This actor needs more money

It will take some time for the box office results in South Korea to simmer and explode, and then spread to China.

In early January, Ding Xiu returned to China, and the first news that broke was that he won the Best Actor at the Busan International Film Festival.

While his net worth has skyrocketed, various benefits brought by trophies have come one after another.

In the office, the desktop is covered with scripts coming to me.

There are European and American, Japanese and Korean, domestic, all kinds of dramas are coming to me, and the roles are also diverse, including bosses, teachers, doctors, gangsters, husbands, and low-level roles such as plumbers.

The brokerage team is spoiled for choice.

While watching, I sighed, heartbroken.

Because Ding Xiu will be filming the second part of the company's Xiuchundao this year, his time is limited and he can only take on one more film at most.

There are so many good scripts in front of you, and you can only choose one. It is no less difficult than when you want to watch a movie, and you are faced with the tangle of black stockings, young women, and uniforms.

In addition to scripts, Ding Xiu is most often approached for commercial performances and endorsements.

It's much simpler here. Ding Xiu has pushed forward all commercial performances and only accepts endorsements from big brands, at least in the Asia-Pacific region. In terms of brands, he has truly been in line with international standards.

Artists' endorsements are also divided into three, six or nine levels.

Different levels have different levels of endorsement.

Generally, third-tier artists are hired as promotion ambassadors of a certain brand, while better ones are hired as close friends of the brand.

Second-tier artists are offered different roles. They are more talented and start out as brand ambassadors. Some popular artists can be appointed spokespersons for individual products.

For example, when Fan Binbin was a second-tier artist, he could even receive brands that were as good as first-tier artists, such as a series of spokespersons for a certain brand.

As the heads of the entertainment industry, first-line artists have higher requirements and specifications for product selection. Sometimes they would rather make less money to become full-line spokespersons or spokespersons for major brands in China.

Ding Xiu had previously accepted endorsements for many brands in China. Later, as his reputation grew, he accepted endorsements from Greater China.

The so-called Greater China refers to the independent spokesperson of a certain brand in the three places across the Taiwan Strait. This is basically the ceiling for 99% of domestic artists.

If you want to take another step forward, you can only go international.

Because the next step is to be the spokesperson for the Asia-Pacific region. As you can tell from the name, this endorsement covers a wide area, covering not only China, but also surrounding small countries such as South Korea, Japan, Thailand, and Myanmar.

Spokespersons in the Asia-Pacific region have very high requirements for artists, and they must be well-known artists in Asia.

Looking at the country, the number of artists who can meet this requirement can be counted on two hands.

If Ding Xiu hadn't won the Best Actor at the Busan Film Festival this time, it would still be difficult to get endorsements in the Asia-Pacific region.

Previously, he only accepted an endorsement deal in the Asia-Pacific region. The reason was that the brand valued the mainland market and because the price was right, he made do with it for Ding Xiu. In fact, Ding Xiu was still far away from this endorsement.

This time he won the Best Actor Award at the Busan Film Festival, which is worthy of his name.

After he returned to China, he immediately accepted three brand endorsements in the Asia-Pacific region.

Make a lot of money.

Half a month after returning, New World exploded in South Korea, with a total of more than 5 million viewers and a rating of 9.1.

Some professionals have predicted that New World may enter the top ten at the Korean film and television box office.

The box office was a hit, and the biggest benefit for Ding Xiu was opening up the Korean market.

Two of his three recent endorsements in the Asia-Pacific region are from South Korea.

After the box office explosion, a top brand in South Korea came directly to him and invited him to be a global spokesperson.

All of a sudden, Ding Xiu was so famous that he was the most popular person in the country. Even Fan Binbin, the queen of topics, was overshadowed by him.

…

On the 28th day after its release, New World was watched by 7.9 million people, ranking it eighth at the Korean film and television box office.

Before the Chinese New Year, Ding Xiu flew to South Korea again to attend a celebration banquet held by the crew. At the banquet, the director and Huang Zhengming were so drunk that their faces were red and they were very excited.

In a country with a population of 50 million, almost 8 million people are watching. What kind of concept is this?

Excluding the elderly and children, basically eight out of ten people have seen the New World.

