The Pentium Era - South to North

"Quickly, serve tea to Teacher Kan first. I'm thirsty." Xiaofang looked at Zhang Chen and said angrily.

Zhang Chen got up and said "Oh", made a cup of tea for Xiaofang, and also got a bottle of pure water for himself. Xiaofang saw it and said quickly:

"Don't drink cold water."

Zhang Chen shook his head: "It's okay, it's okay."

As he spoke, he opened the bottle cap and took two gulps.

Zhang Chen sat down again, Xiaofang looked at him and asked, "Tell me first, how did you come up with this idea?"

"This has actually been around since ancient times. It has been popular in China for thousands of years, but no one pays attention to it and doesn't think it can be a business model." Zhang Chen said with a smile.

"Is this something from ancient times? Why haven't I seen it before?" Xiaofang asked, puzzled.

"This is what Huijuan's father does. In their rural areas, when someone wants to hold weddings or weddings, install beams on a new house, etc., they will ask him to cook. Huijuan's craftsmanship was learned from her father's help since she was a child. Why? , Isn’t that the case in your place?” Zhang Chen asked.

Xiaofang suddenly realized that it was true, but there seemed to be a difference.

"The difference is that mine is the upgraded 2.0 version." Zhang Chen said, "Huijuan's father and the others are invited to go there, while I go there with people and ingredients. That's the difference. By the way, this demand , it has existed since ancient times, you see, even rural areas have such demand, let alone cities now."

"Okay, I understand, let's talk about your project next." Xiaofang and Zhang Chen said, "Let's clarify a few issues first. First, this project must be completely independent and cannot be combined with Tuxiang. There is a connection between the two companies. The reason is what I said earlier. They are two different forms of companies. If you try to force them together, the melon will go sour.

"Second, if we really want to compare this project, it is somewhat similar to Brother Liu and his Black Forest Food. It can be rolled out across the country, there are stories to tell, and the profit model is very clear, so his best path is also Like Black Forest, after rounds of financing, it will eventually strive to be listed.

"I know you don't want to go public, and the investment in the project itself is not very large. It mainly consists of promotion expenses and personnel expenses, as well as money for purchasing vehicles. Of course, if you want to save money, you can do it as long as the personnel expenses can be guaranteed. The investment can be reduced to Ten percent, but that is not our goal. This project must be a money-burning project in the early stage, and profits should not be considered.

"That's it. According to my budget, if it is rolled out in 20 cities at the same time in the early stage, about 100 million is more than enough. I also know that you are not short of the money. With your own ability on half an acre of land, you can complete this project. But why do you need to raise funds? You have to understand that financing itself not only provides funds, but also resources.

“This project itself can be quickly rolled out across the country, and its tentacles can reach deep into fourth- and fifth-tier cities. Even in small cities, there will be some wealthy people who will also have demand for your project.

"As for your project, because it has no stores, the size of each company can be controlled. It can be as small as a branch with two or three people. Of course, in cities like Beijing, Shanghai, Guangzhou and Shenzhen, it can also grow to hundreds or thousands. people.

"Even all your personnel can be freely deployed. You can adjust your personnel according to the different supply and demand conditions in different cities. This is the real advantage of your project. The cost is controllable, and you can also make reasonable arrangements. , to maximize benefits.

"When this project is launched, you can start to exit in a step-by-step manner. Why? It is the same as Didi Taxi. The actual entry threshold is not high. It is different from Beibei's 'Zhai Xian Delivery'. In fact, the entry threshold for Beibei is very high. Those who have the ability and ideas to compete with it are just a few leading companies, and small companies simply cannot afford it.

"Even if you are a small company, you can do it locally. After you succeed, there will definitely be many large and small companies to follow. The competition will become more and more fierce, and the market will be segmented, so this project, it There is a ceiling, and it must be closed as soon as it is ready.

"Going back to financing, as I said before, because the barriers to entry are not high, you must quickly expand the market. When others start, you have already started running. By the time others start running, , you have taken off, and you need money to spread the pie. There is also a big sum of money, which is the cost of marketing, which requires rounds of financing.

"As I said before, financing is not only about getting the money needed for development, but also the integration of resources, the integration of internal and external resources. Different investment companies will have their own expertise. Some are good at marketing, and some are good at internal management of enterprises. , some are good at dealing with the capital market and can help you go public quickly.

“There are also post-investment management that are particularly good, which can constantly alert you and save you from taking a lot of detours. There are also some that have appeal in the capital market. For example, when everyone sees that the company is Goldman Sachs or Those who invest in Morgan Stanley will want to follow the investment, and there is almost no need for you to communicate or convince them. After the listing, the stocks will be very popular in the market.

"When you raise funds, these resources come in with the money. A rapidly growing company must integrate these resources in order to develop quickly. As far as this project is concerned, I think you must push it forward." Go out and take the Black Forest Food route.”

Zhang Chen was silent. He felt that what Xiaofang said was reasonable, especially what she said. The entry threshold for this project was very low and it was highly imitable.

Thinking about it carefully, Zhang Chen had to admit that this was really the case. If you were in a small county town, you could just cook with a house and one or two chefs, and you could take as many orders as you wanted every month. There is no other pressure.

It's not like opening a restaurant. Even if your store is open, even if there is no business, you still need to pay the daily rent, water and electricity bills, and staff wages, and you also need to prepare materials. This is the cost you have to bear in the days when there is no business. Also very low.

But on the other hand, although the entry threshold for this project is low, just like food delivery, the entry threshold for food delivery is also low, but if you can quickly expand and become famous, like Ele.me and Meituan, Such a leading company is also a big business, and it is difficult for others to compete with you. This is why Xiaofang said it needs to expand rapidly.

