The Little Officials of the Song Dynasty

The "Three Kingdoms" comic strip quickly spread from Tokyo. Although no one dared to pirate the "Three Kingdoms" privately because of the severe crackdown by the Kaifeng Prefecture, it was limited to Kaifeng Prefecture.

The private businessmen quickly sensed the business opportunity and began to transmit the "Three Kingdoms" comic strip to the outside world. They only printed the "Three Kingdoms" edition of the newspaper and then sold it to other places.

Its spread speed is so fast that even Yun Yanhui did not expect it.

About two months later, the market in Liao State specifically requested to order the Tokyo Daily.

The Liao Kingdom has always respected Song Dynasty culture, and "Three Kingdoms" originally entered the Liao Kingdom through private smuggling channels and then spread. Only when it reached their upper echelons, they asked the authorities to import the comic strip.

The people in Quechang went to talk to the Song Dynasty, and the officials of the Song Dynasty were also speechless.

"Three Kingdoms" comic book? Sorry, we don’t only sell that, we only sell Tokyo Daily.

The people in the market quickly reported, cough, cough, this is the capital local newspaper of others, we do not belong to the Song country, is it a bit bad to order that?

The leaders of the Liao Kingdom thought for a long time, and in the end they said, knowing oneself and knowing the enemy is not dead. This is to understand the national conditions of other countries. So I ordered the "Tokyo Daily", international express delivery, direct delivery to Liao.

I read the "Three Kingdoms" and then read the "Tokyo Daily" by the way, and I was a little worried when I looked at it.

People’s propaganda strategy is so advanced, we seem to be too backward, look at this "Tokyo Daily", every page is very readable, and there is even a special page for poems and songs. I can't find it either.

Not to mention, it's a daily newspaper, every day!

Not comparable, but we still have to study diligently.

Therefore, under the personal instruction of the Liao Emperor, the Liao State also opened a newspaper. However, due to technical limitations, they could not run the "Shangjing Daily" and could only run the "Shangjing Xunkan".

When Da Song heard about it, he also ordered a few copies.

Later, when the newspaper arrived at the editorial department of the Tokyo Daily, it became a ridiculed existence.

There is no shortage of talents in the Song Dynasty, and the editorial department of the "Tokyo Daily" does not lack talents. There are not a few people who understand the Liao language, and there are Chinese works on it.

At that level, any editor can beat it.

On the other hand, it can also be seen that as the main creator of the "Three Kingdoms" comic strip, Zheng Ling has gone abroad.

Those Liao people especially liked "Three Kingdoms", and some specially composed poems, praised the comics and the creators, and even showed their affection.

Because the effect of comic strips is so good, the editorial department also values ​​Zheng Ling and others. Since the establishment of the newspaper, it can be said that the thinking of many Hanlin and Yushi has changed.

In the past, they were relatively high-minded, but later they discovered that they might not be good for them, and they would be welcomed by the people.

How to better convey a message in a way that is acceptable to the people is definitely a technical task and it is definitely worthy of their careful study.

Originally, many people just wanted to brush up their experience points here, show their faces in front of officials, and then get promoted-in fact, some people have indeed been appreciated so far.

But later, many people's thinking has changed, and they want to stay in the propaganda outlet.

Therefore, Zheng Ling's reading volume is worthy of respect for these editors. In the past, they always felt that their kind of Hanlin was very different from the kind of Hanlin of the Academy of Fine Arts.

The treatment of Zheng Ling and others has not only improved in the editorial department, but also in the entire society.

Zheng Ling specially came to Yun Yan and said in reply, and also expressed the gratitude of his colleagues, "Brother Yan, now I go out, go up to the third messenger, down to the seller of fried dough sticks, they are all kind to me, and they are definitely sending me a message. From the heart."

The Zheng family used to worry about Zheng Ling's social status, so he got Hanlin to wait for him. This just kept Zheng Ling from being ridiculed by the group.

Later, Shui Jingji also made everyone treat him much better. But the "Three Kingdoms" comic strip made him very popular.

The same is true for Zheng Ling's colleagues. Now going out, relying on their name can definitely eat for nothing. Whatever needs to be done is smooth and smooth, and officials of all sizes can show some face.

"So you are satisfied?" Yun Yan turned back and said, "Did the Tokyo Daily give you an extra fee?"

"Added, added, doubled," Zheng Ling said.

"How about double is enough?" Yun Yan returned with a sly smile, "If you want me to say, you pick up the advertisement."

Zheng Ling was stunned for a moment, and was puzzled, "The advertising spaces on the side of our page are all in charge of the editor, and we don't have the right to accept it."

"Stupid, you are advertising in your comic strips." Yun Yan replied, "For example, if Lu Bu drinks alcohol, then draw a wine flag next to him and write the slogan. Diao Chan applied grease and powder, and also painted the packaging. "

Zheng Ling: "..."

Zheng Ling's mouth has grown up, and it took him a long time to squat and say: "Goose, Brother Yan, although I have said it many times, but I still have to say it again, I have served you..."

"I heard that this painting has been spread to the Liao country. Alas, the cost of your advertisement can't be lowered. You said, what if someone from the Liao country reads it and points out that they want to enter this stuff? After all? They have already specified that they want to enter the "Tokyo Daily", and there are ready-made examples." Yun Yan said back to you, "Although it is published on a local platform, its influence covers the whole country and even other countries. Don't forget it."

Zheng Ling is about to kneel, "I can't forget..."

As soon as Zheng Ling went back, he told other authors that everyone was surprised and delighted, and he was really shy and took the initiative to find advertisers.

This advertiser is not someone else. After all, they are too embarrassed to find someone they don't know. Therefore, Zheng Ling found an old friend, the good-looking boss Hao.

Boss Hao is now the leader in the industry by selling backflow pots and backflow incense wares.