Ding Xiu was also excited, holding the wine glass and heartbroken.

If this attendance rate were placed domestically, there would be no pressure at all on a box office of 2 to 3 billion.

The mainland has a large population of 1.3 billion people, and the minimum number of movie fans with real spending power is 100 million.

If it can have an attendance rate of 80%, it will also have a box office of several billion, which is astonishing.

But if you think about it, you know that this is impossible. Let’s not talk about whether it can pass the review. The culture is different, and mainland audiences may not accept this.

After all, there is a big cultural difference, and some viewers don’t like this type of show.

This time, Ding Xiu's biggest gain is opening up the Korean market. If the movies he stars in in the future are released here, the audience will more or less buy them.

Of course, if it is a collaboration with Korean artists, the box office will definitely be more.

In February, Ding Xiu returned to the mainland. On the eve of the Spring Festival, he saw Jia Ling's name on the list announced by the Spring Festival Gala, and he sent him a blessing.

Jia Ling called within a few minutes.

"Brother Xiu, I didn't mean not to tell you, I mainly wanted to give you a surprise."

On the other end of the phone, Jia Ling explained.

She has been very busy for more than a month, and she is like an ant on a hot pot every day. Because of the sketch, one family sells two products, she is anxious and anxious.

But nothing can be done if a person speaks softly.

It all depends on the master to run in both directions and deal with it every day.

Fortunately, the dust finally settled half a month ago. The previously recorded programs will not be broadcast for the time being until she goes on the Spring Festival Gala. She has been busy with rehearsals these days.

"I won't disturb you anymore. Come and sit down when you have time. We haven't seen each other for a long time."

Ding Xiu said.

Everyone in the circle has a lot of things to do, and sometimes they don't see each other even once a year. As he becomes more and more popular, he has more and more "acquaintances".

But there are only so many real friends.

Jia Ling was his first assistant, and they didn't have a long relationship with him, but they still had a good relationship.

In Ding Xiu's impression, she was still the slender girl with a ponytail and two dimples on her face who was hardworking and willing to endure hardships.

After hanging up the phone, Ding Xiu put on his coat and went out. At the door, the black Bentley Mulsanne had been parked there for a long time.

The driver was smoking outside. When he saw Ding Xiu coming out, he immediately pinched off his cigarette butt, took a few breaths, and opened the door to greet him.

"Go to the cinema."

Ding Xiu said after getting in the car.

Today is the premiere of Thai囧, Huang Bo and Wang Baoqiang invited him to come and support.

They say it's just to support them, but in fact, with Huang Bo and Wang Baoqiang's current fame, they no longer need these things. They are the best box office guarantee.

The reason I called Ding Xiu over was more because I wanted to get together, eat, drink and brag after watching the movie.

At the entrance of the theater, Ding Xiu and the leading actors Xu Zheng, Huang Bo and the others went in after saying a few words.

Soon the movie started.

Like "囧一一", it is a road movie. It tells the story of a series of funny things that happened to the male protagonist and several people in Thailand.

After reading it, Ding Xiu’s comment was quite funny.

But not as funny as Joni.

"囧一一" is a low-budget movie with no big scenes. It relies entirely on the acting skills of the actors and the script to make the audience laugh.

In comparison, the scenes in Taijiao are much bigger. At first glance, there are bright lights, high-rise buildings, and the storyline is exaggerated.

Most of the laughs are in Wang Baoqiang and Huang Bo. In addition to their inherent comedy effect, their acting skills also play a large role.

If two actors were replaced, this movie would definitely be a flop.

What's funny is that at the end of the movie, Fan Binbin also made an appearance, playing herself in the film.

For now, this movie should have no problem making money, but Ding Xiu has no idea how much it can earn, and he doesn't know how tolerant the market is for this type of movie.

The professionals who watched the premiere had the same idea as Ding Xiu, and they all felt that this commercial comedy would not be successful.

No one knew how surprised they would be when they saw the box office results a month later.

Little did they know that this year, a director named Xu Zheng caused such a big splash in the director circle.

After seeing his achievements, many older and wealthy actors began to become directors, but they almost failed to get on the stage.