I took Niu Niu's hand and asked, "Niu Niu, what would you like to eat?"

Niuniu big square said: "uncle, I want to go to the grandfather restaurant."

When I was stunned, I thought grandfather restaurant was a restaurant nearby. Just about to ask where the grandfather is, Ding Mengyun said with a smile: "Niuniu is talking about KFC! Niuniu, we have to go to Huping city to eat KFC. There is no KFC here. "

The place for dinner in the evening is designated by Ding Mengyun, just in the guest house of blue ocean. It seems that Ding Mengyun doesn't intend to cover anything, but the blue ocean hotel is also the best hotel nearby, there is not much choice.

The dining atmosphere has always been very good. Zihan and Niuniu get along very well, which makes me know him again. Among them, Ding Mengyun's husband came to pick up the children and had dinner together. His name was Xu Zhang, and he was the director of quality inspection department in blue ocean. Compared with the careless Ding Mengyun, Xu Zhang is smart and capable.

On the way back to Huping, I was silent all the time. From the analysis of the situation I got, I was not optimistic at present. I went over the situation from director Ding's mouth again. The budget is considerable, which is very close to my judgment, so I must not give up. Even if you can't do it yourself, you must pull down the price. This is one of them. There are many people in the whole selection team, including an Quan, the general manager and deputy director of the office, Feng huajuan, the manager of the property department, and the principal and deputy directors of the information center. This is the second reason. Ding Mengyun is somewhat unworthy of Jiang Haiqing, director of the information center, but seems to have a good relationship with Feng huajuan. However, the foreign general manager has not been very active since he arrived. Third, last but not least, we have had a lot of contact.

Analysis to analysis, has been unable to find a good entry point, but suddenly thought of a question, directed at Zihan asked: "the last time director Ding they went to the company, how do you feel the effect of the demonstration?"

"They just said to look at the product and didn't ask any questions, so I don't know whether it's good or bad."

When I realized that I would lose points again, I asked helplessly, "how do ordinary technicians demonstrate products?"

"It's very simple. Our technicians introduce the main functions of the products to the customers one by one according to the order of the menu to see what can meet the requirements of the customers. It's usually like this. Is there a problem?" Zihan doesn't understand why I asked this question.

I sighed, which buried a mine, I do not know when this mine will explode, but I still want to change for a while: "do you know why customers want to see the demo?"

"Why? Of course, you need to see what you buy. " Zihan probably thinks this question is very strange.

"Zihan. This question seems very simple. In fact, when you think about the motivation of the customer, you will find that there is only one fundamental reason why the customer asks you to demonstrate: let go. " I explained patiently. "Customers spend a lot of money on your things. Of course, it's only natural that they want to see what they look like. However, the problem lies in this "human nature", because the customer's purpose of looking at the product is not strong. There's not even a purpose. Like the blue ocean demonstration. Since there is no purpose, how can you meet the requirements of customers? This is also an important reason why we often fail to demonstrate, because the demonstration itself does not have a good or bad standard in advance. It depends on the on-the-spot performance, especially the on-the-spot performance of customers, and the randomness of customers leads to the difficulty in controlling the quality of the presentation itself. "

"I haven't thought about it carefully. I thought it was a very simple thing." The son cold way.

"It's not easy to make a presentation work. You might as well recall how long it took you to learn the equipment products? Is it going to take months at the fastest. And how long does it take the customer to see the demo? Isn't it hard to spend more than four hours. If the purpose of your presentation is to let customers know about your product, are you too demanding of customers? Let a person like director Ding who doesn't know or doesn't know much about the product understand the function, process, key points and advantages of the product in a few hours. Is it a tough thing? I'll bet you that someone must have been sleepy or wandering in the sky when they saw the demo that day. "

Zi Han thought about it and said, "I really let you guess. That day I saw director Ding and they were all absent-minded."

"You're lucky. Fortunately, they're absent-minded and don't ask any questions. Otherwise, you'll be in big trouble!" I said.

"What's the trouble? You mean there's something wrong with the product? Or worry about not meeting their needs? "

I was not only a little worried, but also said: "if you think about it, if your product has a thousand functions, and the customers are very interested in these 1000 functions, except for one place you can't satisfy, the other 99% are satisfied. Even 99.9% were satisfied. Do you think customers will be satisfied with your products? Wrong! What customers really notice is: what your product has not solved, not what has been solved. This is determined by human nature. After you demonstrate the product, customers often only remember the functions that you are not satisfied with. And every time you contact with customers, you will be asked this unsolvable problem. And there is no perfect product in the world. So you either go to the R & D staff. Or the project stalls. Even if there is only one braid, it can kill you. "Zi Han touched his hair subconsciously, as if he was really hurt. This little action amused me.

