The Pentium Era - South to North

Xiao Zhao sat down next to Zhang Chen. She reached into the cotton-padded jacket covering Zhang Xiangbei and touched Zhang Xiangbei's little hand. It was warm. She felt relieved and turned around to look at Zhang Chen. .

Zhang Chen pushed a rendering on the table to Xiao Zhao. Xiao Zhao saw that it was a rendering of a specialty store. Xiao Zhao shouted:

"it's beautiful!"

Zhang Chen and Xiao Zhao said this was from a specialty store.

Xiao Zhao said, I know, I can see it.

"When I was about to draw the decoration renderings of the general agent's store in the market, I realized that these are actually completely different things." Zhang Chen said.

"Originally, they are two different things." Xiao Zhao said.

"You don't understand what I mean. What I mean is, look, how many styles of clothes can be put in the wholesale market? If he is the general agent, will all our goods be sent to him, and he will send it to the following? ? How can he send it? It’s such a big stall, and there’s no place to even produce samples or prepare goods. Also, when the second- and third-level agents come down below, he always wants to see the goods. Where can he go to see them?

"The goods are all packed there in packages. I can't even see the goods. How can the agent below pick the goods and just send it to him? Even if you send it to him, you have to dismantle all the goods and then assemble them." Get up, they don't have this condition at all.

“We have this condition because we have this showroom, so when our exclusive store customers come over, they can see all the samples in the showroom, but they cannot see the exclusive stores under these general agents. , unless the general agent has a showroom like ours, who will be responsible for this showroom? We or the general agent?"

Xiao Zhao thought to himself, this is indeed a problem. No general agent would be willing to open such a large showroom. After all, their sales and profits are still a little worse than ours. We face the whole country, and they It's just the area facing them. Moreover, we are doing it in a factory and there is no rent. If they want to find a place like this, the rent will be a lot.

"What should we do?" Xiao Zhao asked.

"So our entire system gets stuck when it comes to the general agent. If we send him hundreds of styles, he will be paralyzed. This is just the first problem, there is also the second problem."

"what is the problem?"

"If the wholesale market is also doing business, how do you control the goods? If you are in the wholesale market and others come to buy goods, everyone will ask where it is from, and people can also lie to you. You can't ask everyone to see their ID cards, right? Just look. ID cards are useless. Who said that those who open a store in Nanjing must be from Nanjing? We are doing it in Sijiqing, but we are still from Yongcheng."

"In short, if people really want to lie to you, there are many ways. In this way, if you open a specialty store there, and the nearby stores see which styles are selling well, they go to Sijiqing or the general agent and buy the goods. What should you do? ?Those specialty stores will stop working soon, right?"

Xiao Zhao nodded. When Zhang Chen said this, she also felt that this was a big problem. She said:

"Then we can remain as we are now and don't put Sijiqing at all. Aren't we now going to stop selling many styles on the market?"

"This goes back to the previous question. We have this showroom, and we can bring customers to the factory to see it. Doesn't the general agent have a showroom? If they don't put it in the booth, there will be no place to put it, just like He Hongmei said, rent a house next to the market to store these goods. If this is the case, then why do you need stalls in the market?

"This does not mean that it is just a batch of goods that occupies two sales venues. He must also have a salesperson. This will increase the cost of the general agent a lot. Even if He Hongmei is willing to do it, her family does not know whether she is willing, let alone Other customers.”

Xiao Zhao became anxious and shouted: "So, after working on it for a long time, this road will not work at all?"

Zhang Chen shook his head and said: "That's what I was thinking about before. Of course this path can be taken. I believe that if we don't do it, it won't take long for others to do it. Moreover, this will be clothing sales in the future." There are only two ways to take this path."

"Tell me, what can I do?"

"One is that we directly develop exclusive stores across the country and ship directly from our factory. But of course it is possible for those who are close by, and we are prepared to do so. But it is still not possible for those that are far away. Even if we are not afraid of the long distance, we can They are not willing to ship the goods directly to them. How come someone who opens a specialty store in Fuling always goes to Hangzhou? Of course he goes to Chongqing."

"Hey, if you say this, you are not saying in vain that this road will not work."

Zhang Chen smiled and said: "Yes, it seems like there are two ways, but in fact there is only one. The first way is only possible, and the second way seems to be the only way now."

"Oh, dear, can you finish what you said in one go? I'm so anxious."

Zhang Chen laughed: "That's because you keep interrupting me."

"You're still smiling, you can still laugh...Okay, I'll shut up, I won't interrupt you anymore."

"This way is to leave the wholesale market. We need to establish our own sales system, a three-level system of headquarters, general agents, and specialty stores. We must completely change the role of general agents and let them do what they want..."

Xiao Zhao was about to ask "How to do it?", but he immediately shut up before he could say anything and stared at Zhang Chen. Zhang Chen smiled and said:

"Okay, I said hurry up, the general agent, such as He Hongmei, they will open a store of ours in the urban area of ​​Chongqing, with a store in the front and a warehouse in the back. In this way, whether it is distribution or delivery, or the store below It’s convenient to come up and choose the goods, and they can choose directly in the store. Does this solve all the problems?”

