The rise began in the seventies!
Chapter 112
Some people could not help but start shouting slogans to protect the chicken with feet!
However, although these voices were loud and had a great response, they promoted the popularity of these products to a certain extent.
Instead, they promoted the sales of BMW, Transsion and Volkswagen.
Volkswagen's sales volume directly topped the chicken with feet that month.
BMW Daqin series motorcycles also directly became the sales champion of motorcycles.
Although the others did not top the list, they also occupied a very high ranking.
Not to mention the Transsion series.
It directly set off a buying frenzy.
There are no competitors at all.
In particular, the Transsion series also deliberately used a variety of colorful appearances according to the habits of the chicken with feet.
And under Ye Zhao's special reminder, they directly found the chicken with feet animation production manufacturer at the time.
They carried out joint sales.
For example,"Warring States Devil 1","Fist of the North Star","Saint Seiya","Four-wheel Drive Boy","Dragon Ball". They even directly found Nintendo, which was already rising rapidly at the time.
They cooperated in"Super Mario》,《Pac-Man" and other series of games.
With these actions, it not only gained the market in the middle-class arcades of society, but also achieved extremely explosive results in the young people's market.
Many students saved money to buy a Y82 mobile phone.
It seemed that it became a social phenomenon in an instant.
Even the Tokyo Daily took an extremely exaggerated approach.
《The Chinese are taking over Tokyo!》
《Tokyo is falling!》
《The Chinese are taking revenge on Tokyo in their own way!》
《All the young people, you should wake up!"
It even caused a large-scale social discussion topic.
Whether it is TV or newspapers.
Or in the communication between ordinary people, these three brand matrices are inseparable.
It is really too popular.
Toyota's people were stunned instantly.
Not only did they fail to capture the Chinese market, but the Chinese occupied their own nest?
Toyota people immediately became alert, they felt that they must do something.
They started to organize some promotional activities, started to reduce prices and so on.
They even appealed to the patriotic feelings of Foot Basin Chicken.
This did help them increase some sales.
But that's all.
It can't stop Volkswagen from encroaching on the low-end market of Foot Basin Chicken.
Volkswagen actually did nothing.
It was just that the person in charge of Foot Basin Chicken accepted an interview
《Showa Daily reporter:"May I ask what do you think of your rival Toyota's price cuts?"
Volkswagen executive:"I'm sitting and watching, or lying down and watching?"
Reporter:"Aren't you nervous? Volkswagen has finally expanded its market."
"Toyota is the pride of the auto industry and even the world's sales leader."
Volkswagen executive:"Why should I be nervous?"
"Toyota's failure in the Chinese market says it all. Our products will be better."
"Toyota cuts prices because they are not confident in their products."
"And we have, if it is the first car in your life, I suggest you choose Volkswagen!"
"I believe that the experience that Volkswagen brings to you must be the best in the world! No other car can compare to it!"
The person in charge seemed calm, but he was actually boasting.
He also secretly added the concept of"setting the agenda" in communication studies into his words.
Hey, I don't bargain for my car because I'm awesome.
Toyota cuts the price because it's too rubbish!
Such a concept was formed imperceptibly.
It seems normal, but the intention is actually extremely sinister.
Well... our own people can't be described as sinister!
It should be said that the means are clever and the wisdom is unparalleled!
At this time, Toyota has not reacted yet.
It just held a press conference and said that the person in charge of Volkswagen was talking nonsense and other rebuttal words.
By the time they reacted, the people of the foot basin chicken had already formed a concept.
Toyota's entry-level The car is just not as good as Volkswagen's.
If you want to buy an entry-level car, a fool will choose Toyota.
A smart person will choose Volkswagen.
Toyota's people are so upset.
A brand that has been in business for so many years has been smeared with a low-level concept by Volkswagen's people.
It is impossible for them to reduce the price of products in the mid-to-high-end market to attack from a lower dimension, right?
However, the established concept has been formed.
Toyota can only sit back and watch its home market, its base, being eaten away step by step.
The funniest thing is that a local TV station in Tokyo launched a talk show about this.
Among them, a so-called"auto expert" was invited.
He criticized Toyota in the show without hesitation.
"Our Toyota seems to be making great strides in the world market!"
"However, they are corrupt and rigid, and are still complacent about their status as the world's hegemon!"
"In fact, it has been overtaken by Volkswagen. China has Volkswagen, Eagle Sauce has Chevrolet, and Hans' German brand is eyeing it."
"They are not ambitious. Now they are being surpassed in entry-level cars, and then in the mid-range market and even in the high-end market."
"If they still don't wake up, they will become the shame of us, the chickens in the foot basin, and will be nailed to the pillar of shame of the 1980s forever!"
"Because, they started to decline on this day."
The expert was blunt and made a very clear point.
People from Toyota were so angry that they vomited blood.
They quickly organized the media to respond.
But this kind of slander often spreads very quickly.
However, such a response basically did not attract much attention.
Many people seemed to have seen the decline of Toyota.
Toyota has really declined!
Toyota is innocent.
Toyota has already manufactured millions of cars this year.
How could it just decay and decline?
Toyota's cars are still the world's hegemons. Can't you see?
Some people certainly saw it.
But their voices were very small.
Some people simply chose to ignore it.
Because this Saying this will attract a lot of attention.
Attention can make money.
Who cares about you, Toyota.
Toyota also started from the production aspect.
Don’t you like this kind of grand and elegant car?
Okay!
I’ll make it!
And with Toyota’s extremely large and advanced production line.
In just less than a month, an off-road vehicle was built.
However, at this time, people’s attention has shifted, and their press conference basically did not have much response.
Instead, the Patent Administration of Foot Basin Chicken came to the door.
Commissioned by Volkswagen, Toyota infringed their design patents.
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