On July 13, the sky in London was clear and the sun was shining in every corner of this ancient yet modern city, as if adding a different kind of brilliance to the upcoming event.
At five o'clock in the afternoon, the clock slowly pointed to this highly anticipated moment. Adidas and Manchester United held a launch ceremony for the "Qilin Jersey" designed by Li Zhengqi, the champion of the first Manchester United "Oriental Edition Limited Edition Jersey" Design Competition, at the Mary Katrantzou show in London, which has a strong artistic atmosphere and fashionable style.
Outside the show, it was already a lively scene. Broadcast vehicles from various media were neatly arranged, with cameras, microphones and other equipment. Reporters were in a hurry, either making final preparations or already interviewing and reporting on the guests. At the entrance, security personnel meticulously checked the invitations of each entrant to ensure the order of the event.
Adidas attaches great importance to this launch ceremony. After all, Manchester United created a legend in the history of English football last season and became the first and only team to win four championships. Its achievements are recorded in history. Coupled with the huge and potential market of the Eastern country and the entire Eastern language and cultural circle, the significance of this "Qilin Jersey" is even more extraordinary. For this reason, Adidas sent a large delegation headed by Global Vice President Florian Alt. The group of people wore exquisite and decent business suits, with confident and solemn expressions on their faces. They walked into the show surrounded by the crowd, as if announcing the importance of this ceremony to the world.
In the show, the carefully arranged venue is like a dreamland. The T stage is surrounded by bright lights, and various elements related to Manchester United and Adidas are placed around it. From the classic team logo to the past glory trophy model, all of them make people feel the strong football culture and brand heritage. In the audience, celebrities from all walks of life sat down one after another. They were either talking in low voices or looking forward to the official opening of the ceremony. The scene was filled with an atmosphere of excitement and expectation.
As time passed, the launch ceremony officially kicked off. The first to appear was the catwalk. The background music slowly sounded. It was a melody that combined modern dynamic rhythms with oriental mysterious charm, as if it brought everyone on the scene into a wonderful world that spanned Eastern and Western cultures.
In the C position is David Beckham, the national idol of England, winner of the BBC Lifetime Achievement Award and the UEFA President's Award, a member of the Premier League Hall of Fame, and the global spokesperson for the Adidas brand. This football legend with an ageless face and endless charm, wearing a well-tailored dark suit and a tie with dark patterns, is gentlemanly in every gesture. He smiles and nods to the people around him, and every step carries the innate superstar aura; as a Manchester United legend and the global spokesperson for Adidas, he warmly greets all the guests and media who come to the scene.
Following David Beckham are a group of entertainment stars who are very important in the Eastern country:
The first to enter is Lu Han, who came from Manchester, wearing a blue casual suit with a white T-shirt inside, and the breath of youth and sunshine blows in his face. His iconic smile makes people around him feel his affinity. As the only "Manchester United Red Devils messenger" from the oriental country, his entrance was also warmly cheered by Manchester United fans.
The next to arrive was Chen Eason, who usually impresses people with his singing on stage. At this moment, he was wearing a Chinese-style robe with Western-style leather shoes, which cleverly integrated the characteristics of the two cultures. His smile with unique charm made people feel like spring breeze; this hardcore fan of Manchester United also received an invitation from the club to attend the Legend Return Celebration, but the celebration time conflicted with his personal concert time and he was unable to go. This time he hurried from Hong Kong City just after the concert.
Next to him was another female singer from Hong Kong City, Deng Ziqi, who was wearing a gorgeous off-shoulder long dress with sparkling diamonds on the hem, like a princess from a fairy tale. As soon as she appeared, she attracted countless eyes. Her smart eyes were full of curiosity and expectation for the show.
Male singer Zhou Pakho, who is also from Hong Kong, was dressed in a casual yet formal outfit, a simple white shirt with black casual suit pants and a black leather jacket, which made him look smart and fashionable. He talked softly with the people around him and laughed heartily from time to time. AB Yang was even more stunning. She was wearing a high-end pink floor-length dress with exquisite patterns embroidered with gold thread. The slim design showed off her graceful figure.She walked gracefully, as if she had her own light, and wherever she went, she was the center of everyone's attention.
Liu Tianxian was like a fairy descending from heaven, wearing a white gauze dress, with her hair simply tied up and only a delicate hairpin. Her elegant makeup and cold and elegant temperament made people feel that she seemed to be a beauty from an ancient scroll. She sat there quietly, but she had become the most beautiful scenery.
