This actor needs more money
Chapter 408 Let’s set up a theater chain
Putting down the tea cup, Ding Xiu grabbed a bunch of grapes on the coffee table, leaned sideways and put his feet on the sofa.
After spitting a grape peel into the ashtray, he said lazily: "You want to promote it so soon?"
Promotion is usually done one month before the release, so that the audience's memory is better. Promote it two months in advance. Unless you can promote it for two months, otherwise by the time you finish promoting it, the audience will have forgotten it by the time it is released.
Qin Gang put out the cigarette butt impatiently: "Huayi asked for it, saying that the bullets are flying fiercely, and we may not be opponents, so we must stagger the schedule, so we publicize it in advance."
Gui Chui Deng invested 50 million, the company invested 20 million, Ding Xiu invested 10 million, Huayi also invested 10 million, and the rest were other investors.
Although the investment was only 10 million, Huayi's shareholding was much larger than that of Ding Xiu.
Because they still have theaters, the promotion and distribution of this drama is also left to them.
These days, it’s dad who controls the theater chain.
If there is a food chain in the entertainment industry, the theater chain is almost at the top, and further up is the official General Administration of Optoelectronics.
In the eyes of many viewers, second- and third-tier celebrities are already very popular, but in the eyes of brokerage companies, they can still be banned if they want to, but if not, they can be frozen.
Therefore, in the eyes of artists, the agency is their father.
But ordinary brokerage companies are not as good as those companies that have film investment and production.
They invest in and produce movies every year, and they own a large number of roles. These are resources, and no one wants to fawn over them.
But movie companies also have difficulties. The release of a movie depends on the expression of the theaters.
It makes people angry, what can you do if they don't give you a low-definition movie, or if they give you a low-definition movie?
Of course, there is more than just one domestic theater chain, but those large theater chains often have hundreds of theaters, and no one wants to offend them if they still want to hang out in the circle.
Sometimes in order to improve film schedules, some film producers "willingly" give up part of their profits.
The same is true for ghosts blowing out lanterns.
Huayi promised that after the release of Ghost Blowing Lantern, their theater chain will schedule no less than 30% of the films daily.
Facing this giant, Qin Gang was a little hard to compete with. Now that they wanted to publicize it in advance, he had no choice but to smile.
But the frustration is real.
"Brother Xiu, what do you think we can build our own theater chain?"
Qin Gang's eyes narrowed and he said seriously.
The big guys are the ones who play the theater chain. With the theater chain, no one will have to give face in the future. The market is so good now. In addition to their company's dramas, they can also screen other people's dramas.
Make sure you make money without losing money.
It's just that he doesn't have the final say in the company alone.
Other things are easy to say and can be decided by oneself, but the theater chain’s investment is huge, and it can’t be done without the nod of Ding Xiu, the major shareholder.
Ding Xiu took a sip, spit out the grape skin, and said calmly: "Do you know how much it costs to open a movie theater?"
Qin Gang thought for a while: "The total rent, water, electricity and labor decoration in first-tier cities should be one million in the first year, six or seven hundred thousand is enough in second-tier cities, and half a million is more than enough in third-tier cities."
"My idea is this. We focus on second- and third-tier cities, and each family is worth 600,000. We will carry out the project in batches. We will build a hundred homes in the first phase of the project to test the waters. If the results are good, we will build hundreds more in the second year."
600,000 for one family and 60 million for one hundred. Although this is a lot of money, the company can still afford it, and it will not go bankrupt if it loses money.
Given the current market conditions, the possibility of losing money is unlikely.
There is a head start.
Ding Xiu sneered: "There are many rich people in the country. You can think of it. Do you think others can't think of it?"
"Old Qin, times have changed. Our group of people have reaped the dividends of the times. We are lucky and have a share of the pie. But the cake is only so big. If you want to take the big piece, go to the table and compete with the big guys. I'm afraid there won't be any ashes left of you."
"Currently, there is only one giant that has over a thousand cinemas in the country, and there are less than ten cinemas between 500 and 1,000. They have been there for so many years. Why do you think there are only so few?"
"Is it because there are not many rich people, or because there are not many people who have vision?"
It is true that movie theaters make money, but the initial investment is huge and the post-maintenance is not small. The most important thing is that if you want to make a lot of money, there is no point in having one or two movie theaters.
The first phase of 100 companies mentioned by Qin Gang requires an investment of 60 million.
Ding Xiu dared to say that once the company really launched a theater chain, most of its future energy and funds would be devoted to the maintenance of the theater chain and film broadcasting, and it would be difficult to make a difference in other areas.
Qin Chao Entertainment is an entertainment company and does not have the ability to develop cinema lines. This lack is not only a shortage of capital, but more importantly, a lack of relevant professional talents.
There are several people in the publicity department, artist department, agent department, production department, and public relations department who know the theater industry.
In order to reorganize the theater chain, we have to recruit new people. From the early inspection of places to rent, decoration, and later film releases, a series of problems require a lot of energy and a lot of manpower, material and financial resources.
If you really run to get theaters, will you be able to get artists, film production and other things in the future?
Not to mention that in the process of opening a theater chain, it will definitely be suppressed and obstructed by competitors.
Qin Gang shook his head slowly and said leisurely: "There are difficulties, but it is not impossible to enter. The domestic market is so big that those giants can't eat it all. We are just sharing a small piece of the pie."
"Yes, the market is huge, you can't eat it all, right? In the next ten years, can you believe there will be cinemas in communities in first- and second-tier cities, and audiences can watch movies without leaving home? With more people competing, can we still make money? ?”
“If something happens along the way and we’re forced to close for a few months, you’ll have to line up on the rooftop.”
The second half of Ding Xiu's words made Qin Gang feel cold.
He knew what happened back then.
Not only the catering industry, but also the film and television industry has been hit hard.
He couldn't stand it again.
After almost eating the grapes, Ding Xiu stood up, patted Qin Gang on the shoulder and said, "It's okay to make enough money. People should be content. If you think you have too much money, just buy a few more apartments, helicopters, and private jet arrangements. If you can't hire ten more, Eight secretaries, find some work for them if you have nothing to do."
"Okay, let's go. We've been out for so long. Let's go home and sleep."
Regardless of whether Qin Gang heard it or not, Ding Xiu left the office and greeted the company employees when he came out.
Lao Qin transferred some people to work in his company in the Magic City, and the space here was not as crowded as before.
However, there are still many people, mostly young people.
He is young, has dark circles under his eyes, and has a receding hairline. It is obvious that he has been working overtime a lot.
Not even half a month after resting at home, Qin Gang called and said that the film's title was not up to standard and ghosts could not be included. In addition, there were several parts in the film that were too scary and needed to be deleted, and some lines were illegal. Taboos must also be changed.
There was no other way, so after a few days, the title of the film was changed to The Secret of the Dragon.
The places that should be deleted were also deleted honestly, and the lines were re-dubbed.
Then send the film up again.
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