The young princess PK charming prince

He Qinghai said, "I'm afraid it's of little use. If it's useful, I won't sell the bank!"

Bingying said, "I have a way! You just need to sort out the management experience as the training and guidance for the branch shopkeepers and clerks! The bank is a business that makes a lot of money! In a year, half of the money of the whole Tianyue Dynasty will be in our hands!"

He Qinghai said suspiciously, "childe Wang, it's not that I doubt your ability, but the operation of the bank is more difficult than anyone thought..."

Bing Ying said, "I don't know what shopkeeper he thinks about issuing paper money?"

He Qinghai was stunned: "paper money? Issue paper money?"

Bingying said, "yes! Now gold and silver are circulating in the market. What if special paper is used as a substitute for fixing the denomination of gold and silver?"

He Qinghai was stunned for a long time. His mouth was wide open. After a long time, he came back to his mind: "coup! Coup! It's a coup!"

Du Jinguang said, "even the layman of my bank can hear that this is a wonderful plan! It's inconvenient to carry a lot of gold and silver when going out now! Hundreds of taels of gold and silver need to be carried by servants. If there are thousands of taels, you need to use carriages. If there is a light thing to replace gold and silver money, it will be very popular!"

He Qinghai corrected: "no! No! It's not very popular! It's epoch-making significance and innovation! But the problem is, how can paper replace gold and silver? It's difficult to convince people that these papers have no practical significance!"

Bing Ying said, "if your bank is large enough, people will naturally believe you! Moreover, the publicity role of Muyun daily can not be underestimated!"

Bing Ying is telling the truth. Muyun Daily has just been released in this era. These people who accept the emerging media of newspapers have not fully realized that newspapers are a powerful and direct advertising!

They don't quite understand the meaning of advertising!

If you change the 21st century, we all know that advertising is basically deceptive and has low credibility, but those businesses still keep issuing huge amounts of advertising in newspapers, television and the Internet

Now the people of Tianyue Dynasty have a high credibility of advertisements in newspapers, which is also the most effective guarantee for vigorously promoting new things!

He Qinghai repeated Bing Ying's words: "large enough? Wide enough publicity? This... This... This will definitely succeed! This kind of paper money, this worthless emerging currency, will quickly sweep the country like a plague, replace gold and silver and become the main butcher of the money market for hundreds of years in the future!"

"I'm afraid it's thousands of years! Until the emergence of the credit card era, there's no way to completely replace the role of paper money!" Bing Ying thought to herself!

He Qinghai said, "childe Wang, this kind of paper money..."

Bing Ying smiled calmly and said, "this kind of paper money, let's call it silver note!"

"Silver note! Silver note..."

He Qinghai murmured repeatedly in his mouth!

His family has been running banks for generations. Naturally, he has more foresight than others. He knows that the emergence of silver tickets will become a new thing that will stir the world and go down in history! Like... Newspaper! Even, the impact of silver tickets is stronger than that of newspapers!

Bing Ying took out several pieces of drawing paper and said, "I've drawn several style sketches here. Shopkeeper he and boss Du discussed it together and worked out the real template of silver tickets as soon as possible. When Fengtong bank branches spread all over the country, they will issue silver tickets on a large scale!"

The spin off and recycling business model of the restaurant!

Bank note issuance!

It's amazing! What a novelty!

Du Jinguang is jealous!

His heart is full of expectation!

He would like to know how this magical and mysterious prince would put forward new ideas about his book store and newspaper business!

"Mr. Wang! Mr. Wang! Is it Muyun Daily's turn?"

Du Jinguang asked eagerly!

Bing Ying said, "don't the newspapers in your bookstore make a lot of money? Why are you so anxious?"

Du Jinguang said: "making money is making money, but the advertising cost is too high, too few people are willing to pay for advertising, and the distribution cost of the newspaper is still very high!"

Bingying said, "that's easy! Just segment the market!"

Market segments?

Du Jinguang heard another new term!

Although he didn't know what it meant, his intuition told him that it was another earth shaking novel idea!

Bing Ying continued, "now the newspaper has six sections, four pages and one piece of paper, isn't it?"

Du Jinguang said, "yes."

Bing Ying said, "what if you take this newspaper apart and divide it into two or four or six newspapers?"

Du Jinguang said, "how to dismantle it?"