Another first-line female artist in the entertainment industry of the Eastern country, Yang Mimi, wore a black tube-top fishtail skirt with a unique pleated design on the skirt. She swayed when she walked. Her confident eyes and charming smile showed her strong aura. Dilireba wore a red long skirt with ethnic characteristics, embroidered with complex and gorgeous patterns, which made her exotic beauty more outstanding. She greeted the familiar people around her enthusiastically, and the whole show seemed to be heated up a bit because of her enthusiasm.
Next to Yang Mimi is Famu Lei Deng. Today, he is wearing a straight black suit with a red pocket square, revealing a different kind of playfulness and handsomeness. He and his companion Zhang Nuli joked around, making the atmosphere more relaxed and pleasant. Zhang Nuli was wearing a white suit with a unique print, which had a faint shadow of oriental elements. He politely responded to the fans' shouts, always with a warm smile on his face.
Next is the four-character boy. Today, he is wearing a simple gray suit with a black shirt inside, with a slightly open collar, showing a casual yet steady temperament. He looks at the T-stage intently, as if he can't wait to see the next show. Peng Yuyan is wearing a black fitness suit, highlighting his perfect body lines. He has a signature tough smile, exuding full masculine charm. Zhang Junmi is wearing a beige dress, simple and elegant. She smiles gently, as kind as a sister next door.
On the Manchester United side, club chairman Luo Lie and his female companion Liu Xiaoyan also attended the event. Luo Lie wore a black tuxedo, looking solemn and majestic, while Liu Xiaoyan wore a water blue evening gown and elegantly held Luo Lie's arm. CEO Ed Woodward, Women's Football Director Polly-Bancroft, Partner Sales Director John Annabell, Supporter Services Director Sam Kelleher and others also attended in formal attire. They sat in the front row, their faces full of satisfaction and pride for the launch ceremony. After all, this is also an important opportunity for Manchester United to expand its global influence.
Soon, the fashion show officially kicked off. Male and female models from all over the world came out in a line, perfectly displaying the eye-catching "Qilin Series Jerseys" in front of everyone.
There are five colors in the "Qilin Series Jerseys", the most famous of which is "Manchester United Home Red", which is a color as hot and passionate as a flame. It seems that as long as you put it on, you can be instantly injected with endless energy, allowing people to run and sweat freely on the court. Every red light and shadow passing by seems to write countless glorious chapters of Manchester United in the past.
The other two away colors are also popular: Navy blue (also known as "night indigo"), like a dragon in the deep sea, ready to stir up waves at any time. White, like the first snow in winter, pure and flawless, gives people a fresh and elegant feeling. It is so eye-catching on the court, as if it has its own light, showing a different kind of elegance.
The customized limited edition "traditional military green" carries the charm of history and tenacity. It is a color of perseverance after years of precipitation, which reminds people of the warriors who march forward on the battlefield. When the players wear military green uniforms and gallop on the green field, they seem to have an unstoppable and unstoppable force. There is also the retro light blue, that is, the snowflake jersey, which seems to condense the good old days into this elegant color. The looming snowflake texture on it seems to be telling those long-lost stories, making people immersed in the nostalgic atmosphere.
Based on the five colors, the jersey is further subdivided into "Champions League Commemorative Edition" and "Premier League Commemorative Edition". The two jerseys look similar, but they are actually subtly different. As the name suggests, you can tell them apart by carefully observing the embroidery on the right arm of the shirt. The right arm of the "UEFA Champions League Commemorative Edition" is exquisitely embroidered with the "Big Ear Cup", which represents the highest honor in European football. The delicate stitches seem to be telling the glorious moments of the team's victory in the Champions League and reaching the top; while the "Premier League Commemorative Edition" is embroidered with the "Barclays Prime Minister's Cup", which is also a symbol of glory that countless Premier League teams dream of, and it witnesses the team's heroic journey of overcoming difficulties in the local league.This series of uniforms also covers a wide range of categories. In addition to jerseys, there are also T-shirts that can be easily worn in daily leisure time, and jackets and windbreakers that can cope with the changeable outdoor weather, which meet the fans' different expressions of supporting the team in different scenarios.
The entire show was immersed in the unique charm created by this "Qilin Series Jersey", which made people more and more expectant and fascinated by it. When the four supermodels Candice Swanepoel, Rosie Huntington-Whiteley, Cara Delevingne, and Jourdan Dunn made their final appearance, the atmosphere on the scene was pushed to a climax.
