"Don't thank me first," said the witch's uncle, "take Xinheng well. "

" uncle, I'll give it back to you as soon as possible. "

"It's OK. If I don't fill in the money back, if I turn a blind eye, it will be bending the law for personal gain. We are all part-time workers. We should be careful to sail for thousands of years... " My uncle said earnestly.

I nodded and said, "yes, thank you, uncle."

Finally, the uncle said, "be careful of the people around you. If you take a wrong step, you may have to pay the most unbearable price!"

"Yes."

Out of the restaurant, sitting in the car, Zi Han said: "be careful of the people around you. It seems that people who do things against you are basically people who are close to you and have certain strength. "

"They have their own needs. In order to achieve their own goals, they can kill me even if they hurt me. Send short message, make a big deal, this method is good! Very good! Manager Zheng and Deputy Liao, don't let me catch pigtail! " I said angrily.

These two old guys, who have been cut off from their wealth, are so angry that they want to kill me! All right, let's see what I can do with you. The most direct effect of closing down the company is to eliminate the unhealthy tendencies of the company and suppress all kinds of devious and covert behaviors against the company. However, there are two sides to everything. Closing the door also directly affects me. Of course, I know he is not very happy, but also helpless, everyone's same behavior, there is no reason to kill deputy manager Liao Zheng and those people instead of me.

"And now? Where to go first? " Zi Han asked me.

I said: "first put the money into the billions of finance, and then go back to the billions of finance department to say. Another meeting! Suppress the evil spirit of manager Zheng and vice president Liao. "

"Good."

In the hundreds of millions, meeting in the conference room.

You look at me and I look at you. The atmosphere is quite unfriendly. Working with such an attitude, it's obvious that everyone can't do a good job. Every department reported the results, the data was normal, and then everyone was dead silent.

I tapped my finger on the table and asked, "I want to ask you, is there anything else to say?"

Manager Zheng raised his hand and I motioned for him to speak. Manager Zheng said, "Mr. Chen, I'm a little confused. Closing down, although the Huzhou branch in Huzhou City is well managed, it does not mean that he will succeed when he comes to the head office. As soon as I came in, I started to make a mess in the company

I said: "that's the right I gave him. The personnel department should find a senior leader to take it with him. The store also needs his rich experience and superb ability to manage well. I know what you want to talk about is finance! Isn't finance usually managed directly by your position? If you are promoted, you will close down and take over. The financial sector does not follow you because of your personal position change. Of course, it is managed by the original position! "

"And now? People in the company are in danger and fear. "

I said: "I don't do bad things in my life. I'm not afraid of ghosts knocking at the door in the middle of the night! Whoever has done something wrong must make it up to me! I take money from finance, and of course I have to give a reasonable account. "

"I'm not in favor of a closed position directly managing the finance department," Zheng said

"I don't agree, either!" Deputy Liao said.

"I don't agree either." The voices of the supporters are rising one after another.

I sneered and said, "OK, OK! Manager Zheng, you are the general manager. Generally speaking, the direct superior of the financial department of each company is the general manager, so it should be managed by the general manager. Then you will continue to take the post of general manager. If you fail to come, I don't know there are so many loopholes in our financial department! I have to report to the head office and ask Xinhuang to come down for a surprise review three times a month. The time will not be announced. They can do whatever they like! If it is found that someone abuses his power, violates the company's rules and regulations, takes money from the finance department or owes money to the finance department, he will be punished immediately! What do you think? "

I want you to take the money to speculate in real estate and exploit the loopholes. Now I'll see how you can do it!

"Forget it." Manager Zheng immediately gave up the idea of managing finance.

I said: "no matter who is in charge of the finance department, I will ask Xinhuang to conduct regular and irregular raids on our hundreds of millions of financial affairs. Anyone who violates the rules and uses the financial money will die. After the meeting... "

After the meeting, Hu Ke said to me, "manager Zheng and Deputy Liao are listless and can't lift their spirits."

I said, "well, I can't cheer them up! If the quarterly sales plan can't be reached, I'll cut them off immediately. You tell them. Mr. Chen said that if the quarterly sales plan can't be reached, you'll die. I don't believe that without them, we can't turn our billions! Now the two of them, the whole stumbling block! "

"Yes." Hu Ke answered.

In the next few days, I was so busy that I was even more busy than the clockwork. First of all, it was not easy to transfer out a few stores, and then paid the employees' wages and rent. Of the nearly 20 branches Li Jing set up, 15 were transferred and only five remained. We cannot make ends meet. We can only do so. Moreover, we are now facing unprecedented difficulties. The National Treasury is in deficitSome stores transfer good prices, some prices are not too high, 15 branches, more loss than gain. Helpless ah, can't die to support, the more die to support, that shop rent is more pressure people breathless. Originally, the business in the store didn't make money, and more than a dozen branches lost money every day. How could they support it. In the end, I calculated an account and lost three million yuan. Fortunately, I returned two million yuan to my uncle. The three million that Zhang Shaoyang and Liu Xiaodong helped me, that's it It's floating in the water.

Xinheng side, has not yet breathed, and burst out a variety of incidents. Unexpectedly, our opponent in the dark contacted Ren qiangzhi, who had a deep opinion on me. Ren qiangzhi and my opponent hit it off, and then spread rumors everywhere. The rumors are terrible.

