I said with a smile: "in just two months, I have doubled their turnover in Huzhou billion branch! Why? Because I gave all the advertisements in Huzhou to an advertising company over there. With less investment in advertising, advertising is more effective. "

The general manager of Dafengshou said: "I know that the advertisement company in Huzhou is called Dongcheng advertising company, right?"

I pretended to be surprised: "how do you know?" This guy's pretending to know everything. Pathetic.

"How can I know without telling you? But, vice president Yang, would you believe a Mustang advertising company that has no business background? "

I said, "who said they were Mustangs? How well they did our advertisement in Huzhou City. It's not just good, it's low. "

The general manager of bumper harvest covered his mouth and said painfully: "say it! How much do you want to cut? "

The fish is on the hook! We can negotiate the price, but it's too early to be complacent.

I laughed awkwardly and said, "I'm sorry We've signed with east city. It's... " Then he looked at Hu Ke, "the day before yesterday, right! Signed the day before yesterday. "

He peeked at the contract I put on the coffee table and knew that we didn't sign the contract with the fictional Dongcheng advertisement. In fact, I'm just lying to him that I'm determined to sign a contract with Dongcheng advertising.

I stood up and said sorry, "sorry, we'll come here today. Just to say sorry to you. Thank you for your support during this period of time. I hope we can cooperate with each other next time. "

In a hurry, the general manager of bumper harvest stood up and waved: "Vice President Yang, sit down first, sit down first. Let's have a good talk... "

He went to close the door and whispered to Zihan and me: "can you talk about How much did Dongcheng advertising give you? "

I pretended I didn't understand what he said: "how much do we give them for advertising? Is that a trade secret? Hehe, I'm not going to tell you. "

"No I mean, how much commission will they give you to Dongcheng? "

I coughed, "ah? I beg your pardon? You mean we give them two ads, and how much do they give us two

The harvest said with a smile: "yes! Smart

I said, "they did give us some from Dongcheng..."

"How much?" Asked Dafeng.

I said, "well If you cheat us, in case you stab Mr. Wang. We're not going to die? "

Big harvest said: "even if I poke you, Mr. Wang, if you really take the kickback from Dongcheng, Dongcheng will be tight lipped. I believe you two have already left a few hands. Who can find out? "

I said with a smile: "you are resourceful, I admire you!"

The harvest continued: "I'll give you two one hundred thousand! How's it going? "

I exclaimed, "really!"

"That's it!"

Zi Han said, "but Dongcheng's quotation for our company's advertisement is lower than yours, and we have also quoted our president Wang. Your offer for a bumper harvest is almost one million yuan higher than that of Dongcheng. It's hard for us to do that. "

The bumper harvest seems to have been prepared: "they are a Mustang advertising company in Dongcheng. They don't apply for certificates, don't list and don't pay taxes. The price is naturally low Don't worry, we will adjust the quotation accordingly. So, eight and a half million. How about 300000. I'll give you one hundred thousand, and I don't earn much here. "

I sneer: "you call this sincerity?"

"Well Eight million four hundred and fifty thousand! It can't go down any more! If we go down again, we'll really have no profit, brother! "

I got up to say goodbye: "what's the price reduction in your vegetable market?"

The bumper harvest quickly followed me and yelled, "8.3 million! Not yet! Eight million two hundred thousand! I really can't do it... "

The total price of the previous half year was 8.8 million, but now it is 8.2 million. Plus, he promised to give me and Zihan 100000. Saved 800000! The purpose is achieved. God, the witch was angry before. She threw so much money to the big harvest without blinking an eye.

He took a rebate of 100000 yuan for one person and signed a contract with the sad general manager of bumper harvest. The total cost of advertising is 8.2 million yuan. For 600 advertisements, 10% of the publishing fee of 600 advertisements will be paid immediately after the contract is signed. Within 5 working days after the 600 advertisements are published, 20% of the publishing amount of 600 advertisements will be paid. The remaining 50% will be paid in five months, and the remaining 20% will be settled within 15 days after the expiration.

I called the Witch and told her about it. The witch said, "before, Wang Huashan signed a one-year outdoor advertising contract with an advertising company called Jiayou. After the advertisement was put up, there was an accident all day. It didn't bother me! After that year, I found Dafengshou and signed with him without saying a word. It's 600000 less, isn't it? The 600000 yuan saved will be put into Huping morning post for advertising. Now it's a small advertisement, making Huping morning post an important advertisement. "

I nodded yes.

The witch said, "you can give Zihan all the 200000 kickbacks from the bumper harvest. Last time she paid me back for you Maybe she borrowed it from someone elseI gave the money to Zihan. Zihan said with a smile, "I don't want the money I owe myself. Why do you worry so much?"