Candice Swanepoel took the iconic cat step, wearing a white long jersey dress made from a jersey, with a unicorn pattern outlined with gold thread on it. The unicorn seemed to be alive, baring its teeth and claws on the hem of the skirt, showing its domineering power. Her eyes were cold and noble, and every step seemed to be stepping on the tip of everyone's heart.
Rosie Huntington-Whiteley wore a black leather jersey-style suit. The slim design showed off her tall and hot figure. She swung her long golden hair, exuding a charming sexy charm.
Cara Delevingne was dressed in a cool and handsome neutral style. She wore a jacket based on the "Qilin jersey" with black trousers and a pair of red high heels. The unique style of dressing was eye-catching. She had an uninhibited and free look, and she walked out of the T stage with a different style.
Jourdan Dunn wore a colorful gradient jersey dress. The transition of colors was like a rainbow in the sky, but it cleverly integrated the elements of Qilin. Her smile was brilliant, like a flower blooming in spring, which brought a brilliant end to the entire show.
After the show, the lights on the stage focused on the center, and a huge display stand slowly rose, displaying the home version of the "Qilin jersey". The main color of the jersey is bright yet solemn red, which symbolizes Manchester United's fiery passion and fighting spirit. The jersey is embroidered with a lifelike Qilin pattern with golden silk thread. The Qilin has a vigorous posture, a dragon head, a moose body, a cow tail, and a horse hoof. It is surrounded by clouds and mist, as if it will break through the clouds in the next second. The delicate embroidery makes people admire it.
At this time, Li Zhengqi, the designer, walked onto the stage. She wore a simple dress modified from a Chinese cheongsam today, showing the softness and elegance of oriental women. She stood in front of the microphone with a confident and calm smile on her face and began to introduce the inspiration of the "Qilin Jersey".
"Hello, friends. The inspiration for this 'Qilin jersey' comes from the ancient and mysterious mythology of the Eastern country. Qilin has always been praised as an auspicious beast in the Eastern country, symbolizing good luck, peace and longevity. It has an extremely noble status and is a symbol of protection and auspiciousness in people's hearts. When I think of Manchester United, this great team, and their brilliant achievements last season, that kind of kingly aura, I immediately think of Qilin. I hope that this jersey can carry the beautiful meaning represented by Qilin, and accompany Manchester United to continue to overcome difficulties and create more glory in the future arena." Li Zhengqi's voice was crisp and pleasant. She used fluent English to popularize the status of "Qilin" in the mythology system of the Eastern country to many foreigners present. The audience listened with relish, and many people showed admiration for this unique cultural fusion in their eyes.
After Li Zhengqi's introduction, Florian Alt, global vice president of Adidas, also took the stage to deliver a speech. He first gave a high evaluation of Li Zhengqi's design, praising it as a model of perfect integration of Eastern and Western cultures, and then expressed Adidas' confidence in continuing in-depth cooperation with Manchester United and its expectation of exploring the market of Oriental language culture circle in the future. His impassioned words won warm applause from the audience.
With the end of the jersey release session, the next is the dinner held in the form of a cocktail party. The lights on the scene became soft and warm, and the waiters shuttled through the crowd with trays, on which exquisite food and mellow wine were placed. People stood up one after another, either to take food to taste delicious food, or to hold wine glasses to communicate with friends and partners they knew.
David Beckham was surrounded by a group of people, and everyone was listening to him share some interesting stories on the football field. He talked vividly and gestured from time to time, which made everyone laugh. Eason Chen gathered with some friends in the music industry to discuss the source of inspiration for music creation. The atmosphere was relaxed and pleasant. Liu Tianxian, Yang Mimi and others also talked to the people around them. Their smiles and elegant manners seemed to make the whole dinner full of poetry andRomance.
On the other side, Manchester United's senior executives were also having in-depth conversations with the Adidas team, discussing many issues such as brand promotion and business cooperation. Their eyes were full of longing and expectations for future cooperation prospects. The whole dinner was full of laughter and joy. People from different fields and cultural backgrounds gathered here to spend an unforgettable and wonderful night together because of football and this "Qilin Jersey".
At the same time, the entire fashion show was broadcast live through Sky TV, Manchester United TV, Adidas official account, and Manchester United official account. Fans and fashion lovers from all over the world watched this event through the screen. There were constant barrages in the live broadcast room. Everyone left messages to express their love for the "Qilin Jersey", their admiration for this launch ceremony, and their good wishes for Manchester United's future. This launch ceremony undoubtedly became the focus of global attention that day, and also left a strong and colorful mark in the history of the integration of sports and fashion.
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