The Pentium Era - South to North

All the senior executives of Splendid China held a three-day meeting at the Taohuayuan Hotel. On the morning of the first day, Mr. Han gave a lecture to everyone, talking about the current status of the entire domestic real estate industry and the regulatory decision-making departments. What may happen next policy introduced.

One of the central ideas that Mr. Han instilled in them during the entire morning lecture was that the real estate industry, which had been somewhat deformed in the past few years, was gradually returning to normal. In other words, the era of money grabbing in the real estate industry was over. Next, supervision The constraints of the economy and policies will become increasingly severe, and we should no longer imagine that there will be the days of rapid development like those of previous years.

Today's regulators and decision-makers are very sensitive to real estate and have many tools at their disposal. As long as there is even the slightest sign of disorder, they will be severely punished.

Other roads are also blocked. No matter what type of enterprise or how big or small the enterprise is, everyone is taking the same road and entering the same door. The possibility of taking a gamble is gone.

Under such circumstances, the entire real estate industry is competing for internal strength and internal strength. Companies without internal strength will inevitably be marginalized or even eliminated.

Mr. Han’s speech can also be said to be a vaccination for everyone. In the afternoon, they began to discuss internally. Tan Shuzhen called this meeting a retreat meeting, also called a meeting of gods. Everyone has a bright future. What do you think? You can say it all, but in the end it turns out to be true. Even gods have to live their lives.

On the third day, everyone focused on the future and development direction of the company. After intense discussions, we finally reached an agreement and decided to start the company's overall transformation.

The first step in transformation is to comprehensively shrink the first-level market in coastal provinces, cities and counties, and the layout of first-level cities in inland provinces in 2014. No new land reserves will be added. The existing land will be developed and sold as soon as possible. As for the county-level projects in inland provinces, we must resolutely clear them out as soon as possible. Even if it is a direct land transfer, we must withdraw from it and concentrate resources on the provincial capital cities.

That is to say, relatively speaking, the ability to realize assets is relatively strong.

The next second step is to further concentrate the resources of inland provincial capital cities in Chengdu, Wuhan, Xi'an and other regional central cities from the second half of 2014 to 2015. In principle, they are not central cities. , and no longer take new land.

At the same time, we will increase investment in coastal cities in the Yangtze River Delta such as Hangzhou, Shanghai, Nanjing, Ningbo, and Suzhou, as well as Xiamen and Hainan, and take advantage of the brand awareness created by "Splendid China" in these cities in the past few years, as well as "Splendid Services" The reputation of high-quality service has returned to these cities and established itself firmly.

Lao Tan calls this transformation a "tough battle" and "recovering lost ground." Lao Tan said that the battle may be tragic, but we must win this battle. The era of the real estate industry's pursuit of land, and even the era of conquering cities and territories has passed. What followed was street fighting and hand-to-hand combat.

Tan Shuzhen told everyone that as long as we can get rid of all projects with weak liquidity and reduce the company's debt ratio to a reasonable range of 65 to 70 percent, we are not afraid. No matter how the external environment changes, we will We will all have one more breath and a larger living space than our peers. We must first ensure that we can always survive, and then compete with others to see who can live better.

"The temporary brilliance is useless, they are fireworks. When the fireworks are in full bloom, they look very beautiful and bluffing, but what happens after the brilliance?" Tan Shuzhen said, "Everyone knows that the next step is garbage everywhere. Sanitation workers will find it disgusting and curse while cleaning. This is not the path we in Splendid China should choose.

"There are so many companies that are making noises. A few years ago they were pointing the way and were very high-spirited. But a few years later, they started to cry and then disappeared. Maybe I am a woman and I don't like to assume such an arrogant posture. I hope everyone can do the same. Bear with it, don't be jealous when you see him building a tall building, and don't gloat when you see his building collapse. You can only take it as a warning.

“In doing this, we are not only responsible to the shareholders, but also to all of us here. I don’t want to see any of you here one day find it difficult to return home and be chased for debts everywhere. We are responsible for more than 70,000 employees in the entire group. We have gone through this process, and those here may still remember it.

"When the company was in trouble, the first ones to suffer were not us, but the employees below. I still remember the pain of large-scale layoffs of employees in the past few years, and I still feel sorry for them. Someone told me at the time that this was Ma Su was beheaded with tears. I know it was not the case. Ma Su was beheaded because he made a mistake.

"And these employees who were laid off did not make any mistakes. They worked hard every day and just wanted to get a stable job. It was our management who was at fault. Looking back at that time, it was because of the impulse of our management that caused the company's collapse. It's a difficult situation, but they are the ones paying the bill. I hope everyone can ask themselves frequently. Only in this way can you overcome your impulses."

