The straight man in the entertainment circle

Lin Li returned to Kyoto the next day after finishing the recording of "The Great Show".

When taking the car back to his residence, Lin Li looked at the scenery outside the window for a while.

Today is a cloudy day, the sky is gray, the streets are busy with traffic, and the people on the roadside are in a hurry.

In the distance, there were several people at the bus stop changing the giant advertisements on the bus stop.

When Lin Li's car drove by, he suddenly discovered that the advertisement they were replacing was actually his own image!

Fortunately, Lin Li had good eyesight. He took a closer look and clearly read the words on it, which made Lin Li understand what kind of advertisement it was.

This was the clothing endorsement that Lin Li discussed with Li Yongjun's aunt and uncle not long ago. When signing the endorsement contract, Lin Li gave them the copy he wrote.

Lin Li didn't expect that their promotion was so fast and they started making arrangements so quickly. They probably also saw the recent popularity of Lin Li on the Internet and wanted to take advantage of it as soon as possible.

Nowadays, the weather is getting hotter and hotter, and it will soon be time to change seasons. It is still worthwhile to advertise at this time.

When the car arrived at the next station, Lin Li saw that there was an advertisement on the station that had already been filled with his advertising copy.

When Lin Li saw the brand name on the billboard, he realized that Li Yongjun's aunt and uncle had actually changed the brand name to Fanke.

The poster of the advertisement is very simple. It is a photo of Lin Li wearing their Vanke T-shirt, and next to it is the copy written by Lin Li to them:

Loves to sing and tease people.

Love to get up late, love to eat food stalls at night, and love to take care of injustices.

I also love the 59 yuan canvas shoes. I am not a standard bearer.

I am not speaking for anyone, I am Lin Li.

I only represent myself.

I am different from others, I am a mortal.

Two sentences of this copy were highlighted in red on the billboard.

One sentence is: I am Lin Li.

Another sentence is: I am a guest.

This highlights the relationship between the brand and Lin Li.

Even if they flash by in the car, these eight characters can still be seen.

On the way home, Lin Li saw several advertisements for himself.

Thinking about it, in Kyoto, this advertisement of mine has a lot of coverage.

Lin Li returned home and had something to eat. Not long after, Song Wenjie asked, "Son, have you seen your Fanke advertisement on the road?"

"I saw it, he moved very quickly." Lin Li said.

"Can you hurry up? Your three-dimensional clothes are booming online. They must launch them as soon as possible. Moreover, the weather is getting hotter and hotter. Summer clothes will be on the market soon." Song Wenjie said.

Lin Li nodded. Li Yongjun and his aunt and uncle would still be good at doing business: "It's really a good time for them to advertise at this time, and their brand takes the civilian route. Advertising at bus stops is also a good choice."

Song Wenjie said: "The couple spent 500,000 yuan on advertising in Kyoto and Sioux City. Success or failure depends on this!"

The reason why Kyoto and Sioux City were chosen was naturally that these two places had the largest number of imperial guards.

Lin Li smiled and said, "Mom, when you say that, I feel a little burdened. If I don't have much charisma and they die, I'll feel bad."

"Why are you so uncomfortable? We have confiscated their endorsement fees. If their clothes cannot be sold, our endorsement fees will be almost non-existent. You even posted a good copywriter." Song Wenjie said with a smile, "They are the ones who have accumulated virtues from our ancestors. , a nephew knows you."

Lin Li smiled and said, "I hope their brand can become popular."

Lin Li rushed to Yanda to attend class in the afternoon.

"Lin Li is here!"

As soon as Lin Li entered the classroom, some classmates shouted, and then everyone surrounded Lin Li.

"Lin Li, you are really good at playing. The last time the popularity of Lin Li has not subsided, now you have made a new Lin Li!"

Lin Li heard this and said: "What is the new forest three-dimensional?"

"It's that advertisement you have all over the street, for whoever you love..."

Only then did Lin Li realize that his copywriting had become popular again this time?

"I just came back and I didn't read the news online. Why, this copywriting is also popular?"

Ma Wen said: "It's all trending!"

Lin Lifanke’s advertisements were placed in Kyoto and Sioux City. These two places are where Lin Li has the most fans. When Lin Li’s new advertisements appear, the Royal Forest Army will naturally actively promote and discuss them. In addition, Lin Li’s previous "I Speak for Myself" The lingering interest in "I Feed Myself a Bag of Salt" is still there, so the popularity of this advertisement has naturally increased.

As he said this, some classmates began to read the copy Lin Li wrote this time.

