whose family members were still in the future, only feeling the cold wind blowing. The body is cold and the heart is colder...

Li Zeyun hugged Wang Fusheng's thigh, already completely drunk, still muttering, "Fill him!"

Wang Fusheng lowered his head and glanced, and wanted to cry: If I knew it, it would be better to get drunk with this fool...

Yun Yanhui and Zhao Yunchu walked out of the fan building and waved to Wang Fusheng, "Fusheng, you have to be responsible for making arrangements for everyone. I drank too much today and I can't beat the alcohol. Xiaochu sent me back first. Come on, "Tokyo Daily" needs talents like you!"

Wang Fusheng: "..."

...

Zhao Yunchu helped Yun Yan, who was only a little heavy, and replied: "Brother Yan, you are also a student."

"How can something like drinking be called a pit?" Yun Yan didn't care about it back, "This is called a standard ending!"