The Pentium Era - South to North

"Dear, I understand everything you said, but there are some misunderstandings in it. I think it's a difference in understanding."

Xiaofang stood up, picked up Zhang Chen's and her own cups, walked to the water dispenser to add water, came back, sat down again, and talked to Zhang Chen.

Zhang Chen picked up the cup without drinking, put it down again, and asked, "What's the difference?"

"Master Fu you mentioned, I also went to the farewell ceremony. I was also very moved. You are right. If a person can leave this world with such dignity, he will be a great person." Xiaofang said , "But when it comes to companies specifically, what you said is wrong."

"What's wrong?" Zhang Chen asked curiously.

"Whether it is a company or an enterprise, in fact, like people, it must have a soul. In written language, it is the company's values. A company without a soul is a walking corpse. It cannot move forward steadily and cannot go far. Such an enterprise It will be very eager for quick success and quick profit, and it may be temporarily popular, but the future is worrying, and we investors will not be optimistic about such a company.

"Where does the soul of a company come from? It is internalized by the soul or values ​​of the people surrounding the company. Steve Jobs has passed away, but you can't say that the current Apple is not Steve Jobs' Apple. It's impossible. Yes, Jobs is still there, and he is still influencing the company in a subtle way. If Apple were completely de-Jobs-like, Apple would no longer be Apple.

"The same is true for 'Food and Drink'. Master Fu has internalized the soul of this company. The soul is the power that supports a company and inspires the company to seek innovation and change like him, and strive to be the best." Perfect thing.

"Although Master Fu is old, his mentality is so young. When he created this cookbook, it can be said that he broke the rules and completely denied himself. He just felt that a new cookbook was needed. Only then can we adapt to the new company form and face the new form of customers.

"This is very, very difficult. Master Fu is an authority in his industry and can be said to have become famous. How difficult is it for a person who has become famous to overthrow the things that made him successful?

"How many successful and famous people have put themselves on a pedestal while they are still alive, and cannot look at others with equal regard. They feel that what they say and do are all golden rules, and no one is allowed to question or change them.

"No, Master Fu. He maintains an open and tolerant attitude toward new things and the ever-developing and changing world, as well as a mindset of learning and continuous exploration. Only then can his cooking skills, even at the end of his life, be outstanding. Still making progress, reaching a new level and singing what you call his swan song.

"Without a development mentality, he can't do this. Do you agree, dear?"

Zhang Chen nodded and said, "I agree."

"Okay, then let me ask you, dear, what you want Master Fu to internalize in the soul of the company is his spirit of continuous learning, continuous change, and continuous progress?" Xiaofang then asked.

Zhang Chen still nodded.

"Master Fu didn't regard himself as a golden rule, and he didn't let his past become a rule that restricted his development. How come you have become a rule?" Xiaofang asked, her tone already a little aggressive.

Zhang Chen was not convinced and quickly said: "I didn't..."

"Of course, don't deny it. Your whole idea, including your approach, is subconsciously a conservative mentality and an unwillingness to change. Otherwise, why would you be afraid of accepting new investors and accepting new changes? ?”

Xiaofang looked at Zhang Chen and continued: "If you think this kind of thing internalized within the company is powerful, this company has a strong soul, why can't you be more confident, why don't you think about it, it's you and Can this company change new investors instead of you and the company being changed?

"Investors are not fools. They can clearly distinguish what is good for the company and what is bad. You have to believe that investors will not invest in a project casually. They decide to invest in this project. At that time, it already represented his recognition of the project and the project team. Even if he had any ideas, it would only be minor adjustments.

“No investor would be stupid enough to ask Cook to carry out a major purge of Apple and ask him to completely de-Jobsize it, because they all know that an Apple with the Steve Jobs style is a good company.

"To a certain extent, you see that Cook now is more like a maintenance president. What he is doing is trying his best to keep Apple in the style of Jobs, rather than changing it, because he clearly knows that Jobs is Apple's soul, every drop of Apple's blood, carries the breath of Steve Jobs. To become Steve Jobs is to seek death. Can you let all your blood shine?"

Xiaofang's words made Zhang Chen silent. He was thinking that Xiaofang was right. In fact, he said earlier that Fatty Fu and "eating and drinking men and women" were one and the same. That was what he meant, but Xiaofang said more accurate.

Xiaofang said: "As for business management, you have more experience than me. I don't need to tell you, but I just want to remind you that running a business is always about sailing against the current or retreating if you don't advance. If you want to protect the business, you will not be able to protect the business. In the end, You will only be repelled by other companies, or your peers will be completely beaten to the ground.

"How can you sail against the current? One is to assess the situation, which is to do the right thing at the right time. The second is to use all available resources when doing it. If you can't do these two things, you It's just struggling in vain. In the end, not only can't you row against the current, but you will be carried by the water to an unknown place, and finally disappear without a trace.

"How many good and giant companies failed to assess the situation and did the right thing at the right time, and were eventually ruthlessly eliminated. Kodak is a recent example. How brilliant and amazing was Kodak in the film era? When the digital wave came, they failed to assess the situation and fail to see the situation clearly and transform in a timely manner, which led to their decline.

"Also, I don't know if you know Wang An Computer Company. Yes, it is a Chinese company in the United States. In the computer industry, it was once a leader and could rival IBM. Wang An just didn't see the computer clearly. The trend of miniaturization and familyization has not been transformed. How many people still remember Wang An? Including Jerry Yang of Yahoo.