I said: "you and I, you and I? You want us? If you don't want to! I'm in a hurry with you. "

"Xiao Luo, I really don't need it."

"You take it for me!" I said angrily.

Zi Han suddenly hugged me and gave me a kiss: "thank you

I patted her on the back: "disobedient! I'll spank you. "

Zihan also bit my ear: "then I'll bite you."

At the beginning, I held her like this, caught off guard and had a strange feeling. Purple and black noble silk, bare beautiful legs, bun high roll, rich and graceful, the oriental charm, just like classical flowers, open in the depth of time, not with the time of grinding and withering, so enchanting, so exquisite, make me suddenly shocked. Zihan's eyes are mysterious, slow, touching, unpredictable, deep into the bone marrow, confusing.

She stopped laughing and looked at me quietly. I'm really looking forward to something

I pushed her away with a smile, but it was very unnatural. Normally, I think she is a sister and a man with a family. It shouldn't be so easy to be a beast, right? No wonder she's so beautiful. Amitabha, calm down, calm down

Then I went to Huping Morning Post Building.

In the afternoon, I met with agents from several medium-sized cities in the West.

It's a big business and several agents are smart. Sitting in the box, they don't drink much. I called up some girls, and they didn't want to play with them. He talked to me about agency.

After dinner, they proposed to go to the sales headquarters to have a look. After reading the headquarters, I proposed to go to the store. I kept answering questions, and I was so upset.

In the car, I drove by shop by shop. I thought that after such a whole day, those merchants made up their mind to sign the bill. Who expected one person to whisper to another: "how about it? A hundred million or the other one? "

"I think we should take another one. Hundreds of millions of people are not so famous in the West. "

They were whispering at the back of my head across the driver's license chair. I could hear them clearly. My heart is cold. I'm done. I started an advertiser this morning and saved 600000 yuan. I didn't expect to be able to do my first business after taking office.

A voice from behind asked me, "Vice President Yang, why is the most important sales skill in store sales?"

I said: "marketing is such a process, it first creates a certain product, then stimulates both the buyer and the seller in a certain way, so that they can obtain benefits, and plans and implements the price, promotion, location arrangement and other measures of the product through such trading activities. It contains various marketing activities. To grasp these activities, we can attribute them to 4P, namely: product, price, promotion, place. Another important basic marketing question: what do people buy and why

"Zihan, please remember. I'm going to talk to the store managers and assistants at the next meeting. Your audience, or target market, is the whole group of potential customers who buy your product or service. I use the word "audience" more because it can remind us that life is like a theater. As a marketer, you should set laws like an actor, and the audience will be satisfied and like it. You need to convince your audience what you are and what you are offering them. You'll also hear what groups called customers, customers, prospective consumers, or segments are saying. They're the people you want them to know about you. For the market, the product is an open umbrella, covering not only tangible products, but also services. What people seek in the market is "what you sell is not a drill, but a hole." This is a popular cliche about marketing... "

A businessman asked again, "it's very good, but What's the way to make marketing successful? "

I said, "I've come up with ten best practices. If you have a clear sense of purpose and can act wisely, you need to consider at least the following measures to succeed in your marketing activities. They are: 1. Combine long-term plan with short-term plan. 2. Set your price in an orderly way. 3. You need to know the trend in the market. 4. Be smart enough to clearly estimate what customers need. 5. Make it a rule to keep track of your competitors - and use that information. 6. Know who your customers are - all your customers, including your dealers. 7. Understand the different behaviors of your target segment. 8. You need to know that people are doing business with others, so you should pay attention to developing the sales skills of you and your staff. 9. Have a communication plan, including public relations, paying for advertising activities, and a marketing strategy. 10. Use a reliable budgeting method for your marketing activities. "

Then I told them the details of the ten best methods.Several merchants are nodding.

I concluded: "in short, you need to know that the level of success your business is going to achieve is the same as the level of success you are going to achieve with your customers. You have to use marketing to make this happen. Almost everyone knows that a correct attitude is crucial to any job. I hope you can start your marketing venture with this attitude. When you are frustrated with your efforts, read these ten best ways. It will make sure you go back to your desk and start on the road to success. "

A businessman asked again: "Vice President Yang, I'm very interested in hearing you talk about store marketing. Do you have a good store marketing plan

This is my strength!

I gave them a few examples of good plans. Of course, there are still many good plans that I have successfully tried. But before I signed the contract, I talked to them all. In the end, they didn't sign with us for hundreds of millions of dollars, but they stole all my plans. Wouldn't they enjoy their success. In the end, we won't even get a thank you! "

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