The Pentium Era - South to North

As soon as the fifteenth day of the first lunar month passed, Zhang Musheng's construction team entered the "Splendid Jiangnan" construction site and started construction. The Xiasha Yiming Food Factory had been built. Lao Fan and the others were moving one after another. After the move, the house on Ma Cheng Road All will be demolished, and the construction of the last few houses of "Splendid Home" will begin.

Zhang Musheng's construction company was divided into two, one in "Jinxiu Jiangnan" and the other in "Jinxiu Homeland". Hangcheng Jinxiu Dadi Construction Engineering Co., Ltd. under Lao Wan expanded to more than 100 people after the Spring Festival. Divided into two, one group is in Sanbao Zhangchen Factory, and the other group enters the "Splendid Xiangting" project.

In Sanbao Factory, the factory building has been built, and the office building and dormitory have also been built to the second floor. The original factory building has been moved to the new factory building. Even the distribution center has been temporarily moved to the new factory building. The original distribution center and the building The mud room was demolished and work began on a new distribution center.

Here at "Splendid Xiangting", according to the plan, the four buildings on the side of Jianguo North Road will be built first. Lao Wan and his colleagues are responsible for building these four buildings. They have six floors and they already have experience.

The first and second floors of "Jinxiu Xiangting" facing the street are all storefront rooms. The layout is the same as the house Wei Wenfang and the others rented in Sijiqing. The first floor is a storefront, and the second floor can be used as a residence, office, or warehouse. Such a layout of storefront rooms , was the most popular at the time. Before they started construction, many merchants who made aluminum alloy profiles, plastic steel doors, windows and steel products came to buy them.

Entering from Jianguo North Road is the area with the largest number of steel dealers. Many dealers want to come out and grab the position in this opening.

Plastic steel doors and windows and aluminum profiles were both new building materials at that time. It was not that their products had just come out, but that the market demand had just arisen. Liu Ligan and the others were the largest customers of plastic steel doors and windows, so of course they wanted to seize the market here. Shop.

As a result, more than 20 shops on Jianguo North Road were sold out, and half of the houses upstairs were sold. Most of the people who came to buy houses came from Datieguan, and were operators of the steel market and second-hand machinery and equipment market. , which verified that Ying Ying’s investigation at that time was very accurate.

Liu Ligan handed over all the sales work to Ying Ying, and asked her to recruit people, go to the site to set up sales departments one by one, appointed Fan Jianguo as the company's vice president, and sent him to Hong Kong. Mr. Han helped him contact In a property management company, Liu Ligan sent Fan Jianguo to study and train. When he came back, he would set up their "Splendid Jiangnan" management company.

Of course Fan Jianguo was overjoyed to be able to go to Hong Kong for three months. Lao Fan was also very happy. He thought Liu Ligan was a good guy. He really trained his son as a talent. The vice president of Liu Ligan's company was comparable to him. The director of a food factory is so awesome.

Wenwen and Qianqian became Liu Ligan's 24-hour assistants, following him almost all day long.

After the Chinese New Year, Zhang Chen and Xiao Zhao took the road test. They passed it in one try and got their driver's licenses quickly. After getting their driver's licenses, they bought two cars. Xiao Zhao, like He Hongmei, was also a Xiali, but she was white. , Zhang Chen also bought a Santana, but he bought a dark blue Santana station wagon with a high butt and no trunk.

The back of this car has a lot of space and can be used as a tool cart. Zhang Chen thinks that he can travel to Tianjin Road, Yan'an Road and Sanbao, and he can also bring some goods along the way.

Liu Ligan regretted seeing it. He said, If I had known this, I would have bought this one. With such a big space, I can put a bed in the back and put these two guys in the back.

"Get out!" Wenwen and Qianqian cursed in unison.

Spring is here, everything is reviving, and everything is thriving as far as the eye can see. Both Zhang Chen and Liu Ligan are very busy. Zhang Chen feels that this is really what Liu Ligan said, and it is a good start.

After getting in the car, Zhang Chen felt that his activity space had suddenly expanded infinitely.

