The Prodigal Son: I Can Foresee the Future

This is unpleasant to hear.

But Chen Guangyao knew that what Lin Ming said was true.

As a businessman.

Lin Ming naturally hoped that the efficacy of the special inhibitor would be more preventive than curative.

Lupus erythematosus is a rare disease, and the scope of the patient population is very small.

From the perspective of profit.

If the special inhibitor can have a preventive effect, it will definitely bring endless wealth to Lin Ming.

To that extent.

The special inhibitor may really be called a "magic drug".

Unfortunately, this idea is not realistic.

"When will it be on the market?" Chen Guangyao asked.

"If nothing unexpected happens, it should be in early September." Lin Ming said.

"Okay, then I know."

Chen Guangyao responded: "There are nearly ten days left, and I will definitely arrange it for you. The main thing is that I want to put this news on the hot spot to broadcast. You should also make other preparations on your side, and you can't just put your hopes on me."

"I understand, Uncle Chen." Lin Ming said.

The two talked for a while before hanging up the phone.

…

At two o'clock in the afternoon.

A meeting was held at Phoenix Pharmaceuticals.

Lin Ming was a boss who didn't like meetings.

Generally, if he didn't have to deal with it himself, even if he had to have a meeting, Han Changyu would do it.

But this time it was different.

The special inhibitor is the only special medicine for treating serious diseases developed by Phoenix Pharmaceuticals so far!

Compared with the previous three drugs, the profit that the special inhibitor can bring is not too much.

But the meaning is completely different!

With this drug, Phoenix Pharmaceuticals has truly entered the top pharmaceutical field in China!

Those "predecessors" in the pharmaceutical field will never look down on Phoenix Pharmaceuticals again, and will never dare to act rashly in front of Lin Ming again!

Rather than saying that this is a drug.

It's better to say that this is a proof of a comeback!

The main content of today's meeting is the promotion of special inhibitors.

Effects alone are useless.

If the publicity is not in place, not many people will know about it.

Han Changyu is the president.

He spoke first: "Mr. Lin, we have started to prepare for traffic delivery on online channels such as Douyin, Kuaishou, and Xiaohongshu."

"The scale of this traffic delivery will exceed any previous drug. The first batch of traffic delivery funds alone will reach about 50 million."

"Mr. Zhao from the marketing department has made internal contacts with major short video apps. It is certain that at least 60% of the traffic this time will be targeted at people who are concerned about lupus erythematosus."

Lin Ming looked at Zhao Xin, the director of the marketing department, and saw that the other party nodded slightly.

"Director Lin, the idea of ​​the marketing department is to promote Doujia domestically and Qianfan overseas."

"This will inevitably consume a lot of funds, but it can also use this platform to promote special inhibitors to the world as soon as possible."

Lin Ming immediately said: "Funding is not a problem, the important thing is that the publicity must be in place."

"In addition to these short video platforms, there are many domestic and foreign variety shows that we think can be used."

Zhao Xin said: "For example, the popular domestic [I Am a Singer], [Sister Lang], [Running Brothers], [China Hot Songs], etc., we can insert sponsorship."

"Compared with domestic variety shows, those abroad are actually the most effective in publicity. After all, it is well known that many domestic programs are copied from foreign countries, and the effect is also much worse."

"And compared with domestic variety shows, the sponsorship fees of those foreign variety shows are much less. I just don't know if the communication process will be smooth. After all..."

At this point, Zhao Xin glanced at Lin Ming.

Not only Lin Ming.

The other senior executives present also understood what Zhao Xin meant.

The launch of special inhibitors will once again impact the drug market and achieve a monopoly on lupus erythematosus.

In China, with Lin Ming's power, perhaps no one can do anything to him.

But abroad, I am afraid that it will cause resistance because it touches the cake of some people!

The means of capital have never been limited to one field, but have a strong chain effect.

As local capital, they really have too many means to block special inhibitors in foreign markets.

"Contact those variety show producers abroad first."

Lin Ming said in a deep voice: "Don't worry, don't be humble, talk if you can, forget it if you can't talk, the effect of special inhibitors is here, time will verify everything!"

"Okay." Zhao Xin breathed a sigh of relief.

What he was most worried about was that Lin Ming wouldHe also needs to take over the overseas market.

This is absolutely difficult at present.

It's not that the marketing department is unwilling to do it.

But everyone knows that many things are done in vain, just wasting manpower, material resources and financial resources.

Lin Ming is young, but not arrogant.

No one can become fat in one bite, he still understands the principle of gradual progress.

"What I have said above are just relatively normal ways of promotion."

Zhao Xin added: "Special inhibitors are different from ordinary drugs. They cannot be sold in large pharmacies like special cold medicines and special foot creams. The root cause is still in the hospital, because only the hospital has the qualifications and power to inject patients."

"Therefore, I think the traffic delivery to the hospital is the most important."

"For example, in these top hospitals in China, large-screen scrolling playback, or using the hospital's website, public account, or app, etc., to promote the homepage pop-up screen."

"Mr. Han means that Mr. Lin has decided to launch the special inhibitor in early September."

"And at this time, the connection between the marketing department and the hospital is definitely not enough."

After speaking, Zhao Xin paused.

"Do you mean to ask the people from the Chinese health administration department for help?" Lin Ming asked.

Zhao Xin's eyelids jumped: "The marketing department will definitely work overtime, but the time is..."

"I understand what you mean, and I don't blame the marketing department. Don't worry."

Lin Ming waved his hand: "What you said does make sense. The listing time is so tight, and it's not your problem. The National Health Commission is indeed the department that controls the most medical resources. If they are willing to help, it will definitely be more effective."

Knocked on the table lightly.

Lin Ming said again: "Okay, I will find a way to deal with this matter, but the marketing department cannot slack off. Now is the time when you are most needed. If there is not enough manpower, President Han will come forward and directly transfer from other subsidiaries of the group."

"Thank you, Mr. Lin!" Zhao Xin showed excitement.