The rise of nanometers

Chapter 368 Crisis

March 14th.

Just when Cook was forced to sign the League of Legends.

Goryeo, Seoul.

The headquarters of Samsung Group was in mourning. Lee Jae-young, who was sitting on the president's seat, and Lee Fuzhen and others beside him, were all in a trance.

Just ten minutes ago, this giant sea-stitched ship completely lost its helmsman.

A year ago, Lee Jae-young and Lee Fuzhen would have fought to the death over the inheritance of Samsung.

But at this moment, the two of them and everyone in the Li family are no longer in the mood for internal fighting, not because of conscience, but because Samsung has reached a critical moment of life and death. If there is any internal fighting at this time, then It's really going to be cool.

Lee Jae-young looked at the 2012 Q1 forecast in his hand, and his face was extremely sad. Samsung was in a complete decline in semiconductor foundry, electronic components, storage, screens, consumer electronics, shipbuilding, and chemical industry.

In particular, the recent explosion of rice stocks led to the outbreak of the financial crisis, and Samsung Electronics' stock was also shorted.

With the launch of Xiaomi's new phone, Apple was revealed to be planning to use BOE's micron screen and Ziguang's memory.

These news immediately caused Samsung Electronics' stock price to plummet again. After all, Apple's screens and memories had been supplied by Samsung before, and Samsung also manufactured Apple's chips.

Without this big customer, it’s no wonder the stock price crashed.

Although Apple issued an emergency statement, it said that chip foundry and the supply chain of some local products will still be dominated by Samsung.

But compared with the previous global market, the losses in the North American market are still very huge.

Chief Financial Officer Jin Hanmin on the left reported carefully: "President, this year's Q1 profit may only be 2.3 billion yuan, and..."

Hearing the other party's hesitation, Li Zairong said expressionlessly: "Go on."

"And based on the current trend, the profit for the whole year this year may be less than 4 billion yuan."

This sounds very Versailles, after all, the profit of 4 billion yuan is already a lot, but in fact, if you compare Samsung's previous profits, it is clear at a glance.

Before encountering the all-out offensive of the Suiren family, Samsung's annual profit scale was around 12 billion to 20 billion yuan, which was its annual net profit.

You must know that Samsung is not an ordinary company. It is like a vampire octopus, with tentacles inserted into every aspect of Goryeo.

Samsung occupies a very large proportion in Goryeo's economic structure, accounting for more than 20% of GDP. This is a terrifying chaebol.

But now Samsung's profitability has plummeted, and the consequences are very serious. In the past, when Samsung's profits were very high, the bottom-level social animals could still eat some scraps, but now there are no scraps left.

Even if the major financial groups in North America don't want to see Samsung fall, it is impossible for them to cut their flesh and blood to keep Samsung alive.

Currently, Intel has launched its foundry business and is preparing to take over some of the chip foundry business transferred back from Samsung, TSMC, and UMC.

On the lips, the major financial groups speak of justice, but secretly it is all about business. After all, no matter how close an adopted son is, he cannot compare to his biological son. Now the global semiconductor industry cake is being reshuffled.

The major consortiums naturally give priority to grabbing food and feeding Intel. As for semiconductor companies in other regions, they can only be used as sacrifices.

What's more, these large consortiums still have some concerns. If these regions defect, then these semiconductor companies will be in a hurry. Local companies are safer.

Against the background of this era, Samsung's chip foundry business has suffered an unprecedented blow. This is the tragedy of the weak.

Goryeo, which suffered from economic decline, also experienced a comprehensive decline in cultural export and cultural theft to surrounding areas.

Focus back to Samsung headquarters.

After Li Zairong listened to the financial officer's report, he became completely confused. The Samsung Empire had completely collapsed, and now only local insurance, hotels, and properties were left, and there were no major problems.

In fact, these businesses cannot last long. With the local economic recession, the profitability of hotels, property and insurance will naturally decline accordingly.

Li Fuzhen, who serves as the vice president of Samsung, asked with a solemn expression: "Everyone, what suggestions do you have?"

All the management looked at each other. The current situation is actually closely related to the collapse of Samsung's own industrial chain and the small local market.

If Goryeo's local market could reach Samba level, it would not be as passive as it is now.

The local market is small and the core of the economy is foreign trade. When technology cannot compete with competitors, or the foreign trade environment deteriorates, it will have an impact.

The problem Samsung is encountering now is that it cannot compete in technology, and the foreign trade environment has also deteriorated. Under multiple attacks, it has entered an endless cycle.

Just when everyone was looking at each other, a short executive in charge of the insurance business said: "President, vice president, colleagues, among our current core businesses, the storage and screen business has been affected. Serious impact, is it possible to obtain the authorization of Dragon Totem?"

"Technical licensing?"

"Impossible! After all, the Suiren Department has never authorized foreign companies."

"They seemed to have a problem with us."

The management team started discussing, but they didn't have too many expectations. After all, the Suiren Department's xenophobia was obvious to all.

However, Cui Fengtong, the president of Samsung Electronics, remembered something: "President, it is actually possible to obtain technical authorization from Suiren. Don't forget what happened with Infineon, NXP and STMicroelectronics."

"..." Li Zairong's eyes lit up: "This is indeed possible to succeed."

However, Park Shengli, the head of international industry research on the side, shook his head: "President, Mr. Cui, you are thinking too simply. The Suiren Department authorized the top three of Xizhou Semiconductor. The purpose is not simple. The other party is deliberately alienating Western Semiconductor. internal."

After a pause, he continued: "As for our situation, everyone knows very well that Samsung is not just our Samsung."

What he meant was to remind Li Zairong not to forget that more than half of Samsung's shares belong to Wall Street. With such a huge proportion of shares, Samsung itself is the marionette of Wall Street.

It is basically impossible to obtain technical authorization from the Suiren system.

Li Zairong, whose hope failed, became depressed again: "Is there no other way?"

He once wished that his father would go to heaven as soon as possible and that he could inherit the Samsung Empire as soon as possible, but now he was at a loss and could only face the mess alone.

Li Fuzhen sighed: "I will go to China and have a talk with the Suiren Department!"

Although he knew there was little hope, Li Zairong still nodded in agreement: "Fuzhen, if the negotiation fails, don't force it."

"I understand." Li Fuzhen is not too desperate. Samsung will not fall easily. Even if the semiconductor business is hit hard and there are still a lot of other assets, a skinny camel is bigger than a horse. He can still guarantee that he will have enough food and clothing in this life. .

Samsung quickly formed a negotiation team, led by Li Fuzhen and Park Shengli, and immediately set off for Shanmei.

It's just that they all understand that without sufficient interests and strategic needs, the Suiren Department will not easily agree to this kind of technology authorization.

Thank you for your support (ω`)

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