"Xiao Luo, I didn't expect it to be so complicated. How do you say to demonstrate?"

"Of course, there are ways. First of all, you should know when to make a presentation."

"When, of course, it's time for the customer to ask."

"If you think so, you are wrong. The correct answer is: the better the future, and it is better not to demonstrate. Second, if you have to demonstrate, you need to know under what circumstances. You need to fully understand the customer's needs, especially the key needs and key issues. Customers don't want to see a whole device. In that case, you have to show it to the customer after the implementation. But customers often don't know what to look at, especially in the early stage of the project. This requires you to be clear about the main needs of customers. Focus on the needs, not the surface. Finally, if the customer is really not clear about their needs, but strongly asks you to demonstrate, and at this time you have not come and understand the customer's needs, what should we do? " I sold another pass.

"What to do? I'll just stop working for him and find a reason to delay. "

"Procrastination is also a way, but I'll tell you what the standard answer is, which is to ask the customer in detail: what do you want to see? This is a very powerful problem. If the customer can explain clearly, you will only demonstrate the part that has been explained clearly. If not, you will help the customer analyze the problem and guide the customer to the advantages of the product. "

"I didn't expect a demo product to ask such questions." What Zihan said was very sincere, and I couldn't help feeling complacent.

I realized that I had made the mistake of being a teacher again, so I quickly pulled my thoughts back to the project. But when I think of the blue ocean, I feel a little depressed. It was late at night when the car drove into Huping city. Looking at the street view outside the window, I was stunned. Approaching Jingyang street, the neon lights in front of KFC flashed by. I suddenly had an idea and turned to Zihan who was sitting in the vice seat and said, "Zihan, the next step is up to you."

Zi Han was stunned and asked, "what should I do to be the best?"

"Our plan for today is to open a gap, and if we want to achieve this, we must first develop an internal line. Let's start with Ding Mengyun. " I know it will be slow and stupid to do so. But the dead horse can only be regarded as a living horse doctor.

"How to develop director Ding into an insider? I want to ask the best way Zihan is a little worried.

"In this way, you have to work hard. In the last ten days, you have to go to the blue ocean at least three times. They all arrive around 4:30 p.m. and don't have to go to the company. I'm waiting for Ding Mengyun in the kindergarten. Every time I go, I bring a bag of KFC's children's set meal. "

"But director Ding, they don't seem to be short of money? The benefits and welfare of blue ocean are good. Is this gift too light Zihan still has some doubts.

"But they are short of time. It's so far away that I can't come here often. If you catch the child, you catch the mother. "

"OK, no problem!" Zihan agreed happily.

Vice Mayor Huang introduced president Pi's project, and everything was expected. I called vice mayor Huang, who was very polite and just encouraged him. Hung up the phone, but I lost the reason to be happy, I sat in front of the computer for a long time before I thought I should go home to see my father.

After driving for more than three hours, I got home with a fast speed. After getting out of the car, I saw my mother talking to someone from a distance, but the person sitting there was blocked by my mother's body for most of the time, so I didn't really see her.

"Who are you talking to, so happy?" I went over quietly and patted my mother on the shoulder from behind. When I was laughing at my mother's startled appearance, I was stunned - the one sitting there turned out to be a witch!

I looked at her in surprise and blurted out, "Why are you here?"

"Why can't I be here?" The witch didn't look at me and said coldly.

"You go and take your order. It's at the restaurant." Mom tugged at me from behind.

"Oh." I promise, turn around to go, with eyes slanting glance at my daughter. She smile with my mother to the individual, get up slowly behind me. I pretended not to see, self-care in front of walking, she followed behind, we are a two or three meters away from each other. I suddenly want to play a trick on her, and then a turn squatting in the ground, she saw me suddenly squatting in the ground, suddenly surprised, immediately ran to ask me how. I looked at her with a smile and said, nothing, just want to go to the toilet.

"Damn it! You die for me! " As soon as the witch's face changed, her face turned red and white.

"What's the matter? Are you holding it every day?" I watched her angry look more and more funny.

"You are a disgusting man!" The witch yelled at me angrily.

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