I didn't understand Zheng Linglai's meaning at first. After listening to him, he almost went crazy, and immediately agreed, spending a lot of advertising expenses and buying an advertisement.

After Zheng Ling went back, he and everyone joined together and planted an advertisement.

It was Wang Yun who presented Dong Zhuo with a new-style back-flow incense device. The box was written with good burning color, and there was even a line to illustrate the value of the incense device.

The manuscript arrived at the editorial department first, and when you saw it, the editors couldn't laugh or cry. Finally, it was handed over to Hu Hanlin to make a decision. They really didn't know what to do with the placement of the advertisement.

As soon as Hu Hanlin saw it, his eyes were dazzling. Don't think about it. This must be Yun Yan's idea. You can still delete his case. Forget it.

As soon as this series of comics came out, those who looked at the paintings frame by frame found it instantly.

What kind of logic can there be in comics? Regardless of whether he was good at burning and scented during the Three Kingdoms period, the status of good burning is deeply rooted in the hearts of the people-Wang Yun took this to Dong Zhuo! The last "thing" Wang Yun gave, but Diao Chan!

This advertisement is really well played, and the new style of Hao Shao Se is a big seller in an instant, not to mention the invisible reputation.

With such a precedent, other advertisers didn't need to find it, they flocked to it.

When Renzong was reading the manuscript, he turned to three ad placements at a time. Although the placements were all clever and exquisite, he still couldn't help his mouth twitching, "This... can the editorial department also tolerate it?"

A rake must be a rake!

But even if the draw was won, Zheng Ling and the others were still divided among several creators, and the money was not a lot.

Among these people, although the painters are very good, many of them are from the family of painters, and they have been in the Hanlin Academy of Drawings since their father and grandfather. However, there are not many famous ones, and the prices of paintings are not particularly high. After all, there are many young people.

However, "Three Kingdoms" first made them a fortune, and the ad placement made them make a fortune again.

This news was spread out intentionally or unintentionally, and I didn't know how many people's hearts were touched for a while.

——Advertisers, brandishing products and money, squatted outside the Hanlin Art Academy all day long, just to cooperate with Zheng Ling and the others and send money to them.

Many well-known painters held the paintings for a long time and looked at them carefully, "How can you make so much money by painting like this?"

Why did the market become like this in an instant? It's not that they don't understand, it's that the world is changing too fast!

The "Three Kingdoms" comic book popularized several young painters who were not high-ranking officials in the Hanlin Academy of Painting, and made them a big hit.

And now they go out to sell paintings, and the prices have been doubled. I don't know how many times. Paintings that were not seen in the shop before can be sold at a good price.

At this time, I don't know how many people are moving.

I started to draw a story and prepared to contribute to the "Tokyo Daily". It goes without saying that people who have no basic skills are also very keen on this income. They start to want to learn to paint, become famous overnight, and then become rich.

Zheng Ling was very happy. "Soon, there are more and more people who want to learn painting. Needless to say, the court will begin to consider running a painting school. As for those people, they won’t know how difficult it is to learn painting after they have enrolled... "

Yun Yan replied: "..." He looked at Zheng Ling with a little horror. He said why Zheng Ling expressed his hope to guide public opinion, and it seemed that it was easy for them to succeed-can those who can enter the imperial academy have any poor painters? It's overkill to draw comics!

Zheng Ling bowed her head shyly, "However, we will always lure them with high remuneration..."

Yun Yan replied: "..."

Yun Yan felt so proud, looking at his nephew's enrollment plan, Bi Duyou didn't know where it went...

...

On the other hand, Renzong was optimistic about a few candidates. He was full of confidence at first, but after he had heard about Shuangyi, he became a little less convinced.

So, for insurance, Renzong carefully selected five people, invited them to a poem meeting, and then called Shuangyi to have a look in the dark and have a blind date.

Upon hearing the news, the people in Yun Yan's home happily dressed Shuangyi. Yun Yan would be embarrassed if he was afraid that he would not succeed in the end, and he could not write poetry at all, so he wanted to go to the poem meeting.

Shuangyi knew this was a blind date, so he went to check it out anyway.

After coming back, everyone asked her with concern about the result.

Shuang Yi shook his head again and again.

The officials are really careful, those who are good at writing, those who are good at martial arts, those with money at home, and those with good-looking faces... each have their own strengths. What surprised Shuang Yi the most was that he also picked Shen Kuo!

When Shuang Yi came back, Yun Yan realized that there was still Shen Kuo among these people, and almost sprayed.

It stands to reason that Renzong invited them over. It is not clear to say, but normal people definitely know what the nature is. Renzong probably thought that Shen Kuo was not only versatile, but also met Yun Yan, so he was also selected.

I just don’t know if Shen Kuo was dumbfounded after hearing the news. After all, he had seen Shuangyi’s ability several times...

"So, none of them?" Yun Yan replied, "Ah, it's okay, the official will definitely keep up!"

Shuangyi: "..."

At this time, Yun Yan heard a knock on the door outside, so he temporarily stopped his "comfort" to Shuangyi and went out to watch.

Shen Kuo stood just outside the courtyard gate and saw Yun Yanhui with a very embarrassed expression. He probably just came out of the poetry club.

Yun Yan walked back and smiled, "Haha, I have heard about today, how is it, how are you?"

He wanted to comfort Shen Kuo. For example, don't take it to heart. Although you and my sister accidentally dated each other, it will definitely not affect our friendship.

Shen Kuo lowered his head, his ears were red, and it took a long time to raise his head and summon the courage to say: "Brother Yan, can you ask sister Ling, why is there no...no..."

Shen Kuo couldn't speak anymore, and Yun Yan couldn't say anything when he turned back, with a dazed expression, "You...you..."