The Pentium Era - South to North

Zhang Chen gets up at 5:40 every morning. After washing up, he goes to the market to open the door. At first, Xiao Zhao remembers that he went with Zhang Chen. Zhang Chen pressed her on the bed and told her, you continue to sleep, there is no need in the stall. If you two go, you'll have time to come back at nine or ten o'clock after you wake up.

Xiao Zhao stretched out his left hand and said to Zhang Chen: "Then you can help me draw nine o'clock."

Zhang Chen picked up the pen and drew the watch. The hour and minute hands reached nine o'clock.

Xiao Zhao and Zhang Chen waved and said, "Thank you for your hard work, dear."

Zhang Chen kissed her and told her, "Please sleep well with our son."

Xiao Zhao said "hmm".

From then on, Zhang Chen got up early every day, Xiao Zhao got up at nine o'clock, made breakfast, and then went to the market to have breakfast with Zhang Chen.

After breakfast, Zhang Chen stood up. Before he could speak, Feng Zhen laughed and said, "I'm going to go for a swim again."

Zhang Chen nodded with a smile and said to Xiao Zhao, I'm going.

Xiao Zhao said yes.

This is also the homework that Zhang Chen must do every day. When Xiao Zhao arrives, he will go to other markets and newsstands. The scope of the tour is getting wider and wider, and finally even the fabrics separated from the clothing market by hundreds of meters. I have to go to the market too.

In comparison, Zhang Chen prefers to go to the fabric market. Sijiqing's fabric market is on Qiutao Road. It is mainly retail. Although more and more people are buying ready-made clothes at that time, there are always some people who like to go there. I tore the fabric from the fabric market and went to a tailor to make it.

Most of the fabrics in the fabric market stalls come in piece by piece from Keqiao and are then retailed here. The fabrics in Keqiao are mainly chemical fiber fabrics, and the weaving methods and patterns are very novel.

There are several sellers of cotton and linen fabrics in the market. They do not buy fabrics from Keqiao, but from cotton textile factories and hemp textile factories in Nantong and Zhangjiagang. They eat their inventory of fabrics at very low prices. Go here to sell.

Even strangely, there is a store selling fabrics from Taiwan. The boss seems to be Taiwanese as well. I don’t know how he would have thought of selling fabrics here.

The reason Zhang Chen prefers to visit the fabric market is because he feels that here, he has more room for imagination. Although he can't buy a foot of fabric, he likes to stand aside, looking at the pieces of fabric, and imagining What they can be made into, you can also imagine the effect after they are made into garments.

While working in the clothing market, he now sees more and more that no matter what style it is, there is always something dissatisfying about it, and he always feels that there are many places where the design is not in place.

Is this because I have seen too many clothes? Before I knew it, I seemed to have become an expert. Although this expert was miserable, there were still a lot of goods piled in the stall that were not sold.

The night before the opening, they were busy in the stalls. There were so many clothes that needed to be ironed and samples had to be produced. There was only one ironing room in the market. There were so many stalls that needed to be ironed and the queues were long. Xiao Zhao took the ironing board and ironed it by himself in the stall. Qu Tianlin and Xiao An also came over to help after get off work.

Qu Tianlin and Xiao An both felt that the clothes they came in this time were so beautiful.

Zhang Chen and Xiao Zhao were wandering around in Guangzhou's markets and stalls one after another. On the train, they took out the purchase orders and sorted them out, only to find that they had purchased seventy or eighty styles, large and small, and more than five hundred. The two of them were full of confidence and felt that with so many clothes on display in the store, they would certainly look good.

Maybe those who come to buy goods will be dazzled just like they were in Guangzhou and reluctant to leave their store.

Qu Tianlin and Xiao An's admiration increased Zhang Chen's confidence. Their clothes were meant to be sold to women like them. If they agreed, it must be right.

When they were busy until about nine o'clock, Hagen passed by the door. He walked in and took a look. Without saying anything, he smiled with them and left.

Zhang Chen's heart skipped a beat. He felt that Brother Haigen was a little weird today. Logically speaking, he would have said a few words or something, but he left without saying anything. Could it be that there was something wrong with his own goods and those from other stalls? Did they bump into each other or something? After all, there are more than 300 stalls here.

It is difficult to guarantee that if you go to Guangzhou, others will not go to Guangzhou, and others will not like the goods you like.

Zhang Chen chased out with cigarettes, stopped Brother Haigen and asked him to smoke. The two of them stood there, smoking while watching the three women busy in the stall. Zhang Chen asked Haigen: "Brother Haigen, In the market, did you see stalls selling clothes similar to ours?"

"It's not available in this market yet," Hagen told him.

"We don't have much experience and don't know how to purchase goods. Brother Haigen, how do you think our goods are coming in this time?"

Hagen kept silent and smoked. He almost finished the cigarette. He sighed softly and said to Zhang Chen, "It's my fault that I didn't remind you. I should have thought of it."

"What's wrong, Brother Haigen?" Zhang Chen was slightly surprised, thinking that there was indeed something wrong.

"You...you guys look too much like a retail store, but this is a wholesale market." Hagen said.

Zhang Chen was shocked, and Hagen continued: "Xiao Zhang, I don't know whether these clothes are good or bad. I just know what the stalls should look like. The stalls in this market usually have two or three styles, and some Go and take a look at the stall. There is only one style, and at most there are only four or five styles. The sizes and colors are all matched, and the stall is full. How can there be dozens of styles like this."