"It's well written. It not only caters to the current mainstream culture, but also shows your own personality. It would be a pity not to go to the advertising department."

“Poetry-like grammatical form and popular content are two powerful tools that make Xinlin Stereo popular online.”

"Another point is that it is easy to be rewritten and spoofed. Look, Lin Li's copywriting this time will definitely be the same as the previous advertisement for himself. It will soon become the target of spoofs by netizens."

…………

Lin Li listened to their recommendations and thought that he was a student of the Chinese Department. The analysis of the content of the text was very clear and logical.

Fang Yurong said: "It's pretty fast... It's already online now, okay? Go check it out!"

"Sure enough, I said there will definitely be! Hey~ when did our classmate Fang Yurong pay so much attention to the news on the Internet!"

"Don't talk nonsense. Student Fang only pays attention to content related to Lin Li!"

"You are looking for death. Fang Yurong has millions of fans. Be careful and don't bully her!"

…………

Everyone talked, laughed, and made a fuss, and they didn't stop until the professor arrived.

After Lin Li finished his class, he returned home, had dinner, caught up on some classes, and then started to lie in bed and read hot searches.

"Xinlin three-dimensional explosion" appeared on the hot search.

If he hadn't roughly known the price of buying Hotsou, as well as the approximate financial resources of Li Yongjun's aunt and uncle, Lin Li would have really suspected that they bought Hotsou for hype.

But after clicking in and looking around, Lin Li roughly understood that this should be a real hot search.

Because my Fanke copywriting this time, just like Fang Yurong said, has been crazy among netizens on the Internet.

With this kind of popularity, it’s normal for it to be on trending searches.

Many netizens wrote "Lin Li" to other celebrities on the Internet. Naturally, the first ones to bear the brunt were those who had some relationship with Lin Li.

Take Guo Xiaoshan for example, the copywriting he was parodied is like this:

Love writing and filming.

He loves beautiful women and beautiful men, especially Lin Li.

I love luxury cars, villas, and 590,000 mani pants.

No one speaks for me, I am Guo Xiaoshan.

Youshan looking up at the sky at 45 degrees!

For example, Pan Ke’s:

He loves flattery and has a venomous tongue.

He likes to point and point on the stage, and he likes to watch the players cowering in the audience.

He likes to roll his eyes, like to frown, and likes to be a well-behaved student.

I am not speaking for anyone, I am Pan Ke.

I don’t speak for myself because…

That reminds me of Lin Li!

Celebrities like Guo Xiaoshan and Pan Ke who had a grudge against Lin Li were the first to be pranked.

Not long after, Lin Li saw that many celebrities who had nothing to do with him were pranked by netizens in this way.

For example, there is a male star who is a victim of domestic violence, a male star who has just been exposed for engaging in multi-person sports, a certain internet celebrity who is proud of being ugly, etc.

Netizens followed the advertising model of Lin Li at bus stops and posted similar pictures to these celebrities. Whether the copywriting written on them is good or not is another matter, but it is really interesting.

For netizens, fun is more important than anything else, which is why so many people use "Xinlin Stereo" to prank celebrities.

The black spots of almost every star will be listed one by one by netizens in this copywriting format, and then publicly executed!

Netizens lamented that since Lin Li appeared, their Internet surfing has become more and more popular!

After seeing all this, Lin Li felt dumbfounded. Was he going to offend all the stars in the entertainment industry?

After all, in the entertainment industry, who hasn’t done anything wrong yet?

While Lin Li was watching, Wu Ruobing sent Lin Li a picture and a message: "I'm so angry. Is this the image I have in the minds of netizens?!"

Lin Li clicked on the picture and saw that it was Wu Ruobing who had also been pranked by netizens with the "Xinlin Stereo".

Loves to sing, love to cry, and also loves to stink!

I love school uniforms and braids, and I am very attracted to Lin Li!

I like seven-centimeter high heels. I'm not a beauty.

Not some girl next door.

I am a girl from the Lin family!

After Lin Li read it, he replied: "That's too much. It's just one sentence from beginning to end!"

"What words?"

Wu Ruobing thought Lin Li was right because she loved singing, but the rest of the content was wrong!

In the end, Lin Li replied: "You are not a beauty, that's all."

Wu Ruobing: “…………”

On this day, countless netizens used their creativity to arrange events for celebrities in the entertainment industry.

On the second day, the creativity of netizens began to focus on the characters in film and television dramas. Many characters in film and television dramas also had their own "new forest three-dimensional", and even characters from the second dimension and some myths and legends also had their own. .