We criticized Xinheng for closing 15 branches. Through some improper media channels, we published an article entitled "analysis of the reasons for the closure of Xinheng optical chain stores": at the beginning of this year, we claimed to be the largest and best chain optical store in Huping city and even the whole province. Xinheng optical company recently auctioned more than 20 branches continuously, and from then on, it will become increasingly popular Glasses chain operation disappeared in the queue.

What makes a chain store of glasses with an investment of nearly 10 million yuan come to an end so soon? People's eyes to seek answers are hard to avoid such a word: honesty! At the beginning of this year, Chen, the new boss of Xinheng, invested 10 million yuan to restructure Xinheng glasses company. Xinheng opened its first branch in Huping City, Zhonghua store. Since then, Xinheng has blossomed everywhere, and more than 30 branches, including Dongzheng Road, Hudong county and huzheng County, have opened one after another. For a time, Xinheng beat LEIWANG glasses company at one stroke and became one of the most famous glasses chain stores in Huping city and even in the province, occupying more than half of the glasses market.

However, just three months later, Xinheng glasses company broke out the news of payment in arrears with suppliers; last month, the event of payment in arrears broke out; at the end of the month, some branches of Xinheng began to close.

Industry insiders pointed out that it was management confusion and blind expansion that eventually led to Xinheng's failure. Xinheng's rapid expansion makes it unable to make ends meet. In one month, Xinheng opened eight stores in Huping City, with more than 30 stores. It is estimated that according to the minimum investment, it will cost about 300000 yuan to open such a store, and the investment of more than 30 stores will be more than 10 million yuan, while the total investment claimed by Xinheng is 10 million yuan, but in fact it is less than 5 million yuan. This will undoubtedly result in tight cash flow. Xinheng's emergency policy is to default on the payment for goods from suppliers to make up for the shortage of working capital.

If suppliers have no money to collect and dare not supply any more, Xinheng will have no goods to sell, forming a vicious circle. Shopping malls lose money when they open their doors. It's a matter of time before they close their doors. This is the reason why eyewear consumers in Huping complained about the scarcity of goods in Xinheng eyewear store for some time. The default of payment for goods, such as drinking poison to quench thirst, makes the suppliers have serious doubts about the integrity of Xinheng, which greatly shakes the foundation of Xinheng.

"The lack of a sound and mature management system" is the evaluation made by many people in the industry on the decline of Xinheng.

At present, the fierce competition in glasses sales has put forward higher and higher requirements for the management, capital, talents and marketing network of the "players". According to a person closely connected with Xinheng, most of the middle-level employees of Xinheng are not of high quality, among which there are many employees eliminated by other optical stores (most of the employees of the bankrupt LEIWANG optical company went to Xinheng optical company, which is well known). Its implementation of intelligent management, try to build a telephone order center and e-commerce platform and other new business model, the effect is difficult to guarantee.

Previously, the person in charge of Xinheng also admitted that there were loopholes in Xinheng's management, which failed to avoid the repeated appearance of dishonesty among employees, such as the bribes accepted by purchasers, the entry of inferior goods, etc. in addition, due to the payment storm, the suppliers gradually stopped supplying goods, Xinheng gradually lost its attraction due to the incomplete variety of goods.

In addition, Xinheng also made mistakes in choosing the location of the central consumer group branch. In addition to Zhonghua store and Dongzheng branch, most of the stores in Huping city are located in remote road sections and lack of central consumer groups. In the process of urbanization, optical shops are required to have a forward-looking vision in store selection, and Xinheng is also lacking in this aspect.

What's more, Xinheng also has an unprecedented credit crisis at the consumer level.

In the same shopping environment, the service quality of the optical shop has become a comparative measure of customer psychology. Let's look at Xinheng:

marketing means: the Nanhua road chain store of Xinheng advertises "1 for 50", but when consumers go to exchange coupons, they shout that they are cheated: 1 for 50 yuan "pie" and the additional condition of "must buy 500 yuan".

Service attitude: search for some suspected customers.

Staff quality: Ms. Chen in Xinheng Dongzheng branch was beaten by another young man when she argued with the salesperson because she was not satisfied with the photo she took for her little daughter.

……

Such incidents that hurt the interests and rights of consumers have occurred several times in the half year since Xinheng opened its business. Each of them is a double-edged sword with blood for Xinheng. It is not only the consumers who are injured, but also the lifeline of their own - goodwill and credibility.

It is the neglect of honesty in operation that leads to Xinheng's "double loss" situation, that is, to offend the suppliers and cut off the "grain"; to hurt the consumers, Xinheng cut off the "money".It's not surprising that Xinheng has declined under internal and external troubles.

……

……

I slapped the table angrily and yelled, "what's going on?"

Zi Han looked at it and said, "this This is not simple. It will kill Xinheng! "

“***! Zihan, go out and ask for information! "

After Zihan left, I dialed Ren qiangzhi's phone and said, "Ren qiangzhi, what's good for you by doing this!? We can't sell it. You... "

Ren Qiang Zhi interrupted me and said, "Mr. Chen, I still want to question you? Why are there so many negative reports from Xinheng! It's none of our business that you Xinheng has fallen. Don't bother our manufacturers! We can depend on the brand to eat

"What are you wearing?" I said angrily.

Ren qiangzhi said with a sneer, "Mr. Chen, I can't understand what you're talking about. You'd better solve your problem as soon as possible! Good luck to you

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