The richest man starts with black technology
Chapter 9 Pricing Power
After Chen Yi's popularity dropped so much that day, she had to hold back the odor and continue to apply the lively facial mask.
Three hours passed after the live broadcast before Chen Yi washed off the mask.
It doesn't matter if you don't wash it, you will be shocked.
Although the advantages of the mask cannot be fully utilized in three hours, it is still effective. Chen Yi only found out that the stubborn blackheads on her facial skin had disappeared!
No need to microdermabrasion, the skin becomes better!
Excited, this cut the comparison photos before and after the live broadcast to shake.
Originally, Chen Yi just wanted to make her friends jealous of her skin. She was listed as a hot recommendation by shaking voice, and the number of clicks on comments is soaring.
Chen Yi's voice was very sharp, and Zhou Xiao had to take the phone farther away.
Chen Yi asked repeatedly: "Hurry up and tell me where exactly I bought it and what brand!"
Zhou Xiao had to say: "I will bring you a box back from get off work in a while."
Wang Yulan said: "The procedures are complete and ready to be sold!"
Zhou Xiao looked at the panel, [Monopoly value: circle 3%, disgust value: circle 25%]
The monopoly value seems to rise much more slowly than the disgust value, and the disgust value begins to decline.
Zhou Xiao also took the risk, and simply launched the product in one mind. There will always be one monopoly value and aversion value that will reach the goal ahead of schedule!
Zhou Xiao fights for the rights and interests of his products: "The price is set by me, and the income distribution is tentative!"
Zhou Xiao has already noticed in his heart that he is not afraid of cooperating with Tianxin when he has no capital, no factories, no channels, and insufficient influence, but it depends on the conditions of cooperation.
"I have no opinion!" Chen Ye was the first to comment.
Wang Yulan added: “The price is set by you, but the production cost should be attributed to the company, and the profit distribution can be postponed.”
Wang Yulan was fortunate that she had not misunderstood the wrong person. Compared with Su Yu, who could only talk, Zhou Xiao was a capable person.
The only way to save a company that is getting worse and worse is to launch a mask product.
Wang Yulan also formulated a technical cooperation plan with Zhou Xiao in advance, buying Zhou Xiao's facial mask technology in the form of company technology shares, and then dividing it into shares and Zhou Xiao.
While ensuring Zhou Xiao's best interests, it also guarantees that the company can develop further. Wang Yulan is ready to report the cooperation plan to the company when appropriate.
Zhou Xiao calculated the cost, and under the current conditions, the cost of a box of LeBacterium skin masque is about 20 yuan.
But the price must not be increased by 20% of the profit of daily chemical products.
Since the effect of the mud mask is so good, why not move closer to the big brands?
Product positioning is very important.
You are positioned at the low end, it is very difficult to enter the high end in the future.
For example, the initial price of Apple mobile phones was seven to eight thousand yuan or even tens of thousands of yuan. Now that the price has been reduced to five to six thousand yuan, consumers are eager to rush to the conscience.
However, even if the performance of the Xiaomi mobile phone is already very good, if you want to increase the price to more than 5000, netizens will definitely scold it.
Another example is the price of Nike basketball shoes sold to the price of Peak sneakers, fans will shout surprises, but if Peak produces a high-end, even if the performance is very good, it will be sold at Nike's price, netizens will definitely ridicule.
Zhou Xiao opened the Jingdong APP and checked the sales and price rankings of the mask.
The best-selling facial mask usually costs 5 yuan per piece, and a box of 20 pieces is around 100 yuan.
The most expensive mask can reach 300 to 400 yuan per piece.
According to the instructions of Oleobacter skin, the Oleobacter skin mask can help clean and repair the user's skin, but cannot permanently improve the user's skin.
This means that users will become dependent on the product instead of getting it done once and for all.
Therefore, only a suitable price can allow users to use the product for a long time.
A box of facial mask mud can be used four times, and each use of facial mask mud can last about a week.
If the usage fee is as high as 1,000 yuan per month, it is four to five thousand yuan a month, which is a price that most people cannot afford.
But on the other hand, consumers save money on water, milk, facial cleanser, etc. by using the Leucobacter skin mask.
Zhou Xiao asked Chen Ye to retrieve the consumption data of some daily chemical products from the company, and it is the most reasonable to set the price based on the consumption data.
Chen Ye and Zhou Xiaoda were very motivated after making facial masks. Although they are still working at Tianxin Daily Chemical Company, the working atmosphere is very different from before.
In the past, Chen Ye's job was to try to confuse consumers and allow consumers to spend more money on soap products that did not match their names.
Now, Chen Ye is to allow consumers to buy products that can really improve their skin, which is infinite merit.
"Last year, the company conducted a consumer sample survey. Women aged 18 to 23 in first- and second-tier cities spend an average of 500 yuan on cosmetics each month; women aged 24 to 29 spend 1,200 yuan per month on cosmetics. Yuan; from 30 to 35 years old is 2000 Yuan per month..."
"This is still the median. The higher the income, the higher the cost, and the older you are, the higher the cost."
Chen Ye and Wang Yulan looked at Zhou Xiao, and the pricing power lies with Zhou Xiao.
Zhou Xiao said: “Among the people who use cosmetics, the majority of consumers must be in cities, and they must be in first- and second-tier cities. Our product targets should be people over 25 years of age with income.”
Zhou Xiao said: "Most urban girls over the age of 25 should enter the working state. At this time, their skin is going downhill due to work and age, but at this time they are also in a state of love or first marriage. The most beautiful selves, so they are the main force of consumption."
Zhou Xiao set a price: "A box of facial mask mud can be used for one month. We will take the median consumption of cosmetics by women aged 24 to 29 a little higher, and a box will cost 1,500 yuan."
"It's so expensive!" Chen Ye was struck in her heart, thinking that applying facial masks these days is as usual as drinking water. It is simply a violent thing. "Zhou Xiao, you won't ask me for the mask money these days!"
Zhou Xiao smiled and said, "Of course not."
Chen Ye patted her chest: "That's good, that's good."
Zhou Xiao turned around and said fiercely: "But I hold a grudge against me. It cost me 500 oceans to eat hot pot that day!"
Chen Ye hurriedly hid behind Wang Yulan for protection: "I have done hard work for you these few days to pay off the debt!"
Wang Yulan couldn't help but sigh that she was so good to be young when she watched the two of them. She said: "1500 yuan is for urban middle-class and petty bourgeois. It's actually not expensive. I spend thousands of dollars on skin care every month. Then we The ex-factory price is 1500, and outside agents sell them at will."
Wang Yulan looked at Zhou Xiao and received: "Zhou Xiao, you can apply for a patent for this invention. You have saved the majority of women!"
Zhou Xiao said: "In fact, I am working for the welfare of the broad masses of male compatriots, and women are tolerating themselves for pleasure."
Wang Yulan covered her mouth and laughed, "Your mouth! It's not as honest as your appearance."
After get off work, Zhou Xiao carried a box of 20 boxes of facial masks to her aunt. The facial mask mud was temporarily named "cloud mud" and sold in the company's traditional packaging.
...
At night, Quan Feng and Su Yu asked workers to open the door of the laboratory.
When the two saw the mask packaging cartons all over the floor, they were not calm.
Su Yu said: "Masks? They are making facial masks! When will the company have facial mask products? Does Mr. Zhu know?"
Quan Feng suddenly said, "Do you think it was Wang Yulan who used the company's equipment to secretly do their own thing?"
Su Yu already knew that Wang Yulan was making trouble if he couldn't be a deputy minister. A cloud of haze appeared on his face: "Collect evidence, I'll find Mr. Zhu!"
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