Xiaofang looked at Zhang Chen and said to him: "I haven't told you that Beibei's 'Zhai Xian Shou', Zheng Huihong and a senior of mine from Yale have both come to me. They are all interested in acquiring or investing." If this project, 'Zhaixiangshui', were to start Series A now, it would be easy to raise a large sum of money.

"However, Sister Liu Yun and I have reached a consensus not to raise funds for the time being. Do you know why? Do you know the difference between 'Zhai Xian Delivery' and your project?"

Zhang Chen shook his head.

"The biggest difference is that 'Zhai Xian Delivery' itself is a big project. This project is too big, a bit too big to be boundless, and there are many peripheral businesses that can be expanded. If it is expanded, its scale will be larger than that of Mr. Ma and JD.com It's still big. A big project like this needs to have ballast, and the ballast is the decision-maker of this project.

"It not only requires that the decision-maker must have determination and imagination, but also strong management and command capabilities. From the current point of view, Beibei is a suitable candidate. We feel that every move he makes is Everything was done correctly. At this time, what he needs most is that no one interferes with his decision-making and breaks his plan and rhythm.

"This is also the reason why Liu Yun, Xiaohu, and I rarely ask about his company's situation, just because we don't want to put pressure on him. But in fact, I read their various reports every day and pay close attention to them. I don't know how to Let Beibei know that I am paying attention to him, but I just don't want him to be disturbed.

"Once new financing starts and new investors come in, they will definitely have a certain say in the company and will be able to dictate, which will definitely interfere with Beibei's decision-making. This is why Liu Yun and I are not in a hurry to give money to Zhai Xianshui's reason for bringing in new investors.

“Of course, judging from the cities where the business has been launched, the profitability of ‘Home Fresh Delivery’ itself is already very good, and the financial pressure is not great.

"The difference between your project and 'Zhai Xian Delivery' is that it is a very small project. It does not mean that small projects cannot be done, but that as long as small projects are promoted by capital, they can quickly become a big industry. Courier companies, taxi-hailing companies and food delivery companies, including companies like Ctrip, are all big industries where small projects have expanded.

"Listen to me, dear, it's still the same as Fanhua Network. If you want to do this project, it will be launched in 20 cities across the country at the same time, and then immediately carry out Series A and Series B. In the continuous financing process, continue to To develop nationwide and extend its tentacles further, the company's start-up capital was 100 million, and the angel round was funded by Banmu Tian, ​​myself, Liu Yun, and Xiaohu.

"Liu Yun and I can integrate domestic and Wall Street resources. Xiaohu's Fubon Financial Holdings can then attract investors from Hong Kong, Taiwan and Southeast Asia. The company's share distribution remains the same, half an acre of land and 40% , we each give 20%, what do you think? My dear, don’t worry, this time there will be a beginning and an end, and we won’t kick you out halfway.”

Xiaofang laughed as she spoke, and Zhang Chen also laughed. He said okay, I will do as you say.

Xiaofang looked at her watch, then picked up her cell phone and called Liu Yun. She told her about the project and asked her to invest 20 million. Liu Yun immediately agreed.

Xiaofang then called Xiaohu, told him the matter, and asked him if he could arrange for someone from your Hangzhou company to come over tomorrow to discuss it in detail?

"No, no, no, Sister Xiaofang, we are a solid investment trio. You and Sister Liu Yun have both invested, so I will definitely be indispensable. As long as you are here for due diligence and post-investment management, I can worry less and don't have to worry about anything. , I am what mainland China calls 'foolish people with too much money', and besides, it is Brother Zhang's project, so I don't need to know too much about it." Xiaohu said on the phone.

"Then it's settled, you give 20%?" Xiaofang asked.

"Okay, it's decided." Xiaohu said.

After hanging up the phone, Xiaofang and Zhang Chen said:

"Tuxiangyuan cannot be used. Now we need to think of a name for this company. The name should be related to catering, but it should not be so straightforward. People will think it is a restaurant at first glance. The layout is too small. It is best It’s a bit ambiguous and a bit new, like Japan’s Late Night Kitchen or something like that.”

"I have one." Zhang Chen heard Xiaofang say and immediately thought of it.

Xiaofang looked at him, and Zhang Chen said: "Ang Lee has a movie called "Diet Men and Women". This company can be called Diet Men and Women Catering Service Co., Ltd."

Xiaofang clapped her hands and shouted: "Okay, let's call it this."

Next, we discussed the candidates for the company. Xiaofang asked Zhang Chen:

"Can your Tuxiangyuan Hotel be separated from Huijuan? It is impossible for this company to have a layperson as its chairman."

Zhang Chen said: "We can't leave now."

"Originally, the most suitable candidate for the chairman is Huijuan. If she can't leave, there is no other choice but you. You are not an amateur at catering. When Huijuan can leave, you can let her go. Come and serve as the chairman of 'Food and Drink'." Xiaofang said, "To make it easier for you to use, you can transfer Xiaoli to be the CEO, and leave the half-acre field to Xu Qiaoxin."

Zhang Chen thought about it and thought it would be more appropriate for Xiaoli to come over.

Thank you Lu, it’s really annoying, on the road-Tiantian, zpengyong1, frivolous, romantic Sakura frequently flips through books, hydrogen oxide sterilization and disinfection knowledge bureau, book friend 120906144810941, book friend 20190528183030544’s monthly pass! Thanks for all the votes and reading! Have a good evening everyone!