This star’s style is wrong

9:30 pm.

It starts broadcasting at 8 o'clock. Watch the program at normal speed. You can finish watching it at this time.

Therefore, the effective play volume at this point in time is usually regarded as an important data.

"Flavor of Love 4" had more than 20 million views at 9:30 p.m., which is a very good result.

Based on this calculation, as long as the reputation is not too bad, the first day's playback volume of "Flavor of Love 4" is expected to exceed 40 million.

Since the variety show is updated every week, the final average number of views will be three to four times the number of views on the first day.

This means that the average playback volume of "Flavor of Love 4" will basically exceed 100 million.

This amount of playback is close to the ceiling of the genre in romance dramas.

the other side.

An hour and a half after "Singing Loudly" started, Donghai Satellite TV had finished broadcasting it, and a preview of the next episode was shown at the end.

The ratings for the first episode were pretty good, with a ratings of 0.9%, which is already an excellent level.

In the current satellite TV environment, if the ratings can reach 0.5%, it is already a passing level, and if it reaches 0.8%, it is an excellent level.

You can celebrate if the ratings break 1%.

Therefore, the opening ratings of "Singing Loudly" were pretty good.

Of course, this is just the first issue.

The ratings of the first episode can only show that the early publicity attracted viewers. Whether it can retain the viewers is another matter.

There are some programs that have high ratings when they first air, but then start to decline in the second episode.

This kind of program is obviously going high and going low.

When this happens, it usually means that the publicity effect is good and the audience is attracted, but the quality of the program is average. After the audience watches the first episode, they are not very interested in the second episode. Therefore, when the second episode is broadcast next week, some The audience stopped watching.

Or maybe the quality of the program is so-so, and it is a watch-it-or-not-watch type. The audience is too lazy to watch it in front of the TV the night it airs, and plans to watch it again when they have free time the next day.

Whenever this happens, the ratings will plummet.

Therefore, if the first episode has good ratings, it can only be said that it has started well, but whether it can stabilize the ratings is another matter.

In addition to Donghai Satellite TV, "Singing Loudly" is simultaneously broadcast on Penguin Video.

At 9:30 p.m., the number of plays of "Singing Loudly" reached 10 million.

This amount of playback is considered acceptable.

According to the playback curve of variety shows, if the reputation does not explode or collapse, the playback volume on the first day will most likely reach 20 million.

The final average number of views will be three to four times the number of views on the first day.

In other words, the final playback volume is expected to reach 80 million.

The passing number of views for an S-level variety show is 40 million, and the passing number for an S+ level variety show is 60 million.

The final investment in "Singing Loudly" was 180 million, which is an S-level investment. Based on the number of plays that night, the result was passing, or even better than passing.

only.

Fans of Lianwei 4 and Feng Heyu on Weibo insist on comparing "Lianwei 4" with "Singing Loudly".

I think "Love 4" completely beats "Singing Out Loud".

At 9:30 p.m., the premiere of the first episode came out, and Lianwei fans started to party.

The topic of comparing the playback volume of "Love 4" and "Singing Loudly" became the first hot search topic.

[Sure enough, Donghai Satellite TV has no foresight and actually gave the schedule of "Love 4" to "Let's Play". It's okay now. Are you on the street? 】

The ratings and playback volume of "Singing Loudly" are both excellent and have nothing to do with being a hit.

However, this cannot stop fans from enjoying the playback data.

only.

The situation began to reverse after 9:30.

After the show ended, "Unfortunately No If" became a hot search topic.

Because in the show, this song was only played once.

Especially viewers who watch Donghai Satellite TV can only listen to it once, and they can’t go back and listen to it.

Therefore, after watching the show, the audience began to search for this song online.

As a result, "Unfortunately No If" quickly became a hot search topic, and its hot search value soared.

at the same time.

The hot search topic "Wu Junchen and Fang Xing share the stage again" has also become a hot search topic.

A large number of fun people and sand sculpture netizens like to read this kind of topic the most.

Moreover, the topic of "Wu Junchen and Fang Xing share the stage again" should be combined with the song "Unfortunately No If" for the best effect.

As a result, these two hot searches began to support each other and soared.

At 10 o'clock in the evening, the hot search term "Unfortunately No If" surpassed "Love 4" and directly shot to the top of the hot search, squeezing "Love 4" down.

…

Not only that.