Xiao Zhao couldn't bear it anymore and shouted: "The problem has been solved, but among those who do wholesale, who wants to do retail?"

"Why don't you want to?"

"It's so fun to do wholesale."

"Is the money coming quickly?"

"Same."

"You can make money quickly this way."

"How can you do retail quickly?"

"How come it's retail? It's retail and wholesale. He earns 20 for a piece of clothing wholesale and 60 for a piece of retail. At the same time, he has dozens of stores that buy goods from him, which means he is doing retail. At that time, there was no delay in wholesale, but it was not in the store, but in the warehouse behind. Do you think he can make money faster like this?"

Xiao Zhao opened her mouth and felt that what Zhang Chen said made sense. She couldn't find any reason to refute him. Zhang Chen looked at her and smiled provocatively: "Say, tell me, what else do you have to say? Just say it."

Xiao Zhao stared at Zhang Chen for a long time, and finally said angrily: "Anyway, I think it will be difficult for them to open a store."

"Why? As a general agent, you encourage the people below to open a specialty store, but you are unwilling to open it yourself. Does this make sense? If you really can't communicate, there is no other way, then change someone else and change the general agent."

"You're crazy!"

Xiao Zhao yelled, and Zhang Xiangbei was startled in his sleep. Fortunately, he didn't wake up. Xiao Zhao quickly reached out and patted him.

"These customers we have now are all developed one by one through our hard work. We can change them at any time. Are you crazy?"

Xiao Zhao lowered his voice and continued: "I'm afraid if you offend this customer, and there is no one else to be the general agent, then we will be finished, you know? All our packers have fled, what will the factory do? What to do with so many workers? Do you want them all to go home?"

Xiao Zhao was really a little angry. She felt that Zhang Chen had completely gone crazy. This method would work. If it didn't work, just forget about him and continue to do things as they were before. It's not like they couldn't do it, so why did they have to go for it? The tip of this horn?

Did he start to drift off after having some money, or was he addicted to some ecstasy soup? If he really lets his temper continue, Xiao Zhao feels that all they have worked hard to earn may really be wasted. It was not just the hard work of myself and Zhang Chen, but also the hard work of Zhao Zhigang, Caidi, and every worker in the factory.

"My dear, if we can't do this, why don't we just stop doing it? Just like this, isn't it good? Don't forget that we have already done it better than most people." Xiao Zhao said.

Zhang Chen was silent. He drew randomly on the paper with a pen. The two sat in silence for a long time. Xiao Zhao and Zhang Chen said:

"My dear, let's go. It's almost dawn. Let's go home and go to bed first. If anything happens, we'll talk about it after we wake up, okay?"

Zhang Chen put down the pen, looked at Xiao Zhao and said, "Actually, there is another way."

Xiao Zhao felt that her head exploded with a buzz. She felt that this guy was right, he was just obsessed. Xiao Zhao felt angry for no reason, but she tried her best to suppress it and asked:

"any solution?"

Zhang Chen laughed playfully: "We can have a quiet revolution."

My God, even the revolution came out and he was still smiling so playfully. Xiao Zhao really wanted to sew his mouth shut, but it was too late. Zhang Chen continued:

"I promise you that we will maintain the status quo for now. Do you think I don't know that we can't stand the trouble and don't have the capital to make it?"

Hearing what Zhang Chen said, Xiao Zhao relaxed a little. She felt that he was not completely hopeless. Xiao Zhao slowed down and said, "Be clear."

"I have thought about it over and over again, and I still feel that this is the right path. We must go on it, but what you said is also right. We can not take such drastic measures. We can start from ourselves. Now all the We did not touch any of our customers, and we quietly began to revolutionize ourselves.

"We must use our actual actions to educate our customers and educate them with facts. When they see our results, I think they don't need us to encourage or incite. They will follow our example and follow our example." Done."

"Please, my dear, you've been talking for a long time, can you tell me what you want to do?"

"When you came in, didn't I already tell you to leave Sijiqing!"

He saw Xiao Zhao staring at him and said with a smile: "Don't worry, don't look at me with cannibalistic eyes. I'm not saying that now, since it is a quiet revolution, it must be moisturizing and silent. I want to first I want to find a store in Hangzhou, in the downtown area. I want to open a "Half Acre Field" flagship store first, or an aircraft carrier store. It doesn't sound good, but it is still a flagship store.

“After this store opens, we will move our current showroom there. Now, don’t most of our customers want to come to the showroom to get the goods? We don’t have them here, so we will let them go to the flagship store to get them. In the future, They all went there, and after they all went there, we removed Sijiqing and started doing retail and wholesale operations right there.

"At this time, we can launch our plan, which is a three-level marketing system of head office-general agent-exclusive store. As long as we do well, think about it, will those packagers follow suit? Also open a store like ours in their local area?"

Xiao Zhao waited for Zhang Chen to finish speaking, took a long breath, looked at Zhang Chen and laughed.

"Why are you laughing?" Zhang Chen asked.

"He Hongmei is right, you are really a talent." Xiao Zhao continued to smile.

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