What used to feel like a far away place has now become a matter of stepping on the accelerator. He can go to the West Lake anytime, anywhere, drive to the Qiantang River anytime, anywhere, roll down all the windows, and put He turned his chair over and lay down, letting the cool spring breeze, with a bit of chilly spring chill, fill his car.

When night fell, Zhang Chen drove to the entrance of Wanghu Hotel, stopped the car, and looked across.

Here, the Esprit store has just opened, and there are a lot of people inside. It can be said to be a sea of ​​people.

Zhang Chen has been here for three days, and the situation has been the same for three days. Although Esprit's clothing style is completely different from his own, a large part of its customer age group overlaps with his own, which will divert his attention. part of the customer base.

Isn’t it normal for young people in their twenties who don’t have much money in their pockets to buy something here to buy something from you?

Esprit entered the mainland in 1992. The first store was opened in Beijing. It was unsuccessful and sales were average. They then moved to Shanghai. In early 1993, they opened their store on Huaihai Middle Road in Shanghai and it was a great success. Zhang I took a special train to Shanghai in the morning to see it. There were huge crowds of people, just like the scene in front of me.

Zhang Chen thought at the time that this might bring an Esprit whirlwind, but he didn't expect that they would be so quick and have now expanded their sphere of influence to Hangzhou.

Zhang Chen got out of the car and walked into the crowded crowd on the opposite side. He found that almost all the people here were locals from Hangzhou who spoke Hangcheng dialect, and almost no one over thirty years old was seen. This was a Compared with the young brand, the age range is larger, and almost half of the customers in its store are customers from other places.

Zhang Chen looked at its products, and he immediately realized that the "Zhaomei" brand that had the greatest impact on him should be the "Zhaomei" brand, especially Lao Tang's cultural shirts and knitted sweaters.

Zhang Chen left Wanghu Hotel and went to his own store on Yan'an Road. The number of people here has not decreased. The city is big enough and there are enough people to accommodate several specialty stores operating at the same time.

Zhang Chen walked into Xiao Zhao's office and asked Xiao Zhao to show him the business reports of the past few days. He asked Xiao Zhao, do you feel that the sales have decreased in the past few days?

"No, why do you ask this?" Xiao Zhao asked back.

Zhang Chen shook his head without saying a word. He looked at the sales. Sure enough, there was no decrease. It seemed to have increased. But looking at Lao Tang's sales, Zhang Chen took a breath. His judgment was correct. Lao Tang's As expected, the product dropped significantly, and the drop started on the second day after the Esprit store opened.

It seems that many changes are happening without your knowledge, and by the time you notice, everything will become out of control.

Zhang Chen immediately picked up the phone and called Old Tang.

Old Tang arrived after more than ten minutes. Zhang Chen told him the matter. Old Tang was shocked. He and Xiao Zhao looked at the report and found that it was indeed what Zhang Chen said. Not only was Old Tang's Sales of products, as well as several franchised brands and clothing brands targeting young people in their twenties, have also declined to varying degrees.

The store's total turnover increased instead of falling. This was caused by the weather starting to get warmer, the sales of spring clothing entering the peak season, and the sales of other clothing increasing. Logically speaking, Old Tang and the others should also increase accordingly.

Old Tang stood up and said, "I'll go over and take a look right away."

Zhang Chen agreed, and he told Xiao Zhao to notify the bosses of those brands and come over for a meeting immediately.

"Now?"

"Yes, now."

Xiao Zhao said yes, and she immediately called out.

When the bosses of these brands came over, Old Tang also came back. He looked at Zhang Chen and shook his head. Zhang Chen told them the matter. Everyone felt it was very serious. Zhang Chen said, "Old Tang, you just went Have a look, tell me what you think.

Old Tang said, feeling like he was slapped in the head, go to hell!

Zhang Chen looked at them and said, in fact, competition has existed for a long time, but it is not so obvious. No brand can bring together so many popular elements and present them suddenly. The visual oppression this causes is different. But there is no way to avoid this. Today is Esprit, and tomorrow there will definitely be other brands, and the competition will only become more and more intense.

Old Tang nodded and said, "It looks like the good days are over."