When viewers watch a variety show, they may not watch it twice or three times, but when they hear a good song, they will definitely watch it again and again.

Therefore, viewers who watched "Singing Loudly" on Donghai TV and wanted to listen to the song again had no choice but to search online, and naturally found Penguin Video.

This caused the playback volume of the Penguin video "Singing Loudly" to continue to grow rapidly after 10 o'clock.

Originally, the playback volume of variety shows grew fastest in the first two hours, and would slow down later.

However, the playback volume of "Singing Loudly" continued to skyrocket after 10 o'clock.

At 9:30, the number of views of "Singing Loudly" reached 10 million.

At that time, the number of views of "Flavor of Love 4" was 20 million.

At 10 o'clock, the number of plays of "Singing Loudly" reached 15 million. "Flavor of Love 4" has 22 million views.

At 11 o'clock, the number of views of "Singing Loudly" exceeded 22 million, and the number of views of "Taste of Love 4" was 24 million.

"Flavor of Love 4" started with twice the views of "Singing Loudly".

Fans on Weibo rushed to tell each other excitedly, and they were so excited that "Love 4" crushed "Singing Loudly".

However, the playback advantage of "Love 4" did not even last until the second day.

At 12 o'clock that night, the views of the two programs both reached 26 million, which was already the same.

The playback volume of "Love 4" is only four hours ahead.

It was even at 12pm.

Moreover, this is because the premiere of Donghai Satellite TV affected the online broadcast data, otherwise the opening data of "Love 4" would not be so far ahead.

That night.

"It's a pity there is no if" became the number one hot search on Weibo, and then the song began to spread to major online platforms.

the next day.

The popularity of "Unfortunately No If" began to attract passers-by and viewers to flock to Penguin Video to watch the program.

After a good song is released, passers-by and the audience will become curious. Since this program has a good song, then this program should also be good.

After having this idea, passerby viewers will naturally click on Penguin Video to take a look at the program to see if it is good or not.

Coupled with Fang Xing's own popularity and Mr. Tang Songhua's national popularity, the viewers who clicked in unknowingly continued watching.

For major video platforms, the standard for playback volume is not that the playback volume will be calculated when viewers click on the video.

Because the full name of playback volume is effective playback volume, the statistical standards of major video platforms are similar. You also need to watch a video for more than 6 minutes to be considered an effective playback volume.

Of course, the same member account can generate multiple effective views.

For example, if you watch a program on the first day and the viewing time exceeds 6 minutes, an effective playback amount will be calculated.

The next day, the viewer clicks on the program again, and the viewing time is also more than 6 minutes, so it will be counted as effective playback again.

therefore.

Many viewers cannot find the CD version of "Unfortunately No If" online. If they want to listen to the song the next day, they can only click on the program again.

Or you can watch it on Penguin Video and find the pure enjoyment version.

The exclusive version of the program will also be counted in the program playback volume.

therefore.

The playback volume of "Singing Loudly" on the second day did not slow down much, and it is still increasing at a very fast growth rate.

On the contrary, the playback volume of "Flavor of Love 4" began to grow at a crawling speed on the second day.

24 hours after the show starts.

The first issue of "Singing Loudly" has been played more than 50 million times.

The playback volume of "Flavor of Love 4" is only 36 million, which does not meet the average standard of the variety show playback curve.

According to the variety show playback curve, "Taste of Love 4" reached 20 million views in one and a half hours.

Theoretically, the 24-hour playback volume should reach 40 million.

However, the 24-hour playback volume of "Flavor of Love 4" was only 36 million.

This shows that "Flavor of Love 4" lacks stamina.

This is also a characteristic of the fan traffic brought by top stars. The opening data is hot, but it is not attractive to passerby audiences, so it lacks stamina.

Even though many fans click on the program multiple times the next day in order to watch their idols.

But variety shows are not songs. Songs can be repeated all day long. If you watch a variety show twice, you will be a die-hard fan. If you watch a variety show for a day, you will be a fan.

therefore.

The 24-hour playback volume of "Flavor of Love 4" is only 36 million, which is far lower than the 50 million playback volume of "Singing Loudly".

last night.

Fans of Lianwei 4 and Feng Heyu were partying on Weibo, holding data comparison charts and stepping on the faces of Fang Xing fans.

However, the arrogance of these fans could not last until the next day.

