The NBA thought he was a thug, but he was the god of basketball

In the history of the NBA, there has never been a single Amaterasu player.

But even so, the alliance’s then-president David Stern did not give up on this market of the Celestial Empire.

On the contrary, David Stern began to lay out the globalization of the NBA long time ago.

And in 1996, they sent a Michael Jordan game video to the Celestial Empire’s Yangtai, and since then the NBA has established a connection with the Celestial Empire, and signed a live broadcast agreement with CCTV No. 5, and the Celestial Empire fans have since become deeply interested in the NBA as a professional basketball league.

However, David Stern feels that this big cake of the Celestial Empire still has great development value.

The most intuitive point is that the Celestial Empire has a population of 1 billion!!!

In order to maximize the development value of the NBA in the Celestial Empire, David Stern has long thought of a way.

That is, pick a celestial player to enter the NBA!

And it’s better to be a high pick and be sure to play at an All-Star level in the NBA.

It’s a pity that Celestial Empire athletes are forced by talent and other reasons, not to mention becoming an NBA All-Star, even entering the NBA is very difficult.

However, Su Ran’s appearance made David Stern feel it.

This is the child he wants.

Su Ran will become a bridge between the NBA and the Celestial Empire.

At the same time, it is also a sharp blade for the NBA to go international!

“Next, the NBA side pays close attention to Su Ran and hype its news to the maximum!”

David Stern ordered: “More NBA teams must notice Su Ran and enhance his business value!” ”

“Got it, boss!”

If Su Ran plans to fight this battle well, then the NBA’s international business will rise to a new height.

And Su Ran will also become a gap in the NBA’s opening of the international stage, gradually amplified to the world!

Let the NBA blossom in every corner of the world.

This is David Stern’s wish!

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Time flies by.

The time has entered December 1998, but until now, the NBA has not started, you know, the normal NBA start time is generally in late October or early November.

But in March 1998, the NBA faced a massive public relations crisis.

In March 1998, the NBA entered into new negotiations on a collective bargaining agreement, in which the owners wanted to adjust the league’s salary cap system and player salary caps.

However, the players’ union is adamantly opposed to the bosses’ plan, hoping to increase the salary level of those players with base salaries.

Negotiations between the two sides eventually broke down, and the alliance began to stall in 1998.

。。。

On December 25, US time, the annual Christmas arrived as scheduled, and the whole United States was in a cheerful Christmas atmosphere, but the NBA was in a depression.

It’s been half a year since the Chicago Bulls beat the Utah Jazz in the Finals last season, and the NBA hasn’t played a single game.

The NBA’s lockdown, coupled with Michael Jordan’s contract with the Bulls, has made him lose faith in basketball again.

So,

Under several inner decisions, on January 13, 1999, Michael Jordan left the classic sentence in front of the media microphone:

“I don’t have anything left to prove!”

Then, at the age of 36, Michael Jordan announced his retirement for the second time!

Yes, Jordan is retired again!!

It’s not the first time Jordan has done this kind of thing.

In 1993, he announced his retirement.

The news of Jordan’s first retirement came on October 6, 1993, and it came suddenly, shocking the major media at the time.

Because the news was so explosive, both ABC and ESPN had to temporarily change their broadcast plans to broadcast the launch live.

At the press conference at that time, the 31-year-old Jordan explained the reason for his retirement very simply:

“I’ve reached the pinnacle of basketball, and there’s nothing that piques my passion on this court.”

But everyone knows that Jordan at that time did not retire because he had no opponents.

Because not long ago, Michael Jordan’s father was brutally shot by street gangsters + thrown corpse! The disaster of his father’s innocence had a huge psychological impact on Jordan.

Jordan announced his retirement and became a professional baseball player. Because Jordan’s father’s favorite sport was baseball, Jordan wanted to live for his father.

Two years after Jordan retired, NBA ratings plummeted, market value shrank to the bottom, and even the sports economy in the United States was greatly affected.

So, in 1996, Magic Johnson publicly knelt, and under the appeal of fans around the world, Michael Jordan simply said “Iamback” in 1996, which caused a madness among fans across the United States.

In an instant, Nike’s market value rose by 2.3 billion, and it also saved NBA ratings!

And after the return, Jordan staged a wave of what is called the return of the king, the wind and clouds, and won a wave of three consecutive championships again!

It perfectly explains what it is called, as long as I am here, you are all younger brothers!

。。。。

And this time Michael Jordan announced his retirement, and no media questioned the reason for his retirement.

The NBA’s labor dispute can only be regarded as a fuse, and Michael Jordan has indeed exceeded the cold.

Take a look at Michael Jordan’s career resume, in addition to winning 6 championships, he has also won 5 regular season MVPs and 6 FMVPs, 10-time scoring champions, 3-time steal kings, 1-time best defensive player, and a terrifying 32.3 points per game in his career!

Jordan has taken all the honors he can take, reaching heights that no superstar can achieve in a lifetime.

He lost interest in basketball, and it was really cold!!

After Jordan announced his retirement, the NBA caused an uproar.

The league shutdown has become a huge impact on the league’s revenue, and Jordan’s retirement has made the NBA’s popularity fall to the bottom!

In order to save the NBA’s ratings, the NBA finally compromised with the players’ union, and on January 20, 1999, a new season was urgently called, canceling this year’s All-Star and awarding the regular season games to 51!

NBA, finally started!

But don’t think about it, this year’s NBA ratings will be absolutely miserable.

The retirement of Michael Jordan made NBA executives realize the danger.

The days of relying on Michael Jordan to prop up NBA ratings are over.

There must be a new king to become the face of the alliance!

However, it is not an overnight thing to cultivate a new alliance façade.

David Stern felt.

Open up the international market of the NBA, increase international viewership, and increase the overseas revenue of the NBA.

That’s what the NBA must do in a short time!!

And the center of gravity of all this fell on Su Ran’s body.

。。。。

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