Only then did Lin Li admire his classmates. At that time, they analyzed that his copywriting not only catered to the current mainstream culture of teasing, but also showed his own personality. The poetry-like grammatical form and popular content, as well as the ease of rewriting and spoofing, would make his copywriting more attractive. very popular.

It seems that these are all correct.

Although this Internet event later developed and had little to do with Lin Li himself, many people still thought of Lin Li and even admired him while making fun of him.

Because looking at so many spoofs on the Internet, Lin Li’s original version is indeed the best example!

Early the next morning, Li Yongjun came to Lin Li and said that his aunt and uncle insisted on inviting Lin Li to a grand meal to express their gratitude.

"Xinlin Three-dimensional" is so popular, and the one that benefits the most is naturally the Vanke brand!

Almost all netizens who love to play internet memes know that there is a brand like Fanke.

It’s hard to say whether it will convert into consumers, but at least the Vanke brand is out there!

Lin Li couldn't resist his hospitality, so he had no choice but to go.

This time Li Yongjun's aunt and uncle met Lin Li, and they were much more enthusiastic than last time. Although they were also very enthusiastic last time, there was a hint of politeness in their enthusiasm.

But this time, when the couple met Lin Li, they almost treated him as the president.

"Lin Li, in just the past two days, our order bookings have exceeded last year's orders. The orders are still increasing. Now we have to find people to expand the scale and produce them within a month. These are all For your contribution, we must thank you very much today." Li Yongjun's aunt said.

Lin Li was also surprised by this endorsement. He had done endorsements before, but they had never been so popular. He could only say that the copywriting provided by his system would indeed attract some attention.

As for this copywriting becoming a hot meme on the Internet, no one can really control this. It can only be said that Fanke got lucky.

"This is just a temporary fad. If you want to do good business, you must control the quality." Lin Li warned.

Li Yongjun's aunt and uncle hurriedly said: "That's for sure, we can't destroy our own sign!"

Li Yongjun said: "We can't discredit Lin Li either!"

Aunt Li Yongjun smiled and said: "I know, we definitely won't."

After a few people ate and drank for a while, Li Yongjun's uncle said: "Lin Li, to tell you the truth, when we first saw the copy you wrote, we thought it was very good. With your fame, it should attract some attention. We will beat you to death." I didn’t expect that it would become a hot search, and now it feels like everyone is playing with you, Lin Li.”

Lin Lidao: "Actually, I didn't expect it, but fortunately, it seems like a good thing now."

Not to mention them, even Lin Li didn't expect that a copy could attract so much attention.

There are many excellent advertisements in this world, including some that are household names.

But in terms of popularity and participation, Lin Li's "I Speak for Myself" and this Vanke copywriting are definitely among the best advertising copybooks.

No one has ever seen advertising copywriting have such great influence and communication power.

Even Lin Li never thought of it.

Now he began to face the advertisements given to him by his system.

The advertisements in my system are all called [classic advertisements]. It seems that I have underestimated the magic of these advertisements.

"My husband and I regard the clothing business as a lifelong career, so you can rest assured."

Li Yongjun's aunt expressed her stance to Lin Li, but their expressions were more like an oath.

Lin Li nodded and said, "I believe you."

When Lin Li signed the contract, the endorsement fee was one yuan for every piece of clothing sold. If the Vanke brand can grow bigger and more clothing can be sold, Lin Li's endorsement fee will naturally increase. It was a great blessing for Lin Li.

After the four of them had eaten and drank enough, Li Yongjun's aunt and uncle kept inviting Lin Li to go somewhere else to play for a while, but Lin Li refused.

Li Yongjun's aunt and uncle couldn't force it, so they drove Lin Li back directly.

For them, Lin Li was not only a benefactor, but also a cash cow.

When getting out of the car, Li Yongjun's aunt and uncle took out two large suitcases from the trunk, which were filled with Fanke's new clothes.

"These are all designed according to your wishes. They are simple styles. You can see which ones you like and wear them."

Li Yongjun's aunt said.

Lin Li took a look. The style was very simple, without so many bells and whistles, which he liked.

But Lin Li also understood that the couple treated themselves to a meal today, and this was probably the most important thing.

After all, Lin Li is their spokesperson, so naturally he has to wear their clothes. The spokesperson is the so-called walking advertising model.

These are also the basic ethics of a spokesperson, so Lin Li naturally accepted them all.

"When new models come out in the future, we will deliver them to you as soon as possible." Uncle Li Yongjun said.

Lin Li nodded and said, "Okay, just contact my mother."

After finishing speaking, Lin Li dragged his suitcase and said goodbye to the three of them.

…………