Since the early hours of that night, the playback volume of "Singing Loudly" has equaled that of "Love 4".

Directly overtook the next day.

The 24-hour playback volume exceeded 14 million.

The contrast is too harsh.

Fang Xing's group of fun-loving fans were not economical, and they were ridiculed by Feng Heyu's fans the night before.

I was ridden on the face the day before, and I rode on my face the next day.

[Weren’t you very arrogant last night? It even beats "Sing Out Loud" by twice as much. How come the 24-hour playback volume is so low? 】

[I didn’t even make it to the second day. I really opened the champagne at half time and was so happy. 】

[I still can’t help but beat him. It’s been less than a day and he’s been beaten to the ground. Can’t you make it to the second period? 】

[Last night, a fan used a data chart to throw a swipe at my face. Why don’t you throw it away today? If you don't show off the picture, it will be my turn. (View volume comparison chart.jpg)]

After "Singing Loudly" surpassed the number of views the next day, the gap between the two programs became wider and wider.

After "Love 4" passed the traffic effect on the first day, its stamina became worse and worse.

It can be seen from the fact that the 24-hour playback volume is lower than the average. It may be a problem for the final average playback volume to exceed 100 million.

"Sing Out Loud" is different. The number of plays continues to grow and is very stable.

Without waiting for the second episode to air, on the third night, Penguin Video increased the promotion level of "Sing Out Loud", and the number of views officially exceeded 100 million that night.

the other side.

Wandou Video was not willing to accept the failure of "Taste of Love 4" and also increased its promotion efforts.

However, the stamina of "Flavor of Love 4" is getting worse and worse. Even with increased promotion efforts, the growth in playback volume is very slow.

On the third day, when "Singing Loudly" had more than 100 million views, "Taste of Love 4" barely reached 50 million views due to a large amount of promotional resources.

Comparing the two, the contrast becomes more and more tragic.

On the first night of the two shows, within an hour and a half of the show, fans of "Flavor of Love 4" rushed to tell each other, announcing that the number of views of "Flavor of Love 4" had doubled that of "Singing Loudly".

Now, three days have passed.

"Singing Loudly" surpassed the number of views, doubling the number of views of "Love 4" with its tough attitude.

"Love 4" took the lead in terms of views at the beginning, then reached the same level at 12 o'clock that night, and then three days later, it was doubled.

This kind of change and contrast makes Lianwei fans and Feng Heyu fans feel like they are mourning for their heirs.

…

"Singing Loudly" not only exploded in terms of broadcast volume on online platforms, but also showed great growth potential in the ratings on Donghai Satellite TV.

After the TV station broadcasts the variety show the night before, there will be a rebroadcast at noon the next day.

Typically, the ratings for reruns are only a quarter of the ratings for the first broadcast, or even less.

After all, the rebroadcast time period is noon, and the ratings are not high to begin with, plus it is a rebroadcast.

Most viewers have already seen it and will rarely watch it again.

However, the rerun ratings of "Singing Loudly" actually reached 0.3%, which was one-third of the premiere ratings.

A third may not seem very high at first glance, but that's midday ratings.

Moreover, many prime-time TV series have passed the test if their ratings reach 0.3%.

The ratings for the noon rebroadcast reached 0.3%, which is a very scary figure.

After Donghai Satellite TV saw this replay data, it sensed that "Singing Loudly" might continue to explode.

Therefore, we began to increase the advertising of "Singing Loudly" in other time periods and broadcast the preview of the second episode, preparing to boost the ratings of the second episode.

at the same time.

"Unfortunately No If" began to ferment across the Internet, and many music anchors on live broadcast platforms began to cover this song during live broadcasts.

The short video platform has also been widely spread, and this song has become popular.

Due to the increasing popularity of "Singing Loudly" and "Unfortunately No If", hot searches continue.

Fans of "Love 4" and Feng Heyu were completely shut down and did not dare to clamor on Weibo like they did on the first day.

However, Feng Heyu's fan base is still holding back on counterattacks and is preparing to hit the ratings when the second episode of "Love 4" is launched. As long as it can overtake "Singing Loudly", it will be a victory.

The popularity of the first episode of the variety show does not represent the popularity of the entire season.

There are also some variety shows that have mediocre numbers at launch, but turn around in the mid-term based on word-of-mouth.

Therefore, until the last episode of the show is broadcast, the outcome will not be determined.