"Yes, the good days are over, but the good days have just begun." Zhang Chen said, "Your original problem is that you are assimilating, reading some foreign language materials, reading some original clothing books, relying on your own beauty Those who graduate from colleges and engineering colleges can see things that others cannot see from the school library and teachers, and borrow many elements from them, right?"

Zhang Chen asked. They all lowered their heads and said nothing. Only Lao Tang said honestly that he meant so. Now he feels that his brain is deteriorating and he is not as attentive as when he first started making clothes.

"Yes, it's not just you, I am the same. We all make clothing. There is no shame in saying it. We have all come this way. I am the same. When I first started designing, I relied on three treasures. Which three treasures, "Ruili", If you don’t look through the catalogs of “World Fashion Garden” and Milan Fashion Festival every day, you will feel uninspired.

“Sometimes when I feel like it’s going well, I’ll come up with random styles. Looking back, I realize that many of the elements are still from the book.”

When Zhang Chen said this, everyone laughed. They felt that what Zhang Chen said was really a true portrayal of them.

"But those days have passed. We were looking for elements from books, and people came directly from overseas. People have long been tired of seeing the things we can see. We follow behind and try to figure out how to get ahead. "

"Mr. Zhang, in one sentence, you have many ideas, just tell us what we should do." Old Tang shouted.

"Use your brains to dig out your true personality. Not only do you need to be different from them, but we also need to be different from each other. Only in this way will the entire store be enriched. If you want to find elements for reference, you can't find them with them. elements."

Zhang Chen looked at Old Tang and said: "Old Tang, think about it when you designed the 'West Lake Ten Treasures' packaging box or even the Banmutian basketball team uniforms, the idea was very good. Everyone studied art, so they should all Everyone knows Xu Bing, everyone knows Gu Wenda, who is still your senior brother from Zhejiang and the United States. He is now living abroad, and foreigners are very good at it. What do you rely on?

"Xu Bing made forged calligraphy prints of "Book of Heaven", and Gu Wenda combined calligraphy and ink painting. This is an element that foreigners don't have, and they can't be learned even if they want to, so they feel very fresh."

"I understand, Zhang Chen, give me a blow and I'll be enlightened!" Old Tang shouted.

Someone laughed and said: "Old Tang, you were hit in the head with a slap in the face, and now you are hit in the head. Are you full of trouble today?"

Old Tang glared at him and said: "With a bruised nose and a swollen face, it's okay as long as you're alive. If you don't use your brain, I'm afraid you'll die. Brothers, get to work!"

The next day, Zhang Chen drove to Shanghai. Xiaoli called Zhang Chen several times and suggested that they open a specialty store in Shanghai. In this way, the specialty store can also become a warehouse that distributes goods to every shopping mall. With the savings, our clothing reputation can be built up, and the sales staff will have more room for deployment.

Zhang Chen thinks Xiaoli's suggestion is very good.

He Hongmei opened her eyes wide and asked: "You, a newbie, want to drive from Hangzhou to Shanghai?"

Zhang Chen smiled and said, "Why, it can't work?"

"No, no, it's too unsafe. I'll go with you."

Liu Ligan, Lao Wan and Xiao Sheng were all busy and couldn't leave. He Hongmei was the only one who really wanted to drive to Shanghai with Zhang Chen.

Zhang Chen shook his head and said no, I don’t know how many days it will take to go this time. Don’t you want to go to Sijiqing to deliver goods? The stall at home is waiting for your goods. I'll go alone. Just drive slowly. Besides, aren't all mobile phones connected to the Internet now? If something happens along the way, I'll call you adults for help.

When Zhang Chen said this, He Hongmei and Xiao Zhao had no choice but to let him go.

Zhang Chen drove from Hangzhou to Shanghai alone, holding his breath in his heart. He thought, OK, if you take a taxi from Shanghai to Hangzhou, then I will take a taxi from Hangzhou to Shanghai. Whoever wins, we will see you on the battlefield.

The imaginary enemy he was angrily facing was Esprit.

Thank you for eight taels, third from top to bottom, baby tin soldier, for the reward even if you ask me, I don’t even know! Thank you Shejiangshan for your monthly ticket! Thanks for all the votes and reading! I wish you a nice weekend!