"Back to 'Food and Drink', 'Food and Drink' is, to a certain extent, the transformation of Tuxiangyuan. It is a new hotel format that adapts to the current Internet age. Although you said that it has been around for thousands of years. History is old wine, but old wine is put into new bottles, which is new wine. Whoever buys wine does not buy it by looking at the bottle. You don’t know whether it is new or old after you open the wine.

"Moreover, the wine still ages well. Yes, in this form, since it can exist for thousands of years, it means that it is very vital. With the help of the Internet platform, you just made it rejuvenated. This, dear, you Do you agree or not?"

"Okay, I agree." Zhang Chen said.

"But don't forget, 'Food and Drink' is still a new business type. One of its characteristics is that the entry threshold is very low. How low is it? It's almost as low as setting up a food stall on the street.

"When I say this, I don't mean that it is bad, otherwise I won't vote, and I won't even encourage you to do it. Meituan and Ele.me have low barriers to entry. Individuals have two legs and basic basics. You can deliver food if you have a sense of direction. Even if you don't have a sense of direction, you can still understand mobile phone maps, but they still made a big project. 'Eating Men and Women' is somewhat similar to them.

"If you want to be a clothing company, you need to have factories, machines, and workers, as well as a design team and sales network, and a logistics base. You need to have the connections to get such a large area of ​​land, and you need to have money. In the past, Tens of millions can be used to build a logistics base, but now it requires at least hundreds of millions of funds. Although they are traditional industries, the barriers to entry are not low.

"'Catering Men and Women' doesn't need it. It only needs a few people, even a chef. It doesn't even need a processing workshop or a cold chain truck. After receiving a call, discussing the price with the customer, riding a bicycle to the farmer's market near the customer's home. After buying groceries, you can just carry a few vest bags and go to the guest’s house to clean and cook them. Is that okay?”

Zhang Chen nodded. If he really wants to do it, of course he can do this. Even the dishes can be purchased by the guests themselves. The chef can just go to the customer's home empty-handed. Just like Huijuan's father did, he just put this form , moved from the countryside to the city.

"Of course, if you do this, the taste and style of the dishes will be a little different. Basically, it can only be home-cooked. If it is not home-cooked, it is not easy to purchase ingredients. In addition, the service will be discounted, Beibei said The sense of ceremony is gone. If you are treating guests, there is no "food and drink man and woman" to save face.

"The most important thing is that it can only be through friends introducing friends, and there is no way to have a platform like 'Food and Drink' to directly gather all the needs of this city..."

"It's not just that." Zhang Chen said, "For customers, the convenience will definitely be greatly reduced. In that case, the guests need to call the chef repeatedly to confirm, and the chef will also call the customer. Unlike what we do now, if you want to eat Just look at the recipes on the website and place an order.

“After placing the order, he doesn’t have to worry about anything. He only needs to choose when to eat when he places the order, and everything else will be left to us. He doesn’t even need to worry about whether there are cooking utensils, seasonings, and tableware. We will bring them all. When they leave, all the dirty dishes will be taken away, so they can eat at home as conveniently as ordering food at a hotel.”

"Is there anything else, dear?" Xiaofang asked with a smile.

"And... and what you said before, don't worry about the ingredients. As long as it's on the menu, we will provide it. And, and... By the way, everyone knows the brand effect of 'Food and Drink' 'Catering for Men and Women' is a high-end catering, and he invited us, which not only gave him face, but also gave him a sense of satisfaction, just like buying a luxury item."

"Yes, dear, what you said is all right, but we cannot deny the fact that the entry threshold for this industry is very low. Am I right?" Xiaofang waited for Zhang Chen to finish and then said immediately: "Of course, enter In an industry with very low barriers to entry, things that seem simple are actually difficult to do, and even harder to do well.

"Just like Meituan, Ele.me, and Wei Wenfang's express delivery company I mentioned earlier, they are all in this kind of industry. It is easy to enter, but it is difficult to do well and make a profit. This is why there are so many companies in the industry now. The reason why there is no company that can pose a threat to 'Eat Man and Woman' despite imitating 'Eat Man Man and Woman'."

Xiaofang said as she looked at Zhang Chen and raised her nose at him:

"Don't be complacent, the good times will not last long. Next, there will be a lot of capital entering this industry, and the competition in this industry will be fierce."

"Why?" Zhang Chen asked.

"Everyone is optimistic about it, and its profit model is simple and clear. As I said before, the entry barrier is low, just like shared bicycles. Now it is not only the Five Hegemons of the Spring and Autumn Period and the Seven Heroes of the Warring States Period, it is simply a battle of a hundred regiments. How much capital is there Grab this piece of cake." Xiaofang said, "Next, the 'eating and drinking men and women' will also face this situation, how can we break out of the encirclement?"

Thank you winsonliu for the reward of two fishes! Thank you winsonliu, Moon, no time to think, Zhenwu Longyi, ZLIANG, zero thinking, ice sea glutton, four plus one equals five, Feng Conghu 1974, Captain Jim, Wisdom_J, book friend 20181130105305944, book friend 130509203119128, book friend 161205193046744 Monthly pass! Thanks for all the votes and reading! Have a good evening everyone!