They were all so into the drama!

The road show of the movie "Search" went very smoothly in major cities. This relatively new way of promoting the movie is quite popular with the audience.

Even though it was hard to get tickets for road shows, which led to scalpers speculating on prices, which caused dissatisfaction among many fans and passers-by, there were no other problems.

The generally positive reviews for the movie have also made many people interested in the movie.

In fact, these early promotions are not all aimed at the audience. They are also showing the value of the film to major theaters.

When Huo Mingjie's first trial film "A Story of Two Foods" was released, it was not popular in theaters. Except for Dadi Cinemas, which Huo Mingjie invested in, other theaters did not arrange many films.

It was later that "A Story of Two Foods" performed well at the box office and received good reviews, and Huo Chengyin contacted and communicated with them, which allowed each company to increase its film schedule.

And now, relying on Huo Mingjie's own reputation, he was able to make the theaters look forward to it, and they arranged a considerable share from the beginning.

And now, seeing that this movie is being discussed at such a high level, major theater chains, relying on their keen sense of smell, have naturally chosen to increase the share of "Search" in their schedules.

Its momentum is so fierce that this discerning person will immediately compete with "Jinling!" Jinling! 》Compete for the May Day box office championship!

When the boss fights with the second child, the unlucky ones will naturally be the remaining third and fourth children...

Prior to this, the momentum generated by the promotion of the movie "Search" had already made some movies fearful and actively changed their schedules.

But those who took the initiative to give in were basically small-budget films and were not taken seriously by people in the industry.

But now even "Rabe's Diary", which Huayi invested heavily in, has chosen to withdraw to avoid the edge of "Search".

Suddenly, film distributors who were targeting the May Day slot and thought they could compete with "Search" were panicked and gave up their May Day slots one after another.

In this way, Huo Mingjie's "Search" is added to "Jinling!" Jinling! ", these two movies account for almost 80% of the May Day film schedule...

On April 30th, the movie "Search" will be officially released!

Generally speaking, movies scheduled for May Day are actually released a few days in advance, so that the movies can be promoted and get word-of-mouth fermentation during these days.

In this way, as long as the holidays come, the audience will have some reference when choosing which movie to watch!

However, the early screenings, road shows, and Huo Mingjie's inspirational hype of "Search" directly omitted this step, making this movie not only not lacking in popularity, but even getting a good reputation.

In this way, it naturally aroused public expectations...

The Dadi Digital Cinema located in the CP area was the theater where Huo Mingjie held his first road show.

In fact, this place has just opened not long ago, and the decoration smell in the theater has not yet dissipated, so although it is close to many universities, the number of moviegoers on weekdays is not very large.

But it has to be said that the theater chain executives spent a lot of money to allow Huo Mingjie to conduct his first road show here, which was a very wise choice.

Now under the hot search for "Huo Mingjie Biking to the Show", there are trolls hired by theaters to help promote...

Although the May Day holiday is in name only, it officially starts tomorrow. But actually starting from get off work today, the holiday has already arrived!

Starting from four or five o'clock in the afternoon, the number of moviegoers in this theater in Changping began to gradually increase, and they were basically college students nearby.

At about eight o'clock in the evening, even migrant workers who had gone home from get off work, had dinner, and planned to go out to watch a movie and enjoy their vacation began to arrive gradually.

A long queue began to form at the ticket counter of the theater!

Over in the hall, someone has already set up a camera.

The reporter held a microphone with the "Xinlan" channel brand in his hand, while reporting on the popularity of the May Day movie market, and then also conducted interviews with viewers who had already watched the movie.

Probably because of Huo Mingjie's status as a shareholder of Souhu Bib, Xinlan had some bad intentions here.

The reporters' questions to the audience were meant to fan the flames and sow discord. They directly asked the audience which movie they were more optimistic about.

"I came to watch "Search" with my girlfriend. I haven't had time to watch "Jinling! Jinling!" yet..."

"I think the visual effects of "Jinling! Jinling!" are very shocking, and the shooting is very detailed and cruel. This time "Search" is also a profound and soul-searching movie. They are all very good movies!"

"Of course it's "Jinling! Jinling!", after all, this is history that can never be forgotten!"

"It's not that I don't like "Jinling! Jinling!", but the movie is too heavy... If I had to choose, it should be "Search"."

"My favorite is "Search". I came here just for Huo Mingjie. I will support all his movies!"

"I think "Jinling! Jinling" is better! After watching this movie, everyone left in silence. No one would discuss the plot, no one laughed, and some people just sat there without moving..."

…

Strictly speaking, the quality of these two movies is not too bad, and each has its own advantages, and naturally each has its own preferences.

In this random interview, there was a trend of evenly matched...

——

"In the first half of this year, the national movie box office continued to show a vigorous development trend. Domestic audiences' rigid demand for movie entertainment consumption has gradually taken shape, and the market share occupied by domestic movies has gradually stabilized..."

On the TV screen, the camera of the Sixth Princess swept across the crowd queuing up to buy movie tickets.

After all, it is a semi-official statement that focuses directly on the overall situation and does not focus on which of the two movies is better or worse.

Huo Chengyin looked at the reports on TV and said happily:

"The statistics there haven't been fully released yet, but based on the data we have now, the box office on the first day will be almost 15 million..."

This first-day box office result directly caught up to half of the box office of "Double Food Chronicles", and this was the result the day before the May Day holiday!

In addition, the public's current evaluation of the movie "Search" is not bad. If there are no accidents such as "direct removal from the shelves", the box office of this movie will definitely exceed 100 million in the end!

In today's year, the total annual box office market is only 6 billion, and the number of directors in the domestic "100 million yuan club" is only five.

Such achievements are already quite astonishing.

The previous "A Story of Two Foods" was just Huo Mingjie's "test" in the film industry, and this time "Search" is the signal that he has officially entered the film industry!