At this meeting, Tan Shuzhen also proposed the idea of ​​"no expedition to the south, no expedition to the north", that is, we will go north to Guangzhou and Shenzhen. We will neither go to the north nor Guangshen. Instead, we will concentrate resources in the Yangtze River Delta and make the Yangtze River Delta a Our base camp.

"I have already calculated that if we go to Beijing or Shenzhen and Guangzhou to get land, after deducting the land price, the actual profit rate per unit square is no different from that in the Yangtze River Delta. In this case, the Southern Expedition and the Northern Expedition will not only bring us illusions Apart from the illusion that they are the leading company in the country, there are no actual benefits.

"On the contrary, we have lost what I said earlier. The brand and reputation advantages we have created in the Yangtze River Delta over the years are not worth the loss. We should not beat the drums for fear that others will not know that we are a national company. Those who are known as the top three in the country Company, I am not bragging. Which of the properties they built in Hangzhou or Shanghai is better than our company?

"Which of their property services can be compared with our 'Jinxiu Service'? I think we just have to put our tail between our legs and be a good person. It is good to be our regional company honestly. Don't be afraid of embarrassment. I would rather walk in the countryside." Don’t ride a roller coaster on a small road. It would be shameful to end up like a bereaved dog.”

The company's transformation has made the truth clear. Everyone is not a fool and will still support it. However, the difficulty is not in forming a consensus on the transformation, but in the parts brought about by the transformation that involve everyone's vital interests, especially the personnel arrangements. .

For those branches in inland provinces, reducing their following projects means reducing their rights. When they are concentrated in central cities, it means that their branches will be abolished, although they will not yet Therefore, they lost their jobs, and the company would definitely have other arrangements for them, but as a feudal official and the head of a company, their status and feeling were gone.

If they are merged into other branches or come to work at the head office, in layman's terms, they know that they will definitely be sidelined and have no real power, which is just a job.

These are the people who have the most opinions on the company's transformation and whisper in private. Their opinions and complaints have more or less reached Tan Shuzhen's ears. Some of the words Tan Shuzhen just said were addressed to them.

After Tan Shuzhen finished speaking, there was a brief silence in the conference room. Everyone knew that this was the time for everyone to express their stance one by one.

"I agree with Mr. Tan's suggestions."

Song Chunming was the first to break the silence. He said: "When Director Tan was saying these words just now, my face was burning, and my heart was so irritated. I felt that every word of Director Tan was like telling me that it was difficult for me to have a family. I have lived a life of returning home, a life of being forced into debt, a life of being detained by a loan shark, and a life of being detained in a small hotel. Let me tell you, that is not a life for human beings.

"As long as you have experienced it once, I guarantee that none of you are willing to experience it a second time. I support the company's transformation. Although our Ningbo company is within the scope of increasing investment and expanding the company's scale this time, I know that when there is expansion, there will be decrease, and some branches will be eliminated. At this time, the most difficult thing, and everyone knows it well, is the placement of personnel.

"I, Song Chunming, would like to express my position here first. If any branch personnel merge with our Ningbo branch, if the company needs it, I can give up my position as the general manager of the Ningbo branch and be my deputy. This is not my position. High, but I know that when it is time to sacrifice a little personal interest, it must be sacrificed.

"Otherwise, as Mr. Tan said before, we will see it when our own building collapses, and maybe I will live the kind of life where it is difficult to return home. This is not an alarmist. How many real estates are there in the country every year? If a company fails to manage risks properly, how can we say that our 'Splendid China' can avoid it?"

After Song Chunming finished speaking, Zhang Musheng also said: "I am a retired person, so I don't care. If the company feels the need, I have no objection to canceling our Hefei company. Don't arrange another seat for me. I will go home." Take my grandson in your arms."

"Aren't you going to KTV to hold your little sister?" Fan Jianguo asked.

"I'll leave it to you to hold me. I'm old and can't hold her anymore. I can't even understand what my little sister said, including all the cute things." Zhang Musheng said.

Everyone laughed. Zhang Musheng and Song Chunming were both veterans of the company. They were the first to express their opinions. Others who had been muttering in their hearts and having opinions also felt that they were angry. Yes, what Song Chunming said. Yes, you won't die if you take a step back, and you can still live a prosperous life, but if the company dies, you really won't feel better.

The three-day meeting was over. Tan Shuzhen and Lao Tan felt that it could really be described as complete. Tan Shuzhen raised her hands to everyone and said, thank you for your understanding. I will treat you to dinner personally in the evening.

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