Zhang Chen was stunned. He and Xiao Zhao had never thought about this. They just bought this style if it looked good, and bought that style if it looked good. Before they knew it, they bought so many styles.

Now think about it, not only the Sijiqing stalls, but also the stalls in Guangzhou are like this. Each stall has two or three styles at most. I have never seen seventy or eighty styles like them. When Haigen said, Zhang Chen now Looking at my store, it does look like a retail store.

"The more styles you have, the less you will have in quantity. In fact, in this market, there are only a few styles that are easy to sell. You cannot say that all of your dozens of styles are easy to sell. Once you have sold out the best-selling styles, you will not be able to sell the others." If people want you, you will be out of stock, and by the time you go back and forth to Guangzhou, the new models will have become old models, and no one will want them anymore.”

Zhang Chen felt that what Brother Haigen said was very reasonable. It seemed that his purchasing strategy was completely wrong.

Hagen patted him on the shoulder and told him, don't be discouraged. If you didn't get it right this time, you will have experience next time.

Zhang Chen quickly said, thank you, Brother Haigen.

When Zhang Chen returned to the stall, Xiao Zhao saw that he looked unhappy and asked quietly, "What's wrong? What did Brother Haigen say to you?"

Zhang Chen shook his head and said no, nothing.

Xiao Zhao was full of doubts, but he didn't care so much and went to work immediately.

After the market opened, Zhang Chen immediately realized what a shopping mall is like a battlefield, and how cruel this battlefield is.

On the opening day, because it was a new market, there were still many customers who came into the market with great expectations. As Hagen said, Zhang Chen’s stall was in a good location and everyone who came in would pass by it.

Many customers with hand-drawn carts saw their goods and came in, but after asking about the price, they turned around and left, which confused Zhang Chen and Xiao Zhao. The smile on Xiao Zhao's face hadn't faded yet. Facing each one's back.

It wasn't until someone told them later that they knew that Zhang Chen had been in the market before going there, and when he arrived in Guangzhou, he thought Sijiqing was not available. During the ten days they went to Guangzhou to wait for the market to open, in fact, the old market had already sold it. For several days.

Asking about the price again, the wholesale price in the old market is cheaper than the price that Zhang Chen and the others purchased from Guangzhou. They just sell it to others at the purchase price, and others will not want it. Moreover, they all believe that they also purchase it here from the old market. selling.

Xiao Zhao was almost crying. They didn't know what was going on. Later they found out that in Guangzhou, whether it was Shahe or Xihu Road Lighting Market, clothing actually had not only two prices, but three prices. In addition to the price and wholesale price, there is also a package price.

The packaged price can only be enjoyed by those large wholesale customers from all over the country. The packaged price goods are not sold in Shahe Market or Xihu Road Lighting Night Market, but in the factory and shipped directly.

In the old market of Sijiqing, they originally focus on quantity. After a large number of new models are launched, they only sell one piece of clothing and a few yuan of profit. This is to quickly occupy the market, and also to let you For those who are imitating, even if you imitate it, it will not be profitable if you think it is not cost-effective to imitate it, so give up imitating it.

Therefore, it is normal that the wholesale price of their clothing is cheaper than Zhang Chen and his purchase price.

Another problem with Zhang Chen's products is that when they purchase them, Zhang Chen uses Xiao Zhao as a template. The sizes he chooses are all suitable for Xiao Zhao. Xiao Zhao wears size S, which is For the small size, Zhang Chen will buy two pieces in the S size, and the colors are very suitable for Xiao Zhao. He will buy several colors of the S size, and at most one piece in the medium size, which is the M size.

Therefore, most of the clothes they brought in were in S sizes, with a small amount of M sizes and large L sizes, which were almost extinct. Some stall owners even reminded Zhang Chen, do you need to put all the sizes together? Zhang Chen looked at it in surprise. Looking at each other, I thought, are you kidding me? Size L, only a fat woman can wear it, don’t let it go.

He didn’t know that people who generally purchase goods, just the opposite of him, would purchase goods in a ratio of 1:2:1, with M and medium sizes being the most purchased. There is an inherent logic to purchasing in this way. For example, a person likes this style very much. She should actually wear size S, but if size S is sold out and out of stock, size M is slightly larger, and she can accept it.

Another person, she actually needs to wear a larger L size. If the L size is sold out and the M size is a little tighter, she will get bigger if she washes it and wears it. There are even some people She will think, isn't she already losing weight? In a few days, this dress will fit just right, and she will buy it too.

But those who wear size L will never accept clothes of size S, and those who wear size S will never accept clothes of size L.

In the clothing sales industry, size M is the king and has the greatest demand, and factories also produce according to this ratio.

The same goes for the color. Zhang Chen only picked the color that was most suitable for Xiao Zhao, and scorned the best-selling colors recommended by the stall owner. As a result, their goods not only broke the size, but also the color, and the color. Size is a taboo when selling clothing.

Zhang Chen is a very smart person, and he quickly discovered the problems with his batch of goods. But at this time, the entire market had already sunk and the market was deserted. Probably any best-selling goods in this market would be backlogged into garbage. goods.

How dare they go to Guangzhou to purchase goods again?