The Tigers shot at the beginning, Ronaldo and Messi begged me to retire!

Where can the image rights of players be used casually

! Sands, this old fox, wants to use his portrait rights for nothing

! In the absence of the agent, fool himself into signing the authorization

agreement! If you don't understand anything, really sign the agreement, and it's too late to regret it later!

Xu Ning stopped talking, leaned back half on the back of the seat, wrapped his arms around him, and looked at Sands quietly.

The dispute over portrait rights between clubs and players has been going on for a long time!

According to reason, the image rights of players must belong to the individual players, which is the rights and interests of individuals.

But when a club signs a sponsor, it is inevitable that it will need to use the player's image rights.

Struggle and compromise have gradually developed a relatively appropriate template for cooperation.

The vast majority of players are signed with clubs, each owning 50% of the player's image rights.

Clubs can use player portrait rights, but need to give some compensation.

At the same time, the club also develops the commercial value of players and profits from the use of players' personal portrait rights.

Of course, this is a relatively common situation.

For young players, the first contract is often 100% licensed to the club.

Conversely, for top stars, 100% of the image rights are often in their own hands.

When

he first signed a contract with Schalke 04, he argued and got 50% of the portrait rights.

This is already very rare for young players.

In the next two renewals, the proportion of his own portrait rights has gradually increased, and now 80% of the portrait rights are in hand.

The other 20% of the portrait rights are in Schalke 04's hands.

Sometimes, Schalke 04 will also take Xu Ning's image to participate in brand promotion and give a certain fee.

In the loan agreement signed by Schalke 04 and Malaga, there is no clause on portrait rights.

This means that all sponsors in Malaga cannot use Xu Ning's portrait rights except for the club-related posters and the club's own activities!

Maybe even sponsors may not be willing to use Xu Ning's image

! But now Xu Ning is already a superstar comparable to Cristiano Ronaldo and Messi, and his portrait rights can be imagined to be worth a lot!

Al Thani, a member of the Qatari royal family, joined Malaga two years ago in a financially troubled city and had a lot of investment in his first season.

Carrying out bold reforms, bringing in players in large quantities, even Pellegrini was invited at that time.

However, at this time, Al Thani had a conflict with the local government in Malaga.

Malaga's institutions have been delaying Al-Thani's plans to rebuild the club and surrounding facilities, much to Al-Thani's dissatisfaction.

After the conflicting plan, Al Thani directly announced that the withdrawal of investment would no longer be invested, and the team would be transferred in the future.

Under these circumstances, Málaga's finances have been in crisis.

That is, this season Malaga has achieved excellent results, otherwise it would have been impossible to survive at this time.

And in this case, Sands hit Xu Ning with the idea.

After all, as the hottest popular fried chicken in world football, the huge economic benefits contained in Xu Ning are simply the most tempting delicacy.

Especially if Xu Ning himself has not signed any endorsements

, as long as there is a brand that can connect with Xu Ning,

it will inevitably become the focus of everyone's attention.

Sands naturally saw an opportunity, and if he could fool the success, he would not dare to say that Malaga could get out of the financial crisis directly, but life was definitely much better.

He has already negotiated with several previous sponsors, as long as Xu Ning can participate in the club's brand promotion activities, he will increase the sponsorship fee.

And he also pioneered new sponsorships, all big brands.

For example, Porsche, such as Coca-Cola, such as several big brands from China.

As long as Malaga guarantees that Xu Ning will cooperate with the publicity, they will sign a short-term deal with Malaga until the end of the season.

You know, now Malaga is leading the La Liga table and has reached the last four of the Champions League with one foot.

The horror attention of Malaga and Xu Ning will definitely bring huge exposure to the brand side.

Don't look at just a few small agreements in front of him, Sands knows that as long as Xu Ning signs, Malaga will directly have more than 20 million euros in income on his books!

But it doesn't mean that Xu Ning will make everything.

I didn't look at the endorsement contracts that Xu Ning took the initiative to send to the door during the winter break, and Xu Ning didn't sign it!

Sands was simply daydreaming!

"Mr. Chief, if that's the case, then forgive me!" "

I don't want to waste time here!"

Xu Ning raised his eyebrows, and said in a slightly sarcastic tone.

Sands's expression suddenly changed, and his eyes were even more brilliant.

The cognition and caution shown by Xu Ning had greatly exceeded Sands's expectations.

But if Xu Ning didn't sign the agreement, almost all the ducks in his mouth would fly away.

No!

You can't just give up.

Sands's face became much more serious, and he actually spoke with a slightly threatening tone.

"You are now a member of the Malaga club, and you have the obligation to cooperate with the club's promotion

!" "If you insist on going your own way, then you will bear the consequences!" "

Don't you want to play?"

Of course, he couldn't really ban Xu Ning from appearing.

After all, every appearance of Xu Ning will also bring huge economic benefits to Malaga.

However, he didn't expect that Xu Ning was really not a person who could be easily threatened!

"Forbid me to play?"

"Then I'll wait and see!" "

See who the person who regrets it is then!"

Xu Ning snorted coldly, with an uncontrollable anger, stood up and left the lounge!

"You'll regret it!" The

next day, Xu Ning trained as usual, and nothing seemed to happen.

On the contrary, he could not have imagined that Sands actually dared to use means against him.

Moreover, the means were so clumsy that Xu Ning was angry at the same time, and even a little wanted to laugh

! This method is so naïve that people are speechless

! Sands actually ordered the training base not to allow Xu Ning to continue to provide accommodation!

......