Bingying Road: "Now there are six sections in the newspaper. As long as these six sections are subdivided into sub sections. For example, the most important section is the imperial court news section! In fact, this section can be divided into a large category and then subdivided into many small categories! For example, official news, official promotion and achievement news, official private life, official corruption and dereliction of duty, and major events in the court , introduce all kinds of official intelligence, and open several petition sections to report corrupt officials, so that people with grievances can write to our bookstore, publish the truth and redress their grievances... "

Du Jinguang said: "now our imperial court news section is these contents, but why did Du never expect to separate these contents?"

Bingying said: "in fact, it's not just divided into sections! It's divided into pages! From now on, the page of the newspaper is no longer one! But six! Each section is a large page!"

Du Jinguang said: "this needs more content to be published!"

Bingying Road: "Yes! We need to train a group of journalists, well, investigators responsible for collecting and collecting all kinds of newspaper news content, and let investigators go to every corner of the country! In addition, we should adopt a reward system. Whoever can collect the best and most attractive news content will be rewarded! In this way, the enthusiasm of investigators will be improved! The content will be more beautiful! And content is the only key to attracting readers! "

Du Jinguang said, "but in this way, the operation cost will be much higher!"

Bingying Road: "You've changed from one piece of paper to six pieces of paper. Think about how many more advertising positions there are? Whether officials want to publicize their political achievements, Jianghu tourists want to publicize their reputation, or businesses want to publicize their products, they all need to advertise! If there are more advertising positions, you can appropriately reduce the advertising fee! In this way, more and more people will be willing to pay for advertising! When there are enough customers, it won't be You have to find customers, but let customers beg you! Then gradually increase the advertising fee... "

Du Jinguang's eyes sparkled with gold, as if he had seen countless gold

From one page to six pages, the advertising fee can be increased six times! Even if the fee is reduced by 20%, the total profit can be increased five times!

Moreover, new pages can be added appropriately in the future... Six pages can become eight pages, ten pages

Bingying continued: "in a while, there will be no need to distribute newspapers free of charge! All newspapers will be cancelled free of charge, and each newspaper will be priced at 5 copper coins!"

Du Jinguang said, "five copper plates? Is the price a little too low? Now we are sampling and distributing some newspapers free of charge, and selling one newspaper at the price of one silver! If all charges are adopted, the sales points of newspapers will be greatly increased, so the cost will be much higher! But the amount of charges is too small, I'm afraid it will be beyond our income!"

Bing Ying said, "why should we increase newspaper sales points? After all charges are collected, the sales points can be cancelled! This can save a huge cost!"

Du Jinguang said, "why? In that case, how can our newspapers be sold?"

Bing Ying said, "if the price is five copper plates, will someone buy the newspaper?"

Du Jinguang said: "in terms of the popularity of newspapers, even the poorest farmers can afford such a low price! Sales should be very good!"

Bing Ying said, "in that case, why do you have to invest in the cost to build a sales point? You can wholesale newspapers to others at the price of four copper plates and let others retail them! You can never make a lot of money if you make money by yourself! Let others help you make money is the beginning of success!"

Du Jinguang said, "how much can it sell?"

Bing Ying smiled and said, "boss Du! If this method is useful, you can try it! I'm sure that in the future, thousands of people will gather at the door of your bookstore before the chicken crows before three o'clock every morning!"

Du Jinguang was skeptical, but it was hard to say on the surface.

In order to dispel his doubts, Bing Ying thought and said, "boss Du! If you still have doubts in your heart, you can prepare some people in advance. If my method doesn't work, you can arrange these people to sell newspapers on the street. In this way, you won't delay the sale of newspapers, and you can verify whether my method is feasible!"

Du Jinguang thought for a while and thought that this method is really the best of both worlds!

Even if it fails in the end, there will be no loss! It's not too late to talk about building a sales point when this method doesn't work.

Bing Ying is not a businessman. But she comes from the 21st century, and she is an agent. She has been to many countries and contacted people in many industries in her previous life, so of course she knows more than Du Jinguang!

He Qinghai's family runs a bank from generation to generation, Du Jinguang runs a bookstore from generation to generation, Mei Tianxing is good at cooking and has the idea of running a restaurant. They are all people with rich ideas and experience in this era, but they are far from Bing Ying!

Bing Ying originally thought that opening restaurants, banks and bookstores was just a simple way to be a shopkeeper. She could put forward some reference opinions and guide Mei Tianxing with some successful business and management methods in the 21st century.

But now when we do it, we find that things are not as easy as we think.